This document provides a summary of a Shopify Meetup event in Manila. It includes information about what a Shopify Meetup is, sponsoring companies like PayMaya and Okendo, and presentations from various speakers. A presentation from Jeremiah Abalos of Xpanse discusses growing an online store in 2020, covering topics like planning, products, processes, partners, placement, and profit. The meetup concluded with a presentation from Theresa and Diego Buenaflor about their mineral cosmetics brand Ellana.

1. Welcome to
Shopify Meetup
Manila
Event Hosted by Filta.

2. 2
Nerissa Chaux
Director of Growth
Filta.

3. What is a
Shopify Meetup?
1M
Businesses powered
by Shopify.
32
Countries
190
#ShopifyMeetups
94
Cities

4. So who’s attending today?
are agencies, developers,
or freelancers
are currently Shopify
store owners
are thinking of starting
a Shopify store
35%42%22%

5. A big thanks to our
Sponsors

6. PAYMAYA SPONSOR video

7. THE NEW STANDARD IN CUSTOMER
REVIEWS

8. SCOTT GOODMAN
APAC Key Account Manager
Digital Marketing and Saas Background 🚀
Undercover Gamer 🎮
OKENDO
Review & Social Proof Platform
Australian & US Offices 📍
Shopify Plus Technology Partner ➕

10. 270%INCREASE IN CONVERSION RATES WHEN REVIEWS
WHERE DISPLAYED
Social Proof Matters
95%OF PEOPLE READ REVIEWS BEFORE
PURCHASING ONLINE

11. Leverage Every Opportunity
Homepage
carousel
Product page
reviews
Customer
media galleries
Google Rich
Snippets

12. Thank You!

15. Who We Are
EMAPTA is an Australian-owned and managed professional services company,
committed to delivering holistic business and staffing solutions.
Over 270 clients in a range
of industries
Employ over 2,000 staff in
dedicated roles
Network of 11 sites in
the Philippines
Over 50% of new clients referred
by existing clients
220% customer growth in
the past 3 years
One Solution
One Platform
One Relationship

25. digital, development
and eCommerce
Offshore Staffing
Specialists.

26. Connecting the best Filipino digital talent
with fast growing Australian eCommerce
merchants and digital marketing agencies.

28. When you join the Filta
Family, you get
" HMO for you and a dependent from day 1
" Monthly social activities
" Monthly at desk 20 minute massage
" Early out Fridays upon regularization
" Training and development opportunities
" In-house gym, massage room and mother’s
room facilities

29. We’ve got awesome Australian creative
businesses looking for talented…
Development
"Shopify / Liquid
"Frontend - HTML,
JavaScript, CSS
"WordPress
"PHP / Laravel
"Web Applications
Graphic Designers
Digital Marketing Specialists
Product Listers
Administration Support
Accountants
Customer Service

30. www.filtaglobal.com/careers

31. 31
Scott Goodman
APAC Key Account
Manager
Okendo
PAUL DIMAFELIX

32. Reviews &
Social Proof in
eCommerce

33. SCOTT GOODMAN
APAC Key Account Manager
5+ Years Digital Marketing
3 Years Strategy Consultant for Lexus, Jaguar,
Land Rover, Toyota
OKENDO
Review & Social Proof Platform
Australian & US Offices 📍
Shopify Plus Technology Partner ➕

35. The status of eCommerce
In 2020

36. Philippines eCommerce Trends In 2020
★ eCommerce is expected to hit $2 Billion
(USD) in 2020. A 14% increase from
2019.
★ Currently 45% of Philippines internet
users shop online, with an estimated
growth to 49% by 2024.
★ Shopify now boasts over 1 million
merchants who actively use its platform
★ The largest eCommerce segment in the
Philippines is Electronics & Media, valued
at $275 Million

37. WITH INCREASED
COMPETITION, HOW DO
I CUT THROUGH?

38. BY BUILDING A BRAND
THAT IS ALSO A
COMMUNITY

39. Share similar values &
passions
32
Willing to share insights
& knowledge
1
Engaged in a consumer -
brand relationship;
What is a “Customer Community?”
A group of consumers who are:

40. Share similar values &
passions
✓✓
Willing to share insights
& knowledge
✓
Engaged in a consumer -
brand relationship;
Can Okendo Accomplish This?

41. How Does Okendo
Achieve This?

42. Example: George believes that the quality of the bag needs to be improved with
more durable zips. He also wears this bag for University and loves the laptop slot.
Okendo will target him for the new product release of EduBags in late 2020.
1. Deep Customer Insights
★ Okendo allows for Active Listening.
★ Collate product feedback and
customers opinion on what’s
working...and what’s not working.
★ Profile & segment your customers
demographics based on their answers.

43. 2. Capturing Rich Media & UGC
★ Speak the language of today’s shoppers. They
want more real experiences and less hollywood.
★ Okendo can turn every customer into a Micro
Influencer who can upload their own photos &
videos.
★ Prospects are anywhere from, 64-85% more
likely to buy after watching a video*.

44. 3. Incentivisation
★ Use coupons or loyalty points to
motivate customers to submit a review
and include photos & videos.
★ Integrate with Shopify Coupons or to
your loyalty provider.
★ Encourage repeat purchases, increased
sales and great community involvement.

45. 4. Community Management
★ Integrate with your customer service
provider to automate mediation for unhappy
customers.
★ Allow prospects to our Q&A widget to ask a
question that might be the barrier to the sale.
★ Respond to all reviews & questions left by
your customers either privately or publicly.

46. 270%INCREASE IN CONVERSION RATES WHEN REVIEWS WHERE
DISPLAYED
Will Reviews Help My
Commercials?
95%OF PEOPLE READ REVIEWS BEFORE
PURCHASING ONLINE

47. 251%
INCREASE IN
CONVERSION
RATES
Get Wag: November Results
17%
OF USERS
CONVERTED AFTER
INTERACTING
WITH OKENDO
$2493
ASSOCIATED
REVENUE FROM
OKENDO

48. Takeaway Advice
★ eCommerce is still growing! With expected growth of 14% YoY, The ship has not
sailed. Shopify is undoubtedly the most easy and user friendly platform out there.
★ Ensure that every decision you make along your eCommerce journey helps build your
brand’s community and consumer engagement.
★ Build trust & social proof through insightful reviews, customer UGC, incentivisation
and a tailored approach to customer service.
★ Utilise best practice marketing optimisation by using granular segmentation &
targeting. Utilise all data available to help define your market.

49. Shopify App
Ecosystem

50. Shopify Apps
2009:
- 8 Apps.
- 1 App Per
Merchant
1
- Automate
Tasks
- Improve
Efficiency
- Create An
Ecosystem
2019:
- 2,500 Apps.
- 6 Apps Per
Merchant.
2
- Bloated
Websites.
- Overkill Of
Choice.
3
4

51. Branding &
Marketing
Customer
Service
Reporting
Ground Zero Apps
hotjarfacebook
Loyalty Lion
smile.io

52. The Drill Down
★ Ensure you research and do due diligence on the applications you install on your
account.
★ Read the reviews, terms & conditions, understand how they impact your store.
★ Where possible ensure that your applications can communicate to each other, to
automate and further improve efficiency.
★ Measure, report & analyse. Ensure you monitor the ROI and improvement that these
apps are providing.

53. Thank You!

54. 54
Jeremiah Abalos
Chief Web Officer
xpanse

55. growing your online store in 2020
—jeremiah abalos
cwo, xpanse

56. 1. welcome to Shopify Meetup Manila!
2. i hope you learn something new today.
3. let’s connect later!
4. you can get a copy of the deck here: http://bit.ly/
shopifymnlfeb2020deck
first things first

57. who am i?
—

62. xpanse - Chief Web Officer
The Future Forward - Digital Producer
7 years - as web developer
12 years old - when I started coding
8 years old - when I had my first business
who am I

70. growing your online store in 2020
—

71. 1. plan
—

72. " Is this your first time selling online?
" What do you plan to sell?
" Where do you plan to sell?
" Who do you plan to sell to?
" Do you have a store to sell on?
Plan

73. 2. product
—

74. " Research your product
" Find a product supplier
" Source the product
" Fix your pricing
" Start selling
Product

75. 3. process
—

76. " How will your process your orders?
" What payment methods will you offer?
" Which couriers do you use?
" How will you track order statuses?
" How will you track payment statuses?
" Will you be asking for reviews from customers?
Process

77. 4. partners
—

78. " What would you use for marketing?
● How are you going to create ads?
" Where are you going to get photos/videos of your product?
" Do you need someone to maintain your site for you?
" Will you be making updates on your site frequently?
" How are you going to manage your logistics?
Partners

79. Partners

80. 5. placement
—

81. " Where are you going to advertise your products/store?
" How are you going to advertise your products/store?
" How much should you spend on marketing?
" What are practical steps you can do to improve your
product placements?
Placement

82. Placement

83. Placement

84. 6. profit
—

85. " Manage your remittances/finances.
" Sit down and wait for your money.
" Or make more.
Profit

86. summary
—

87. 1. Have a plan.
1. Find products to sell.
1. Establish a process. (and continue evolving)
1. Find and work with the right partners. (ehem, xpanse)
1. Place your ads! Market your store/products!
1. Manage your finances and enjoy your profits.
Summary

88. get in touch!
—

89. Send us an email at hello@xpanse.ph
Or if you’d use the contact form at xpanse.ph, enter
the code:
SHOPIFYMNL2020
Get in Touch!

90. you can get a copy of the deck here:
http://bit.ly/shopifymnlfeb2020deck
Deck

91. growing your online store in 2020
—jeremiah abalos
cwo, xpanse

92. 92
Theresa & Diego
Buenaflor
Ellana Mineral Cosmetics

105. 105
Thank you
See you next time.