This document discusses the mobile apps ecosystem and provides an overview presented by Jim Ayson. Some key points: - The mobile apps ecosystem is defined by platforms like iOS and Android which provide hardware, apps and app stores. Developers are crucial to the ecosystem. - The app economy has grown tremendously, with over 25 billion apps downloaded from Apple's app store and 20 billion from Google Play. Apps are driving increased mobile internet usage. - Mobile operators see apps as important because they increase data usage and revenue. Operators are trying to become part of the ecosystem through app stores, developer programs and billing/payment options. - SMART participates in the ecosystem through APIs/tools for developers, an

1.
and
the
mobile
apps
ecosystem
presented
by
jim
ayson
smart
developer
network
IdeaSpace
DLSU
version
1.3
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1

2. About
the
speaker
Jim
Ayson
heads
the
Partner
Management
team
at
Smart.
This
covers
technology
partners,
content
providers
and
the
developer
community.
Ques6ons?
TwiAer:
@jimayson
Facebook:
facebook.com/jimayson
Google+:
+JimAyson
Download
the
slides:
Slideshare.net/smartdevnet
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2

3. My
workmail:
jdayson@smart.com.ph
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3

4. Agenda
• The
Post-­‐PC
world
• What
is
an
“App”
• The
app
economy
• The
app
ecosystem
• The
mobile
operator’s
view
• SMART
Developer
Network
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4

5. The
Post-­‐PC
World
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5

6. The
PC
World
of
the
80s
and
90s
PC’s,
MS
Windows,
Office,
desktop
browsers
Slide
6

7. The
Post-­‐PC
World
is
mobile
Smartphones
/
Tablets
/
Apps
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7

8. Source:
State
of
the
Internet
2012,
Mary
Meeker
Slide
8

9. Source:
Mary
Meeker,
Mobile
devices
surpassed
PCs
in
2010
Kleiner
Perkins
Slide
9

10. Mobile
apps
usage
vs
web
consumpaon
Slide
10

11. Source:
KPCB
Internet
Trends
2012
Slide
11

12. “We
are
in
the
post
Web
2.0
era”
–
Forbes
Magazine
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12

13. Web
1.0
to
the
present
Web
1.0
• Companies
founded
in
1994-­‐2001.
Portals
and
Search
engines
-­‐
Yahoo,
Google,
Amazon,
AOL,
eBay
Web
2.0
• The
Social
Web
–
Facebook,
LinkedIn,
Groupon
Mobile
• 2010
to
the
present.
The
age
of
the
Mobile
App
is:
Instagram,
Foursquare,
Draw
Something
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13

14. the
net
today
is
Mobile!
Slide
14

15. The
mobile
app
ecosystem
Slide
15

16. Defined
by
Apple
• iPhone
in
2007
(modern
smartphone)
• iPad
in
2010
(the
modern
tablet
computer)
Slide
16

17. Apple
defined
the
eco-­‐system
hardware
apps
app
store
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17

18. Apps
Developers
They
are
crucial
to
the
eco-­‐system!
Slide
18

19. Other
smartphone
plalorms
android
windows
phone
7
blackberry
nokia
belle
(formerly
symbian)
Slide
19

20. What
is
a
mobile
app
today?
• Can
be
a
naave
app
(iOS,
Android,
Java,
WP)
• Can
be
a
web
app
(HTML5)
• Can
be
developed
via
HTML5
and
converted
to
a
web
widget
running
through
a
widget
runame
(wrt).
• Developed
in
HTML5
and
run
like
a
naave
app
via
a
wrapper
like
Phonegap.
Slide
20

21. The
App
Economy
Apps
are
the
new
face
of
the
internet
(complemenang,
and
someames
replacing
the
web)
Slide
21

22. Foursquare
Instagram
Slide
22

23. TwiAer
app:
Tweetcaster
Facebook
mobile
Slide
23

24. More
than
25
Billion
apps
downloaded
from
the
Apple
app
store
Inventory
of
almost
600,000
apps
on
Apple
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24

25. More
than
20
Billion
apps
installs
from
Google
Play
(Android
Market)
600,000
apps,
1
Billion
downloads
a
month,
on
400M
Android
Devices
Source:
Google
I/O
2012
-­‐
June
27,
2012
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25

26. Apple
App
business
• Sales
Revenues
of
$5.71B
since
2008.
• Paid
over
$4B
to
developers.
(70-­‐30
revenue
share)
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26

27. How
the
Apps
make
money
• Business
Models:
– Paid
downloads
– Free
but
adveraser
supported
– Free
but
contains
in-­‐app
payments
and
subscripaons
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27

28. Temple
Run
Store
Slide
28

29. The
Mobile
Operator’s
View
• Apps
are
important
because
they
drive
mobile
internet
usage.
• More
Usage
=
Revenue
• Mobile
operators
(like
SMART)
are
trying
to
become
part
of
the
app
ecosystem
Slide
29

30. AT&T
App
store
AT&T
Apps
Center
Slide
30

31. SMART
App
Store
appsmart.smart.com.ph
Slide
31

32. The
App
Ecosystem
+
Mobile
Operator
Handsets
Customers
Apps
Operator
App
Store
Developers
Slide
32

33. Mobile
Operators
as
part
of
the
app
ecosystem
Operator
billing
(payment
for
apps
and
items
through
load)
Revenue
Share
with
APIs
and
tools
for
developers
developers
Slide
33

34. Mobile
operator
app
ecosystem
Developer
Community
Programs
Operator
run
app
store
Promotes
local
apps,
Allows
in-­‐app
charging
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34

35. Slide
35

36. Slide
36

37. SMART
in
the
app
ecosystem
• APIs
and
tools
for
apps
developers
• Developer
program
• Operator
billing
(apps
payments
through
load)
• App
Store
• Cooperaaon
with
internaaonal
telcos
through
WAC
and
GSMA
• Assisang
technopreneurs
through
IdeaSpace
Foundaaon
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37

38. SMART
DevNet
• We
provide
speakers
&
sponsorships
for
external
developer
events
(big
or
small!)
• We
organize
developer
events,
hackathons
&
meetups
• We
educate
devs
about
SMART
technologies
(APIs
and
other
Dev
Tools)
• We
assist
developers
to
do
business
with
SMART
• We
run
a
community:
the
developer
network
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38

39. Visit
the
Smart
Developer
Network
Online
• Smart.com.ph/developer
• TwiAer:
@smartdevnet
• E-­‐mail
inquiries:
appspartner@smart.com.ph
• Facebook
Group:
hAp://facebook.com/groups/smartdevnet
• Google+
and
Google
groups…
coming
right
up!
Slide
39

40. IdeaSpace
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40

41. Slide
41

42. Suggested
Reading
• Steve
Jobs
by
Walter
Isaacson
Slide
42

43. Suggested
Reading
• free
PDF
download
from
wipconnector.co
m
Slide
43

44. Slide
44

45. Op6onal:
SMART
DevNet
Videos
TopApp,
iCare,
Shoephoric
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45

46. End
/
Q&A
slideshare.net/smartdevnet
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46