This document provides guidance on building an effective brand for an ecommerce business. It defines what a brand is as a promise to customers and outlines advantages like increased loyalty and word-of-mouth marketing. The document then discusses brand strategies such as differentiating through unique value propositions and quality, changing conventions, and personalizing customer experiences. It promotes using Shopify to build an online store that houses the brand through customization options for themes, storefronts, notifications, and blogging to engage customers. Resources like the Shopify blog, manual, and support are also highlighted.

1. Build Your Brand
Build an awesome brand that
keeps ‘em coming back

2. Outline
1. What is a brand?
2. Advantages to building a brand
3. Examples of brand strategies
4. Shopify: A home for your brand
5. Resources

3. What is a brand?

4. YOUR PROMISE TO YOUR CUSTOMER

5. Advantages to building a brand

6. ‣ makes people more loyal
‣ people start to care about your work
‣ word of mouth marketing is more common
‣ no longer have to compete on price

8. USE YOUR BRAND TO TELL A STORY, AND TO
UNIQUELY POSITION YOUR PRODUCTS IN THE
MINDS OF YOUR CUSTOMERS.

9. Brand strategies

10. What is a brand strategy?
‣ help define how your customers see your business and product
‣ figuring out your positioning or “winning-difference”
‣ what helps you stand out from the competition and avoid having
to compete on price

11. Brand strategies
1. UNCOVER YOUR UNIQUE SELLING PROPOSITION
The goal is to differentiate your brand from your
competitors, and give your customers a reason to
purchase a product from you.

12. Brand strategies
2. DISTINGUISH YOUR BRAND ON PRODUCT QUALITY
If you’re consistently able to over-deliver on
the quality of product, no doubt you’ll have
lifetime customers.

13. Brand strategies
3. CHANGE THE BRANDING RULES
Makes space for your brand in an
unconventional way to get people talking.

14. Brand strategies
4. PERSONALIZE THE CUSTOMER EXPERIENCE
Align yourself to ensure that you’re marketing to
people who match your brand’s identity.

15. Brand strategies
5. INVEST IN DEEP, RICH PRODUCT PHOTOGRAPHY
When a photo looks tactile, it will give you a sense
of ownership over what’s being featured.

18. Shopify: A home for your brand

19. YOUR STORE, YOUR BRANDING, YOUR CUSTOMERS

20. Theme Store
Choose from over 100 professional store templates, or
build your own design using HTML and CSS.

21. Storefront Editor
See a live preview of your store that updates as you make changes.

22. HTML & CSS
Access to all of your theme’s templates

23. Blogging
Use your blog to build a loyal audience

24. Social Media
Link to all of your social media accounts

25. Social Media
Easily allow for word-of-mouth marketing

26. Notification templates
Customize emails that are sent to your customers

27. Notification templates
Customize emails that are sent to your customers

28. Resources

29. Shopify Blog
“How To Build a $120K per Month
Ecommerce Brand in Less Than A Year”
“Instagram 101: How to Build an Audience of
Customers for Your Brand [Video]”
“How To Create a Memorable and Shareable
Unboxing Experience for Your Brand”
Free tools and resources to accelerate your skills and success

30. Shopify Manual
A collection of useful guides to help you use Shopify

31. Shopify Experts
Browse our top experts: Designers, Developers, Setup
Experts, Marketers, Photographers

32. Shopify Support
support@shopify.com ● 1-888-shopify ● live chat
A dedicated support team - available 24/7

33. Q&A