The document summarizes a workshop on using business model canvases and gamestorming techniques for designing hybrid and online courses and programs. It outlines opening exercises like "The Road to Bangkok" to put participants in a positive mindset. Small groups then sort challenge and solution cards and complete missions like designing a course without a specific technology. They map stakeholders and evaluate designs. The goal is to brainstorm new ideas and get faculty thinking creatively about applying technologies and activities to address problems in their course proposals.

1. Using the Business Model Canvas
and Gamestorming for Hybrid and
Online Course and Program Design
Christopher S. Rice, Ph.D.
Enterprise Architect
University of Kentucky
EDUCAUSE 2015, Indianapolis, IN

2. Business
Model
Canvas

3. Business Model Generation
Value Proposition Design

4. Designing Online & Hybrid Programs:
Using Business Model & Value Proposition
Canvases?

11. Value Proposition Canvas

12. Value Proposition Canvas

13. Gamestorming

14. What is Gamestorming?

15. Building an Online Program:
Use the Canvas as a basis for program design
• Plan a FULL DAY for this
• Dean, Chair, Senior Faculty, Instructional Support Staff should
go over the canvas in a 2-3 hour session before the main
workshop
• Primary workshop is about ratification and expansion of design
• You will want an impartial facilitator to run these workshops
• Workshop Design: Business Model Canvas + Gamestorming

16. Intro: Improv Comedy
• GOAL: Turn Dr. NO! into Dr. YES!
• Use improv comedy techniques to
get participants into an
additive/generative frame of mind
• Popular Examples:
• Trip to Bangkok
• Greetings

17. Greetings
Begin with basic greetings, then move on to
other types. Greet someone like:
• A long lost friend
• An ex-lover
• Someone you really hate
• A former one-night stand
• Your mentor
• The person who ran over your cat
• The President of the USA

18. Welcome to My World
• Gets faculty in a creative mood by having them draw out their
vision of how the program "works" goals, methods, students,
resources.
• Functions as a visual heuristic - easy to see very quickly if
everyone in the room shares the same vision, or if there are
critical differences.
• http://www.gamestorming.com/games-for-opening/welcome-
to-my-world/

19. Trading Cards (Persona Building)
• Helps you to become more
student-centered by coming up
with fictional students whose
you might serve.
• You want to come up with 5-7 of
these, so dig deep!
• http://gamestorming.com/game
s-for-opening/trading-cards/

20. Party Invitations
• Create invitations in order to discover the types of relationships
you want to build with these students.
• Ask questions like:
• Who is invited?
• What’s the party theme?
• What refreshments will be served?
• What will we be doing during the party?
• Why is this a “can’t miss” course/program?
• http://gamestorming.com/games-for-design/party-invitations/

21. An alternative
here is Mind-
Heart-Hand, which
we'll discuss later.
I like Party
Invitations
because it forces
you to think about
marketing as well.

22. Stakeholder Analysis
• Map the Personas on a
2x2 quadrant: Impact
(hi/lo), resources/design
(hi/lo)
• http://gamestorming.com
/games-for-
design/stakeholder-
analysis/
IMPACT
RESOURCES

23. Card Sort/Challenge Cards
• You can print these out using a Word or
PowerPoint Template and (colored) Index
Cards.
• I also like Artefact cards.

24. Card Sort/Challenge Cards
• Participants are provided 3 decks, each suit should be color
coded:
• Value Provided Cards
• Key Activities and Resources
• Channels
• Cards are identified by type on back (and color of card), with
pre-filled cards + blanks
• Participants review the card suits in small groups, filling in
things that have been missed.

26. How to Play
• Small Groups will be directed to begin playing a Card
Challenge game to better understand how Value is provided by
the course/program through Key Activities, Resources and
Challenges.
• Groups will be directed to play a Values card from their deck,
and then identify Key Activities & Resources and Channels to
deliver those values. The group must also then play a Persona
card (see Trading Cards earlier in the day) to validate their
choice of a Value – Activities – Channel Suit.

27. How to Play
• Groups will record their play outcomes on a Wall Chart and
report these back out to the facilitator at the end of the activity.
• http://gamestorming.com/core-games/card-sort/
• http://gamestorming.com/games-for-design/challenge-cards/

28. http://gamestorming.com/games-for-decision-making/impact-effort-matrix-2/
Evaluation & Ratification of Day's Work:
Impact-Effort Matrix

29. Next Steps
• Visual Storyboard - http://gamestorming.com/core-
games/storyboard/
• Timeline
• RACI matrix

30. Designing
Hybrid/Online Courses:
Course Redesign Institute
Innovation + Design Lab
ASCRDI
Workshop
Agenda
Road to Bangkok
12:00 - 12:15
Generative opening exercise, should be done
before beginning workshop exercises.
Generative, "Yes, and..." exercise to put
participants in a positive frame of mind.
Technology Dinner Theater
12:15 - 1:00
Kathi, Jeff and Chris to present on the basics of a
number of technologies while group eats lunch.
Technologies to Explore
Card Sort
1:00 - 2:00
CELT will supply two types of decks
Divide into 3-4 affinity groups based on course problems/needs. Take turns
drawing Challenges cards. Go through the solutions deck to find appropriate
and creative responses to challenges.
NOTE: Challenges in deck will be based on problems
presented in CRDI applications.
BREAK 2:00 - 2:15
Mission: Impossible
2:15 - 3:00
Design a course without using _______.
We will pre-prepare missions for groups based on their proposals and goals.
This is to get them thinking directly about how to apply technologies and
teaching ideas to solve the problems from their applications.
Groups use wall charts and sharpies to visualize
what this course will look like. No long text.
Group 1: Online Environment
King
Kraemer
Young
Maki
Group 2: In-Class Activities
Hutson
Davis
Wilson
Monroe
Group 3: Tech-Enhancement of
Existing Activities
Badagliacco
Francisco
Luo
Beaulieu
How-Now-Wow
3:00 - 3:15
Last 10-15 minutes of exercise.
CELT will prepare a How-Now-Wow
matrix to use during exercise.
Groups will present their mission results to larger group and rate
strategies for achieving the mission using the HNW matrix.
Small Group Consulting
3:15 - 4:15
Divide participants up into affinity groups based on challenges, desires
identified in proposal. See map.
CELT consultants + Jeff and Peter circulate among groups to help apply
material from the day's exercises to designing an activity or syllabus component.
Remember: we're just getting started here. Development will be ongoing
during the semester.
Poster Session
4:15 - 5:00
If you had to advertise your new-and-
improved course, what would it look like?
Use flip charts, markers, pens, crayons
End with a brief 1-2 minute presentation
about your advertisement.
Larger group will be able to give
feedback on process at end
&{MAP_NAME} - 2/3/12 - Mindjet

31. The Road to Bangkok:
Learning the Power of “Yes, and…”
• Split participants into groups of 3, stand up and “circle up.”
• Player group determines who goes first (rock-paper-scissors or
finger-to-side-of-nose technique always works).
• First player begins with, “Hey, remember that time we took a
trip to Bangkok? And we [insert activity here]?
• Player to speakers left MUST answer with “Yes, and we [insert
activity here]!”
• Play continues in a similar manner to player’s left until you’ve
gone several times around the circle.

32. Technology Dinner Theater

33. Card Sort
• Two Custom Decks:
• Small groups of 5 each get a
Challenge Deck and a Solution
Deck.
• Cards are shuffled, each participant
is dealt 5-7 cards from Solutions
Deck.
• One card from Challenge Deck is
drawn, players play appropriate
Solutions Card.
• Discussion among participants
about combo solutions

34. Mission: Impossible
IMPOSSIBLE MISSION FORCE
TOP
SECRET
GROUP #
1
IMPOSSIBLE MISSION FORCE
MISSION:
YOUR MISSION, SHOULD YOU DECIDE TO ACCEPT IT, IS TO DESIGN
A SET OF COURSE ACTIVITIES FOR A CLASS OF BETWEEN 50 AND
100 STUDENTS THAT:
• MEETS FACE-TO-FACE LESS THAN 50% OF THE TOTAL COURSE
CONTACT HOURS FOR THE SEMESTER.
• USES ACTIVE LEARNING TECHNIQUES IN FACE-TO-FACE
AND/OR VIRTUAL SETTINGS. LECTURES ARE ALLOWED BUT
MUST BE INTERACTIVE (I.E., MUST INVOLVE MORE THAN
THE INSTRUCTOR SPEAKING FOR THE ENTIRE PERIOD).
• INVOLVES BRINGING OUTSIDE SPEAKERS INTO YOUR
CLASSROOM OR COURSE ACTIVITIES OR BRINGS YOUR CLASS
OUT INTO THE WORLD. HOWEVER, U.K. BUDGETS BEING
WHAT THEY ARE, YOU HAVE NO TRAVEL MONEY TO DO THIS
IN A FACE-TO-FACE FASHION.
• STUDENTS SHOULD HAVE THE OPPORTUNITY TO PRACTICE
MULTI-MEDIA PRODUCTION AS PART OF THEIR WORK. MAKE
CERTAIN THAT YOU HAVE AT LEAST ONE ASSIGNMENT THAT
IS NOT TERM-PAPER OR WRITTEN EXAM ORIENTED, BUT
WHICH STILL REQUIRES STUDENTS TO DEMONSTRATE
THEIR MASTERY OF COURSE LEARNING OBJECTIVES.
• STUDENTS SHOULD HAVE AT LEAST ONE WRITING
ASSIGNMENT. HOWEVER, DUE TO BUDGET CUTS, THEY CAN’T
PRINT THESE OUT TO HAND IN TO YOU. FURTHERMORE, YOU
CAN’T RELY UPON THE AVAILABILITY OF BLACKBOARD.
STUDENTS WILL NEED TO DO SOME FORM OF WRITING THAT
IS ON THE WEB AND ACCESSIBLE PUBLICLY OR SEMI-
PUBLICLY.
• SERVES TO BUILD PERSISTENT (I.E., NOT A ONE-TIME
EVENT) STUDENT-TO-STUDENT CONNECTION INSIDE AND/OR
OUTSIDE OF CLASS AROUND COURSE TOPICS OR LEARNING
OBJECTIVES.
USE YOUR WORKSHOP TRAINING PRESENTATION AND THE
AVAILABLE SUPPLIES IN YOUR CACHE TO DESIGN THIS COURSE
AND PRESENT YOUR IDEAS USING FLIP CHARTS. MIXING AND
MATCHING IDEAS AND TECHNIQUES WILL ENSURE THE SUCCESS
OF YOUR MISSION.
YOU HAVE 25 MINUTES TO COMPLETE THIS MISSION.

35. Mission: Impossible

36. Design the Box

37. Design the
Box

38. How-Now-Wow

39. Historic Preservation
(online master’s program

40. Mind
Heart
Hand

41. Questions?
christopher.rice@uky.edu
Twitter: @ricetopher