The document discusses the evolution of social media and web 2.0 from static websites to platforms that enable user generated content and participation. It provides statistics on the growth of major social media platforms like Facebook and Twitter. The document advocates for dental organizations like CDHA to engage in social media to remain relevant to younger members and the public who access information online. It summarizes CDHA's current social media presence and strategies for sharing information and engaging members on various platforms. Metrics like Klout scores are presented to demonstrate CDHA is a leader in online engagement among dental organizations.
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A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
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"Social networks constitute the greatest global information platform on the Internet today. They have become an indispensable part of our daily lives as people spend more time socializing on the Internet. They have witnessed their collective fortunes rise as they become ubiquitous in our lives. The penetration of these technologies into the popular culture has been pervasive. However, creating online social networks raises privacy concerns of possible misuse. This paper provides a brief introduction to social networking and its diverse applications. Matthew N. O. Sadiku | Adedamola A. Omotoso | Sarhan M. Musa ""Social Networking"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21657.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/21657/social-networking/matthew-n-o-sadiku"
Using Social Media Platforms to Engage Nurses in the Development of a New Nur...Sean Cranbury
The Association of Registered Nurses of British Columbia is the first 'born digital' nursing association in Canada.
As such it does not have to make the transition from traditional messaging systems to digital.
What were some of the challenges that we encountered when creating this new communications and social media strategy for the ARNBC?
What platforms did we choose to utilize and why?
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Social media are basically web-based tools used for computer-mediated communication. It is a powerful tool that healthcare professionals can use to communicate and interact with patients. It has become an undeniable force that healthcare industry must reckon with. This paper provides a brief introduction on how, where, and why social media are being used in the health care sector. Matthew N. O. Sadiku | Nana K. Ampah | Sarhan M. Musa"Social Media in Healthcare" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15907.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15907/social-media-in-healthcare/matthew-n-o-sadiku
Want to know the future of Social Media in learning?Learning Pool Ltd
Uncover what Learning Pool's online enthusiast Paul Webster thinks about social media's role in learning. From LinkedIn to Twitter to much more, Paul shares his gems on the future.
The University in the Age of Web 2.0: A Value PropositionPaul Brown
Brown, P. G. (2013, January). The university in the age of web 2.0: A value proposition. Presentation at the Dalton Institute on College Student Values, Tallahassee, FL.
Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists
"Social networks constitute the greatest global information platform on the Internet today. They have become an indispensable part of our daily lives as people spend more time socializing on the Internet. They have witnessed their collective fortunes rise as they become ubiquitous in our lives. The penetration of these technologies into the popular culture has been pervasive. However, creating online social networks raises privacy concerns of possible misuse. This paper provides a brief introduction to social networking and its diverse applications. Matthew N. O. Sadiku | Adedamola A. Omotoso | Sarhan M. Musa ""Social Networking"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21657.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/21657/social-networking/matthew-n-o-sadiku"
Using Social Media Platforms to Engage Nurses in the Development of a New Nur...Sean Cranbury
The Association of Registered Nurses of British Columbia is the first 'born digital' nursing association in Canada.
As such it does not have to make the transition from traditional messaging systems to digital.
What were some of the challenges that we encountered when creating this new communications and social media strategy for the ARNBC?
What platforms did we choose to utilize and why?
Where do we go from here?
What can established and traditional nursing organizations learn from our work?
Social media are basically web-based tools used for computer-mediated communication. It is a powerful tool that healthcare professionals can use to communicate and interact with patients. It has become an undeniable force that healthcare industry must reckon with. This paper provides a brief introduction on how, where, and why social media are being used in the health care sector. Matthew N. O. Sadiku | Nana K. Ampah | Sarhan M. Musa"Social Media in Healthcare" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15907.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15907/social-media-in-healthcare/matthew-n-o-sadiku
Want to know the future of Social Media in learning?Learning Pool Ltd
Uncover what Learning Pool's online enthusiast Paul Webster thinks about social media's role in learning. From LinkedIn to Twitter to much more, Paul shares his gems on the future.
The University in the Age of Web 2.0: A Value PropositionPaul Brown
Brown, P. G. (2013, January). The university in the age of web 2.0: A value proposition. Presentation at the Dalton Institute on College Student Values, Tallahassee, FL.
Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists
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Workshop for members of Canada Health Infoway's Clinician Peer Support Network who are exploring the use of social media to mentor and learn with clinical peers to accelerate the adoption of electronic health records across Canada.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Some of my favorite takeaways from 2013 South by Southwest's Health track on innovation, digital health, technology, social media, patient advocacy, and more.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
11/09/09 PRSA Healthcare presentation on Integrating Social Media into your organization's PR: How to Satisfy Regulatory & Legal and Still be Credible -- by Betsy Raymond Stevenson and Steve Woodruff
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.
Web 2.0 & Social Media: Member/Client Communications via Social Media
1. Web 2.0 & Social Media
Member/Client Communications
& Social Engagement
2. Evolution of the
1st gen Internet (1990-2000) characterized by
static html-based websites and basic search
engines.
Early Web 2.0 = bulletin boards, blogs. User
generated content has now exploded with
social networks like Facebook, YouTube and
Twitter where people can share and exchange
contacts, information and knowledge.
3. What’s New With Web 2.0
The evolution of web 2.0 is described as a shift
in the Internet from a one way publishing
environment to a participation environment
where the focus is on people having
conversations online.
4. Social Media Stats
Social media statistics are moving targets.
One billion Facebook users having three
trillion conversations a day.
500 million registered
Twitter users with
25 billion tweets
last year.
5. Social Media Stats
Six in 10 Canadians have a social network profile.
World spends more than 22% of their on-line
time visiting social network sites.
Number of people visiting these sites has
increased by 30% in the last year spending 66%
more time on these sites now than they did a
year ago.
6. “If you’re not on a social
networking site, you’re not
on the Internet”
– Interactive Advertising Bureau of Canada
7. So Burn the Ships!
There’s no going back. Only going forward.
– Mitch Joel, Social Media Guru
8. So Why Go There
CDHA must be progressive and innovative to remain
relevant to their members and the public. Health care
professionals must serve their clients in the same way.
The younger “net gen” demographic have “grown up
digital” and only know the internet as their primary source
of information. 31% of CDHA members fall into the under
30 age bracket. This shifting demographic will continue to
grow as boomers retire.
“Ya gotta be where people need ya”- Mitch Joel
9. Social Media Turns Health
Information Into Action
Searching medical and health-related content is
the third most frequent online activity; 60% of
“e-patients” report web research influences their
health decisions.
17,000 mobile health applications on the market.
43% designed for health professionals, and patients
often download professional resources for their
own use.
Dr. Sidneyeve Matrix, Assistant Professor of Film and Media, Queen’s University
10. Lead Don’t Follow
Organizations and professionals have no choice
but to align their corporate communications
strategy to engage in new ways in this
new space.
In 2011 there were less than 40% of Canadian
associations active in social media. By 2013 will
grow to 98%.
“Surf on top of the wave, don't get crushed underneath it.”
11. Where is CDHA?
Staff personally and professionally active online.
Subscribe to online media monitoring service,
Google News Alerts and other RSS newsfeeds
that deliver relevant content we can share.
Social components integrated in our website.
Established CDHA profiles on Facebook,
Twitter and YouTube.
12. Interactive Website
Members Only area
Private Board Room
Online Community – Groups/listserves,
forum discussions and member blogs
CDHA Blog
E-newsletter and QuickMail
Interactive online magazine
New elements planned:
Find a Practitioner portal
Searchable CJDH index
Additional community groups.
13. CDHA Community
http://community.cdha.ca/welcome.htm
Features forums, blogs
and groups (listserves).
3,511 active community
members. 489 in
Independent Practice
group and 185 in
Educators group.
New groups to be added.
14. CDHA Fan Page on Facebook
Launched April 2010 5,510 fans
https://www.facebook.com/theCDHA
15. Twitter
https://twitter.com/theCDHA
A micro-blogging service. Posts or “tweets” are
short messages of 140 characters (about 30
words).
CDHA launched April 2010. 1,447 followers.
Follow 567 accounts. On 56 Twitter lists.
More than 7,130 posts.
16.
17. Twitter Widget
Recently added a Twitter widget to
front page of website so those without
Twitter accounts can still follow feed
and access recent links.
18. More …
LinkedIn – Similar to Facebook but
associated with a professional profile and
work related projects/interests.
http://www.linkedin.com
RSS Feeds - A feed or channel that allows
people to subscribe (by hitting a button) to
have web content delivered directly
to them as it is created.
20. Sharing Sites
Post/share/access videos, multimedia shows,
images, photos, documents. Allows both sharing
of information AND good for research for
resources you need.
http://www.youtube.com/user/TheCDHA/feed
Launched March, 2010 – 744 views
Slide share search for dental hygienists - 2,077 results
http://www.slideshare.net/theCDHA
21. How to Keep Track of it All?
Social Media Feed Aggregators
TweetDeck HootSuite
Flock, Friend feed, Spindex, Yoono, Orsiso, Minggl, Google Buzz, Seesmic
22. What Do We Share
All major announcements (awards, scholarships,
positions, presentations, PD opportunities and
membership information)
Press releases
Links to new studies, research, profession specific info in
the news
Links to our publications
Employment opportunity postings
Coming events
Media articles highlighting members in the news
Engage in conversations
23. Who Do We Share With?
Follow and are followed by members, other professionals,
public, related organizations (CDA, ADHA), dental industry
(Hu Friedy, P&G, Crest), health organizations (Health Canada,
Canadian Medical Association), politicians, healthcare
bloggers, media and many others.
Building strong interactive relationships with our members.
Putting a personal face on the organization and helping us
develop advocates.
24. What’s Next?
Change is Always on the Horizon…
82% Canadians will access all content on smart
phones/tablets by 2013. There will be more mobile than
desktop users by 2015.
Already more people using social networks from mobile
devices than desktop clients. 91% of mobile users access
social media channels vs. only 79% of desktop users.
MORE immediate interaction BUT requires more vigilant
and frequent monitoring and maintaining up-to-date
platforms.
25. Why Do Any of This?
Awareness of who is talking about you and what they are
saying.
Opportunity to increase oral health awareness and dental
hygiene knowledge transfer.
Thought leadership. Keeping front of mind with audience –
members or clients current and potential, partners,
competitors, government and other target audiences.
Building personal learning networks
Helps us to do our jobs more efficiently.
26. How Do We Succeed?
Two years in and still work to do, but
leaps ahead of many Canadian associations.
Keep momentum, through constant monitoring of
conversations, dialoguing, regularly posting updates, tracking
and measuring success.
We need to target and focus on what we do well and not
try to do it all.
Attention and resources to website is critical.
“If you do a half way job trying to serve everyone, no one is coming back.”
27. Measuring Success
“WHO” not how many. CONVERSION more than
metrics. Not about quantity of followers/visitors or
number of hits, about quality of what your “fans” DO
for you.
Traditional media hits a lot of people but SM hits the
people that care.
Create groundswell and use those who are
passionate ambassadors of your brand.
Give members tools to take our message beyond our
immediate community and advocate on our behalf.
28. Measuring Success
What People Are Saying
@ONDentalHygiene: definitely bringing dental community together,
connecting people, promoting dialogue & delivering current news. Love it!
@chelsearoode: Awesome!
Nice to have an easy way to
keep in touch with what's
going on! Has helped me a
lot with school assignments!
Great job!
@Periowave We work across the globe
and your feed is one of the best.
Ricki Haviland on FB: I love
getting the daily updates and
interesting articles. I bring
them up with co-workers
often. :-)
29. Klout Score
KLOUT is a
measurement of cross
platform social media
success based on overall
online activity, reach and
influence.
http://klout.com/theCDHA
CDHA’s Klout Score is currently 52, an increase
from 39 since 2011.
30. How Do We Stack Up?
Comparison of Klout scores reveals with 52
points CDHA is a leader in online engagement
British Dental Association @TheBDA - 53
Canadian Dental Association @mydentalhealth - 48
British Columbia Dental Hygienists Association @BCDHA - 49
American Dental Hygienists Association (@ADHADOTORG) – 46
DHPRO - @DHPROca – 20
Canadian Medical Association – @CMA_GC – 41
Canadian Dental Assistants Association @CDAA_ACAD – 21
31. What Can YOU Do to Get Started?
Get involved in a conversation.
You can start by just listening!
Explore the CDHA online Community
Monitor a dental hygiene blog
Fan/follow us on Facebook or Twitter
Search the web,You Tube or Flickr for interesting dental
hygiene content
Subscribe to Google Alerts or other newsfeeds
32. Lexicon of Lingo
OMG = oh my gosh/God
LOL = laugh out loud / ROFL= roll on floor laughing
BRB = be right back
BTW = by the way
IRL = in real life
RT = Retweet
FB= Facebook
LI = LinkedIn
LMK = let me know
DM – Twitter direct message
BBM – Blackberry messaging
EM= email
FF = Follow Friday on Twitter
HTH = hope that helps
IMO = in my opinion
Top-50-twitter-acronyms-abbreviations-and-initialisms
33. Rules of Engagement
Positive image and reputation is an important part of your profile.
Only 20% of organizations have formal policies/guidelines in place.
Social media policy/practice should embody:
Organizational policies, codes of conduct, contractual obligations etc. extend
to online activity.
Don’t post anonymously.
Be responsible
Share interesting information.
Respect confidentiality.
Avoid controversial or malicious discussions.
Be respectful and professional.
Be responsive.
Respect copyright.
Think ahead…your electronic footprint is difficult to erase.
Google DOES NOT forget!
35. Resources
Your Dental Hygiene Practice & Social Media
A workbook written by CDHA member Cindy McQueen
http://www.rdhbooks.com/Our_Books_QYOP.html
50 Tips for using Twitter effectively
http://www.bridiestypingservices.com/40-tips-for-using-twitter-effectively/
The Health Communicators’ Social Media Toolkit
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
Oral Health America’s Social Networking Guide
http://oralhealthamerica.org/wp-content/uploads/OralHealthAmericaSocialMediaGuide-
FFS20111.pdf
36. Wrapping it all up!
Do nothing and fall behind.
Social media will look different next year than it does now.
Quick response, flexibility, open mind, adaptability.
Risk vs. Reward. Social media can open you up to criticism
but this provides an opportunity for engagement. Turn your
critics into champions.
People drive technology: don’t be afraid or overwhelmed.
You are in the driver seat.
It’s all about experimentation. What works best for you.
Don’t have to use everything.
HAVE FUN with it!
37. Good News!
The CDHA communications
team can help you navigate
these muddy waters!
We’re happy to help any
member that requires
assistance at any time.
Contact us at
marketing@cdha.ca