This lecture introduces reasons why healthcare providers should be on social media and the limits of what we should and shouldn't post on social media, remembering that people are on the other end of the public health conversation.

1. Social Media in Medicine:
Etiquettes for the Modern Doctor
Helen V. Madamba, MD MPH-TM FPOGS FPIDSOG
Member, #HealthXPH
“Tagubtob” Resonating Healthcare Development Through A Weave of Multi-Sectoralism
March 30, 2019
Michael Richartz Center, USC Talamban Campus

2. inspirational posts on my Facebook news feed

3. inspirational posts on my Facebook news feed

4. inspirational posts on my Facebook news feed

5. inspirational posts on my Facebook news feed

6. Daily SoMe posts
To encourage
resident
physicians in
training…
To remind them of
their WHYs
inspirational posts on my Facebook news feed

7. inspirational posts on my Facebook news feed

9. http://www.adweek.com/socialtimes/social-media-stats-2014/495727

10. Patients are
on social
media!
• Patients turn to social
media for answers to
medical questions.
• HCPs should be on
social media to
provide patients with
the right answers.

11. Social Media is P2P
(person to person)
Doctors know how to
communicate in a
language which
patients understand.
It’s part of their
training.

12. The solution to pollution is
dilution.

13. Academic blogs are proven to increase dissemination of
economic research and improve impact.
Blogging about a paper
causes a large increase in the
number of abstract views
and downloads in the same
month.
https://blogs.worldbank.org/impactevaluations/files/impactevaluations/dispatchsection2.pdf
Research is on
social media!

14. http://www.kevinmd.com/blog/2015/05/why-should-doctors-use-twitter.html
One compelling reason is to curate information. Did you
know that there are 20 million articles on Medline and
the volume of medical literature grows by 10 percent
every year? Just a few years ago, there were 24,000 new
cancer articles, and it’s impossible to keep up with all this
knowledge.
I check Twitter dozens of times a day, and to me, it’s one
of the most powerful ways I can think of to stay up to
date in any area of medicine and health care.

15. Influence of Social Media on
the Dissemination of a Traditional
Surgical Research Article
• The blog post resulted in a 9% increase in the social
media influence score and a 5% absolute increase in
total article page views.
Social media can increase
distribution of an article's
message and also potentially
increase dissemination of the
article itself.
Buckarma 2017 at https://www.ncbi.nlm.nih.gov/pubmed/27993626
HVMADAMBA2017

16. Social
media can
bring you
places!

17. Twitter connects you with people!

18. FILIPINO DOCTORS ON
SOCIAL MEDIA

19. https://www.slideshare.net/isiptan/the-doctor-is-online-building-a-professional-social-media-presence
http://www.endocrine-witch.net/

20. giasison.com

21. remomd.com

22. cebumd.com

24. @thestreetgazer

25. https://youtu.be/Ddsg1AMKj7g

26. http://ronibats.ph/2016/when-doctors-are-shamed-on-social-media/

27. http://doktordoktorlads.blogspot.com

29. Ethical Issues on Social Media
1. The doctor-patient
relationship is fiduciary:
based on trust.
2. Privacy and confidentiality
3. Informed consent
4. Dignity and Personhood
5. Patient safety

30. https://www.slideshare.net/isiptan/the-doctor-is-online-building-a-professional-social-media-presence

31. As social media technologies continue
to develop, identifying and managing
the ethical issues they raise will be
critical to their success in improving
health while preserving fundamental
ethical values.
DeCamp 2014 athttp://www.tandfonline.com/

32. Social Media is P2P
(person to person)
We tend to forget that both
ends of social media
conversations and
networks are people.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

36. I am a healthcare provider and
I will conduct myself in a
manner worthy of my
profession, even online. I will
not use online platforms to
rant or bash patients and
healthcare professionals.

37. “First, do no harm.”
Recognizing this and the
trust that comes with my
profession, I will ensure that
the information I post, like
or share is accurate.

38. Whatever I post online in
relation to my clinical expertise
should be of benefit to my
countrymen. I will prioritize the
promotion and advancement of
health rather than of medicinal
products. I will not practice
plagiarism.

39. I will refrain from posting
information online that will
compromise patient
confidentiality and privacy.

40. I will value the patient’s dignity
and privacy by not taking selfies,
groufies or videos during
encounters with patients that
include patients’ body parts,
surgical specimens or that show
patients in the background
without their consent.

41. http://www.slideshare.net/isiptan/healthxph?
What is HealthXPH?

42. http://www.slideshare.net/isiptan/healthxph?

43. http://www.slideshare.net/isiptan/healthxph?

44. http://www.slideshare.net/isiptan/healthxph?

45. http://www.slideshare.net/isiptan/healthxph?

46. This was the historic first picture of
the four founders of #HealthXPH
http://www.slideshare.net/isiptan/healthxph?

47. Social media is public
space, no matter how
private your settings are.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

48. #HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
@helenvmadamba
Helen V. Madamba
https://www.facebook.com/helenvmadamba
Sleepless in Cebu
http://helenvmadamba.blogspot.com
These slides are available on
http://www.slideshare.net/HelenMadamba/

49. inspirational posts on my Facebook news feed