The document discusses trends in social media as presented in a webinar, highlighting the importance of adapting to live content, utilizing visual intelligence, and leveraging user-generated content. It emphasizes the need for brands to be nimble in their messaging, engage with imagery, and adopt hyper-local strategies to enhance customer experiences. Additionally, it notes the increasing influence of millennials on social engagement within companies.

1. Looking Into
Social Media’s Crystal Ball
#CrystalBallWebinar @tracx
Sep 27 2016
Where We’re Headed
& How To Prepare

2. Agenda
Social's Frenetic Pace
Live Survey
Top 5 Trends
What's Next?
Q&A
#CrystalBallWebinar
2

3. Meet Our Presenters
Eric Berkowitz,
SVP of Services
@TracxServices
Reinhardt Schuhmann,
Product Manager
@TheRealReinhart
Jenifer Kern,
CMO
@Jenifer_Kern
#CrystalBallWebinar
3

4. Social’s Frenetic Pace
#CrystalBallWebinar
4

5. #CrystalBallWebinar
5
2015
Twitter Moments; Periscope
FB Memories
360 video ads on FB & YouTube
February 2016
Facebook Reactions
April 2016
Facebook Live
May 2016
Twitter eliminates character limit
June 2016
Buyable Pins on Pinterest
August 2016
Instagram stories launch; post zooming
Fall 2016
Snapchat will be releasing their “Spectacles”

6. Live Survey
#CrystalBallWebinar
6

7. 1. Responding In A Timely Manner
2. Analyzing And Drawing Insights From Social Data
3. Adapting To New & Changing Platforms
4. Finding The Right Resources / Team
5. All Of The Above
What Aspect Of Social Is Most
Challenging For Your Organization?
#CrystalBallWebinar
7

8. Survey
Results
#CrystalBallWebinar
8

9. The Top 5
Crystal Ball Trends 5CRYSTAL
BALLTRENDS
TOP
#CrystalBallWebinar
9

10. 1. Real-Time To Live
2. Visual Intelligence
3. User Generated Content
4. Hyper-Local Data
5. Millennials Wreak Havoc
5CRYSTAL
BALLTRENDS
TOP
#CrystalBallWebinar
10

11. • Live technologies will become
mainstream source for news and
communications
• Less time to plan, craft messages —
more nimble brands win
• SMM platforms will need to reduce
latencies
#1 Live Overtakes Real-Time
#CrystalBallWebinar
11

12. Action Item:
How to Prepare for Live
Update business models to react
faster, minimize risk, capitalize on
opportunities
Create guidelines for engaging with
“live posts” based on brand ethos
Consider social intelligence solutions:
auto alerts on posts and live content
#CrystalBallWebinar
12

13. •Proud: Chewbacca video on FB Live had
100 million views in one day & sold out
online
•Sorry: Amtrak responding 7 months
After Woman Tweets Stuck in Elevator
Prouds & Sorrys
#CrystalBallWebinar
13

14. • Consumers have spoken: non-textual media
rules (expression via imagery, video, emojis)
• 85% of images posted don’t reference brand
• Only 2% of social media posters follow brands
they reference
• Visual intelligence and analytics imperative
“in the wild”
#2 More Visuals, Please!
#CrystalBallWebinar
14

15. Use visual analytics to capture the full
conversation around your brand
Engage consumers with easily sharable
imagery / video
Consider use cases across marketing, sales,
customer support, PR, research, product
Action Item:
How to Prepare for Visual Revolution
#CrystalBallWebinar
15

16. The Image Revolution
• Every day 1.8B images are shared on social
• Studies show that the human brain retains only 20% of
text, but 80% of visuals
• A Twitter study found images in posts results in
35% increase in retweets
• Brands, marketers and community managers need a way
to target, analyze, and act upon these images
The Image Revolution
#CrystalBallWebinar16
16

17. Image Analytics
#CrystalBallWebinar
17

18. • Leverages a proprietary photo search engine built by MIT-trained vision
scientists
• Scours public platforms to process millions of photos daily plus OnDemand API
for other data sets
• Finds tiny, obscured and upside-down logos in cluttered environments
Ditto Labs Partnership
#CrystalBallWebinar
18

19. Proud & Sorry — Opportunities Await
#CrystalBallWebinar
19

20. PR Use Cases
#CrystalBallWebinar
20

21. • Selling is out, loving products is in
• Friends & trusted influencers key for
product marketing
• Advocates & Adversaries abound!
#3 UGC - Authenticity is King
#CrystalBallWebinar
21

22. Develop relationships with users promoting your
product
Repurpose UGC to reach broader audiences
Focus on expanding authentic voice
Consider tools to help with influencer
identification and engagement
Mine UGC for content marketing/sales ideas,
product innovation, PR
Action Item:
Build Your Brand Around UGC
22
#CrystalBallWebinar

23. UGC for Product Innovation & Sales
#CrystalBallWebinar
23

24. Prouds
#CrystalBallWebinar
24
• Clif Bar
• Patagonia

25. • Most social platforms enable geo-tagging & check-ins
• Brands that take advantage of location-based
technologies by “listening” will prosper
• Convergence of social and physical environments leads
to better customer support and targeting
#4 Social Goes Hyper-Local
#CrystalBallWebinar
25

26. Brands can capitalize on geo-tagging to
improve customer experience
Marketers shift toward location based offers,
promos via events & retail
Geo Heatmap technology to street level and
individual person
Top Five TrendsAction Item:
How to Prepare for Hyper-Local
#CrystalBallWebinar
26

27. • Super Bowl In Times Square
• Marriott Use Case
Prouds
#CrystalBallWebinar
27

28. • Millennials entering workforce at increasing rate (50% in 3 years)
• Personal/professional lines will blur due to social influx
• Companies will embrace social for employee retention & advocacy
#5 Millennial Madness
#CrystalBallWebinar
28

29. Continue to integrate social into corporate
culture
Design governance policies for consistency
and brand integrity
Governance/workflows
Action Item:
How to Prepare for Millennial Influx
#CrystalBallWebinar
29

30. What’s Next?
#CrystalBallWebinar
30

31. Q&A
#CrystalBallWebinar
31

32. Curious About Tracx Social Media
Software?
#CrystalBallWebinar
32