2. Mechanics
The class will be divided into 4
groups.
The task of the group is to guess
the name of the television
commercial based on the tagline
that will be flashed on the
screen.
The teacher randomly call the
chosen group to answer , if the
group did not know the answer
in 5 seconds the teacher will call
again other groups.
11. Objectives:
At the end of the lesson, the student should
be able to:
1. identify the different propaganda
techniques;
2. realize the importance of propaganda
techniques in consumer response; and
3. apply propaganda techniques in
promoting a products.
16. PROPAGANDA
Propaganda - is a dissemination of information
– facts, arguments, rumors, half-truths or lies to
influence public opinion.
It also aims to make us accept or approve
something without looking closely at the
evidence.
Most of propaganda devices(types) utilize
emotion to have the readers or listeners avoid
critical thinking.
17. are used to influence people's
opinions, emotions, attitudes, and
behavior.
Types of propaganda techniques/devices:
Bandwagon
Testimonial
Glittering Generalities
Card Stacking
Name Calling
18. BANDWAGON
This techniques makes you feel that you are
left out if you do not buy the product.
Everybody is following or doing what
everybody else is doing. Expressions like so
many people , 9 out of 10, most people,
everybody, etc., used to signal bandwagon.
20. TESTIMONIAL
A famous personality or celebrity is
made to endorse the product. If a known
person like a celebrity or an expert like a
doctor talks to you about a product and
the benefits it offers, you are going to
take it more seriously than if a random
person recommends it.
22. This technique uses vague or unclear words or
phrases to evoke positive feelings rather than to
convey factual information. This device
intentionally uses words that appeal to emotion
and offers no real explanation.
Glittering Generalities
24. Card Stacking
This device leaves out important information
and uses only beneficial facts. It gives people
or the consumer's the information "they
want to hear" , even if that information is
not based on fact or statistics. It appeals to
the listeners by way of exaggerating positive
fact and omitting negative information.
26. Name Calling
This propaganda technique links a person or
idea to negative symbol . The propagandist who
uses this hopes that the audience will reject the
person or the idea on the basis of the negative
symbol. The most obvious type of name calling
involves bad names . This propaganda is
commonly used by politicians to persuade
people not to vote their opponents.
29. Directions/Reminder:
• Directions : Each team
presents their arguments,
using propaganda
techniques to strengthen
their points. Encourage
the opposing team to
identify the propaganda
techniques used by the
speaking team during the
rebuttal phase.
• Reminder:
Respect each
other's
speaking time
and to remain
quiet when it's
not your turn to
speak
31. Instructions: Students will read
out a scenario using propaganda
technique. The first student to
raise their hand and correctly
identify the technique gets a
point. The game continues until
time runs out or all scenarios
have been read.
32. 1. "Our competitors? They're just
second-rate."
2. "Celebrity Chef loves our cooking
pots. Try them!"
3. "Our drink is packed with vitamins!
(Ignores high sugar content)."
4. "Our app is innovative, cutting-
edge, and futuristic."
5. "Everyone's reading this book. You
should too!"
35. Directions:
Here are the different videos.
Every group will listen and analyze
each videos. Identify and express
your opinion on what propaganda
techniques are presented.
36. Activity:
With the things you have learned
today, write an essay why do we
need not to buy or to buy a
product even though it is a very
famous one. Write it on a half
sheet of paper crosswise.
38. Instructions:
Each group will think of a local product from their
respectives baranggays that you will promote.
- You will promote the chosen local product based on
the propaganda technique that you will pick.
- You will be graded based on the given criteria
below.
Criteria:
Presentation impact= 15
Cooperation= 10
Total: 25 points
39. Assessment
Directions: Read each item carefully and
choose the letter of the correct answer.
1. What type of propaganda uses negative
words or feelings against an idea , product or
person?
A. Glittering Generalities C. Name Calling
B. Bandwagon D. Card Stacking
2. A famous person used to endorse product
or a candidate is known as?
A. Emotional words C.Transfer
B. Feel good advertising D. Testimonial
40. 3. When a commonly admired virtue is used to
inspire positive feelings for a person, idea or
product it is known as?
A. Glittering Generalities. C. Bandwagon
B. Virtue polling D. Testimonial
4. What type of propaganda makes you want to
jump in and follow everyone else?
A. Flash in the pan C. Bandwagon
B. Follower D. Testimonial
41. 5. What is a propaganda?
A. The spreading of information by differents
mediums to help or hurt a cause.
B. Telling only one side of the story.
C. Almost always appeals to the emotions rather
than intellect.
D. Very Seldomly used to influence public opinion.
6-10 List the types of propaganda techniques in
any order.
42. Answer Key:
1. C
2. D
3. A
4. C
5. A
6-10 (Bandwagon, Testimonial, Glittering
Generalities, Card Stacking and Name Calling)
