The document summarizes Jim Kalbach's webinar on mapping experiences. Kalbach discusses how experience mapping can help organizations shift from an inside-out to an outside-in mindset by visualizing the customer experience. He outlines the general process for experience mapping, which includes initiating a map, investigating through stakeholder interviews and data analysis, aligning stakeholders in a workshop, and following through with experiments. The goal is to help organizations learn about customer value and needs in order to improve business strategies and solutions.