Mobile Studio is a global software company and craft mobile studio with over 1,300 employees. They have offices around the world and focus on developing high-quality native and mobile web apps for clients. Mobile Studio prides itself on its talented workforce and low employee turnover. They work with clients across various industries to strategize the best mobile solutions through an agile development process. Some of their successful app projects include games, entertainment apps, and enterprise solutions.

1. Mobile Studio
10.28.11

2. Ci&T at a glance
A global software company, a craft mobile studio
Developers and Designers working as a solution finding team
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,300+, 50+ in the mobile studio
Annual growth: 40%
Providing High-Performance Teams to our happy
clients around the globe since 1995

3. What makes a high-performance team?
Talent
Ability to attract and retain the best
Best place to work – 5 years in a row
Average tenure: 4+ years
Low turnover rate
Enthusiasm – you can feel it in the air!

4. Our Clients

5. What we do
Platform
“mobilizing”
websites
mirroring
Native apps and
mobile web
(HTML5) Mobile Strategy
Lifecycle
INTERNET From
ideation, through
Service Façade streamlined UX
design, to
implementation, clou
d infrastructure and
CMS ERP CRM OTHER support services

6. For Fact Sheet
whom
Data Engagement
Visualization Utility
Productivity
Lean Start-up
Customer
Development

7. Our Process Sheet
Fact

8. Our Process Sheet
Fact
Ideation /
Value Engineering
Deploy Test and Solution
Iterate (same Finding: Low
stories or new Fidelity
ones) Wireframes
Validation Weeks
(not Months)
Design and Low Fidelity
Development Prototypes
Solution
Validation /
Usability
Testing

9. Our Process Sheet
Fact

10. The Fact Sheet canvas
product
Everyone aligned with the business vision
Inspired by POST

11. Many technology options
Agility Reac
h
Native Hybrid HTML 5
Cost UX
Same Goals

12. Quality Guarantee Index
found by
the client
ZERO
found by
us

13. Some success stories
from our journey…

14. Smartphones
Tablets

15. Fact Sheet

16. runens
iPhone app for runners, product of our
entrepreneurship program
15,000+ users within 2 months of launch
Featured in prominent media outlets
including TechCrunch
TV, CrunchGear, NYTech MeetUp and
FoxNews Mobile
First app to implement live tracking of
runners for free
Get it! Scalable through cloud services (Google
App Engine), designed to be a platform
for coaching and live races

17. Smelly Cat
First product
developed by Ipanema
Games, company
emerged from Ci&T
Entrepreneurship
Program
Cool game for iPhone, iPod
Touch and iPad
Top 2 in Brazil (entertainment
category) , more than 200,000
Get it! downloads as of August 2011

18. Fact Sheet

19. Coke Drink
Entertainment app that transforms
iPhone into a glass of Coca-Cola
Released in March 2011 in Apple App
Store
Most downloaded Coca-Cola app around
the world with 1.5M+ downloads as of
August 2011
Top 10 in 20 countries
Get it! Idea was proactively brought to Coca-
Cola by Ci&T

20. Neutrogena
App to promote the launch of Ultra-Light
product line in Brazil
A fun Augmented Reality game allows
users to get a Gift Coupon “in the air”
Get it!
http://appsto.re/neutrogena_ultralight_br

21. Kyokushin
Social network app for
Kyokushinkaikan, the biggest Karate
association in the world
App provides content and features for
karate fighters
Will be the official app for the upcoming
World Championships
Get it!
http://appsto.re/ikyokushin

22. Ponto Frio
Platform and apps for the largest retail
chain in Brazil
Full mCommerce application
Secure connection with backend
Released mid January 2011 in Apple App
Store
Ci&T provided end-to-end services:
Get it! ideation, creative, development
http://appsto.com/pontofriocom

23. Veja Crianças
Developed for one of the
biggest media conglomerates
in Brazil (Abril)
Complete guide of Sao Paulo
city, especially designed for parents with
small children
Get it!

24. SideReel
SideReel is a website to help users
find, track and watch shows online
Ci&T developed the Android version for
the already popular iPhone app

25. Brasileirão 2010
Developed for one of the
biggest media conglomerates
in Brazil (Abril)
Allows soccer fans to follow in-depth
results of the Brazilian national main
league
Fans can also follow soccer matches in
real-time, extensive use of online video
and push-notifications.

26. Zen Space
First iPad app developed by a
Brazilian company, just 2
months after iPad launched
Top 1st in Japan for over a
month
Top 10 in many countries
(lifestyle category)
50,000+ downloads in the first
year without any marketing
Get it! promotion
Great feedback on usability
and reality simulation
http://appsto.re/zenspace

27. Goool!!!
Button soccer game
Top 1st in Brazil’s app store for
almost a month (entertainment
Get it Lite! category)
Multiplayer capability
In-app purchase
10,000+ downloads
http://appsto.re/gol-lite
Get it Full! End to end service:
ideation, creative, development
http://appsto.re/goool

28. Sprite City
A fun and exciting car game
developed for iPad
Released in January 2011 on
“Ci&T challenged Apple App Store and quickly
us to bring IT achieved 30K+ downloads.
thinking to the
idea development
process, and it
Awarded on The Favorites
made a huge section of the Mobile Awards
difference” on February 2011
Adriana
Knackfuss, Consumer
Connections Sr. Manager Concept was proactively
Get it! brought to Coca-Cola by Ci&T
High scores integrated with
Game Center
http://appsto.re/spritecity

29. DivX/Rovi
Social network app for video
sharing
We’re developing mobile apps
(iOS and Android) and cloud-
based backend

31. People
People look-up app integrated with our corporate system.
One can search for name, role or even skills
Developed natively for iOS, Android and Blackberry.

32. iAruba
Enterprise app for sales force
automation integrated with
ERP
Henry Schein will replace sales
force's laptops with iPads
Offline mode (storing the
whole product catalog)
Creation of Quotations and
Orders directly on the
application
Performance of the app can
beat the notebook version

33. iAruba Architecture

34. Goal
Application developed for our
Application Management
Services’ clients
SLAs and KPIs management
Videochat / chat with the
support team
Andon starting via push
notification in case of critical
issues
Reports

35. Partnerships

36. Obrigado!
www.ciandt.com