With so much consumer traffic online, businesses really can’t do without a website. To embrace the competition, a web platform is mandatory to sell products and solutions. If you can ensure that your web presence is interactive enough, there is nothing that can stop you from getting ahead of competitors in leaps and bounds. However, ensuring that your website is competitive enough is a matter of creative and strategic superiority.

2. With so much consumer traffic online,
businesses really can’t do without a website.
To embrace the competition, a web platform
is mandatory to sell products and solutions.
If you can ensure that your web presence is
interactive enough, there is nothing that can
stop you from getting ahead of competitors
in leaps and bounds.
However, ensuring that your website is
competitive enough is a matter of creative
and strategic superiority. Here are some
useful tips to create a successful web
presence.

3. • A static website is a good method to
blend into the crowd. However
interactive elements including
videos, sliding image galleries, a side
panel for updates on new products
and news and other graphic element
can help engage visitor and stand out
in the crowd.
• Experts suggest avoiding flash features
on business websites as they will not
be compatible will all viewing devices
or comprehended well by visually
impaired.

4. • It’s not enough that enough people are
visiting your site. You need to integrate
the elements that keep them longer and
engaged in the offerings. These will
include online store galleries, success
stories, discussions, offers and everything
else that facilitate absorbing your brand
and promoting your sales message.

5. • What differentiates a normal website from a
successful one is customer orientation.
Customers need to feel that they are being
cared for and well looked after. A successful
website is more than a platform for
advertising but actually serving the real
world needs of clients and customers.
• If you own a restaurant, your website can
have tools for bookings, browsing through
the menu and similar things. Try to create
elements that actually benefit the user and
make the website worthwhile.

6. • The online market is a huge one but at the same time there would
be numerous competitors banking on the same demographics. If
you have not been capable of delivering something
unique, someone else will. Be updated at all times and try to be the
leader in innovative solutions. These are the selling points of any
modern business.
• If you already have a website, there is good reason to believe that
you have found a way to make money. But there isn’t a limit to your
success and the growth you can achieve online. Selling a product is
no more just about the quality of your delivery but the way you
present it and the complimentary services you present.
Abhishek Tripathi
linkedin.com/in/abhishekdigitalmarketingexpert