This document outlines an organization's core values of brand promise, standards, and operational excellence. It discusses how the organization integrates these values into business decisions and encourages others to adopt them through its culture, programs, and performance measurements. The organization aims to use its values as a differentiator and become a leader in innovation by living up to its commitments in supply chain management, industry standards, and business practices.

1. Influence Actions Expertise
How values are integrated into business Living Our Values How we encourage others to
decisions adopt
CORE VALUES STRATEGIC IMPERATIVES/CORE VALUES STRATEGIC IMPERATIVES
Brand promise o Culture as differentiator Culture as differentiator
Standards (Quality, Values, etc.) Brand promise Leverage the strength of our people
Be the benchmark for Operational Excellence Standards
Innovation Leadership
Be the benchmark for Operational Excellence
 Promise Plan Program Performance 
• Supply • Commitments • Goals • Initiatives • Measurement • Drive client actions
chain • Statements of • Timelines • Programs tools • Drive customer decisions
• Drive values/integrity • Milestones • Efforts • Criteria • Drive public awareness/expectations
industry • Code of conduct • Third party • Behavior change
standards • Quality validations/
• Business • Safety Certifiations
practices
(labor, HR,
policies
etc.)
Environment
Social
Economic