* What is Big Data? What is it Not?
*Recognizing Big Data trends and how it has transformed other industries
*The opportunities and challenges presented by "Big Meeting Data" to pharma meeting planners including SMM, personalization, optimization, specialization and globalization
* What pharma meeting planning looks like 10 years from now
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Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting and Event Delivery
1.
2. THE BIG DEAL ABOUT BIG DATA
How It Will Transform Pharma
Meeting and Event Delivery
November 5, 2014
David Nickelson, PsyD, JD
VP, Health & Pharma Strategy
Aimia, US