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Everbridge Webinar: Mother Nature Strikes Back
The document outlines a presentation on winter communication priorities by Ken Reeves and Lisa Durel from AccuWeather and Everbridge, focusing on incident notification systems. It discusses the 2010-11 winter weather forecast, the impacts of La Niña, and emphasizes the importance of effective communication strategies during emergencies. The presentation also highlights the role of message maps in ensuring clarity and preparedness in crisis communication.
Everbridge Webinar: Mother Nature Strikes Back
- 1. Mother Nature StrikesBack: Winter Communication P i iti Wi t C i ti Priorities Ken Reeves Lisa Durel VP and Director of Forecasting Operations Director, Director Partner Development AccuWeather Everbridge
- 2. About Everbridge • Leader in incident notification systems • Fast-growing global company with more than 1,000 clients in more 1 000 than 100 countries • Serve the Global 2000, healthcare systems, systems state and local government government, federal government, military, financial services firms, and universities • 100% focused on incident notification solutions that merge technology and expertise 2
- 3. Agenda Part 1: Presentation • The 2010-11 Winter Weather forecast 2010 11 • Reducing risks by planning communications • Keeping others informed of facility closures, hazardous conditions, p g y and more Part 2: Q&A 3
- 4. Mother Nature StrikesBack: Winter Communication Priorities Ken Reeves AccuWeather
- 5. About AccuWeather® • The world’s leading commercial weather service • Global Headquarters and Operations Center in State College, PA with S C ll i h Severe W h W i C Weather Warning Center i in Wichita, KS • Founded in 1962 – A growing company for 48 y g g y years • Over 100 Meteorologists - the largest number of professional weather forecasters under one roof any place on Earth • 77 of the Fortune 100, 220 of the Fortune 500 are clients • Serve over 500 government agencies, hundreds of schools • More than 200,000 clients worldwide
- 6. Keys of 2010-11North American winter • Strong La Nina drives the forecast • Atlantic and Pacific ocean temperatures help dictate the steering currents • Existing dryness • Outcomes: • Snowy and cold in North America focused west of central Rockies • Drought across the south • Winter wildfires • Severe winter thunderstorms 6
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- 10. Facts about 2007-08winter • Greatest single month for tornados in the past 4 years • More than 200% of normal in January and February • February 5, 2008 was the top ten active day that year y , p y y • In 2008, 2 of the top 4 tornado days occurred in January and February • Over 3 billion in weather damage in Illinois alone 10
- 11. In the media2007-08 winter 11
- 12. In the media2007-08 winter 12
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- 16. Mother Nature StrikesBack: Winter Communication Priorities Lisa Durel Everbridge
- 17. Message maps Help H lyou overcome communication pitfalls i ti itf ll Message maps are: • Created prior to crisis events • W itt at or below a 6th-grade reading l Written t b l 6th d di level l • Specific to one organization • Written using the 3-3-30 rule • Sensitive to the needs of different demographic groups Message maps allow organizations to communicate clearly during an emergency
- 18. Create an effectivemessage mapping strategy • Consider people affected by your organization • Walk th W lk through every possible emergency scenario h ibl i • Make choices about types of messages • Determine channels of communication • How will these messages be delivered? • How will you know the message was received? • Is th I there a confirmation process? fi ti ? • Is an automated system in place? • Pre-messaging g g • Deep background education • Hone and refine actual message maps
- 19. Are your firstresponders prepared to activate your message? ti t ? Key personnel may be unavailable Hail Storms • Have teams ready for day or late night hazards • Take into consideration hazard Lightning may have effected team member • Ensure an alternate reliable decision maker is in place if key personnel is unavailable due to hazard or schedule absences h d h d l b Wind Damage or illness 19
- 20. Keep in contactduring the event. • Send updates of hazard • Survey / Poll for information • Send info when it DOES NOT effect XYZ area or facility • All clear / resume work • Survey / Poll on returning to work 20
- 21. Why the preparationand communication? • To keep your organization up and running • A sense of community within your organization • To know what works and what does not work • Update your plans for the similar hazard 21
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- 23. Incident notification solutionsaddress common communication challenges • Communicate quickly easily and quickly, easily, • Reduce miscommunications and efficiently with large numbers of control rumors with accurate, people in minutes, not hours, making consistent messages sure that the lines of communication are open • Satisfy regulatory requirements • Receive feedback from your with extensive and complete messages by using polling reporting of communication attempts ti f i ti tt t capabilities to know who needs and two-way acknowledgements immediate assistance or who can from recipients come to work • Deliver prepared and timed • Ensure two-way communications messages to each audience group, to stay in contact with message by function, by scenario receivers i 23
- 24. Missed anything? Never fear,the recording and slides from , g today’s webinar are just a click away. facebook.com/everbridgeinc facebook com/everbridgeinc twitter.com/everbridge Reminder Everbridge Insights webinars qualify for Continuing Education Activity Points (CEAPs) for DRII certifications. Visit www.drii.org to register your credit. i di Item Number (Schedule II): 26.3 Activity Group: A 1 Point for each webinar 24
- 25. Communication Contact information resources White papers, literature, case studies www.everbridge.com/resources Ken Reeves Upcoming webinars: System Demo (December 14) reeves@accuweather.com @ th www.everbridge.com/webinars b id / bi 1.814.235.8751 Follow us: blog.everbridge.com g g Lisa Durel twitter.com/everbridge facebook.com/everbridgeinc lisa.durel@everbridge.com youtube.com/user/everbridge 1.818.230.9700 Marc Ladin marc.ladin@everbridge.com marc ladin@everbridge com 1.818.230.9700
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