This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
During the time of COVID-19 use of social media in medicine is as relevant than ever and should be maximized by healthcare professionals as a public health tool for health education and promotion to ensure the impact on healthcare is a positive one.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
During the time of COVID-19 use of social media in medicine is as relevant than ever and should be maximized by healthcare professionals as a public health tool for health education and promotion to ensure the impact on healthcare is a positive one.
Presentation on Social Media presented Wednesday, November 19, 2014 at University of Minnesota, Division of Gynecologic Oncology Annual Translational Working Group Research Day
Social Media in Medical Education: Embracing a New MediumRyan Madanick
This talk was given at the University of North Carolina School of Medicine on October 27, 2011, as part of the UNC Academy of Educators Lecture Series.
#uncaoe
Webinar Series on Demystifying Phases in Clinical Trials & COVID-19 Updates organized by Institute for Clinical Research (ICR), NIH
Speaker: Dr. Salina Abdul Aziz. MREC Chairperson
More information, please visit: https://clinupcovid.mailerpage.com/resources/p9f2i7-introduction-to-phase-2-3-trial-s
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
Follow us on: Pinterest
Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Surgical Site Infections, pathophysiology, and prevention.pptx
Humanising medicine through social media: Practical guidance for using social media in the Oncology practice
1.
2. Don S. Dizon, MD
Lifespan Cancer Institute, Rhode Island Hospital
The Warren Alpert Medical School of Brown University
Providence, RI
HUMANISING MEDICINE THROUGH
SOCIAL MEDIA: PRACTICAL GUIDANCE FOR USING
SOCIAL MEDIA IN THE ONCOLOGY PRACTICE
3. • The digital age is upon us!
• Conversations about cancer and about stakeholders are going
online – with or without you
• Patient-centred care relies on patients
• Social media represents an opportunity to listen, learn, and
engage
SOCIAL MEDIA TAKE-HOME POINTS
4. SOCIAL MEDIA DEFINED
Evolving technologies designed to facilitate ability
to communicate
• One-to-one
• One-to-many
Can help in developing online communities with
shared interests
5. FACEBOOK
Mesko B. Social media in clinical practice. London: Springer-Verlag; 2013.
Kerpen D. Likeable social media. Chicago, IL: McGraw Hill; 2011.
• www.facebook.com
• Launched in 2004
• Currently over 1.86 billion users
• Share photos, videos, status updates, and
content links
• No restriction on type of content
• – Copyright monitoring automated
• User communities: support groups (closed and
open), institutions, organisations, non-profits
6. TWITTER
• www.twitter.com
• Launched in 2006
• Converse in 140 characters (a “tweet”)
• Follow conversations by using their hashtags
• #bcsm, #gyncsm, #some, #lcsm, #pallonc
Mesko B. Social media in clinical practice. London: Springer-Verlag; 2013.
Kerpen D. Likeable social media. Chicago, IL: McGraw Hill; 2011.
7. • www.linkedin.com
• Launched in 2003
• 467 million+ users
• Site for professional use
• Profiles
─ Individual
─ Companies (including hospitals,
professional organisations,
schools, etc.)
• Groups
LINKEDIN
Mesko B. Social media in clinical practice. London: Springer-Verlag; 2013.
Kerpen D. Likeable social media. Chicago, IL: McGraw Hill; 2011.
8. • www.doximity.com
• Physician-specific social media site
─ > 70% of US doctors as verified members
• CME credit potential
• User features: secure fax, confidential
dialer
• Partnership with Castle-Connolly*:
─ Top doctors
─ Best hospitals
DOXIMITY
Available from: https://www.doximity.com/about Accessed March 2017.
*Available from: http://health.usnews.com/health-news/blogs/second-opinion/2014/01/10/doximity-begins-
surveying-physicians-for-us-news-best-hospitals Accessed March 2017.
9. • A mobile-first company
• Picture/video communication via
“snaps”
• Social media channel for millennials
and high school age (and younger)
─ Snaps time-out (auto-delete), though
possible for viewer to save!
─ Delineates user versus brand content
SNAPCHAT
http://support.snapchat.com/en-US
10. • www.youtube.com
• Launched in 2005
• Acquired by Google in 2006
• Site on which users upload (and watch)
videos
• Largest video-sharing site in the world
─ The launch of the Internet star
YOUTUBE
Mesko B. Social media in clinical practice. London: Springer-Verlag; 2013.
Kerpen D. Likeable social media. Chicago, IL: McGraw Hill; 2011.
11. • A web-based platform for expression of opinions and ideas
through journal-type entries
─ Allows for multimedia content and sharing (via hyperlinks)
BLOGS
Available from: https://connection.asco.org/ Accessed March 2017.
Available from: http://www.kevinmd.com/blog/ Accessed March 2017.
12. QUESTION: How much does the public trust health information from the
following sources?
HEALTH INFORMATION NATIONAL TRENDS SURVEY
(NATIONAL CANCER INSTITUTE HINTS)
Adapted from: https://hints.cancer.gov/_images/infographics/HINTS-TRUST-Infographic-Cancer-Sources_Facebook-Optimized.jpg Accessed March 2017.
92%
Doctors
70%
Government health
agencies
66%
Internet
55%
Family and friends
55%
Charitable
organisations
42%
Newspapers or
magazines
36%
Television
32%
Religious
organisations and
leaders
25%
Radio
13. QUESTION: Where does the public go first
for health information?
HEALTH INFORMATION NATIONAL TRENDS SURVEY
(NATIONAL CANCER INSTITUTE HINTS)
2008 2015
61%
73%
Americans who went to the internet
FIRST to look for information about
health or medical topics
Adapted from: https://hints.cancer.gov/_images/infographics/HINTS-TRUST-Infographic-Cancer-Sources_Facebook-Optimized.jpg Accessed March 2017.
14. DESPITE THIS – DOCTORS REMAIN SCEPTICAL
61.4
23.4
66.8
18.5
68.2
18.9
0
10
20
30
40
50
60
70
80
Doctor or healthcare
professional
Internet
2002
2005
2008
Trust in source for cancer or health information
Patients(%)
Adapted from http://hints.cancer.gov/brief_16.aspx Accessed March 2017.
15. 40% of consumers say information from social media
impacts how they deal with their health1
90% of 18–24 year olds trust health information shared
on social media2
41% say social media can affect their choice of
healthcare provider3
PATIENT INVOLVEMENT IN SOCIAL MEDIA
1. Available from: http://www.mediabistro.com/alltwitter/files/2012/12/social-media-healthcare.png Accessed March 2017.
2. Available from: http://www.pwc.com/us/en/health-industries/publications/health-care-social-media.jhtml Accessed March 2017.
3. Available from: http://thesparkreport.com/infographic-social-mobile-healthcare/ Accessed March 2017.
16. •Your patients are online
•You are online as well
(even if you aren’t)
Two very
simple reasons:
WHY SHOULD YOU CARE ABOUT SOCIAL MEDIA?
17. WHY SHOULD YOU CARE ABOUT SOCIAL MEDIA?
• Information is unfiltered: you have no direct control over what comes
up and at what rank…
• BUT! Digital engagement gives you the opportunity to contribute and
potentially reorder what information filters to the top of search
engines
Do your own Google search and see how frequently your name comes up!
18. • The digital footprint
─ Online record of who you are and what you do online
─ Tracked by your IP address, name, institution
• But whose footprint is it??
─ Yours
─ Your institution
─ Organisations to which you belong
─ Feedback from others
─ Impostors?
─ ALL OF THE ABOVE
DIGITAL FOOTPRINTS
IP, Internet protocol.
19. Discovery Definition
Dissemination Defence
MANAGING YOUR ONLINE PRESENCE: THE “FOUR DS”
http://www.onclive.com/publications/contemporary-oncology/2014/november-
2014/clinical-oncology-in-the-21st-century-reflections-on-how-healthcare-providers-
should-manage-their-public-personas-on-social-media
20. • Google search
your name and
see what comes
up
DISCOVERY: FIND YOUR DIGITAL FOOTPRINT
21. • Find out: What is Internet
saying about you?
─ Online search on your name
─ Search name + affiliations
(practice, institution, city)
─ Also look on specific websites:
• Healthcare rating systems
• Society websites
• Patient-related websites
• Content-sharing sites
DISCOVERY: THE PROFESSIONAL AUDIT
22. • Disseminate information in order to control what patients and peers
learn about you:
─ GOAL: the information found first is the information you want found
─ Reality: very difficult to delete information from
the web
• “Once it’s out there, it is out there”
• HOW?
─ Sign up for professional sites
─ Publish your CV in multiple places
─ Get involved in social media
CONTROLLING GOOGLE: DEFINITION
23. Engagement = larger online presence
Remember: assume you cannot remove content
once posted; observe before participation
• Copies live on a server somewhere
Choose a medium that you are comfortable with
Each platform has its own language and etiquette
DISSEMINATION: RAISING YOUR PROFILE THROUGH
ENGAGEMENT
24. TWITTER FACEBOOK INSTAGRAM SNAPCHAT
Tweets Pages Pictures/video Snaps
RT: Retweet
MT: Modified
Multimedia
capability to
communicate via
posts
Grams allow for
posting of visual
content with
commentary
Static or video – but
not permanent
HT: Hat-tip Allows for Likes Allows for Likes Streaks: ongoing
conversation,
captured within a
24-hour period
without breaking
Conversation
tracking via
hashtags
Encourages
conversations
Comment feed
availability
Can be restricted or
public pages
Accounts can be
closed or open
DEFENCE: ACTIVE ENGAGEMENT, PROFESSIONALLY
25. • Inform others about new outcomes:
─ Comment on medical literature
─ Personal commentary at live meetings
• Better inform patients and the public:
─ Identify reliable resources
─ Add voice to ongoing conversations and debates
─ Debunk unfounded treatments
• Advocate special interests:
─ Clinical trials
─ Research initiatives
PHYSICIAN INVOLVEMENT: WAYS WE INTERACT
26. • Aim to leverage professional connections while maintaining
privacy in other settings
• Example:
─ Use Twitter exclusively for professional means
─ Use Facebook exclusively for personal means
• Separation is supported by the American Medical Association
(Opinion 9.124)1
• IMPORTANT POINT: all social media posts should be
considered public
DUAL CITIZENSHIP
1. Mostaghimi A, et al. Ann Intern Med. 2011;154:560-2.
27. Clearly define a separation between work and
personal life
Conflicts of interests should be clearly disclosed
Avoid using institutional graphics or logos
“Friending” or “following” patients is controversial,
and policies will vary
PERSONAL VERSUS PROFESSIONAL
28. • PROS:
─ Allows for a private versus public persona
─ Minimises risk to patients, and others can contact you in a personal
environment
─ “Being myself” versus “Being a doctor”
• CONS:
─ “Robs” patients of the opportunity to see their clinicians as humans
• The professional identity as constituted by the personal identity
─ Operationally impossible
• Web searches can quickly connect the two
CAN/SHOULD YOU HAVE DUAL IDENTITIES??
DeCamp M, et al. JAMA. 2013;310:581-2.
29. Acknowledge that social media is
inherently public, no matter what the
forum
CAN/SHOULD YOU HAVE DUAL IDENTITIES??
DeCamp M, et al. JAMA 2013;310:2567-8.
30. There are no HIPAA compliant social media
Physicians have been sanctioned for social media activity
Any contact with patients should be initiated by them
AREA OF RISK: PATIENT CONFIDENTIALITY
HIPAA, Health Insurance Portability and Accountability Act.
31. • Social media is an intriguing way to publicise/recruit for
studies, BUT:
─ It is considered as an advertisement
─ It requires IRB review (US Office of Inspector General
determination)
─ Only limited information can be given clinicaltrials.gov benchmark
• Always remember: patient confidentiality is paramount
AREA OF RISK: CLINICAL RESEARCH
IRB, institutional review board.
32. • As of 2012, 71% of US state boards had held disciplinary
proceedings for inappropriate social media activity1
─ 56% led to restriction, suspension, or revocation of licence
• Activities agreed to be problematic include1,2:
─ Misinformation on website, including board certification or
outcomes
─ Patient confidentiality
─ Inappropriate communications with patients
SANCTIONS FOR INAPPROPRIATE ACTIVITY
1. Greysen S, et al. JAMA. 2012;307:1141-2.
2. Greysen S, et al. Ann Intern Med. 2013;158:124-30.
33. EXAMPLES OF US SANCTIONS
Available from: http://newsok.com/oklahoma-doctor-disciplined-for-using-skype-to-treat-patients/article/3882187 Accessed March 2017.
Skype
34. EXAMPLES OF US SANCTIONS
Available from: http://archive.boston.com/lifestyle/health/articles/2011/04/20/for_doctors_social_media_a_tricky_case/?page=full Accessed March 2017.
Facebook
35. Get involved
Engage often
Always identify yourself
Protect patient confidentiality and privacy
Contextualise your activities
1
2
3
4
5
Available from: http://www.asco.org/sites/www.asco.org/files/asco_socialmedia_card.pdf Accessed March 2017.
36. Avoid impropriety
Give credit where credit is due
Professionalism is critical
Separate personal from professional
Be aware of your institutional guidelines10
9
8
7
6
Available from: http://www.asco.org/sites/www.asco.org/files/asco_socialmedia_card.pdf Accessed March 2017.
37. You need an email address
• If part of a larger institution, check institutional policies for
ability to use work email for account setup
• Institutions may require that social media accounts are subject to
monitoring
Establish a unique identifier
• User name in most platforms
Pick your forum and start lurking
• Follow specific people
• Follow conversations by #hashtag
GETTING STARTED
39. • We are in a digital era of communication
• Social media cannot be ignored
• To learn: explore
• Protect your identity
• Engage to increase your visibility
• Always remember that your reputation is at stake
CONCLUSIONS
So, come on in… The water is just fine!