Social Media Management in Crisis CommunicationDavid Vicent
Presentation from David VIcent, Relational Marketeer about the main importance nowadays of social media in crisis Communication. UNWTO Themis Capacity programme, North Africa and Middle East Countries.
During an emergency, it’s imperative that those within your
organization know how to communicate effectively. This need to
communicate has led to increasing use of Social Media platforms during recent
disasters across the globe. Join host Agility Recovery during this
webinar to learn the steps and best practices for developing your
organization’s strategy for Crisis Communications utilizing Social Media.
During this session, we will welcome noted experts who will address the
evolution of Social Media and its use in crisis situations. They
will share best practices and simple steps any organization can take to bolster
their Crisis Communications plan to include Social Media as a central element.
Social Media Management in Crisis CommunicationDavid Vicent
Presentation from David VIcent, Relational Marketeer about the main importance nowadays of social media in crisis Communication. UNWTO Themis Capacity programme, North Africa and Middle East Countries.
During an emergency, it’s imperative that those within your
organization know how to communicate effectively. This need to
communicate has led to increasing use of Social Media platforms during recent
disasters across the globe. Join host Agility Recovery during this
webinar to learn the steps and best practices for developing your
organization’s strategy for Crisis Communications utilizing Social Media.
During this session, we will welcome noted experts who will address the
evolution of Social Media and its use in crisis situations. They
will share best practices and simple steps any organization can take to bolster
their Crisis Communications plan to include Social Media as a central element.
GTSC's National Preparedness Month Symposium
Presentation: How Can We Leverage Technology to Improve Performance: Social Media in Emergency Management
Presenter: Todd Jasper, Director of Homeland Security & Emergency Management, Man-Machine Systems Assessment (MSA)
Description: Technological advances are allowing FEMA to integrate people, processes and information better than ever before. Social media apps and tools are transforming the way people communicate before, during and after a disaster. These technologies afford FEMA unique opportunities to analyze and crowd share data, communicate alerts and information about disasters and increase FEMA's situational awareness on the ground faster and more efficiently.
Emergency Management in the age of social convergencePatrice Cloutier
Conference on social media use in emergency management given at the Social Media in Government Conference on Oct. 3, 2011 for the Conference Board of Canada.
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
A practical workbook to introduce you to a range of Social Media Tools to help manage crisis communications in Public Relations. With extensive case studies and exercises the tools covered include blogs, Twitter, Facebook, widgets, virtual worlds, social bookmarking and tagging.
Virtual Operations Support Teams - The Basics
Social media and social networking are rapidly growing forms of communication and social media is becoming an integral part of disaster response. It's shaping how crises are communicated and responses are coordinated and Emergency Managers need to consider the ongoing resource implications of engaging in social media.
Emergency Managers need to ensure that staff receive appropriate training in both the use of the social media tools and policies associated with their use. Emergency Managers will also have to make sure staff have enough time to validate social media content, push quality and timely information, monitor, moderate, respond to comments, archive and communicate actionable intelligence to decision makers.
What resources does your agency have to commit to the effort?
An innovative solution regarding these resourcing challenges is the development of a Virtual Operations Support Team (VOST).
Virtual Operations Support (VOS) for emergency management and disaster recovery makes use of new communication technologies and social media tools (free and paid for dependent on VOST).
A team of trained agents provide support via the internet to those on-site who may otherwise be overwhelmed by the volume of data generated during a disaster.
VOS Teams (VOST) are activated to perform specific functions in support of affected organizations & jurisdictions. Each VOST has a Team Leader that reports directly to the affected organization/ jurisdiction.
Additional VOSTs may be established and activated to coordinate the work and maintain an effective span of control.
Disclaimer: This presentation is a conceptual description and may vary and be subject to change as per emergency management agency requirements.
Presentation by Caroline Milligan ( @Caz_Milligan ) and Scott Reuter ( @sct_r )
Social Listening in Practice: Reputation & Crisis MonitoringBrandwatch
Every organization, regardless of size, will encounter a crisis at some point. Thankfully, not every organization will have to deal with one involving serious loss of life or injury. But every organization will encounter reputation issues with differing degrees of severity and impact.
But no matter what the size of your business, the principles and processes for effective crisis communications in the social media age are the same.
Our new guide outlines best practices for detecting and responding to a crisis, while also exploring:
- What reputation monitoring actually means
- How to identify a crisis, intelligently assess the damage, escalate and respond
- Real-world crisis case studies from Boeing, the Beverly Hills Hotel, United Airlines, Marriott Hotel & Walmart/ASDA
Crisis Communications: Manage (and Avoid) Crises with Media MonitoringCARMA
Shel Holtz, principal of Holtz Communication + Technology, and Jennifer Zingsheim Phillips, founder of 4L Strategies, co-host Crisis Communications: Manage (and Avoid) Crises with Media Monitoring, a webinar sponsored by CARMA.
In the current era of global communication, social media, digital, and traditional news outlets circulate information surrounding crises faster than ever before. PR professionals and communicators must be armed with the skills and plans to handle these delicate situations before they escalate.
This session addresses how to approach crisis management, as well as examples of modern crises and using monitoring tools to manage them.
Diverse Social Media Networks in Public Safety PowerPoint for CCHE 590Nicholas Tancredi
PowerPoint on how social media is used in various Public Safety agencies, including the fact of how it can bridge the communication gap that has been occurring lately.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Web 2.0 Technology Building Situational Awareness: Free and Open Source Too...Connie White
covers ways to use web apps, smart phones and free disaster management software like Sahana Eden, which offer agencies free and open source tools to customize and build situational awareness for their own agency or organizational needs.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
GTSC's National Preparedness Month Symposium
Presentation: How Can We Leverage Technology to Improve Performance: Social Media in Emergency Management
Presenter: Todd Jasper, Director of Homeland Security & Emergency Management, Man-Machine Systems Assessment (MSA)
Description: Technological advances are allowing FEMA to integrate people, processes and information better than ever before. Social media apps and tools are transforming the way people communicate before, during and after a disaster. These technologies afford FEMA unique opportunities to analyze and crowd share data, communicate alerts and information about disasters and increase FEMA's situational awareness on the ground faster and more efficiently.
Emergency Management in the age of social convergencePatrice Cloutier
Conference on social media use in emergency management given at the Social Media in Government Conference on Oct. 3, 2011 for the Conference Board of Canada.
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
A practical workbook to introduce you to a range of Social Media Tools to help manage crisis communications in Public Relations. With extensive case studies and exercises the tools covered include blogs, Twitter, Facebook, widgets, virtual worlds, social bookmarking and tagging.
Virtual Operations Support Teams - The Basics
Social media and social networking are rapidly growing forms of communication and social media is becoming an integral part of disaster response. It's shaping how crises are communicated and responses are coordinated and Emergency Managers need to consider the ongoing resource implications of engaging in social media.
Emergency Managers need to ensure that staff receive appropriate training in both the use of the social media tools and policies associated with their use. Emergency Managers will also have to make sure staff have enough time to validate social media content, push quality and timely information, monitor, moderate, respond to comments, archive and communicate actionable intelligence to decision makers.
What resources does your agency have to commit to the effort?
An innovative solution regarding these resourcing challenges is the development of a Virtual Operations Support Team (VOST).
Virtual Operations Support (VOS) for emergency management and disaster recovery makes use of new communication technologies and social media tools (free and paid for dependent on VOST).
A team of trained agents provide support via the internet to those on-site who may otherwise be overwhelmed by the volume of data generated during a disaster.
VOS Teams (VOST) are activated to perform specific functions in support of affected organizations & jurisdictions. Each VOST has a Team Leader that reports directly to the affected organization/ jurisdiction.
Additional VOSTs may be established and activated to coordinate the work and maintain an effective span of control.
Disclaimer: This presentation is a conceptual description and may vary and be subject to change as per emergency management agency requirements.
Presentation by Caroline Milligan ( @Caz_Milligan ) and Scott Reuter ( @sct_r )
Social Listening in Practice: Reputation & Crisis MonitoringBrandwatch
Every organization, regardless of size, will encounter a crisis at some point. Thankfully, not every organization will have to deal with one involving serious loss of life or injury. But every organization will encounter reputation issues with differing degrees of severity and impact.
But no matter what the size of your business, the principles and processes for effective crisis communications in the social media age are the same.
Our new guide outlines best practices for detecting and responding to a crisis, while also exploring:
- What reputation monitoring actually means
- How to identify a crisis, intelligently assess the damage, escalate and respond
- Real-world crisis case studies from Boeing, the Beverly Hills Hotel, United Airlines, Marriott Hotel & Walmart/ASDA
Crisis Communications: Manage (and Avoid) Crises with Media MonitoringCARMA
Shel Holtz, principal of Holtz Communication + Technology, and Jennifer Zingsheim Phillips, founder of 4L Strategies, co-host Crisis Communications: Manage (and Avoid) Crises with Media Monitoring, a webinar sponsored by CARMA.
In the current era of global communication, social media, digital, and traditional news outlets circulate information surrounding crises faster than ever before. PR professionals and communicators must be armed with the skills and plans to handle these delicate situations before they escalate.
This session addresses how to approach crisis management, as well as examples of modern crises and using monitoring tools to manage them.
Diverse Social Media Networks in Public Safety PowerPoint for CCHE 590Nicholas Tancredi
PowerPoint on how social media is used in various Public Safety agencies, including the fact of how it can bridge the communication gap that has been occurring lately.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Web 2.0 Technology Building Situational Awareness: Free and Open Source Too...Connie White
covers ways to use web apps, smart phones and free disaster management software like Sahana Eden, which offer agencies free and open source tools to customize and build situational awareness for their own agency or organizational needs.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.
Social Media, Crisis Communication and Emergency Management: Leveraging Web 2...Connie White
Detailing guidelines and safe practices for using social media across a range of emergency management applications‚ Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies supplies cutting-edge methods to help you inform the public‚ reduce information overload‚ and ultimately‚ save more lives.
Introduces collaborative mapping tools that can be customized to your needs
Explores free and open-source disaster management systems‚ such as Sahana and Ushahidi
Covers freely available social media technologies—including Facebook‚ Twitter‚ and YouTube
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
This is the most important presentation you may never need. Social media crises can and do occur, and companies must be prepared to respond swiftly and wisely. In this presentation drawn from his acclaimed social business book, the NOW Revolution, social strategist Jay Baer provides 4 pre-crisis planning keys, and 8 concrete steps for handling a social media crisis. Loaded with actionable tips and real-world social media crisis examples, this is a presentation you'll want to print and save.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
brandon brewer Joint Information Center training March 2014crisis_comms
Joint Information Center training, based on the U.S. National Response Team Joint Information Center Model, as given at Central Penn College, March 2014.
[En] How State of the Art Media Monitoring and Analysis Work As Part of Commu...Akio
European communication Summit - Spotter Conference - How State of the Art Media Monitoring and Analysis Work As Part of Communications and Reputation Management Strategy? - Brussels, 4 & 5 July 2012.
http://spotter.com/
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
Forecasters predict that if you escaped last year’s extreme winter weather...you may be in for a big surprise. Who will be successful keeping their businesses, communities and homes safe during this season’s severe weather - the most prepared.
Join Ken Reeves, Vice President and Director of Forecasting Operations at AccuWeather, and Everbridge as we discuss the winter forecast and how to reach your people quickly in a weather emergency.
What you will learn:
• Ensuring that your first responders are prepared – before, during and after a hazard strikes
• How to reduce risks by planning communications for severe weather in advance
• Methods for keeping others informed of facility closures, hazardous conditions and more
3CMA Regional Conf: Government Website Trends - Why Email is FundamentalGranicus
Presentation by Scott Burns at the 3CMA Regional Conference in Bloomington, MN (March 2012). Focuses on integrating email as fundamental to government website and communications.
Presentatie bij mijn lezing over het boek De Converserende Overheid voor de communicatiecollega's uit de social profit sector tijdens Publiek15, het jaarlijkse congres van Publiek Centraal
Nieuwe kanalen, nieuwe formats, nieuwe verwachtingen van gebruikers, allemaal redenen om op een meer strategische manier met content om te springen. In deze lezing voor Kortom vzw leg ik uit hoe je zelf voor jouw organisatie een haalbare contentstrategie kunt uitwerken.
De Converserende Overheid, Het begin van een nieuwe overheidscommunicatieTeamD5
De Converserende Overheid is een leidraad voor iedere organisatie die wil transformeren naar een converserende overheid. Dit boek leert je hoe je met het 5C-model intern en extern vertrouwen creëert en hoe je het onbenut conversatiepotentieel in je organisatie aanboort, met handige tools, tips en praktijkvoorbeelden als gids.
Deze presentatie hoort bij mijn lezing over het conversatiemodel tijdens het ISB-congres.
Presentatie voor studiedag #IMGent over de converserende overheid met elementen uit het boek De Converserende Overheid van Kortom en Lannoo Campus door Marc van Daele en conversatievoorbeelden uit de praktijk van de gemeente Houthalen-Helchteren door Lie Lauwers
De gemeente Zwijndrecht heeft bij de communicatiedienst een pilootproject voor Het Nieuwe Werken. Bij de boeklancering van SSSST Hier Werkt Men, leg ik uit hoe we regels en belemmeringen vervangen door verantwoordelijkheid, vrijheid en goesting.
Gastcollege UA "Overheidscommunicatie in de praktijk" - TeamD5
Presentatie bij gastcollege over overheidscommunicatie voor de studenten Communicatiewetenschappen van de Universiteit Antwerpen, op uitnodiging van prof. Karolien Poels.
Masteropleiding Communicatiewetenschappen UA - Opening academiejaar 2013 14TeamD5
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Deel van de opleiding voor burgemeesters en schepenen voor communicatie
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Presentatie bij het luik discipline 5 (informatie voor de bevolking) bij de tweedaagse opleiding rampenmanagement voor de burgemeesters van de provincie Antwerpen.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
4. • 60 000 visitors
• 5 people died
• 140 needed medical care
• Massive use of social media for different purposes
• None by the authorities or the organisers
• Many reports and analyses days and weeks after the
disaster
5. Kortom to establish guidelines
• Use of social media in crisis communication
• Target groups
– Communication officers in emergency
management
– Emergency services
• Goal: Guideline document
6. Lots of joint effort and a bit of web2.0
• Problem: no experts in use of social media in
crisis communication
• Solution:
– 43 communication experts from both public and
private organisations
– 4 working groups
– One wiki
• Deliverable: Guideline document in Dutch,
French and English
8. Emergency management in Belgium
Federal government determines 5 disciplines
1. Fire service
2. Medical assistance
3. Police
4. Logistical aid
5. Information for citizens
Managed by mayor, governor or minister of home
affairs
9. Crisis room
4. Logistics
3. Police
Policy
2. Medical 5. Communication
1. Fire service Company / org.
Liaison
10. Crisis communication
From 1.0 to 2.0
• Alarm • Eye witnesses publish facts
• Meeting on facebook
• Collecting facts and • Eye witnesses share video
information footage on Youtube
• Planning communication • Online news sites start
actions (almost) live reporting
• Writing a press release • Online news sites put up a
• Validation of the press twitter window
release • Press monitors social
• Sending press release media for news gathering
• Use of other channels • There is no such thing as
validated information
11. Using social media in crisis communication?
Which social media?
Don’t focus on the media.
Focus on “social”.
12. Accounts to use
Account managed by the authorities
2 solutions for emergency communication
1. Existing official account
2. Specific emergency account
– Official account has high credibility
– Authorities should promote the account
– Build a network of friends and followers
– Identify users with influence and opinion leaders
13. Accounts to use
Account managed by the authorities
Account managed by emergency services
– Fire services and police -> high credibility
– Proces information during short crises
– Multi-disciplinary -> authority accounts take over
14. Accounts to use
Account managed by the authorities
Account managed by emergency services
Personal accounts of staff
– Often interesting network
– Can help to spread messages
16. Before the crisis
• Profiles and accounts ready and widely published.
• Select which social media are most suited.
• Think about #tags.
• Inventory of social networks with staff.
• Communication with organisers
• Dark site
• Practice
17. During the crisis
ORGANISATION
• Communicate the same message everywhere.
• One person to monitor social media.
• Validation based upon trust rather than signatures.
• Direct access to Belga (Belgian press agency)
• Access to the “marquee” on national media
• Organise and manage with focus on target groups
and co-operation with organisers/companies
18. During the crisis
ATTITUDE
• Stealing thunder
• Process information as a solution for information gap
• Standard messages
• Repetition
• Answer questions
19. After the crisis
• Salvage
• Recovery
• Business continuity
• End of emergency measures
• Victim care
• Reception facilities
• Grieving register
20. After the crisis
EVEN LATER
• Insurance & compensation
• Results of investigative committees
• Lessons identified and lessons learned
21. Deployment of people
• Communication manager
• Politics (mayor, governor, minister)
• Dir Info (@ operational command post)
• Spokespeople from disciplines
• Company / organisation
22. Communication resources
• Social media like twitter and facebook
• Website
• SMS
• e-newsletter
• RSS
• Location based services
23. Monitoring
PURPOSE
• Collecting information
– 5 W’s (who, what, where, when, why)
– Observe how an emergency is developing
– Gain insight in the entire scope
– Gain insight in parties involved
• Actions
– Managing the crisis (assistance, maintaining order,
providing information)
– Communication in the broadest sense (a.o. PR actions
to communities
24. Monitoring
BEFORE THE EMERGENCY
• Set-up a monitoring team
• Make a hashtag strategy
• Inform social networks of upcoming event to
prevent blocking (spam)
• Investigate what social networks are used by
target groups
• Test and practice
25. Monitoring
DURING THE EMERGENCY
• During an event, before a crisis, monitor to
see where target groups are communicating.
• Observe, analyse and provide information to
the crisis team
• The monitoring team does NOT publish
messages on social media.
27. Dark site: integration of communication
channels
• Communication hub
• RSS feed
• Redundant capacity
(high number of hits)
• Blogging platform
(Wordpress or
Posterous)
28. Dark site: integration of communication
channels
ADVANTAGES OF A BLOG
• Easy setup
• Integration in existing
website
• Can be kept offline until
there is a crisis
• Scenario planning, prepare
reactive statements, etc
• Management by non-IT
person
• Easy integration in social
media
• Redundant capacity
29. Summary
ACCOUNTS
• Create accounts, promote and use them.
• Analyse influencers and monitor.
• Make agreements with accountmanagers from
other disciplines and with staff members.
• If D5 does not manage official accounts, make
agreements.
• Communicate with all staff members about the
social media plans in emergencies.
30. Summary
ACCOUNTS
ORGANISATION & RESOURCES
• Make agreements with mayor/governor
concerning workflow.
• Compile a D5-team and determine the roles and
resources required.
• Consider creating an e-newsletter.
• Make a hashtag strategy.
• Practice crisis communication, including social
media.
31. Recommendations to organisers
• Make a media independent crisis communication plan.
• Ensure a minimal presence on social media
• Collect e-mail addresses for crisis e-newsletter.
• Print URL, emergency number and #tag on wristbands.
• Communicatie the official account, #tag and URL for
the event.
• Provide Wi-Fi and make arrangements with telecom
operators for better mobile phone coverage.
• Multiple day events: provide lockers to recharge
mobile phones.
32. Recommendations to individuals
• Follow accounts from official bodies for correct
information.
• Ensure that everyone can notify their home. Save the
network by not sending large files.
• When retweeting, remove the official #tag. Don’t
overload the flow of information.
• Check whether there is already a # / safehouse before
creating one.
• Use the official #tag.
• Indicate whether you are OK on your own facebook
status.
33. www.kortom.be
@kortomvzw
@marcvandaele
Download the guidelines in Dutch, French and English on
www.kortom.be/SMEM