Mobile Studio




    10.28.11
Ci&T at a glance

A global software company, a craft mobile studio
Developers and Designers working as a solution finding team
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,300+, 50+ in the mobile studio
Annual growth: 40%
Providing High-Performance Teams to our happy
clients around the globe since 1995
What makes a high-performance team?


Talent
Ability to attract and retain the best
Best place to work – 5 years in a row
Average tenure: 4+ years
Low turnover rate
Enthusiasm – you can feel it in the air!
Our Clients
What we do

                                             Platform
          “mobilizing”
           websites
                                             mirroring

                          Native apps and
                            mobile web
                             (HTML5)           Mobile Strategy
                                                    Lifecycle
               INTERNET                               From
                                               ideation, through
               Service Façade                   streamlined UX
                                                    design, to
                                             implementation, clou
                                              d infrastructure and
    CMS      ERP         CRM         OTHER     support services
For Fact Sheet
    whom


                     Data                        Engagement
                 Visualization                      Utility
                 Productivity




                                 Lean Start-up
                                   Customer
                                 Development
Our Process Sheet
         Fact
Our Process Sheet
         Fact
                                                                            Ideation /
                                                                        Value Engineering




                     Deploy              Test and                      Solution
                                      Iterate (same                  Finding: Low
                                     stories or new                     Fidelity
                                          ones)                      Wireframes




        Validation                             Weeks
                                            (not Months)
                               Design and                                     Low Fidelity
                              Development                                      Prototypes




                                                       Solution
                                                      Validation /
                                                       Usability
                                                        Testing
Our Process Sheet
         Fact
The Fact Sheet canvas
    product
Everyone aligned with the business vision




                                            Inspired by POST
Many technology options

                   Agility   Reac
                              h
   Native           Hybrid          HTML 5
            Cost        UX


Same Goals
Quality Guarantee Index
              found by
              the client




                              ZERO



                       found by
                          us
Some success stories
  from our journey…
Smartphones




Tablets
Fact Sheet
runens
          iPhone app for runners, product of our
          entrepreneurship program

          15,000+ users within 2 months of launch

          Featured in prominent media outlets
          including TechCrunch
          TV, CrunchGear, NYTech MeetUp and
          FoxNews Mobile

          First app to implement live tracking of
          runners for free
Get it!   Scalable through cloud services (Google
          App Engine), designed to be a platform
          for coaching and live races
Smelly Cat
                   First product
                   developed by Ipanema
                   Games, company
                   emerged from Ci&T
                   Entrepreneurship
                   Program

          Cool game for iPhone, iPod
          Touch and iPad

          Top 2 in Brazil (entertainment
          category) , more than 200,000
Get it!   downloads as of August 2011
Fact Sheet
Coke Drink
          Entertainment app that transforms
          iPhone into a glass of Coca-Cola

          Released in March 2011 in Apple App
          Store

          Most downloaded Coca-Cola app around
          the world with 1.5M+ downloads as of
          August 2011

          Top 10 in 20 countries
Get it!   Idea was proactively brought to Coca-
          Cola by Ci&T
Neutrogena
                                            App to promote the launch of Ultra-Light
                                            product line in Brazil

                                            A fun Augmented Reality game allows
                                            users to get a Gift Coupon “in the air”




 Get it!




http://appsto.re/neutrogena_ultralight_br
Kyokushin
                              Social network app for
                              Kyokushinkaikan, the biggest Karate
                              association in the world

                              App provides content and features for
                              karate fighters

                              Will be the official app for the upcoming
                              World Championships



Get it!




http://appsto.re/ikyokushin
Ponto Frio
                                 Platform and apps for the largest retail
                                 chain in Brazil

                                 Full mCommerce application

                                 Secure connection with backend

                                 Released mid January 2011 in Apple App
                                 Store

                                 Ci&T provided end-to-end services:
 Get it!                         ideation, creative, development




http://appsto.com/pontofriocom
Veja Crianças
                       Developed for one of the
                       biggest media conglomerates
                       in Brazil (Abril)

          Complete guide of Sao Paulo
          city, especially designed for parents with
          small children




Get it!
SideReel
SideReel is a website to help users
find, track and watch shows online

Ci&T developed the Android version for
the already popular iPhone app
Brasileirão 2010
             Developed for one of the
             biggest media conglomerates
             in Brazil (Abril)

Allows soccer fans to follow in-depth
results of the Brazilian national main
league

Fans can also follow soccer matches in
real-time, extensive use of online video
and push-notifications.
Zen Space
                            First iPad app developed by a
                            Brazilian company, just 2
                            months after iPad launched

                            Top 1st in Japan for over a
                            month

                            Top 10 in many countries
                            (lifestyle category)

                            50,000+ downloads in the first
                            year without any marketing
Get it!                     promotion

                            Great feedback on usability
                            and reality simulation



http://appsto.re/zenspace
Goool!!!
                            Button soccer game

                            Top 1st in Brazil’s app store for
                            almost a month (entertainment
   Get it Lite!             category)

                            Multiplayer capability

                            In-app purchase

                            10,000+ downloads
http://appsto.re/gol-lite


 Get it Full!               End to end service:
                            ideation, creative, development




http://appsto.re/goool
Sprite City
                              A fun and exciting car game
                              developed for iPad

                              Released in January 2011 on
  “Ci&T challenged            Apple App Store and quickly
     us to bring IT           achieved 30K+ downloads.
    thinking to the
  idea development
    process, and it
                              Awarded on The Favorites
     made a huge              section of the Mobile Awards
      difference”             on February 2011
         Adriana
   Knackfuss, Consumer
  Connections Sr. Manager     Concept was proactively
Get it!                       brought to Coca-Cola by Ci&T

                              High scores integrated with
                              Game Center



http://appsto.re/spritecity
DivX/Rovi
Social network app for video
sharing

We’re developing mobile apps
(iOS and Android) and cloud-
based backend
People
People look-up app integrated with our corporate system.

One can search for name, role or even skills

Developed natively for iOS, Android and Blackberry.
iAruba
Enterprise app for sales force
automation integrated with
ERP

Henry Schein will replace sales
force's laptops with iPads

Offline mode (storing the
whole product catalog)

Creation of Quotations and
Orders directly on the
application

Performance of the app can
beat the notebook version
iAruba Architecture
Goal
Application developed for our
Application Management
Services’ clients

   SLAs and KPIs management

   Videochat / chat with the
   support team

   Andon starting via push
   notification in case of critical
   issues

   Reports
Partnerships
Obrigado!




www.ciandt.com

Ci&T Mobile App Development for the Enterprise, Consumers and Startups

  • 1.
  • 2.
    Ci&T at aglance A global software company, a craft mobile studio Developers and Designers working as a solution finding team HQ in Brazil w/ offices in the US, Japan, Europe & China Global Delivery Centers in Brazil, Argentina and China Staff: 1,300+, 50+ in the mobile studio Annual growth: 40% Providing High-Performance Teams to our happy clients around the globe since 1995
  • 3.
    What makes ahigh-performance team? Talent Ability to attract and retain the best Best place to work – 5 years in a row Average tenure: 4+ years Low turnover rate Enthusiasm – you can feel it in the air!
  • 4.
  • 5.
    What we do Platform “mobilizing” websites mirroring Native apps and mobile web (HTML5) Mobile Strategy Lifecycle INTERNET From ideation, through Service Façade streamlined UX design, to implementation, clou d infrastructure and CMS ERP CRM OTHER support services
  • 6.
    For Fact Sheet whom Data Engagement Visualization Utility Productivity Lean Start-up Customer Development
  • 7.
  • 8.
    Our Process Sheet Fact Ideation / Value Engineering Deploy Test and Solution Iterate (same Finding: Low stories or new Fidelity ones) Wireframes Validation Weeks (not Months) Design and Low Fidelity Development Prototypes Solution Validation / Usability Testing
  • 9.
  • 10.
    The Fact Sheetcanvas product Everyone aligned with the business vision Inspired by POST
  • 11.
    Many technology options Agility Reac h Native Hybrid HTML 5 Cost UX Same Goals
  • 12.
    Quality Guarantee Index found by the client ZERO found by us
  • 13.
    Some success stories from our journey…
  • 14.
  • 15.
  • 16.
    runens iPhone app for runners, product of our entrepreneurship program 15,000+ users within 2 months of launch Featured in prominent media outlets including TechCrunch TV, CrunchGear, NYTech MeetUp and FoxNews Mobile First app to implement live tracking of runners for free Get it! Scalable through cloud services (Google App Engine), designed to be a platform for coaching and live races
  • 17.
    Smelly Cat First product developed by Ipanema Games, company emerged from Ci&T Entrepreneurship Program Cool game for iPhone, iPod Touch and iPad Top 2 in Brazil (entertainment category) , more than 200,000 Get it! downloads as of August 2011
  • 18.
  • 19.
    Coke Drink Entertainment app that transforms iPhone into a glass of Coca-Cola Released in March 2011 in Apple App Store Most downloaded Coca-Cola app around the world with 1.5M+ downloads as of August 2011 Top 10 in 20 countries Get it! Idea was proactively brought to Coca- Cola by Ci&T
  • 20.
    Neutrogena App to promote the launch of Ultra-Light product line in Brazil A fun Augmented Reality game allows users to get a Gift Coupon “in the air” Get it! http://appsto.re/neutrogena_ultralight_br
  • 21.
    Kyokushin Social network app for Kyokushinkaikan, the biggest Karate association in the world App provides content and features for karate fighters Will be the official app for the upcoming World Championships Get it! http://appsto.re/ikyokushin
  • 22.
    Ponto Frio Platform and apps for the largest retail chain in Brazil Full mCommerce application Secure connection with backend Released mid January 2011 in Apple App Store Ci&T provided end-to-end services: Get it! ideation, creative, development http://appsto.com/pontofriocom
  • 23.
    Veja Crianças Developed for one of the biggest media conglomerates in Brazil (Abril) Complete guide of Sao Paulo city, especially designed for parents with small children Get it!
  • 24.
    SideReel SideReel is awebsite to help users find, track and watch shows online Ci&T developed the Android version for the already popular iPhone app
  • 25.
    Brasileirão 2010 Developed for one of the biggest media conglomerates in Brazil (Abril) Allows soccer fans to follow in-depth results of the Brazilian national main league Fans can also follow soccer matches in real-time, extensive use of online video and push-notifications.
  • 26.
    Zen Space First iPad app developed by a Brazilian company, just 2 months after iPad launched Top 1st in Japan for over a month Top 10 in many countries (lifestyle category) 50,000+ downloads in the first year without any marketing Get it! promotion Great feedback on usability and reality simulation http://appsto.re/zenspace
  • 27.
    Goool!!! Button soccer game Top 1st in Brazil’s app store for almost a month (entertainment Get it Lite! category) Multiplayer capability In-app purchase 10,000+ downloads http://appsto.re/gol-lite Get it Full! End to end service: ideation, creative, development http://appsto.re/goool
  • 28.
    Sprite City A fun and exciting car game developed for iPad Released in January 2011 on “Ci&T challenged Apple App Store and quickly us to bring IT achieved 30K+ downloads. thinking to the idea development process, and it Awarded on The Favorites made a huge section of the Mobile Awards difference” on February 2011 Adriana Knackfuss, Consumer Connections Sr. Manager Concept was proactively Get it! brought to Coca-Cola by Ci&T High scores integrated with Game Center http://appsto.re/spritecity
  • 29.
    DivX/Rovi Social network appfor video sharing We’re developing mobile apps (iOS and Android) and cloud- based backend
  • 31.
    People People look-up appintegrated with our corporate system. One can search for name, role or even skills Developed natively for iOS, Android and Blackberry.
  • 32.
    iAruba Enterprise app forsales force automation integrated with ERP Henry Schein will replace sales force's laptops with iPads Offline mode (storing the whole product catalog) Creation of Quotations and Orders directly on the application Performance of the app can beat the notebook version
  • 33.
  • 34.
    Goal Application developed forour Application Management Services’ clients SLAs and KPIs management Videochat / chat with the support team Andon starting via push notification in case of critical issues Reports
  • 35.
  • 36.