– The 12 essential blueprints to high converting landing pages – How to properly test your landing pages – Q and A with Andy and Oliver (10 years + experience) Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube

1. The Landing Page Blueprint:
How to build high converting landing pages.
Oliver Kenyon Andy Haskins
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2. Who We Are
Overview
Formed in
2012
Landing Pages Delivered
2000+
Create high converting landing pages in minutes
with no design or technical knowledge.
Increase your business sales and conversions
with our bespoke landing page services.
Millions in Revenue
Generated
Clients Worldwide
100+
Companies Worked For
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3. Who Are TerraLeads?
The world’s first CPA hub, providing access to
interally owned, high converting offers
Top payouts in Europe
European geos and counting
Cash-on-delivery offers
Daily payouts upon request
multilingual support
TerraStore - Unique bonuses on approved leads
14
24/7
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5. Optimize Load Speeds
1 second decrease in load speed
=
2% increase in conversions
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6. Ensure Responsiveness
More than 52% of web browsing is now on mobile
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7. Check Cross Browser Compatibility
25% of web users still use a browser
other than Chrome
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8. Utilise Front End Validation
Adding client side form validation
increased lead quality by 17%
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9. Highlight Your Value Proposition
84% of visitors won't scroll further unless
your above the fold value proposition is strong.
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10. Enhance Visibility of Key Elements
GET YOUR QUOTE
Adding a drop shadow and
changing the colour of our form
=
Increased conversions by 27%
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11. Use Critical Elements
Headline
Outline/Description
Supporting Image
Call to Action
Adding bullet points to a client website
=
125% increase in sales
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12. Attention = Headline (value proposition) Interest = Features and benefits
Desire = Trust and social proof Action = Route or call to action
Harness the AIDA Principle
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13. Remove ALL Distractions
Removing irrelevant links from
client advertorials
=
Increased CTR to offer by 32%
Navigation
Irrelevant ads
Irrelevant links
Social widgets
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14. Make Your Call to Action POP
Changing our CTA text
=
36% increase in click throughs
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15. Emphasize Benefits over Features
Capture your magical family memories
vs
12 megapixel camera with LED flash
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16. Leverage Trust and Social Proof
Over 70% of people say they look at
product reviews before making a purchase
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17. The Blueprint
Pagespeed
Responsive
W3C Validation
Cross Browser
Validation
Positioning
VisibilityVisibility
Call to Action
AIDA
Use Critical Elements
Remove ALL Distractions
Audience
Proposition
Remove Distractions
Directional Clues
Use SSL
Tooltips
Social ProofSocial Proof
Power Words
Be Honest
Visit pagesource.com/PMI to view all 42 tips
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18. Thanks for listening
Any questions?
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