Build an awesome brand that keeps ‘em coming back. We’ll get you started with things like brand considerations, design and Shopify theme customization. Please bring a laptop.

1. Build Your
Brand
#SHOPIFYRETAILTOUR

2. Agenda
What is a brand?
Advantages to building a brand
Five brand strategies to use
Use Shopify to Build Your Brand
Q&A
1
2
3
4
5

3. What is a brand?

4. What your customer
sees and thinks of when
they hear your name

5. Why build a brand?

6. Why build a brand?
Creates customer loyalty
Customers become invested in your work
Encourages positive word of mouth
Allows you to not need to compete on price
Helps differentiate you from your competition

7. Brand strategies

8. Five brand strategies you should use
Uncover your Unique Selling Proposition
Distinguish your brand on product quality
Change the branding rules
Personalize the customer experience
Invest in deep, rich product photography

9. Brand Strategies
1. UNCOVER YOUR UNIQUE SELLING PROPOSITION
The goal is to differentiate your brand from your
competitors, and give your customers a reason to
purchase a product from you.

11. Brand Strategies
2. DISTINGUISH YOUR BRAND ON PRODUCT QUALITY
If you’re consistently able to over-deliver on the quality of
product, you’ll have loyal customers who will keep coming
back.

13. Brand Strategies
3. CHANGE THE BRANDING RULES
Don’t be afraid to mix it up. From the pictures you
use, down to the playfulness of words you use,
customers will love the uniqueness.

15. Brand Strategies
4. PERSONALIZE THE CUSTOMER EXPERIENCE
Show your customers how much you care about them
with a personalized, memorable experience that they will
want to share with their friends.

17. Brand Strategies
5. INVEST IN DEEP, RICH PRODUCT PHOTOGRAPHY
Showing customers your products being used in their
natural environment will increase conversion and allow
them to picture them fitting into their lifestyle.

20. Use Shopify to
build your brand

21. Use Shopify to Build Your Brand
Your store, your branding
Theme Store
Storefront Editor
HTML & CSS
Blogging
Notification Templates

22. YOUR STORE, YOUR BRANDING, YOUR CUSTOMERS

23. Theme Store
Choose from over 100 professional store templates, or
build your own design using HTML and CSS.

24. Storefront Editor
See a live preview of your store that updates as you make changes.

25. HTML & CSS
Access to all of your theme’s templates, code, and assets

26. Blogging
Use your blog to build a loyal audience and provide value

27. Notification Templates
Customize the emails that are sent out to your customers

28. Resources

29. Shopify Blog
“5 Brand Strategies to
Uniquely Position Your
Ecommerce Business Above
the Competition”
Free tools and resources to accelerate your skills and success
“Branding Secrets from 14
Fashion Industry Experts”

30. Shopify Manual
A collection of useful guides to help you use Shopify

31. Shopify Support
support@shopify.com ● 1-888-shopify ● live chat
A dedicated support team - available 24/7

32. Q & A