The document discusses various social media platforms and their applications in healthcare communication, including Facebook, Twitter, and blogging. It highlights the use of platforms for stakeholder communication, sharing maternal-perinatal statistics, and facilitating educational opportunities through video conferencing. Additionally, it mentions tools like Hootsuite for aggregating social media feeds and managing multiple accounts.

1. CHOOSING PLATFORMS
FOR SOCIAL MEDIA
Helen V. Madamba, MD MPH-TM
#HealthXPH

2. SOCIAL NETWORKING
https://delvalle.bphc.org/mod/wiki/
• Using websites and applications to communicate
informally with others, find people and share
similar interests
• Allows users to directly connect with one another
through groups, networks and location.

3. SOCIAL NETWORKING
https://delvalle.bphc.org/mod/wiki/
• Facebook Page for Advocacies and Organizations
• Facebook Support Groups
• Facebook Messenger Chat Groups

4. VSMMC
uses Facebook
Messenger
to communicate with
stakeholders to organize
the Quarterly Maternal-
Perinatal Statistics to
reduce maternal and
perinatal mortality in
Cebu
VSMMC
ECS
TDH
CPH
SAMCH

5. The Maternal-Perinatal Statistics Facebook
Messenger chat group supplements the
Online Referral System, cellphone
communications and the traditional
telephone referral system.

6. VSMMC has a
Facebook
Page where
daily statistics
of patient
admissions
are shared
with the
public.

7. #TEACHCebu uses Facebook Messenger to
communicate with stakeholders

8. MICROBLOGGING
• Posting very short entries or updates on a social
networking site
• Allows users to subscribe to other users’ content,
send direct messages, and reply publicly
• Allows users to create and share hashtags to share
content about related subjects
https://delvalle.bphc.org/mod/wiki/

9. https://tweetdeck.twitter.com

10. https://tweetdeck.twitter.com
Customizable
columns
Multiple accounts toggling
Scheduling tweets
Automatically refreshing feeds

11. #HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
@helenvmadamba
1. Log onto your account.
2. Search #HealthXPH.
3. Read the tweets.
4. Include #HealthXPH in your
message.

12. BLOGGING
• Recording opinions, stories, articles and links to
other websites on a personal website
https://delvalle.bphc.org/mod/wiki/

13. BLOGGING

14. BLOGGING

15. PHOTO SHARING
• Publishing a user’s digital photos, enabling the
user to share photos with others either publicly or
privately.
https://delvalle.bphc.org/mod/wiki/

16. VIDEO SHARING
• Publishing a user’s digital photos, enabling the user
to share photos with others either publicly or
privately
• Allows users to embed media in a blog or Facebook
post, or link media to a tweet
https://delvalle.bphc.org/mod/wiki/

17. VIDEO CONFERENCING

18. VIDEO CONFERENCING

19. SHIP uses zoom for continuing
medical education of HIV treatment
hubs and primary HIV care centers
• Invited speakers give
educational lectures off-
site and online
• Allows learning without
the cost of face to face
training

20. ONLINE EDUCATIONAL
TOOLS

21. MULTIPLE SOCIAL MEDIA PLATFORMS
• An aggregator is a tool that can be used to “aggregate
social media site feeds in one spot, allowing users to
search by keywords.
• HootSuite supports social network integrations for
Twitte, Facebook, LinkedI, Goodle+, WordPress and
more.
https://delvalle.bphc.org/mod/wiki/