1. How They Did It: Top XQ Clients
Share Keys to Their Success
Scott Aronstein, Founder and CEO, Connectivity Source
Joel Ganong, Marketing Manager, SaskTel

2. About Connectivity Source
! Founded in 1999
! Sprint Preferred Retailer
! Won the Sprint Platinum Partners
Award the past 11 years
! 32 Sprint & 2 Boost Mobile stores
! Texas and Louisiana

3. Company Goals
! Provide world class customer
experience before, during and after
the sale
! Become a top Sprint Preferred retailer
! Retain and build a long term
customer base
! Provide the most advanced and
inviting retail environment

4. Why XQ Interactive Retail?

5. Why XQ AdPlay?
! Attract customer’s
attention
! Deliver consistent
messaging to both staff
and customer
XQ Adplay screen

6. Why XQ Browse?
! Engage and entertain
customers while they are
waiting for help
! Help customers make an
informed decision
! A guide for newer sales rep to
help them cover all steps and
selling points
XQ Browse screen

7. Why XQ Stream?
! Draw customer into the
store
! Provide more interactive
experiences

8. Interactive Retail Launch
! Went live on May 2012
! 4 XQ Browse, 4 XQ Adplay
! 3 XQ Stream in 3 kiosks
! Goals for implementation
• Attract new customers
• Create excitement in the store
• Increase brand engagement
• Turn shoppers into buyers

9. Results & Benefits
Increasing in average number of items per visit
Customers are spending more time in the store and making more buying
decisions.
2.8
2.6 May-Sep ,2011
18% 7%
2.4 May-Sep 2012
2.2
• Comparing period: May-Sep 2011 vs.
2 May- Sep, 2012
• Non XQ store result is an average of all
XQ Store Non XQ Store locations
Number of Items per Invoice

10. Results & Benefits
Increasing in profit per customer
Profit per invoice at XQ store increased 19% higher than non XQ store.
$110
$90
+80% +61%
$70 May-Sep ,2011
$50
May-Sep 2012
$30
XQ Store Non XQ Store • Comparing period: May-Sep 2011 vs.
May- Sep, 2012
• Non XQ store result is an average of all
Profit per Invoice locations

11. Results and Benefits
Boost Sales Productivity
• Guide both customers and staff
through the sales process
• Remind staff to cross-sales by
presenting related items
• Reduce training time
• Boost staff confident when
encounter with tech savvy
Video Testimonial of Elena Mate, Store customer
Manager

12. Watch the video at:
www.iQmetrix.com/products/XQ/XQ-Case-Studies

13. In summary
! Deliver amazing customer experience
! Create a competitive advantage and
differentiate the store
! Increase sales and profit
! Drive customer loyalty and referral

14. SaskTel
Joel Ganong, Marketing Manager

15. About SaskTel
! Telecommunications company based
in Saskatchewan
! Over 1.4 million customer
connections
! $1.1 billion in annual revenue
! Approximately 4,100 employees
! 11 Corporate SaskTel Store locations

16. SaskTel XQ Launch
! 4 locations live with XQ starting in April 2011
! XQ standalone solution
! Major store redesign for each location

17. Watch the video at:
www.iQmetrix.com/products/XQ/XQ-Case-Studies

18. SaskTel Tour
Before After

19. Flagship SaskTel Store – Regina

20. Goals Set by SaskTel
Store redesign and XQ launch goals
! Revenue growth
! Increasing customer satisfaction
! Strengthening the SaskTel brand
! Increasing sales productivity

21. SaskTel Tour
22” Planar Multi-Touch Monitors running XQ Browse

22. Easy to Compare Products

23. Related Products

24. Results
Increase in Attachment Rates:
Prince Albert Store’s attach rate has increased 27%
since implementing XQ year over year (Jan 2011 –
Sept 2012, 74% prior now averaging 101%)
Related products and accessory tab in XQ prompt
customers and sales staff to communicate up-sell
items more effectively

25. SaskTel Tour:
Strengthen the Brand
No more paper posters and brochures

26. Results
Strengthened Brand
! Top-of-mind brand recognition
! Increased brand visibility, delivering consistent
messaging across locations
! Consistent experience, regardless of store
location

27. Results
Increase in Store Traffic
! Prince Albert Store up 15% in Store traffic since redesign
! Swift Current Store saw an increase of close to 30% in
traffic over the first few months
! Regina Store is averaging over 1,000 customers per day
“This store is sick!” feedback from 15 year old customer

28. Results
Enhanced Customer
Experience
• Overall Q2 2012 survey results show touch XQ has helped
screens had the highest increase over Q1 SaskTel raise the
• Customers can engage with interactive bar for customer’s
displays while waiting to speak to a sales rep retail experience
in our market
• Provide customers in-depth product info to
help make a purchase decision
• Wow Factor!
Ted Mortensen, SaskTel Store Manager

29. Summary
! Increase in traffic
! Higher Attach Rates
! Increase Customer Satisfaction Scores
! Stronger Brand Recognition
! Increase in sales productivity

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