Using RQ4 to Wow Your Customers

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1 like•628 views

The document discusses how retailers can use RQ4 to improve customer experiences and increase loyalty. It recommends focusing on relationships by grooming each one, creating a great in-store experience, and delivering "wow" customer service. Specific tactics mentioned include empowering employees through training, education, and resources, as well as out-of-store marketing like texting surveys, call backs, activities, and loyalty programs with action-based or points-based rewards. The overall goal is to create loyal customers through both in-store and out-of-store interactions.

Using RQ4 to Wow
Customers
Megan Slinn and Clayton Caswell
tweet questions using hashtag #iQcc

What does

Retail Agriculture

look like?

Why is it Important to
Wow Customers?

! Create Loyal customers

2 Ways = Loyal Customers

! In Store

! Out of Store

In Store- Location
! Picture of Jump Store

! How do create great
employees that WOW
customers?

Educating Employees

! Resources Available

! Product Knowledge

! Training

2 Options

! Action Based - Visit

! Points Based - $

With so much consumer traffic online, businesses really can’t do without a website. To embrace the competition, a web platform is mandatory to sell products and solutions. If you can ensure that your web presence is interactive enough, there is nothing that can stop you from getting ahead of competitors in leaps and bounds. However, ensuring that your website is competitive enough is a matter of creative and strategic superiority.

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