Google uses many factors to rank websites and web pages in search results. Some important ranking factors include getting quality backlinks from authoritative websites related to your keyword, creating unique high-quality content, including your main keyword in the title, having a responsive website for mobile users, optimizing website speed, and generating social signals from social media. Google's goal is to provide users with the most relevant and useful search results.

1. Google Ranking Factors
2016
In the past years, the strategies used to rank top in
Google evolved drastically, plenty of changes are
forecasted in SEO. There are many factors that Google is
using for ranking websites and web pages. You’ll need to
avoid the moves that could get you your site in trouble.

2. Quality Backlinks
For better ranking for your
keyword in search results,
you must have backlink
from authoritative High
ranking sites based on
your keyword.

3. Unique content
More than anything else,
Higher the quality of your
website content, the higher
the ranking you achieve,
larger the traffic you gain
and greater the popularity
of your website. Google
prefer good quality sites in
their index and search
results.

4. Main Keyword
In Title
Include keywords in Title
so that Google knows what
types of search queries to
present your web page for.

5. Responsive
Website
Responsive web design is
the best option for your
mobile SEO strategy.
Google Loves Responsive
websites

6. Website Speed
Google thinks site speed is
important. Google will also
consider Page load time as
one of the biggest reason
for your website search
engine ranking.

7. Social Signals
It should be clear that
social signals has a
significant role to play in
Google search results
when it comes to launching
and maintaining a
successful SEO strategy.