Jeff Gothelf changed the way we look at designing products and services six years ago with his book, Lean UX. But how have the ideas evolved since 2010? How does Lean UX relate to Agile UX?
UserTesting Webinar - UX in Action: FareportalUserTesting
Murat Yilmaz, Creative Director at Fareportal, gives us a behind-the-scenes look at all things related to UX and design.
Fareportal combines travel and technology with sites like OneTravel.com, Travelong.com, and CheapOair.com, the third largest online travel agency in the United States. With $4.5 billion in annual revenue, what UX and design challenges does Fareportal face today? How do they conduct UX research? What’s their design process like and how are they using the UserTesting platform?
UserTesting Webinar - Mapping experiences: from insight to ActionUserTesting
Visualization diagrams are a key tool that help organizations compile business insights from a variety of sources and translate them into a universally-understandable format. Producing these diagrams requires empathy for customers, the ability to organize a wealth of information, and visual storytelling skills. In this webinar, Jim guides you in his tried-and-tested methods to create value through journeys, blueprints, and diagrams.
The agency's guide to effective user researchUserTesting
Aiden Bordner, co-founder and Principal Designer at Parade, an experience design firm, draws upon over six years of research experience with clients to discuss some of the tools and processes he’s found to make this process easier. From allocating and protecting budget, to lean research techniques, to setting expectations and reducing client anxiety about test day, these tools will help you work research into more project plans and run successful studies that provide valuable design insights.
[Webinar] The growth playbook from $0 to $1 billion - with Mike VolpeUserTesting
Mike Volpe, former CMO and founding team member at HubSpot shares what he learned growing the company from zero to over 15,000 customers and a $1 billion valuation.
The Future of Enterprise UX Design: An Asana & Quickbooks Case Studyuxpin
You'll learn:
- Techniques for designing enterprise UX base on new user expectations.
- How to design a consumer-grade enterprise experience
- Enterprise UX best practices based on case studies from Asana and Intuit
UX playbook: Real world user exercisesInVision App
Users are full of surprises. And they have a way of finding confusing spots in a product even if your team meticulously planned and designed it. In this session, our very own Clark Wimberly walked us through a number of fun and challenging exercises aimed at keeping users happy.
UserTesting Webinar - UX in Action: FareportalUserTesting
Murat Yilmaz, Creative Director at Fareportal, gives us a behind-the-scenes look at all things related to UX and design.
Fareportal combines travel and technology with sites like OneTravel.com, Travelong.com, and CheapOair.com, the third largest online travel agency in the United States. With $4.5 billion in annual revenue, what UX and design challenges does Fareportal face today? How do they conduct UX research? What’s their design process like and how are they using the UserTesting platform?
UserTesting Webinar - Mapping experiences: from insight to ActionUserTesting
Visualization diagrams are a key tool that help organizations compile business insights from a variety of sources and translate them into a universally-understandable format. Producing these diagrams requires empathy for customers, the ability to organize a wealth of information, and visual storytelling skills. In this webinar, Jim guides you in his tried-and-tested methods to create value through journeys, blueprints, and diagrams.
The agency's guide to effective user researchUserTesting
Aiden Bordner, co-founder and Principal Designer at Parade, an experience design firm, draws upon over six years of research experience with clients to discuss some of the tools and processes he’s found to make this process easier. From allocating and protecting budget, to lean research techniques, to setting expectations and reducing client anxiety about test day, these tools will help you work research into more project plans and run successful studies that provide valuable design insights.
[Webinar] The growth playbook from $0 to $1 billion - with Mike VolpeUserTesting
Mike Volpe, former CMO and founding team member at HubSpot shares what he learned growing the company from zero to over 15,000 customers and a $1 billion valuation.
The Future of Enterprise UX Design: An Asana & Quickbooks Case Studyuxpin
You'll learn:
- Techniques for designing enterprise UX base on new user expectations.
- How to design a consumer-grade enterprise experience
- Enterprise UX best practices based on case studies from Asana and Intuit
UX playbook: Real world user exercisesInVision App
Users are full of surprises. And they have a way of finding confusing spots in a product even if your team meticulously planned and designed it. In this session, our very own Clark Wimberly walked us through a number of fun and challenging exercises aimed at keeping users happy.
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Feng Yi Yu, Senior UX Researcher at Grab talks about UX Research process, methodologies, and case studies at Grab.
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
Learn more about UserTesting’s recently launched product release, My Recruit. With My Recruit, you can seamlessly run tests with your own employees, partners, customers, and people from other panels.
You'll learn how to:
- Set up tests on-demand with anyone outside of UserTesting’s panel on your own
- Create a testing experience with web landing page for recruits, which can be customized with your branding
- Leverage best practices and use cases from other organizations who are using My Recruit to gain insights from their existing customers
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Defining new product or service requirements is often treated as a tedious task to slog through so that the “real work” — design and development — may begin. But the largest market opportunities usually come from identifying an unmet need that others have overlooked, rather than simply improving interface design or tweaking features. How can we identify these unmet needs? By taking a step back and conducting a more meaningful process. This workshop will address the four high level areas necessary to build a solid base of requirements: business drivers, user needs, technology frameworks and environmental/social impact. We will work through how to ensure user needs are at the heart of your planning, how to craft requirements that can be flexibly adapted to an Agile process, and how to negotiate effectively with your other stakeholders. This is a hands-on, fast-paced workshop that will leave you with tangible tools that you can take back to your organization and share for maximum impact.
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this presentation, you’ll learn methods for performing user research in the field, synthesizing the results and communicating user needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
How Autodesk creates better digital experiences with UserTestingUserTesting
Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
Lean UX: It really is about getting out of the deliverables businessJeff Gothelf
A look back at the last 4 years of Lean UX, what I've learned and how it's evolved from a design framework to a broader product development perspective.
Innovation Studios: The Engines of Enterprise ExperimentationJeff Gothelf
First delivered at the Enterprise UX Conference in San Antonio, TX in May 2015, this talk covers a model for building a disruptive innovation practice inside a large organization.
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Feng Yi Yu, Senior UX Researcher at Grab talks about UX Research process, methodologies, and case studies at Grab.
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
Learn more about UserTesting’s recently launched product release, My Recruit. With My Recruit, you can seamlessly run tests with your own employees, partners, customers, and people from other panels.
You'll learn how to:
- Set up tests on-demand with anyone outside of UserTesting’s panel on your own
- Create a testing experience with web landing page for recruits, which can be customized with your branding
- Leverage best practices and use cases from other organizations who are using My Recruit to gain insights from their existing customers
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Defining new product or service requirements is often treated as a tedious task to slog through so that the “real work” — design and development — may begin. But the largest market opportunities usually come from identifying an unmet need that others have overlooked, rather than simply improving interface design or tweaking features. How can we identify these unmet needs? By taking a step back and conducting a more meaningful process. This workshop will address the four high level areas necessary to build a solid base of requirements: business drivers, user needs, technology frameworks and environmental/social impact. We will work through how to ensure user needs are at the heart of your planning, how to craft requirements that can be flexibly adapted to an Agile process, and how to negotiate effectively with your other stakeholders. This is a hands-on, fast-paced workshop that will leave you with tangible tools that you can take back to your organization and share for maximum impact.
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this presentation, you’ll learn methods for performing user research in the field, synthesizing the results and communicating user needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
How Autodesk creates better digital experiences with UserTestingUserTesting
Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
Lean UX: It really is about getting out of the deliverables businessJeff Gothelf
A look back at the last 4 years of Lean UX, what I've learned and how it's evolved from a design framework to a broader product development perspective.
Innovation Studios: The Engines of Enterprise ExperimentationJeff Gothelf
First delivered at the Enterprise UX Conference in San Antonio, TX in May 2015, this talk covers a model for building a disruptive innovation practice inside a large organization.
This is an updated version of the talk I gave in Sep 2016 at Mind The Product. I gave this version of the talk at Webstock in Wellington, NZ in Feb 2017 and then later on that month in Sydney at the IxDA Sydney February event. The set up is a bit different in this version and the focus is more on the principles rather than just the project, program, portfolio structure.
Almost Everything I've Learned From 5 Years of Lean UXJeff Gothelf
Since first sharing our agile and ux learnings with the world and then moving the conversation forward into Lean UX, I've had the privilege of spending time with a lot of companies all over the world. This is what I've learned so far about building better digital products and businesses.
Lean UX: Building a shared understanding to get out of the deliverables businessJeff Gothelf
This is the latest iteration of the Lean UX conversation as given at UX LX (Lisbon) in May of 2012. Many thanks to Jeff Patton for the opening imagery.
The term Lean has become widely popular, particularly with the word “startup” attached to it. This has led many people to believe this is an approach to work relevant only to new companies or initiatives. Lean-curious companies who have tried to implement these ideals often stall at one or two teams citing organizational complexities, politics and dependencies as insurmountable obstacles to Lean Startup at scale.
Can Lean Startup practices be scaled — not just as culture and philosophy but as tactical process? In this practical presentation, Jeff will share several methods for scaling Lean Startup techniques in large organizations exemplified in detailed case studies and professional experience. Jeff will cover knowledge management, intra-team dependencies, infrastructure requirements and several other elements of ensuring successful Lean Startup practices in companies of any size.
Strategy is a holistic look at product, brand, engineering and design. Carving up unique silos of strategy practice reduces collaboration, increases process bloat and results in slower time to market. This talk describes why identifying a separate user experience strategy falls into this trap and what can be done about it.
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]Kate Rutter
Product design starts with framing an idea that will be valuable for real people in the real world. In this 120 minute workshop, Tradecraft members practiced rapid techniques to envision a product concept that is driven by user needs. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept, including identifying the problem it solves for people and understanding the role it plays in customers’ lives. By identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward. * This deck includes downloadable templates.
These methods were developed at Luxr. Learn more about Tradecraft at http://tradecrafted.com. Learn more about Luxr at http://luxr.co/.
Many analyses of developing compelling user experiences (UX) involve a theoretical understanding of key UX principles. However in this webinar, Belatrix´s UX experts Barbara Lipinski and Bruno Vilches, will provide a practical step-by-step guide through the UX process which we use at Belatrix. We will provide a case study of how we applied this process to a product.
What you will takeaway from this webinar:
* The principles and fundamentals underlying UX
* How to practically apply these principles to create a UX process
* Case study and our key learnings from applying the UX process
Undestanding UX: TBTF technology executive council meetingKrissy Scoufis
What is UX and how is it different from UI and Development? Current state of UX in Tampa Bay and US. How to find and maintain UX talent. The future of UX.
This is the slidedeck I used for my talk about UX for the 2016 cohort of Venture for Canada at Queen's University, Kingston, ON. In it, I go over what I've learned about UX over the past 3 years, including a brief history of UX, a look at the design landscape today, and a glimpse into what we can expect in the future. I followed this talk up with a quick hands-on workshop on UX design.
If you feel like this is something your organization or team can benefit from, feel free to reach out to me to coordinate something!
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
As user experience evolves, new practices and techniques come into vogue. At the forefront of UX today are "Lean" and Agile UX methods and approaches.
"Lean UX" has become a buzz term that has grown out of the Lean Startup movement, which is based on the Lean philosophy of Steve Blank and Eric Ries (see Eric Ries' book, Lean Startup).
There's just one problem with Lean UX- what is it exactly, and how can it be implemented well? How does one approach "Lean" as an agency, a startup, a Fortune 100? It turns out there are a lot of interpretations of Lean UX in practice, and that a one-size-fits-all methodology may not be the answer.
This diverse of Lean UX forerunners and practitioners will attempt to address these thorny questions. Panelists will spend a few minutes defining Lean UX on their own terms, including how Lean UX is similar and/or diffferent from Agile UX. Thereafter, panelists will spend 10-15 minutes digging into the nitty-gritty implementation details of how they are practicing Lean UX on a day-day level for company and client projects.
UX principles at Marketing Week Live London 2014Cyber-Duck
User Experience (UX) principles for marketing team as presented by Danny Bluestone at Marketing Week Live 2014 in London. The presentation touches on the importance of UX and how it has to be engrained into an organisation's culture as opposed to being a bolt-on.
User experience (UX) is the basis for all Web activity, and thus underpins everything we do in Web design and development. Successful projects bake UX in from the ground up, from discovery through planning, iteration, testing and deployment. No matter how beautiful our code may be, of what use is it if it’s irrelevant to our users?
UX is not a bolt-on but many agencies and founders approach it as the icing on the cake where really it is the cake itself. If you are in the process of planning, creating or improving your MVP this presentation will help you understand what UX is and how to go about making it happen for your product. The presentation will also help you understand how the UX process should happen correctly in your organisation and advises on different heuristics and models that can aid your team to ensure your product is produced correctly. The keynote was presented to the Founders Nation boot-camp by Danny Bluestone from Cyber-Duck at The Wayra Academy,Capper Street, WC1E 6JA London during March 2014.
35+ Frequently Asked UX Interview Questions In 2022.pdfTemok IT Services
The interview procedure for a UX Designer job can differ depending on the company. Some UX design interviews will feel like it is a casual conversation, while others will follow a more formal structure. Though the style may differ, all interviews share common objectives—employers are looking for the best candidate for the role.
https://www.temok.com/blog/ux-interview-questions/
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Building for People: 5 Practical Tip for Greating Great UXqixingz
If the 20th century is about technology functions, then the 21st century is about technology users. Building useful, usable, and attractive software applications for people is critical to win customers. User Experience (UX) is much more than just UI, it includes all key aspects of application such as performance and availability that you as developers concern. This session will start off with the ROI of great UX and why you should care. Then, 5 practical tips for creating great UX will be shared that you can take home and start improve your software UX right away.
Live Webinar: Healthcare Chatbot DiagnosisUserTesting
As consumers become more and more comfortable digitally sharing their personal information, accessing medical advice or information via an app may soon become the new normal.
To gauge consumers’ satisfaction with the experience of getting a medical diagnosis via a healthcare chatbot, assess the effectiveness of information provided and track consumer sentiments toward using these types of apps in the future, UserTesting ran a competitive benchmarking study of five healthcare chatbot apps: Ada, Mediktor, Your.MD, Symptomate, and HeathTap.
Jacob Smith, Sr. UX Researcher, will be presenting the findings from the competitive benchmarking study.
In this webinar you will:
Uncover best practices, common pain points, and gaps in the healthcare chatbot experience
Learn how people feel about chatbots and how their outlook changes after interacting with one
In this Webinar, Stephen Fleming-Prot, Principal UX Researcher, provides techniques to guide you through the sometimes rough waters of customer experience research in 2019. With executives demanding that their teams connect with customers and build empathy for their users, this webinar gives you actionable tactics to help you expand your cross-functional teams’ methods and approaches for research.
You’ll learn:
Guidance on “mapping” out a plan for 2019
Considerations for the “gear” and tools you need for the journey, including balancing quantitative and qualitative approaches to research
New techniques to help you “navigate” your research needs
Research considerations for dealing with new tech
Tips on ensuring everyone is moving in the same direction - towards a better understanding of, and more empathy for customers
Marketing Edition: How we leverage UserTesting UserTesting
Marketing and Customer Empathy: How we push UserTesting to the limit
User tests can be used to validate a huge array of marketing content—everything from commercials to images to email messages. It can also help you get inside the heads of customers on a wide variety of topics, even sensitive subjects like religion and politics. If you want a fast path to empathy with your customers, this is it.
In this webinar, UserTesting VP of product marketing Michael Mace will share his personal experiences in pushing the UserTesting platform to the limit to validate marketing content, and get fast insights on customer attitudes in a wide variety of subjects. He’ll share what works, what doesn’t, and will share tips on what you can try yourself.
You will learn:
What types of marketing content can be validated
How to set up the tests
Problems to watch out for
How to get insights on sensitive issues that people wouldn’t normally discuss
Product Edition: How we leverage UserTestingUserTesting
As Product Managers, you’re responsible for delivering game-changing products that both delight customers and grow the business. It’s also critical that the product decisions you make get buy-in from key stakeholders, whether it’s from your direct team or executives. Not only that, these decisions need to be made faster than ever before.
In our first installment of the Product Edition Webinar, UserTesting's Director of Product Brian Tran will share a few ways he leverages the UserTesting platform for product discovery and validation, to make decisions quickly and confidently.
You’ll learn how to use UserTesting to:
Uncover key unmet customer needs
Understand the perceived value of your product to determine pricing
Validate and prioritize feature sets
A simple method to make better CX decisionsUserTesting
Did you know that you can learn a lot about your customers and their experience with just a few quick and easy questions? Ann Morey, a longtime researcher and expert user of the UserTesting platform will be joining us to teach you how to conduct mini behavioral interviews to ask all your nagging questions like, “Why do people start using our product?” or, “What do our competitors do for their customers?” and, “Is this problem we’re trying to solve really a pain point?”
These speedy interviews can be conducted using moderated or unmoderated studies, require very little preparation, prototypes, or working digital experiences. Stop guessing and make better decisions today by using this simple method for getting quick answers to fundamental questions.
You will learn:
How to write screener questions to recruit the most suitable participants
What types of questions to ask your users, and when?
How to write questions that prompt helpful responses from participants
How to quickly analyze and share your findings
Live Conversation: Connecting with customers in real timeUserTesting
Live Conversation customers, Devin Harold from Verizon and Nayaab Lokhandwala from Alaska Airlines, have used human insights to build better products and improve user experiences.
Live Conversation helps you to easily get insights from UserTesting’s diverse panel or your own customers through in-depth interviews. Speak to your target audience by conveniently connecting in real time through interactive, live video conversations.
Easily draw insights, observe non-verbal cues, and ask open-ended questions to understand the ‘why’ behind the what. Get connected with your exact buyer in less than 24 hours and dig into areas of interest using seamless video technology that enables you to share screens and receive live feedback.
Learn how to:
Get user reactions to prototypes, messaging and designs in just hours
Quickly explore user sentiment and attitudes
Understand and perfect the customer journey
What's with Apple's latest iPhone ads? UserTesting
Time and time again Apple creates cutting edge, innovative, and impactful advertising campaigns. Their latest campaign featuring the iPhone is no different, except that they've pinpointed a specific target audience to go after: Gen Z and younger.
At UserTesting, we wanted to measure the impact that these Apple iPhone ads have on consumer sentiment and preference for different age groups: specifically, Gen Z vs. Baby Boomers.
Join our webinar with guest speaker and Gen Z expert, Tiffany Zhong, Founder and CEO of Zebra Intelligence along with our very own, Lija Hogan, Director of Strategic Research Services to learn "what's with Apple's latest iPhone ads"?
Product teams are getting better at listening to users and developing a framework of empathy. But how do you effectively translate empathy gained from user research into actionable results?
In this webinar, Archie Miller, Discovery Coach and Chip Trout, Product Design Journey Lead at CarMax will share their tips for coding notes and turning insights into opportunities, solutions, and experiments.
A Webinar with UserTesting: Orchestrating Experiences UserTesting
Customer experiences are increasingly complicated with multiple channels, touch points, contexts, and moving parts all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? In this webinar and accompanying Q&A, you will learn emerging practices at the intersection of design strategy, design research, and service design that help organizations create products and services that deliver sustainable value.
We are excited to have guest speaker, Patrick Quattlebaum (PQ) joining us. Patrick is the co-founder and Chief Customer Officer at Harmonic Design. He’s passionate about bringing creativity and humanity to problem-solving. He is also the co-author of Orchestrating Experiences: Collaborative Design for Complexity. Joining Patrick, we have UserTesting’s own Director of Strategic Research Services, Lija Hogan.
Creating great customer journeys through customer interviews: Real-world advi...UserTesting
Buying a car is one of the most complex customer journeys on earth. From deciphering needs and wants to determining a budget to the actual purchase itself, consumers have a myriad of choices and little reliable information to guide them.
Bradley Miller, Sr. UX Researcher at Autotrader, will describe how he used UserTesting’s Live Conversation to understand the complex and exhausting process of purchasing a car, and how he used those findings to help his company improve its customer journey.
In this webinar, you’ll learn:
How to use ethnographic interviews to get customers to open up about their thinking and the purchasing process
How to use that information to bust customer myths within your organization
Tips and tricks on how to get the most from live interviews
The Streaming Media CX Index: What customers expect from SVOD experiencesUserTesting
With 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription video on-demand (SVOD) era puts customers in the driver’s seat, cementing the customer experience (CX) as the main differentiator on which all services must compete.
In this webinar, Steve Ricken, Ph.D, UX researcher at UserTesting and UserTesting’s VP Product Marketing, Michael Mace will present the findings from UserTesting’s competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV, uncovering three keys to dominating the next generation of great streaming media experiences.
In this webinar, you’ll learn:
How the 5 SVOD companies measure against each other
Which features create frictionless viewing
How a variety of content can be a key differentiator
How relevant content recommendations keep customers coming back
Three Ways Fast Human Insight is Revolutionizing Marketing UserTesting
The time pressure on marketers is relentless. You need to be sure your projects resonate with customers, but often you don't have time for conventional market research studies. Many marketers are using fast user studies to validate their ideas in a few hours. The studies eliminate guesswork, and they give persuasive videos of customer reactions to help educate the company.
In this free webinar, Michael Mace, UserTesting's VP of Product Marketing, will describe how fast human insight is revolutionizing agile marketing. Find out how marketing teams are using human insight to perfect their customer experience in real time.
You'll learn how marketing teams:
Get customer reactions to messages and content in just hours
Quickly explore customer lifestyles and attitudes
Understand and perfect the customer journey
Including sample videos and real-world usage examples, this webinar will teach you everything you need to start applying fast human insight to your daily marketing decisions.
3 Digital Transformation Strategies Driving CXUserTesting
In this Webinar, John Consigli, Director of Customer Experience at Prudential, and UserTesting's Director of Strategic Research Services Lija Hogan will discuss three digital transformation strategies that Prudential is using to drive improvements to its customer experience. Discover why the team chose these techniques and learn about the adaptations they made to unlock the unique value of each of them.
The strategies they have adopted include: Vijay Govindarajan's 3-box model, Google's Design Sprint framework and Eric Gothelf's Lean UX framework.
You'll learn:
How the 3 box model can be used to drive prioritization
What you can do to scale the GV Design Sprint when you don't have 5 days
Approaches to syncing research with Agile sprint cycles
CX goes mainstream: Five trends driving the future of CX UserTesting
Our fifth annual Customer Experience (CX) Industry Survey asked 3,900 professionals across a wide variety of industries how their organizations are managing customer experience and conducting CX research. The responses show that we're in the midst of a sea of change. Optimizing and integrating every customer touchpoint has transitioned from being a cutting-edge advantage to a necessary part of doing business.
In this webinar, Michael Mace, UserTesting's VP of Product Insights, presents the key results from the 2018 Survey Report. Find out how companies around the world are approaching managing CX.
You'll learn:
The hottest trends in CX
The importance of CX to your company's success
Which departments typically drive customer experience
How spending on CX and design is changing
Are companies putting too much weight on analytics and A/B tests?
How human insights focused organizations become CX leaders UserTesting
In this webinar, guest speaker Forrester Analyst Kelly Price, and UserTesting VP of Strategic Services Janelle Estes will discuss why customer understanding driven by Human Insights is the foundation of great customer experience (CX).
To become a CX leader, it is vital to cultivate customer empathy and push more human insights to all edges of your organization. Join us to find out more about various trends in the industry today and key recommendations to facilitate your CX transformation.
You'll learn:
Forrester’s six core concepts that make or break CX leaders
Where some go wrong, shortcomings of typical approaches
How to transform into a human-insights led organization
Real-world success stories from CX leaders
The Banking Mobile CX Index: Insights to improve the mobile banking experienceUserTesting
Banking customers are a special kind of customer—ones who’ve entrusted banks with their livelihood, their security, and their future. It’s not surprising that simply making them happy isn’t enough to drive loyalty.
In this webinar, Mike Mace, VP of Product Insights and Tamara Weinstein, Banking CX Index Lead will present the findings from UserTesting’s competitive benchmarking study conducted with the top three largest U.S. banks: Bank of America, JPMorgan Chase and Wells Fargo.
You'll learn:
- How the top three largest U.S. banks measured up against each other
- Which task was the most frustrating for banking customers
- What factors contribute to loyalty in the minds of banking customers
Nordstrom Rack | Hautelook: Building a Customer-Centered CultureUserTesting
Nordstrom Rack | Hautelook (NRHL), a Nordstrom Company, empowers shoppers through choice and discovery of fashion at great prices. NRHL serves customers with a large selection of merchandise in over 200 Nordstrom Rack stores nationwide, on the web, and through the NRHL mobile app. The UX team supports mobile, web and omni-channel initiatives and has been tasked to implement a customer-centered culture to create a seamless experience for its customers across all touchpoints.
In this webinar, Sherlyn Soo, Lead UX and Jessica Munoz-Miller, Sr. UX Researcher cover how UX has evolved at NRHL from infancy to its current state, including the journey of proving the business case for a UX team and research resources. Sherlyn and Jessica will discuss how simple UX research tools and strategies have driven cultural change within the organization of NHRL and improved digital products and experiences for customers across channels.
You'll learn:
- Challenges of building a user-centric culture
- How NRHL leverages UserTesting and other research tools to drive ROI
- How to make the voice of the customer a priority when faced with limited resources
Insights on 2017 cx trends and 2018 predictions webinarUserTesting
In this webinar, Stephen Fleming-Prot, Senior UX Researcher reviews some of the CX trends we saw in 2017 and how they can inform your 2018 research plans. Steve will discuss how different organizational teams are discovering more research options, working better together, and leveraging cutting-edge technologies to make customer experiences better than ever.
You'll learn:
- How to apply a range of research techniques to get the human insights you need
- How more devices means more customer touch points, which means more research is needed
- How human insights are a critical consideration when integrating AI into design
Live Conversation: Cut your customer interview costs by up to 90%UserTesting
Companies that use Live Conversation for customer interviews are finding out that they can achieve much more—and spend a lot less.
You'll learn:
- How to easily conduct interviews across the nation without ever leaving your office
- Cut your interview costs by up to 90%
- Reduce the time needed to schedule and recruit interviews by as much as 80%
Get more done for less money, and do it faster. In this webinar, Janelle Estes, UserTesting's VP of Solutions Consulting, will take you through the math and share real-world details on how you can calculate the savings for yourself. We’ll also share stories from customers using Live Conversation showing how it’s helping their businesses today, and give you their tips and tricks on how to get the most from the product.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
vernacular architecture in response to climate.pdf
UserTesting Webinar - Everything I've learned about Lean UX: AMA with Jeff Gothelf
1. Everything I’ve learned about
Lean UX:
#UTwebinar
@UserTesting
Jeff Gothelf
Author of Lean UX
Founder of Gothelf.co
Ask Me Anything - with Jeff Gothelf
2. 2016 goals
1. Provide more UX resources
to UX professionals.
2. Improve brand consistency.
3. Improve “International”
UXPA.
User Experience Professionals
Association (UXPA)
Monthly webinars
User Experience Magazine
The Journal of Usability Studies
Visit www.uxpa.org for more info about
the conference, webinars, and other UX
resources!
Annual Conference in
Toronto, Canada
June 5 – 8, 2017
uxpa2017.org
3. J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
Sense & Respond - Nov 2016 - bit.ly/SenseAndRespond
Lean UX 2nd Edition - Sep 2016 - bit.ly/LeanUX2
4. CLICK TO EDIT PRESENTER TITLE
What exactly do you
mean by Lean UX and
Agile UX?
#UTwebinar
[ ]- Rainie
5. CLICK TO EDIT PRESENTER TITLE
What is the ideal structure for a Lean
UX team (i.e. generalists or specialists)?
And in a corporation with a CIO and
Business Executives, how and where
should the UX competencies live and be
structured?
#UTwebinar
[ ]- Alison
6. CLICK TO EDIT PRESENTER TITLE
How does the process
vary by the size of team?
(eg. startup v.s. big
corporate)?
#UTwebinar
[ ]- Chiawei
7. CLICK TO EDIT PRESENTER TITLE
What's the most
effective way to utilize a
small UX team in a large
organization?
#UTwebinar
[ ]- Martin
8. CLICK TO EDIT PRESENTER TITLE
How do traditional
researchers need to adjust
their mindset to thrive in
Lean UX research?
#UTwebinar
[ ]- Ki
9. CLICK TO EDIT PRESENTER TITLE
What do you do in a lean environment,
while dealing with short turnarounds
and learning as you go, to maintain a
guiding long-term vision?
How much of a long-term vision is
appropriate, how much is "too much?"
#UTwebinar
[ ]- Jacque
10. CLICK TO EDIT PRESENTER TITLE
Does Lean UX create
more design debt than
more traditional
workflows?
#UTwebinar
[ ]- David
11. CLICK TO EDIT PRESENTER TITLE
What are the pitfalls
of Lean UX?
#UTwebinar
[ ]- Liam
12. CLICK TO EDIT PRESENTER TITLE
How do you balance and
prioritize user and
business goals?
#UTwebinar
[ ]- Jennifer
13. CLICK TO EDIT PRESENTER TITLE
When user testing, what is
your methodology to get
great insights from the user?
(I’m looking for specific
questions, practices, etc.)
#UTwebinar
[ ]- Monica
14. CLICK TO EDIT PRESENTER TITLE
When a legacy website or application
already exists (and people are
accustomed to it even though it's a
clunker), how do you go about
narrowing down what to focus on first,
second, third, etc. when you're
beginning to implement Lean principles?
#UTwebinar
[ ]- Margaret
15. CLICK TO EDIT PRESENTER TITLE
Do you play a formal role in
your company's sprint
process and how do you
interact with developers
during their workflow?
#UTwebinar
[ ]- Andrew
16. CLICK TO EDIT PRESENTER TITLE
Talk to us about lean
user and desk research.
#UTwebinar
[ ]- Calliope
17. CLICK TO EDIT PRESENTER TITLE
Do you use personas in
your design process?
#UTwebinar
[ ]- Christi
18. CLICK TO EDIT PRESENTER TITLE
How do you sell Lean UX
methodology?
#UTwebinar
[ ]- Adriano
19. CLICK TO EDIT PRESENTER TITLE
Our company is using SAFe - but SAFe
is extremely sketchy on UX, especially
at the program/portfolio level. How
can we help the company understand
that UX architecture runway is a
program/portfolio level need?
#UTwebinar
[ ]- Michelle
20. CLICK TO EDIT PRESENTER TITLE
Do you think that we can
have a Lean UX strategy
in web agency?
#UTwebinar
[ ]- Benjamin
21. CLICK TO EDIT PRESENTER TITLE
What is your solution in
dealing with the balance
between inching toward
optimal UX and deadlines?
#UTwebinar
[ ]- Alan
22. CLICK TO EDIT PRESENTER TITLE
Based on your recent experience with
more corporate, legacy-driven systems,
what are your recommendations for
introducing lean and agile to
traditional teams who understand they
need to be digital/user first?
#UTwebinar
[ ]- Greg
23. CLICK TO EDIT PRESENTER TITLE
What approach should a UX
Designer take when access
to the company's clients (or
the product's end-users) is
limited or none?
#UTwebinar
[ ]- Otilia
24. CLICK TO EDIT PRESENTER TITLE
How do you integrate, borrow, or
focus on "Design Sprint" methods
in regards to Lean UX?
What should you use and when
should you use it?
#UTwebinar
[ ]- Travis
25. J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
Sense & Respond - Nov 2016 - bit.ly/SenseAndRespond
Lean UX 2nd Edition - Sep 2016 - bit.ly/LeanUX2