Marketing your spa can be a huge task. What, how and where you market your business can positively impact your bottom line. Refresh and renew your business marketing plan this upcoming season, quickly and easily with these 5 easy ways to market your business.
Did you know that the average new client retention is only 35%, a shortcoming of over half to the ideal of 60-80%?! Take this class with Millennium's Assistant Learning Manager, Irena Mena, to learn 5 simple ways you can increase your customer retention and improve your bottom line!
Grow your business – Tips From the Expert is a presentation from an actual salon owner who uses effective, business growing strategies using Millennium.
What do you do during slow times, days, or season? Do you have methods to fill gaps in the book during these slow times? Learn 5 easy ways to turn slow times – into a jam-packed appointment book with increased profits!
Marketing your spa can be a huge task. What, how and where you market your business can positively impact your bottom line. Refresh and renew your business marketing plan this upcoming season, quickly and easily with these 5 easy ways to market your business.
Did you know that the average new client retention is only 35%, a shortcoming of over half to the ideal of 60-80%?! Take this class with Millennium's Assistant Learning Manager, Irena Mena, to learn 5 simple ways you can increase your customer retention and improve your bottom line!
Grow your business – Tips From the Expert is a presentation from an actual salon owner who uses effective, business growing strategies using Millennium.
What do you do during slow times, days, or season? Do you have methods to fill gaps in the book during these slow times? Learn 5 easy ways to turn slow times – into a jam-packed appointment book with increased profits!
Call Quality & Affiliate Payouts: Improving both for better calls and happier...Invoca
Learn how marketers are rethinking the way they define call quality to drive better calls and build better relationships with their affiliate partners.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
eCommerce website development has become vital for businesses nowadays to trade among the various genres of audience, follow these Mantras to make your eCommerce website development a huge success.
Tiering, Prioritising, and Segmenting Your CustomersGainsight
Russ Drury. Director of Customer Success at Workfront, and Dan Steinman, General Manager of Gainsight EMEA, discuss the benefits of segmenting your customer base and the strategy involved.
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Kwinstonlaw provides Lawyers service in Jacksonville; find the best Lawyers Firm in USA, Jacksonville. For more detail visit our website: www.kwinstonlaw.com
Call Quality & Affiliate Payouts: Improving both for better calls and happier...Invoca
Learn how marketers are rethinking the way they define call quality to drive better calls and build better relationships with their affiliate partners.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
eCommerce website development has become vital for businesses nowadays to trade among the various genres of audience, follow these Mantras to make your eCommerce website development a huge success.
Tiering, Prioritising, and Segmenting Your CustomersGainsight
Russ Drury. Director of Customer Success at Workfront, and Dan Steinman, General Manager of Gainsight EMEA, discuss the benefits of segmenting your customer base and the strategy involved.
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Kwinstonlaw provides Lawyers service in Jacksonville; find the best Lawyers Firm in USA, Jacksonville. For more detail visit our website: www.kwinstonlaw.com
There are three ways to run your business, which lead to three different management styles. One style has been proven to be the best path to success. Learn the best way to manage your company to long term success.
Learn more:
https://www.myprofitsee.com/academy/content?id=700&title=The+Three+Management+Philosophies
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Visualizing the Transcribe Bentham Corpus
Frédérique Mélanie, Estelle Tieberghien, Pablo Ruiz Fabo,
Thierry Poibeau
LATTICE Lab: ENS – CNRS – U Paris 3, PSL – USPC
Tim Causer, Melissa Terras
UCL Bentham Project, UCL Digital Humanities
UCLDH Seminar, December 2016
In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsoft’s Jeff Marcoux.
As a business owner, do you know where to go and what to look for in your software to ensure your growth and profit trends? Learn the specifics from Millennium's VP of Enterprise Sales, Robert Maconi, a salon/spa owner as well, who utilizes these features every day to project growth and report accurately.
Marketing your salon or spa can be a huge task. What, how, and where you market your business can positively impact your bottom line. Refresh and renew your business marketing plan this upcoming season quickly and easily with these Millennium marketing tools.
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
Top 15 Sales Generation Techniques (Ecommerce Customer Acquisition)Rodolfo Melogli
A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers - but only a 5-20% chance of selling to a prospect.
Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers...
This is a great opportunity for business owners to understand the importance of customer acquisition and finally plan their sales strategy more efficiently.
In fact, there are several methods to increase your sales, but in my opinion only one or maybe two strategies can effectively work in your particular niche.
Today, I want to:
1) Discuss the top 15 customer acquisition techniques
2) Use formulas and data to evaluate which strategy is more appropriate to your unique ecommerce business
3) Create action plans to improve your website sales
Learn how to master Ecommerce Customer Acquisition in order to expect an immediate growth in sales.
Customer retention is on the mind of every salon or spa owner and manager. With the rising cost of acquiring clients, businesses must be innovative and proactive by engaging in effective client retention tactics! Join Ruth Gonzalez to learn 5 simple ways to increase your new client retention.
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...Aggregage
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
How e-commerce businesses can increase marketing ROI through automationTars
In this webinar, we will show you how to implement a set of curated automation tactics that will help you optimize your campaigns for maximum conversions.
Specifically, we will cover…
– How you can use chatbots to automate customer query resolution
– How you can use rule-based ad management to optimize your ad strategy
– How automated campaign tracking can help you understand what is working and what is not working in your ad campaigns
Getting the Most out of Google Store Visits: How to Really Go OMNI-ChannelHanapin Marketing
Google Store Visits can be extremely useful for retailers with offline stores. However, adoption is still quite low. This is a missed opportunity for every OMNI-channel retailer. In this session, I will show you how to move beyond just Webshop Sales and how this can have an awesome impact on your business. I will show that with the right experiments and tactics, you can completely change your strategy for the better.
You will learn:
- How to steer your account based on Webshop sales + Store sales
- Tactics and tips for local advertising
- How to best use the newest developments (e.g. New vs Returning Store Visits)
- How to test incrementality of Google Store Visits, by using a unique experiment with a fake dummy website
The essential equations every marketer needs to knowemfluence
As a marketer, you work tirelessly to move the needle on a huge laundry list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, marketers are under pressure to make sure we can prove the ROI of our marketing efforts. In this session, Alex Greenwood of AGPR shares six metrics—and the math equations to get them—that prove the value of your marketing efforts.
We wanted to share our current thinking on how you can build “robotic” systems to enhance the e-commerce customer experience. The key elements:
* automated customer surveys to understand voice-of-customer and Net Promoter® Score in real-time
* automated customer segmentation by lifetime value
* automated customer segmentation by loyalty (using Net Promoter Score)
* process to help customers needing immediate response
* clustering customer issues together for longer-term strategic fix
* close-loop monitoring of results (Net Promoter Score and other metrics)
* Responding to customers with updates on your actions
You could roll-your-own solution, but we believe CustomerGauge has all the parts you need to start this now – and we have proof points from our major e-commerce clients including Canon, Philips and Vodafone.
Meevo 2 is finally here and worth the wait. Get the first look at the latest innovation from Millennium Systems International that is taking the beauty industry by storm. Join Millennium's Gavin Smith on a journey through what your day-to-day could look like with Meevo 2. You will learn how to grow your business, while saving yourself time. Are you ready to be a BOSS?
Join Tanya Reece as she provides us with an easy checklist to make 2018 the best year yet by ensuring your data is optimized, your inventory value is spot on, and your system is running to its optimal potential. Learn how Millennium’s team goals, monitoring station, and individual employee goals capabilities will increase staff involvement and give staff the information they need to stay on track in the New Year.
The holidays play a major role in your business’s revenue for the year. Join Millennium S.I.'s Tanya Reece as she teaches you how to capitalize your holiday sales by promoting sales for products and services. More importantly, learn to identify slow-moving inventory, and how to create package deals for those items. You will also learn to maximize your results!
Front desk employees are one of the most important employees at any business, and can make a large impact monetarily. Take this class with Millennium S.I.’s Kristina Bruno to learn how to keep your front desk productive and proactive!
Did you know that the service industry has the highest turnover rate for employees? What structure do you have in place for the hiring process? Take this class with Millennium’s Tanya Reece to learn how to not only retain your staff, but make them excited and motivated to be a part of the team.
In our 45-minute webinar, we’ll share the most effective ways YOU can generate growth at your salon by taking control of your communications. Empower your salon to solve its own problems and continue to thrive!
Have you analyzed your business and thought about how you want it to be doing in 1, 2, 5 years’ time? Are you and your team clear about what you need to do to get there? If you want to succeed, you need to set goals. Goal setting not only allows you to take control of the direction of the business; it also provides you a benchmark for determining whether you are actually succeeding. By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals, and you'll see forward progress in what might previously have seemed a long pointless grind. In this class, you will learn the well-defined steps that transcend the specifics of goal setting based on growth indicators. Knowing these steps will allow you formulate goals that you and your team can accomplish.
A good job is hard to find, and a good employee is even harder to keep. Take your employees to the next level, and build a profit center around each department inside of your business. Join Tanya Reece to learn about the best scripts to use at the front desk. What tools are you providing your employees? Do they feel prepared to sell and market your brand? The first step is having the proper lingo in place.
Join Tanya Reece for a fun class that will cover a variety of tips, tricks, and shortcuts in Millennium. These time-saving techniques will be of great assistance to you when navigating through the interface, locating information, and reducing the steps it takes to complete certain tasks.
Email marketing is a great way to increase appointments, promote deals, and drive referrals & sales for your business. Join Jenna Shaffer, Constant Contact's National Product Trainer, and Ruth Gonzalez, Learning Specialist for Millennium Systems International, to learn how you can grow your business with email marketing.
In this hour, you’ll learn:
-The importance of email marketing and how it helps you grow your business
-Best practices for designing an email marketing message that grabs your audience's attention, including subject lines, email design and call to actions
-How quick and easy it is to create a professional-looking email to your clients with Constant Contact’s next generation editor
-How to sync your contacts from Millennium into your Constant Contact account for targeted messages
You'll leave the webinar with the confidence and skills to create and send successful marketing campaign.
Do you want to increase your profits? A large portion of any company's assets rests in their inventory. This class will help you understand the theory behind inventory management within Millennium including FIFO, average cost, and inventory turns. Learn how to let Millennium identify problems with your inventory using the Inventory Wizards.
A good job is hard to find, and a good employee is even harder to keep! Keeping your employees inspired and motivated can mean keeping them around for a long time. If you want to motivate your employees, you have to keep them excited about coming to work every day and spending time with each other. Take this class with Millennium SI’s Tanya Reece to learn how to nurture fun, excited employees who have a positive attitude and can’t wait to get to work everyday.
If you make it a mission to increase your average ticket, you could potentially boost your revenue by as much as 20% for the year! Join Ruth Gonzalez to learn more about the simple and easy ways to increase average ticket across every department in your business!
Do you know what FOV is, and how greatly it impacts YOUR business? Do you know the current FOV average for salon/spa is only 4.88, while the ideal is 1 visit per month (an FOV of 12). Join Millennium Educator, Ruth Gonzalez, as she teaches you 5 easy ways to increase your FOV! Then just sit back and watch your profits and business grow!
Are you filling up those empty time slots in your appointment book? In other words, are you reaching maximum capacity? Do you know the industry ideal for productivity? Join Ruth Gonzalez to learn how to maximize productivity across all departments while increasing your overall revenue.
Did you know that the average new client retention is only 35%, a shortcoming of over half to the ideal 60-80%! Take this class with Millennium Educator, Ruth Gonzalez, to learn 5 simple ways you can increase your repeat customer retention and improve your bottom line.
Calling all Consultants! Millennium offers a number of exciting features that help businesses grow. However, most businesses don't use a large portion of them! Join Millennium's Irena Mena to learn tips, tricks, and features that will help businesses maximize their software!.
Protecting your business transactions from fraud is of paramount importance to your company’s financial success. EMV with Point-to-Point Encryption (P2PE) are the keys to combatting fraud with card-present/face-to-face transactions. Element’s session provides a comprehensive overview of EMV chip technology, why you need both EMV and P2PE and how Element’s innovative triPOS technology delivers an all-in-one solution to help you face the retailer liability shift.
Learn the different ways your front desk staff can encourage growth and effect the bottom line. Join Vice President of Sales, Bob Maconi, as he goes beyond basic appointment booking and ringing up sales. You will learn how to outline specific tasks the front desk can perform to increase their value and professionalism.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. millenniumspasalon.com | meevo.com
Bob Maconi
VP of Enterprise Sales
Millennium Systems International
Owner of Salon Today 200 Winner
Elysium Salon & Spa in Lincoln Park, NJ
YOUR PRESENTER
3. millenniumspasalon.com | meevo.com
AGENDA
• Get clients to come back post-holiday season
• Utilize forecasting software to maximize your profits
• Monitor outstanding liabilities
• Follow through on 2016 goals
4. millenniumspasalon.com | meevo.com
Influx of clients
• People who booked
services during the holidays
• Referral clients
• Gift card recipients
A gift certificate account tip
5. millenniumspasalon.com | meevo.com
How do we get them back?
• Run reports – outstanding liabilities – MR129
• Proactive Calls – concierge service – AQ070 or
Client Selection
• Marketing Automation
• Partner Integrations
7. millenniumspasalon.com | meevo.com
Build a Culture
Around Client Loyalty
• Point System
• Re-booking an existing client
• Re-booking new client
• Client Referral
• Trying a new service for the first time
• Points for retail
• Memberships
• Packages & series
8. millenniumspasalon.com | meevo.com
Put Numbers To Your Goals
CALL CLIENTS WITH NO FUTURE APPOINTMENT
30 Clients at $75 = $2,250 per month
FOLLOW-UP ON CANCELLATIONS
5 Clients at $75 = $375 per month
FOLLOW-UP ON PENDING LIST
6 Clients at $75 = $450 per month
SEND REMINDER EMAILS
5 Clients per month at $75 = $375 per month
$56,400 Increase per Year
10. millenniumspasalon.com | meevo.com
New Guests
Per Month
Varies
New Client
Retention
50%
GOAL
Speak Millennium.
The Language of Growth
The Money Makers
Repeat Client
Retention
80%
GOAL
Frequency
Of Vist
7-8x
GOAL
Average
Ticket
$5
MORE PER
GUEST
Productivity
80%
GOAL
12. millenniumspasalon.com | meevo.com
New Client Retention
How well are you doing in keeping your
new clients? Are they coming back to
your business? How long do they wait
between visits?
50%
GOAL
15. millenniumspasalon.com | meevo.com
Average Ticket
What is your average retail ticket? Are you
selling enough retail? Is your staff cross-selling
or up-selling clients?
$5
MORE PER
GUEST
18. millenniumspasalon.com | meevo.com
Monday Tuesday Wednesday Thursday Friday
AQ070
Appointment Recall
Listing – Due in this
Week
We Miss You Email
Blast/Calling
Clients not in for 3
Months
Add-on Wednesday!
Run Contest
AQ246
AQ071
Missed Opportunities
Top N Products this
Week
AQ230
Cancellations Last
Week
New Client Welcome
Email
New Clients Last Week
AQ245
Booked On Listing
To Track Add-Ons
AQ201
New Client Listing-
Call New Guests this
Week to Verify
Experience/Referral
Program
DP085
Products on Sale
Print to Prepare for
Monday
Verify the Pending List
Has Been Cleared
Upsell Marketing
(Client Selection)
Guests who had Color
but not a Haircut
MR126
Liabilities about to
Expire
Teach a Service Provider
Something New about
the RTMS
Lasts X Weeks Project
Decide How Long a Guest
Will Use a Product, and
Enter into Millennium
Look for Guests with a
High FOV and Turn
Them into Standings
Email Verification –
Use Printed Selection to
Ensure Email Accuracy
Package/Series
Contest – Who Can
Tag Their Name on
the Most!
Use MR045 to Track
Marketing Brain Storm
Next Weeks Promotions
FDP05
Front Desk Pre-book
Analysis
Monitor Rebook % -
MA245
Monitor Rebook % -
MA245
Monitor Rebook %-
MA245
Monitor Rebook %-
MA245
Monitor Rebook %-
MA245
MA065
Estimated Sales vs.
Actuals
MA065
Estimated Sales vs.
Actuals
MA065
Estimated Sales vs.
Actuals
MA065
Estimated Sales vs.
Actuals
MA065
Estimated Sales vs.
Actuals
Action Plan