This document provides an overview and agenda for a LinkedIn workshop for educators. It discusses who uses LinkedIn and why educators should use it, including how to build a professional profile, connect with colleagues and alumni, and how other institutions use LinkedIn for hiring, finding students, and sharing research. The document recommends educators set up a professional LinkedIn profile to attract target students and colleagues, and provides tips on becoming an active member and thought leader on LinkedIn.

1. www.thecommunicationstudio.ca
Creatingvenues andmoments,digitalandrealthatwillassistpeople,companies andinstitutions,share
theirmessage,buildcommunity, increasetheirinfluence.

2. Hands OnSocialMedia
LinkedIn - Section 3 – LangaraWorkshop for Educators
We will cover:
1. Who is on Linkedin
2. Who should be on it
3. Why you should be using it
4. How to use it as a value statement for your institution and your own work.
5. How to build a great profile and keep it up todate
6. Learn how other institutions are using it for hiring, finding students, sharing
research and developing their foundations through good communications with
other professionals in the required field.

3. Long-termGoal
 To connect with colleges,
grad students, create a
stronger community within
the institution, its supports,
and alumni...
 Personally grow
connections and support
systems for research and
development before it
becomes urgent...

4. CustomerResearchandTarget
(areyoumakingyourself thebulls-eyeyouwanttobe...)
 Students, clients
and colleagues will
research who they
are going to
connecting with.
 Do you have a
profile that will
attract the students
and colleagues you
want

6. Howtobecomethattarget..
 Consider The Boolean Search
Features( we will review in detail later)
 What will your target be looking for
 Ability to provide information that show
your professional attributes, accolades
and achievements.
 Become active in LinkedIn Groups or start
one if you have a really particular niche
like ``Oboes`

7. CostAnalysis
 Putting up a profile costs you nothing.
 Connecting with colleagues that already know you, that you
have their email or a way to contact them, costs you nothing.
 If you are looking to reach out to professionals outside your
usual network that you might never have been able to find
before, you can spend a minimal ad spend on INMAIL to
contact them
 Value = Priceless

8. NextSteps of Action
 You need to set your profile up in
a professional manner that reflects
your professional persona.
 Check out what it took to become a
``Thought Leader`` on LinkedIN
http://blog.clarity.fm/become-a-thought-leader-on-linkedin/

9. Strengths andAdvantages
 Overall Linkedin is one of the most
effective, least expensive tools you can use
online to connect with an exclusive group of
people within your niche. It has so many
options to connect, get found but also, with
valuable privacy controls. Using it will set
you apart as a team and an individual.

10. Nowwewillgothroughyourprofileandmakeyou
aLinkedinAllStar
Clickonthecoursebelow:

11. LinkedinandSlideShare
Show the world you are a professional in
your field:
 ``70 million professionals trust SlideShareto learn about any topic
quickly from subject matter experts.
 Founded in 2006 with the goal of making knowledge sharing easy,
Slideshare joined the LinkedIn family in 2012 and has since grown
into a top destination for professional content. With over 18 million
uploads in 40 content categories, it is today one of the top 100 most-
visited websites in the world.``

12. Thank you !
 For the next
presentation click
HERE