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Vitoto Pitch Deck
- 2. Team and Roles Founding Team Colin Weir - CEO Mark Puddick - CTO Vinay Patankar - CMO - 20yrs software business - Senior, hands on -Worked as a successful leadership Application Architect software recruiter in - Startup (JCP) with a - Experience managing large Sydney. successful exit to Sun teams of developers - Founded successful Microsystems Australia - Previous position with location independent and -Sun’s ANZ software Optus (2nd Largest Aus systemized internet Run business Create Telco), and a series of global marketing company. -Microsoft’s SQL Server banks before that Market - Experience in IT, finance, Business in Australia sales and marketing. http://au.linkedin.com/in/colweir http://au.linkedin.com/in/markpuddick http://au.linkedin.com/in/vinaypatankar Other Employees Investors & Advisors Joe Purves – Senior Mobile UI/UX Designer Adolfo Salazar – CEO Direct Inbound Kay Shapievsky- Lead Developer Brian Smith – COO Direct Inbound
- 4. Video Sharing Appand Advertising Markets •Mobile app video consumption up 52 percent Q1 2012. Web video consumption down 10%.
- 5. The Problem 1. Creatingand sharing videos collaboratively is difficult 2. As analog moves to digital and web moves to mobile, traditional marketing methods produce diminishing returns. Mobile ad banners are not enough
- 6. Our Solution: Vitoto 1.A simple and fun way to create collaborative videos with friends and share them with the world. 2. Free for the base app with premiums features for professional and regular users 3. A platform for brands and advertising companies to engage customers 4. Turn content into value
- 7. Vitoto Business Model PremiumUsers Strategic Alliances • Premium for higher bandwidth, storage , • Adverts video quality and more advanced editing • Sponsorships • Content / Subscription sales, rev-share with • Distribution creator. • Trade Sale • Geo-fenced Threads
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- 9. Customer Acquisition Channel Activity iTunes Launching on the iTunes app store with inherent inbuilt level of traffic. Facebook Facebook Social Graph integration. Viral Propagation Inbuilt viral features Public Relations Major media channels and events Social Media Vloggers and bloggers Sponsorships and Internal connections, to approach celebrities Competitions Hustle! Early adopters, world of mouth, videos of hot girls! Strategic Partnerships Next slide
- 10. Strategic Distribution Plan AllianceType Example Companies Vitoto outcome Partner Outcome Video Vimeo, ustream, Youtube App distribution Mobile content creation, Video Play Service to reduce broader appeal opex Advertising Admob, Adsmart Advertising sales Mobile advertising strategy Media MTV, Fox, News Corp, Disney, Target Buyer Create User generated Google, AOL, Yahoo, content – sports, reality Cheeseburger TV etc Mobile Device Nokia, Microsoft, HTC, App distribution, Target buyer Competitive advantage, Samsung Telcos Telstra, O2, T-Mobile, AT&T Distribution, Target Buyer Competitive advantage, Drive mobile data Competitions DVMission, TV Channels eg Drive app usage through New competition type, Worlds funniest, Nat Geo etc focus on mobile Event Creators Sports Teams, Stadiums, Acquire high profile promotion Acquisition of UGC Concert Promoters , of app usage Management Agencies
- 11. Competitive Analysis • After Instagram’s success, video is next and the space is red hot • Viddy already valued at $370M Primary Competitors Vitoto Differentiators vyclone Creating videos around a single • Platform – “not another video app” event, time and location • Team: Management, Marketing and viddy short 15 second video clips - Technical twitter for video. • Unique ability to create social videos socialcam Record, edit and share videos Klip Create and share personal videos
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- 13. Roadmap & Status • Vitoto 1.01 – on iTunes • Creation and Sharing Today • Facebook Open Graph • Product Release and Hard Launch Nov • Gathering user feedback and testing assumptions • Channels • Advertising $ + 60 • Competitions • Android $ + 120
- 14. Funding Requirements • ExistingInvestments •Founding seed investors (Direct Inbound) •Direct Inbound is a small, yet highly profitable and rapidly growing internet marketing company based in Tempe, AZ. •An initial seed fund of $50k was invested by Direct Inbound to get the MVP to market • Angel $500K • Operational costs for first 4 months of operation • Full time CEO, CTO and Engineering Staff • Centralized location – assumption US • Validate models, gather feedback, iterate • Convertible Note Preference • Series A , $3M , Scale out and fund the Year 1 operation
Editor's Notes
- #2 Brief description of app –Vitoto is a social video app for smartphonesNot just an app, but a platformPlatform for brands and media companies to engage customers
- #3 Quick story:Came up with the idea while surfing in dominicanFound seed cashFound co-foundersGot started asap
- #4 3 big changes in the world that created the opportunity for vitotoWorld is going mobile – PCs accounted for 96% of internet devices, now less than 30%Change in advertising engagement. Customer filters going up. Ken brock, Ford Fiesta breaking model.Ease of video content creation due to advances in technologyIntro slide to talk to the market. Web is moving to videoAs devices and networks mature, the user experience becomes increasingly rich. This is enabling video to replace 2D pictures as the natural medium for communicating. We see this with Skype and video conferencing and we are seeing it with diaries and blogging. We’re also seeing a fundamental and massive shift in advertising. After years of conditioning, consumers are tuning out adverts forcing advertisers to get more creative and move from 2D snapshots to immersive experience based messaging. Two great examples of this are DC Converse and Ford’s employment of Ken Block as well as the Evian BabiesLike everything else today, the mobile phone is becoming the creation and consumption device of choice
- #5 Photo and video sharing fastest growing, and largest category in app store. Overtaken gaming.Mobile video consumption up$200 billion dollar advertising market - dollars being spent in the wrong placesTrend showing shift to mobile
- #6 SummarizeBran engagement
- #8 Premium users monthly or annual subscriptionProfessional and corporate users
- #9 PeopleRunBuildMarketVideo CreationSeamless user experience in collaborative video creation and sharingDoes this while maintaining video qualityStrong intellect PropertyPlatformPlatform for brands and entertainment companies to engage users
- #10 FacebookSimplifies social content creationBoosts user acquisitionBrings customers back to the appPublic RelationsLaunch parties (ASU)Night club scene (DOLFZ)
- #11 Critical to our success!User acquisitionRevenueTrade buysPivot feedback
- #12 IMPORTANT – Platform for brands and entertainment companies to engage users.
- #14 MVP out, some users on board