Successful marketing is no longer just about acquisition. Today's top performers know they must focus on the entire customer journey to drive faster revenue growth, higher satisfaction ratings, and better customer retention. Take it from CMO & Growth of Autopilot, Guy Marion, who will share six rapid-fire examples of winning customer journeys that separate marketing superstars from benchwarmers.

1. 6 Winning Customer Journeys That
Wow and Convert
@GUY_MARION
CMO & Growth, AutopilotHQ

2. of consumers are
turned off by
generic marketing
72%
Marketing that doesn’t feel like marketing

3. What are top performing marketers doing?
Mapping their customer’s journey.
88% drive better customer
acquisition, NPS, and retention.
Experimenting with new ways to
drive results by being personal
and contextual.
Source: 2016 State of Customer Journey Marketing Report
@AUTOPILOTUS

4. Focus beyond acquisition
Brand awareness
Customer satisfaction
Customer acquisition
Lead generation
Revenue Growth
Upsell/cross-sell
0% 10% 20% 30%
3%
9%
13%
18%
22%
29% Customer acquisition
Brand awareness
Customer satisfaction
Lead generation
Revenue Growth
Upsell/cross-sell
0% 10% 20%
8%
17%
17%
18%
19%
19%
High Performers Everyone Else
@AUTOPILOTUS

5. The customer experience era
are using customer
data to improve
experience
81%
@AUTOPILOTUS

6. Customer Journey Marketing Framework
@AUTOPILOTUS

7. • Simple & visual. Easy to implement.
• Affordable
• Used by <2,500 companies to acquire,
nurture & grow leads into customers
This is Autopilot
Empowering marketers to create remarkable customer journeys

8. 6 Customer Journeys That Wow

9. @MICHAELSHARKEY
1. “How can I increase lead download rates
using personalization?”
75%
eBook download
generates 400+ leads
82%open rate click rate
Personalized follow-
ups drive high open
and click rates.
Form is hidden for
known contacts.
@AUTOPILOTUS
#acquire

10. 2. “How can I convert 1st time buyers
into becoming ongoing members?”
@MICHAELSHARKEY@AUTOPILOTUS
#acquire
if Member #
is blank

11. 3. “How can we use swim lanes to more
effectively onboard customers?
@MICHAELSHARKEY
Low Touch (1:Many)
High Touch (1:1)

12. @AUTOPILOTUS
#acquire
3. “How can we use swim lanes to more
effectively onboard customers?
Low Touch (1:Many)

13. 4. “How can we nurture leads to accelerate
sales (while pleasing your audience)?”
Nurtured
Non-
Nurtured
Conversion
Rate
18.3% 6.4%
ASP $112 $82
Nurtured leads drive
3x conversion
& 1.4x ASP
@AUTOPILOTUS
#nurture
Raw
Contacts
MQLs
Nurture

14. 5. “How do I recover users who dropped
out of the purchasing funnel?”
@MICHAELSHARKEY@AUTOPILOTUS
#nurture

15. @AUTOPILOTUS
61% 13%open rate click rate
Ask Promoters
(NPS >8) to write a
review on GetApp
of promoters
review
Autopilot
44%
6. “How can we get our promoters to help
spread the word and make them feel special?”
#grow

16. How are top performers winning?
Mapping the customer
journey across the business
Building personal & contextual
“acquire, nurture, grow” journeys
Experimenting, tracking, and
optimizing
@AUTOPILOTUS