Use of Social Media in Medicine
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During the time of COVID-19 use of social media in medicine is as relevant than ever and should be maximized by healthcare professionals as a public health tool for health education and promotion to ensure the impact on healthcare is a positive one.
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Use of Social Media in Medicine
- 1. USE OF SOCIAL MEDIA IN MEDICINE Helen V. Madamba, MD MPH-TM DHPEd Cebu Doctors’ University College of Medicine August 7, 2020
- 2. Objectives • To orient the students on use of social media in medicine • To discuss why HCPs should be on social media • To discuss social media as a tool with both positive and negative impact • To discuss the #HealthXPH manifesto
- 3. Merriam-Webster Definition: forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content What is Social Media? http://www.merriam-webster.com/dictionary/social%20media
- 7. Why Should HCPs be on Social Media? • meet like minded people • attend medical conferences • learn from experts • expand networks, make connections • build brands All of these we can do in social media too, often without leaving the comforts of our home or the workplace. http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
- 8. Public Health Promotion Tool • Patients turn to social media for answers to medical questions. •HCPs should be on social media to provide patients with the right answers.
- 9. Why Does a Twittering Doctor Tweet? 1. To connect. 2. To engage. 3. To inform. 4. To reflect. 5. To share. 6. To be challenged. 7. To be supported. 8. To lead. 9. To learn. 10. To inspire. http://www.endocrine-witch.net/2015/05/03/ why-does-a-twittering-doctor-tweet
- 10. SOCIAL NETWORKING https://delvalle.bphc.org/mod/wiki/ • Using websites and applications to communicate informally with others, find people and share similar interests • Allows users to directly connect with one another through groups, networks and location.
- 11. SOCIAL NETWORKING https://delvalle.bphc.org/mod/wiki/ • Facebook Page for Advocacies and Organizations • Facebook Support Groups • Facebook Messenger Chat Groups
- 12. The TWG Maternal-Perinatal Statistics Facebook Messenger chat group supplements the Online Referral System, cellphone communications and the traditional telephone referral system. Maternal deaths reduced in 2020 Healthcare workers know each other by name! Service delivery network in place to address patients despite COVID-19
- 13. #TEACHCebu uses Facebook Messenger to communicate with stakeholders
- 14. World AIDS Day 2019 in Cebu
- 15. Using social media, medical student volunteers were able to mobilize donations for government hospitals admitting COVID-19 positive patients!
- 16. SOTTO LIVE has been an attempt by VSMMC to disseminate public information on COVID-19 and maintain transparency and accountability.
- 17. BLOGGING • Recording opinions, stories, articles and links to other websites on a personal website https://delvalle.bphc.org/mod/wiki/
- 20. PHOTO SHARING publishing a user’s digital photos, enabling the user to share photos with others either publicly or privately. https://delvalle.bphc.org/mod/wiki/ Helpful for microbiology, parasitology and even anatomy!
- 21. VIDEO SHARING • Publishing a user’s digital photos, enabling the user to share photos with others either publicly or privately • Allows users to embed media in a blog or Facebook post, or link media to a tweet https://delvalle.bphc.org/mod/wiki/ Helpful for research presentation and reporting!
- 23. ONLINE EDUCATIONAL TOOLS Welcome to the new normal for online classes!
- 24. MULTIPLE SOCIAL MEDIA PLATFORMS • An aggregator is a tool that can be used to “aggregate social media site feeds in one spot, allowing users to search by keywords. • HootSuite supports social network integrations for Twitte, Facebook, LinkedI, Goodle+, WordPress and more. https://delvalle.bphc.org/mod/wiki/
- 25. My first time to speak at PICC!
- 28. Instant action!
- 29. #HCSMPH 21 February 2015 Radisson Blu Hotel, Cebu City http://www.slideshare.net/isiptan/healthxph?
- 30. Advocate medical professionalism on social media http://www.slideshare.net/isiptan/healthxph?
- 31. Health research on social media http://www.slideshare.net/isiptan/healthxph?
- 33. @edgarvlermamd
- 34. This was the historic first picture of the four founders of #HealthXPH http://www.slideshare.net/isiptan/healthxph?
- 50. • Lacks emotional connection • Gives people license to be hurtful • Decreases face-to-face communication skills • Conveys inauthentic expression of feelings • Diminishes understanding and thoughtfulness • Cause face to face interactions to feel disconnected • Facilitates laziness • Creates a skewed self- image • Reduces family closeness • Causes distractions
- 51. • Lacks emotional connection • Gives people license to be hurtful • Decreases face-to-face communication skills • Conveys inauthentic expression of feelings • Diminishes understanding and thoughtfulness • Cause face to face interactions to feel disconnected • Facilitates laziness • Creates a skewed self- image • Reduces family closeness • Causes distractions
- 52. KEEP IN MIND! Social media is public space, no matter how private your settings are. HCPs are public servants and service providers. http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
- 53. KEEP IN MIND! • Social Media is P2P (person to person) We tend to forget that both ends of social media conversations and networks are people. Doctor-patient relationships are fiduciary – based on trust. http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
- 58. I am a healthcare provider and I will conduct myself in a manner worthy of my profession, even online. I will not use online platforms to rant or bash patients and healthcare professionals.
- 59. “First, do no harm.” Recognizing this and the trust that comes with my profession, I will ensure that the information I post, like or share is accurate.
- 60. Whatever I post online in relation to my clinical expertise should be of benefit to my countrymen. I will prioritize the promotion and advancement of health rather than of medicinal products. I will not practice plagiarism.
- 61. I will refrain from posting information online that will compromise patient confidentiality and privacy.
- 62. I will value the patient’s dignity and privacy by not taking selfies, groufies or videos during encounters with patients that include patients’ body parts, surgical specimens or that show patients in the background without their consent.
- 65. #HealthXPH tweetchat Healthcare Conversations on Twitter Saturdays 9:00 p.m. to 10:00 p.m. @helenvmadamba Helen V. Madamba https://www.facebook.com/helenvmadamba Sleepless in Cebu http://helenvmadamba.blogspot.com These slides are available on http://www.slideshare.net/HelenMadamba/
- 66. Summary • We oriented the students (and faculty) on use of social media in medicine. • We discussed why HCPs should be on social media. • We discussed the social media as a tool with both positive and negative impact. • We discussed the #HealthXPH manifesto.
- 68. USE OF SOCIAL MEDIA IN MEDICINE Helen V. Madamba, MD MPH-TM DHPEd Cebu Doctors’ University College of Medicine August 7, 2020
Editor's Notes
- FOMO – fear of missing out