Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
The smartphone revolution has till now come mostly in three flavors: iOS, Android, and Blackberry. Samsung Electronics’ bada powered smartphones, however, are making a major dent in the market. Samsung’s bada phones are gaining ground on their accessible interface, familiar development environment, competitive prices, and wide app selection.
FabriQate presents an overview of the Chinese Mobile scene and opportunities that exist in the market in China.
China is fast emerging as one of the largest mobile markets with 1 billion mobile subscribers and a rapid progression towards internet enabled mobiles. This creates a very vibrant and rich ecosystem for mobile apps and offerings in China.
China has also created some unique mobile models especially in the mobile web scene which are a learning lesson for the US and European mobile ecosystems. In that way we find that China is actually innovating and leading the way in certain areas of mobile.
Presented at place4BRICS in Jan 2012
Android has revolutionized the mobile and device landscape and like many FOSS projects, Android is complex. Effective management and control requires training, tools, processes and standards. The SPDX standard will reduce friction in the mobile supply chain, increase efficiency and promote compliance.
Watch the full webinar with audio and video here: http://moto.ly/killthelaptopwebinar
Business users need to stay connected to company systems while on the go, and developers need to create apps that empower their mobile workforce. How can you create apps that meet user needs and company requirements?
Jason Ruger, Senior Director of IT Strategy and Information Security for Motorola Mobility, explains the challenges and solutions for building enterprise mobile apps.
Webinar topics include:
-Mobile app security and misconceptions
-Designing an app that works across multiple platforms
-Testing across multiple Android™ versions
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-Learn how to free your clients from their laptops and make them even more productive with your Android apps.
The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.
I used some materials from my previous presentations, but with some updated data.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
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Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Everything a developer needs to know about the mobile video ads
India now the largest mobile advertising market in Asia Pacific
1. A GLOBAL VIEW OF MOBILE ADVERTISING:
OCTOBER 2010 REPORT - INDIA MARKET
SECOND RELEASE: INMOBI NETWORK DATA
Release Date: 6 January, 2011
The World’s Largest Independent
Mobile Ad Network
To download the full report, visit us at www.InMobi.com/research
www.inmobi.com research@inmobi.com
2. NET WORK DATA
Network Data: Specifications and Representation
Specifications
Data in this report are sourced from our global mobile advertising network which served 24.1 billion impressions in October 2010.
With 102 countries receiving over 10 million impressions in October 2010, we are able to claim one of the broadest and most
representative networks in the world. Exact specifications are as follows:
• Global Available Impressions in July 2010: 20.3 Billion
• Global Available Impressions in October 2010: 24.1 Billion
• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
• Countries Represented: 102 countries with over 10 million impressions in October 2010
• Base Measure: Available Impressions
• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
• Time Periods: October 2010 with change versus July 2010
Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following
issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and APP. SMS/Text
and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can
expect more fluctation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers
of all sizes and content types, but changes to the publisher mix in a given market could impact the data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser
extent than publishers.
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
4. INDIA
India OS Share: October 2010
Regional Global
Operating System Available Impressions % Share Pt Chg Development Development
Available Impressions Index Index
Nokia OS
2,221,208,125 38.1% +0.3 156 200
Symbian OS
1,552,571,804 26.6% +0.2 158 166
Android
12,245,888 0.2% +0.2 12 4
Nokia OS iPhone OS
10,338,277 0.2% +0.1 3 2
Windows Mobile OS
10,087,354 0.2% -0.2 42 32
34.7% Symbian OS
38.1% Others
2,020,438,377 34.7% -0.7 n/a n/a
Android
iPhone OS
Windows Mobile OS
.2%
.2% Others
.2% 26.6%
OS shares stayed relatively consistent in the market over the past 90 days.
Growth of Android and iPhone has yet to occur, as it does in other Asia markets.
Nokia OS remains the top OS with 38.1% of impressions.
iPhone OS and Android combine for 22.6 million monthly impressions, about 0.4% share.
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
5. INDIA
India Manufacturer Share: July 2010
Regional Global
Available Impressions Manufacturer Available Impressions % Share Pt Chg Development Development
Index Index
Nokia
3,765,069,741 64.6% +0.5 104 124
Samsung
1,084,237,351 18.6% +2.0 137 110
3%
SonyEricsson
439,209,574 7.5% -0.8 62 73
6%
LG
198,589,317 3.4% +1.0 126 89
7% Nokia Others 339,783,843 5.8% -2.8 n/a n/a
Samsung
19% SonyEricsson
LG
65%
Others
Nokia (64.6%) maintains the top spot among manufacturers in India, even slightly gaining share in October (+0.5 share pts).
The fastest moving manufactures in October were Samsung (+2.0 share pts) and LG (+1.0 share pts).
The top 4 manufacturers (Nokia, Samsung, SonyEricsson and LG) represent 94.2% of all impressions in India.
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, July 2010
6. INDIA
India Handset and Connected Device Detail: October 2010
Regional* Global
Handset Available Impression % Share Pt Chg Development Development
Index Index
Nokia 3110c
392,570,562 6.7% +0.2 132 202
Nokia 7210
256,252,493 4.4% -0.1 185 332
Nokia 5233
197,337,785 3.4% +0.8 189 341
Nokia N2700 Classic
189,188,672 3.2% +0.3 170 263
Nokia 5130
188,830,419 3.2% -0.3 153 202
Samsung GT-S3310
173,804,152 3.0% +0.3 213 402
Nokia N2690
163,629,979 2.8% +1.7 203 356
Nokia N70
151,636,084 2.6% -0.4 97 111
Nokia 6300
151,026,155 2.6% -0.2 82 88
Samsung C3010
128,175,377 2.2% +0.5 202 346
Nokia 6233
109,690,753 1.9% -0.2 165 210
Nokia N80
102,410,969 1.8% -0.3 127 150
Samsung GT S3653
91,797,318 1.6% +0.2 169 282
Nokia 2626
91,568,935 1.6% No Change 101 152
Nokia N73
89,837,329 1.5% -0.3 135 149
Unlike other markets, no single device has a significant lead in the India market. The Nokia 3110c handset represents 6.7% share.
Nokia devices hold 12 of the top 15 spots.
The second largest device, the Nokia 3110c, holds 4.7% share.
Samsung is the only other manufacturer in the top 15, with 3 devices.
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
7. INDIA
India Market Summary: October 2010
Available Impression Volume & Composition Top 3 OS Systems: % Share Available Impressions
Regional Global Regional Global
Type July October % Chg Development Development July October Pt. Chg Development Development
Index Index Index Index
Total 4,780,660,996
5,826,889,826
22% n/a n/a Nokia OS 37.8% 38.1% +0.3 156 200
Smartphone 715,797,059 721,542,695 1% 69 45 Symbian OS 26.4% 26.6% +0.2 158 166
Advanced
4,064,863,937 5,105,347,131 26% 107 120 Android 0.0% 0.2% +0.2 12 4
Top 4 Manufacturers: % Share Available Impressions Top 10 Handsets: % Share Available Impressions
Regional Global Regional Global
July October Pt. Chg Development Development July October Pt. Chg Development Development
Index Index Index Index
Nokia 64.1% 64.6% +0.5 104 124 Nokia 3110c 6.5% 6.7% +0.2 132 202
Samsung 16.6% 18.6% +2.0 137 110 Nokia 7210 4.5% 4.4% -0.1 185 332
SonyEricsson 8.3% 7.5% -0.8 62 73 Nokia 5233 2.6% 3.4% +0.8 189 341
LG 2.4% 3.4% +1.0 126 89 Nokia N2700 Classic 2.9% 3.2% +0.3 170 263
Others 8.6% 5.8% -2.8 n/a n/a Nokia 5130 3.5% 3.2% -0.3 153 202
Samsung GT-S3310 2.7% 3.0% +0.3 213 402
Nokia N2690 1.1% 2.8% +1.7 203 356
Nokia N70 3.0% 2.6% -0.4 97 111
Nokia 6300 2.8% 2.6% -0.2 82 88
Samsung C3010 1.7% 2.2% +0.5 202 346
Available impressions increased 22%, just over 1 billion impressions in the past 90 days.
Nokia still commands the majority of impressions in India with nearly 2 out of every 3 impressions (64.6%).
Android and iPhone OS have yet to gain signi cant ground in India. Device availability and pricing will hinder signi cant growth in the near term.
OS shares stayed consistent in the region over the past 90 days, with advanced phones dominating the market.
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
8. NEXT STEPS
These data are the second of a series of network reports that are released quarterly.
Additional regions and markets will be released throughout the quarter.
Release Schedule
Network data will be released at least once per quarter with the potential to increase frequency. The next planned release is
January 2011 data around February 28th, 2011.
Open Source Research: Getting Involved
Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider
and update the research based on feedback and questions to improve the quality for all end users.
To participate, contact us at Research@inMobi.com.
To download the full reports, visit us at www.InMobi.com/research
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
9. MEASURES AND TERM DEFINITIONS
InMobi Global Research: Measures and Term Definitions
Measures:
Available Impressions: The total number of ad requests made to the InMobi network. Note this is the base measure for all analysis in this report given its
representation of mobile advertising activity.
% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS
under analysis.
Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country
relative to that same inventory type, device, manufacturer, or OS share globally. (For example, iPhone OS Share in Europe is 22.9% while globally its
8.2%. Indexing 22.9% to 8.2% gives us our EU Global Development Index of 279.)
Regional Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to
that same inventory type, device, manufacturer, or OS share in the relevant region.
% Chg: The percentage change in absolute value between two different time periods.
Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.
Definitions:
Smartphone: Any phone with an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series
Phones, or Samsung Bada.
Advanced: Any phone with an OS or handset NOT included in the smart phone definition above. Note that feature phones are not capable of receiving
mobile display ads and
WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international standard for
application-layer network communications in a wireless-communication environment.
App (Application): Any impressions served to a Mobile application resident on the consumer mobile device.
OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common
services for execution of various application software receiving the impression.
Handsets and Connected Device: The make and model of the mobile device receiving the impression.
Manufacturer: The manufacturer of the mobile device receiving the impression.
Other: An aggregation of any remaining impressions not specifically detailed previously.
InMobi Regional Definitions:
InMobi defines all regions per Wikipedia with the following modifications:
“Asia Pacific” excludes China and Japan and includes all remaining Asian countries plus the 15 Oceania countries as listed in Wikipedia.
Contact Information:
Readers are encouraged to contact us and/or follow us on www.Twitter.com/InMobi, Facebook by searching “InMobi” and looking for our logo, or follow
our company blog at www.inMobi.com/blog. You can also hear from us directly by contacting us at Research@InMobi.com.
www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010