This document provides information about becoming a product manager, including the role and career path. It discusses the anatomy of a PM, including both soft skills and functional skills. It then covers several aspects of the "productizing" process including understanding value, creating value, capturing value, communicating value, and delivering value. Finally, it provides some tips for progression as a PM and reasons to obtain an MBA or certification.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
As a supporter of open innovation in SM we present our thoughts on what is involved
in advancing Supply Management as a core competence and invite interested parties to share their views to develop this theme.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
As a supporter of open innovation in SM we present our thoughts on what is involved
in advancing Supply Management as a core competence and invite interested parties to share their views to develop this theme.
Delivering measurable results through pricing (DMRTP) outlines challenges faced by organizations in delivering transformational results through pricing and approaches that have proven to be effective in overcoming those challenges. I delivered this presentation at PPS fall 2011 conference in Las Vegas
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"Your Secret Weapon for Success: Delivering What Customers Value Most" by Ellen Grace Henson & Jennifer Berkley Jackson at Silicon Valley Product Camp 2011
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How to align technical product management with product marketing and integrated marketing for maximum effectiveness. A framework from my 20+ years in B2B marketing at leading technology companies.
Putting Together a Meaningful Plan Which Sets & Reviews Targets To Confirm De...SRMS
Linking together a company’s approach to product development, target marketing, pricing and all the other marketing cum sales initiatives needed for business success has to be done through good disciplined planning.
This session focuses on how you will achieve this for your business in order to give it a strong potential foundation for development.
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If you are wondering about the latest Clubhouse boom, here are some quick stats on it. It is important for all of us to be on that platform and be one of few early adopters, a wonderful platform for contribution and consumption knowledge.
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Role of a PM
Beyond requirements analysis
¨ CEO for the product
¨ Talk about customers and their
problems as opposed to
company and their products
¨ Master Orchestrator of the
“Value Journey” that works
with cross functional teams
Finding compelling, competitive and
profitable solutions to market problems
3. Career Path for a PM - Title
SVP/GM
VP PM
Director
PM
Group PM CEO
Sr. PM
Product
PM
Portfolio BU
APM/ TPM Owner Owner
Product
Line
Product Owner
Business
Product Owner
Product Features
Module Owner
Owner
3
5. Lots to consider
Addressable market New Competencies M&A
Fleeting or lasting?
Market Size Core New Routes to
Competencies Market
Customer Pain - Size Sales / Support Investments
Can I make money
Big Fish in Small Pond?
with it? Direct
Willingness to Pay Competitors
Resource
Target Customer Competitors
Types Substitutes
Target Segments
Positioning Switching costs
Timing Organizational Appetite Barriers to entry
6. Progression Accelerators
¨ Business Credentials (MBA/Certifications)
¨ Stakeholder Feedback
¨ Successful product launches
¨ Profitability Targets
¨ Team building
¨ II (Influentiality Index)
¨ Demonstrable knowledge of full spectrum
“productizing” process
Accelerators have a different effect at every stage
6
7. “Productizing” Process
Creating Communicatin
Value g Value
• Customer • Value • Value
Value • Define based • Positioning Channels
Modeling products Pricing Value Network
Prop
Understanding Capturing Delivering
Value Value Value
Value Management = Product Management
Market Strategic Product Go To Sales
Analysis Planning Planning Market Enablement
Choosing to Building Building it Marketing it Selling
Build Profitably right right effectively
7
8. Creating Communicatin
• Customer Value • Value g Value
• Value
Value • Define based • Positioning Channels
Modeling products Pricing Value Network
Prop
Understanding Capturing Delivering
Value Value Value
Adaptive Productizing FrameworkTM
Market Strategic Product Go To Sales
Analysis Planning Planning Market Support
Building Profitably
Choosing to Build
Selling effectively
Marketing it right
Value Product Collaterals &
Building it right
Target Requirements
Research & Market Sizing Positioning Sales Tools
Analytics Product Line
Product Economics Routes to Lead Gen &
Resources & Strategy market PreSales
Competency Personas &
Buy/Build/ Scenarios Marketing Channel &
Competitive Partner Plan Sales
Analysis Market Training
Pricing & Acceptance Launch
Win/Loss Packaging Planning Plan Evangelism
Analysis Thought
Business Product Customer
Performance Leadership
Model & Plan Roadmap Acquisition
Analysis Revenue
9. 5 Compelling Reasons for MBA/Certs
1. Whether you like it or not, it’s a filtering
criteria
2. Good training/MBA will actually teach you
frameworks for solving most product
challenges
3. It allows you to speak the business language,
terminology helps with credibility
4. If you are techie this is one of the fastest
ways to become a generalist
5. It allows you to learn how to learn!
9
10. Tips
¨ Understand your assets/strengths
¨ Augment yourself with as many
“Accelerators” as feasible
¨ Benchmark success in your organization
¨ Improve your “terminology” vocabulary
before you develop deeper expertise
¨ For PMs with technology background its
important to become a generalist
MBA/Certification – in some cases its necessary but in
most cases wont be sufficient
10