The document outlines objectives for a discussion on propaganda techniques, emphasizing student engagement through group activities. It defines propaganda, its goals, and various techniques such as bandwagon, name calling, and plain folks, while providing examples and assessment questions. Additionally, it includes an assignment for students to create their own advertisement using learned propaganda techniques.

2. Objectives
At the end of the discussion, the students are
expected to:
1. identify different types of propaganda
techniques used in advertisement;
2. Apply propaganda techniques in promoting a
products, and;
3. demonstrate the importance of
understanding the intentions of words used
in a propaganda

3. ACTIVITY 1: YOUR TAGLINE
SOUNDS FAMILIAR
The mechanics are:
1. The class will be dived into 4 groups.
2. Each group will have 1 representative to
raise their green/red flag and give the correct
answer.
3. The task of the group is to guess the name
of the television commercial based on the
tagline that will be flashed on the screen.
4. Once you know the answer, quickly raise your
flag and state your answer.

24. What is Propaganda?
Propaganda refers to a type of
message aimed at influencing
opinions and/or the behavior
of people. It is usually
repeated and presented over
a wide variety of media in
order to attract the interest of
a greater majority.

25. What is the goal of
propaganda?
The goal of propaganda is to
publicly promote something:
information put out by an
organization or government to
promote a policy, idea, or cause. It
has a misleading publicity:
deceptive or distorted information
that is systematically spread.

27. CARD STACKING
It is the strategy of
showing the product’s
best features. Telling
half-truths, and omitting
or lying about its
potential problems.

29. NAME CALLING
Is stereotyping the
competition/opposing idea with a bad
label.
They use names that evoke fear or
hatred in the viewer. Links a person,
or idea, to a negative symbol. The
most obvious type of name calling
involved “bad names.

31. PLAIN FOLKS
The use of everyday people to sell a
product or service. Speakers and ads
appear to be “one of the people”
Example:

32. Using “good” labels, such as
democratic, patriotic, amazing,
beautiful, and exciting, that are
unsupported by facts to sell the
product or idea.
Example:

33. BANDWAGON
The basic theme of the
bandwagon appeal is that
"everyone else is doing it,
and so should you”. This is a
technique that persuades
people by showing them that
everyone else are doing the
same thing.

35. This is a type of technique wherein a
famous or seemingly authoritative
person recommends a product or
service, and vouches for its value.
Example:

36. PATRIOTIC APPEAL
Patriotic Appeal is appealing to the
idea of patriotism or a “love of
country” to sell a product or idea.
Example:

37. What!

38. 1. What type of propaganda makes you want to jump in and follow everyone else?
a. Glittering Generalities
b. Transfer
c. Bandwagon
d. Humor
2. Which of the following is NOT propaganda technique?
a. Bandwagon
b. Jargon
c. Transfer
d. Testimonial
3. What propaganda technique was used in this radio advertisement?
“Drink Super Sports Beverage, the only drink of NBA”
a. Snob Appeal
b. Plain Folks
c. Testimonial
d. Bandwagon

39. 4. In this Television Advertisement, what propaganda technique has been observed?
“Rush to shop at Super-Mart this weekend, everyone is doing it!”
a. Testimonial
b. Bandwagon
c. Humor
d. Glittering Generalities
5.What propaganda technique was used in this newspaper advertisement?
“A message that appeals to ordinary people, like you and me.”
a. Bandwagon
b. Name Calling
c. Plain Folks
d. Catchy Slogans

40. Activity 3: 3-2-1 Exit Ticket!
3 Give at least three (3) propaganda techniques that
are most interesting to you.
2 Cite two (2) most powerful words or phrases that
consider effective in convincing you or other people.
1 Give at least one (1) common feature of propaganda
techniques.

41. Assessment
Directions: Identify the propaganda technique used in each situation below.
Select your answer from the word bank and write it on 1 whole sheet of paper.
WORD BANK

42. ______1. The use of everyday people to sell a product or service. Speakers and ads
appear to be “one of the people”.
______2. The strategy of showing the product’s best features. Telling half-truths, and
omitting or lying about its potential problems.
_______3. Stereotyping the competition/opposing idea with a bad label. They use
names that evoke fear or hatred in the viewer. Links a person, or idea, to a negative
symbol. The most obvious type of name calling involved “bad names”.
_______4. Using “good” labels, such as democratic, patriotic, amazing, beautiful, and
exciting, that are unsupported by facts to sell the product or idea.
_______5. The basic theme of this technique is that “everyone else is doing it, and so
should you”. This is a technique that persuades people by showing them that
everyone else are doing the same thing.

43. ______6. This is a type of technique wherein a famous or seemingly
authoritative person recommends a product or service, and vouches for its
value.
________7. Using humor to sell a product or idea.
________8. Only the richest, most important, or most discerning people like
this product or idea.
_______9. Use of memorable phrases to foster support for the product or
idea.
_______10. Appealing to the idea of patriotism or a “love of country” to sell a
product or idea.

44. Assignment
“For your assignment I want you to make Your own
advertisement.”
Mechanics:
1. You will be group into 4.
2. Make an advertisement through a video presentation of any
product using any types of propaganda techniques.
3. The video should be 2-3 minutes only