Quality customer service is major factor to having a successful business. It also helps to attract and gaining customer loyalty to ensure return business, and helps to develop your business as a distinctive brand in your industry.
More and more customers are turning to the internet to find a business as well as find out more about a business. Social media and eCustomer Service strategies are also offering a means for widening your business’s current market base.
eCustomer Service - Digital Enterprise Workshop - 131112Vanguard Visions
The document discusses the importance of incorporating eCustomer Service strategies to provide customers with convenient, anytime access to a business through online and mobile platforms. It outlines ways to engage customers through social media, blogs, email lists, search engine optimization and more to both "push" information to customers and "pull" them to a business. The document also recommends automating certain customer interactions and listening to customer feedback online.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
Growth hacking focuses on non-traditional marketing tactics to achieve rapid growth. It involves testing experiments to optimize user acquisition, activation, retention and referral metrics. The document discusses redefining products for the internet age, the growth hacking process of defining goals, implementing analytics, leveraging strengths and optimizing experiments. It also covers segmentation, lead generation funnels, acquiring visitors through content "pull" strategies and paid "push" strategies. Activating visitors involves optimizing landing pages, copywriting and calls to action. Nurturing leads uses automated email sequences and personalized content. Retention relies on reducing time to an "aha moment" and using notifications.
This document provides an overview of digital marketing topics including: popular 2012 Google searches like Whitney Houston; Facebook penetration in Australia is 55%; 5.1 billion people own mobile phones. It then covers digital marketing 101, focusing on search engine marketing, optimization, and strategies. Mobile search and social media are also discussed, emphasizing their importance for engagement, relationships, and cost effectiveness. Various industry terms are defined.
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
eCustomer Service - Digital Enterprise Workshop - 131112Vanguard Visions
The document discusses the importance of incorporating eCustomer Service strategies to provide customers with convenient, anytime access to a business through online and mobile platforms. It outlines ways to engage customers through social media, blogs, email lists, search engine optimization and more to both "push" information to customers and "pull" them to a business. The document also recommends automating certain customer interactions and listening to customer feedback online.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
Growth hacking focuses on non-traditional marketing tactics to achieve rapid growth. It involves testing experiments to optimize user acquisition, activation, retention and referral metrics. The document discusses redefining products for the internet age, the growth hacking process of defining goals, implementing analytics, leveraging strengths and optimizing experiments. It also covers segmentation, lead generation funnels, acquiring visitors through content "pull" strategies and paid "push" strategies. Activating visitors involves optimizing landing pages, copywriting and calls to action. Nurturing leads uses automated email sequences and personalized content. Retention relies on reducing time to an "aha moment" and using notifications.
This document provides an overview of digital marketing topics including: popular 2012 Google searches like Whitney Houston; Facebook penetration in Australia is 55%; 5.1 billion people own mobile phones. It then covers digital marketing 101, focusing on search engine marketing, optimization, and strategies. Mobile search and social media are also discussed, emphasizing their importance for engagement, relationships, and cost effectiveness. Various industry terms are defined.
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Ibm xDx omnichannel commerce experienceJoseph George
The document discusses enabling an omni-channel shopping experience through marrying WebSphere Commerce (WCS) and WebSphere Portal (WP) using the Web Experience Factory (WEF). WEF's Feature Pack 2 will enhance multi-channel capabilities and developer productivity tools to improve developing and maintaining solutions across devices. It will provide wizards for multi-channel list and detail to maximize coverage and usage across digital technologies. The marriage of WCS and WP blessed by WEF aims to reach customers on their device of choice with rich engaging experiences while controlling development costs and responding quickly to changing markets.
Social media uses various technologies for communication and social networking between two or more people. It allows for interaction online through websites and applications for purposes like sharing common interests, extending relationships, or for businesses to market and conduct sales. There are many social media tools that are predominantly used for sharing information, though each has a particular focus. Tools can be used by individuals for personal use or by businesses for marketing and public relations purposes, allowing the setting of public or private access to shared content.
1) Capgemini provides consulting, IT, and managed services to help retail clients engage with technology-enabled consumers.
2) The document summarizes research from a 2014 study of over 18,000 digital shoppers across 18 countries. It examines consumers' use of digital channels and devices in their shopping journeys.
3) Key findings include that while physical stores remain important, consumers expect to do more online shopping in the future, and fashion purchases are growing more online than other categories.
Top tips and techniques for getting started (or expanding) your flexible trai...Vanguard Visions
Learners are looking for flexible training options that allow them to learn anytime, any where and from any device. Designing and implementing flexible or blended learning programs can be challenging as they require trainers rethink their current training program.
These slides showcase some best practice examples of flexible learning design techniques which will allow you to get started (or benchmark) your existing flexible training program. You will walk away with some useful resources and some solid actions to kick start your flexible training program design process (or which will help you breath some life into your existing implementation).
The document discusses Representational State Transfer (REST) and its implementation in the eZ Publish content management system. It begins with an overview of REST principles like giving resources IDs, linking resources, using standard HTTP methods, and communicating statelessly. It then covers how eZ Publish 5 is built on Symfony and includes REST APIs for content creation, retrieval, updating and deletion across the system. The document concludes with a demonstration of making REST API calls to retrieve content from eZ Publish and manipulate it.
What can I do with my eportfolio after formal education and training?Vanguard Visions
Research shows (Leeson, 2011) that learners are much more likely to engage in the use of an eportfolio to support their formal education and training if they know that they will be able to use their eportfolio for beyond their course. Thinking about how learners will be able to use and access their eportfolio beyond their studies is very important, but it also a difficult issue to solve for many institutions.
This hands-on workshop looked at why learners should be using their eportfolio beyond formal study and what they can do with their eportfolio. It also looked at how they can get their eportfolio out of a formal institution’s system and where they can house it. The workshop was a combination of ideas from the workshop facilitator’s experience, as well as draw on the questions and experiences of the participants in the workshop which will lead to new ideas, solutions and questions.
Digital technologies and environments such as mobile devices, social media and ‘the Cloud’ are not only changing the way people are interacting with your business but they can also transform the way you run your business. These digital tools can help you work smarter and help you grow your business at the same time.
But which digital tools do what, and how can you easily adopt them without having to be a computer nerd?
Allison Miller, e-Business mentor and consultant, shares the digital tools that she uses to run her home-based business smarter for the Northern Women's Business Network in Adelaide, South Australia
Choosing the right learning management system (LMS) / virtual learning enviro...Vanguard Visions
The learning management system (LMS) or virtual learning environment (VLE)) has become the default core component of any blended and online learning. While LMSs/VLEs typically share the common purpose of managing and administering learning and assessment activities, their individual features and functions of each platforms can vary widely. With hundreds of different LMSs/VLEs to choose from, selecting the right one requires a clear understanding of what key features and functionalities which are needed by all key stakeholders using the LMS/VLE. This session will outline the processes needed to ensure that you choose the right LMS/VLE. This will be done through a comparison of popular LMSs/VLEs, such as Moodle and Blackboard, together with corporate and integrated LMS/VLE options
Managing and measuring your social media activities using Hootsuite - October...Vanguard Visions
This document outlines a presentation about using Hootsuite to manage social media activities. It discusses why businesses use social media and which platforms are popular in Australia. It then introduces Hootsuite as a tool to schedule and monitor posts across multiple social media profiles. The presentation provides tips for creating a Hootsuite strategy, including understanding goals and competitors, and measuring the results. Attendees are invited to consider what aspects they want to investigate further.
Increase student motivation (and reduce cheating) using MaharaVanguard Visions
Offering education and training online means that people who live outside your geographical area, who are time poor or who cannot get to regular classes, can get a chance to study. Online learning, however, can result in some students feeling isolated. It can also increase the risk of cheating, as it can be harder to get to know your online students in the same way than those you teach face-to-face.
A recent study identified that the best way to reduce cheating is to increase your students’ motivation and interest in their learning (Lang 2013 via Morris, 2014). Increasing the intrinsic or ‘what’s in it for me (WIIFM)’ value of online learning provides a win-win situation for the online student, through more interaction with other people and a better learning experience as a result.
This presentation will share how Mahara can increase the intrinsic motivation in your students and therefore reduce the chances of your students cheating.
Increase student motivation (and reduce cheating) using Moodle and Mahara Vanguard Visions
This document discusses ways to increase student motivation and reduce cheating when using Moodle and Mahara for e-learning. It suggests getting to know students better through resumes and profiles. Real and applied assessment tasks are recommended over theoretical tasks. Including peer activities and supporting self-assessment are also proposed to boost motivation. An Australian Mahara user group is mentioned to help users, and an eportfolio forum in September 2015 is advertised.
Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”.
Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.
The document discusses the economic benefits of community heating systems. It states that community heating systems provide lower energy bills for consumers due to efficiencies of scale. They also create local jobs during construction and operation of the heating plants. Community heating is seen as an important industry for a green economy as fossil fuels decline and it can utilize waste materials that would otherwise go to landfill.
From Social Media to Social Business (updated)Peter H. Reiser
The presentation covers a 3 point strategy and real examples on how to socially enable your applications to make your Business more effective and efficient
Integrate Social into YOUR Business Processes
Social ROI – What’s In It For the Business (WIIFB)
Social Adoption – What’s In It For Me (WIIFM)
NEW! updated use case examples
e-Customer Service - Marketing & Servicing your Education & Training Custome...Vanguard Visions
In this presentation Allison provides direction and suggestions about Marketing & Servicing your Education & Training Customers Online, whether your customers are external clients, internal ‘customers’ or learners who are clients of your training organisation. She will cover having a web presence, understanding the ‘give and get’ of the internet, listening to and communicating with your customers online as well as other key considerations for implementing eCustomer service
Learn more about the statistics around mobile apps and why it's valuable for small businesses to have one and use mobile marketing for their customers.
This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are:
- Over 90% of adults own smartphones and use them to search for local information and services.
- Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales.
- Mobile apps can increase employee productivity and access to information while away from the office.
- Businesses that ignore mobile are at risk of losing customers and business to competitors.
- The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible
What is your Digital Footprint?
How do you manage your online reputation?
What is your personal Brand?
How do you strategize to change your digital presence ?
Employee Advocacy: The Power of An Engaged Social Workforcepowersla
Laura Powers, Director of Global Social Media Marketing at Cisco, shares how Cisco empowered more than 9,000 employees to become social ambassadors and outlines the key ingredients needed to build a successful global advocacy program.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Ibm xDx omnichannel commerce experienceJoseph George
The document discusses enabling an omni-channel shopping experience through marrying WebSphere Commerce (WCS) and WebSphere Portal (WP) using the Web Experience Factory (WEF). WEF's Feature Pack 2 will enhance multi-channel capabilities and developer productivity tools to improve developing and maintaining solutions across devices. It will provide wizards for multi-channel list and detail to maximize coverage and usage across digital technologies. The marriage of WCS and WP blessed by WEF aims to reach customers on their device of choice with rich engaging experiences while controlling development costs and responding quickly to changing markets.
Social media uses various technologies for communication and social networking between two or more people. It allows for interaction online through websites and applications for purposes like sharing common interests, extending relationships, or for businesses to market and conduct sales. There are many social media tools that are predominantly used for sharing information, though each has a particular focus. Tools can be used by individuals for personal use or by businesses for marketing and public relations purposes, allowing the setting of public or private access to shared content.
1) Capgemini provides consulting, IT, and managed services to help retail clients engage with technology-enabled consumers.
2) The document summarizes research from a 2014 study of over 18,000 digital shoppers across 18 countries. It examines consumers' use of digital channels and devices in their shopping journeys.
3) Key findings include that while physical stores remain important, consumers expect to do more online shopping in the future, and fashion purchases are growing more online than other categories.
Top tips and techniques for getting started (or expanding) your flexible trai...Vanguard Visions
Learners are looking for flexible training options that allow them to learn anytime, any where and from any device. Designing and implementing flexible or blended learning programs can be challenging as they require trainers rethink their current training program.
These slides showcase some best practice examples of flexible learning design techniques which will allow you to get started (or benchmark) your existing flexible training program. You will walk away with some useful resources and some solid actions to kick start your flexible training program design process (or which will help you breath some life into your existing implementation).
The document discusses Representational State Transfer (REST) and its implementation in the eZ Publish content management system. It begins with an overview of REST principles like giving resources IDs, linking resources, using standard HTTP methods, and communicating statelessly. It then covers how eZ Publish 5 is built on Symfony and includes REST APIs for content creation, retrieval, updating and deletion across the system. The document concludes with a demonstration of making REST API calls to retrieve content from eZ Publish and manipulate it.
What can I do with my eportfolio after formal education and training?Vanguard Visions
Research shows (Leeson, 2011) that learners are much more likely to engage in the use of an eportfolio to support their formal education and training if they know that they will be able to use their eportfolio for beyond their course. Thinking about how learners will be able to use and access their eportfolio beyond their studies is very important, but it also a difficult issue to solve for many institutions.
This hands-on workshop looked at why learners should be using their eportfolio beyond formal study and what they can do with their eportfolio. It also looked at how they can get their eportfolio out of a formal institution’s system and where they can house it. The workshop was a combination of ideas from the workshop facilitator’s experience, as well as draw on the questions and experiences of the participants in the workshop which will lead to new ideas, solutions and questions.
Digital technologies and environments such as mobile devices, social media and ‘the Cloud’ are not only changing the way people are interacting with your business but they can also transform the way you run your business. These digital tools can help you work smarter and help you grow your business at the same time.
But which digital tools do what, and how can you easily adopt them without having to be a computer nerd?
Allison Miller, e-Business mentor and consultant, shares the digital tools that she uses to run her home-based business smarter for the Northern Women's Business Network in Adelaide, South Australia
Choosing the right learning management system (LMS) / virtual learning enviro...Vanguard Visions
The learning management system (LMS) or virtual learning environment (VLE)) has become the default core component of any blended and online learning. While LMSs/VLEs typically share the common purpose of managing and administering learning and assessment activities, their individual features and functions of each platforms can vary widely. With hundreds of different LMSs/VLEs to choose from, selecting the right one requires a clear understanding of what key features and functionalities which are needed by all key stakeholders using the LMS/VLE. This session will outline the processes needed to ensure that you choose the right LMS/VLE. This will be done through a comparison of popular LMSs/VLEs, such as Moodle and Blackboard, together with corporate and integrated LMS/VLE options
Managing and measuring your social media activities using Hootsuite - October...Vanguard Visions
This document outlines a presentation about using Hootsuite to manage social media activities. It discusses why businesses use social media and which platforms are popular in Australia. It then introduces Hootsuite as a tool to schedule and monitor posts across multiple social media profiles. The presentation provides tips for creating a Hootsuite strategy, including understanding goals and competitors, and measuring the results. Attendees are invited to consider what aspects they want to investigate further.
Increase student motivation (and reduce cheating) using MaharaVanguard Visions
Offering education and training online means that people who live outside your geographical area, who are time poor or who cannot get to regular classes, can get a chance to study. Online learning, however, can result in some students feeling isolated. It can also increase the risk of cheating, as it can be harder to get to know your online students in the same way than those you teach face-to-face.
A recent study identified that the best way to reduce cheating is to increase your students’ motivation and interest in their learning (Lang 2013 via Morris, 2014). Increasing the intrinsic or ‘what’s in it for me (WIIFM)’ value of online learning provides a win-win situation for the online student, through more interaction with other people and a better learning experience as a result.
This presentation will share how Mahara can increase the intrinsic motivation in your students and therefore reduce the chances of your students cheating.
Increase student motivation (and reduce cheating) using Moodle and Mahara Vanguard Visions
This document discusses ways to increase student motivation and reduce cheating when using Moodle and Mahara for e-learning. It suggests getting to know students better through resumes and profiles. Real and applied assessment tasks are recommended over theoretical tasks. Including peer activities and supporting self-assessment are also proposed to boost motivation. An Australian Mahara user group is mentioned to help users, and an eportfolio forum in September 2015 is advertised.
Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”.
Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.
The document discusses the economic benefits of community heating systems. It states that community heating systems provide lower energy bills for consumers due to efficiencies of scale. They also create local jobs during construction and operation of the heating plants. Community heating is seen as an important industry for a green economy as fossil fuels decline and it can utilize waste materials that would otherwise go to landfill.
From Social Media to Social Business (updated)Peter H. Reiser
The presentation covers a 3 point strategy and real examples on how to socially enable your applications to make your Business more effective and efficient
Integrate Social into YOUR Business Processes
Social ROI – What’s In It For the Business (WIIFB)
Social Adoption – What’s In It For Me (WIIFM)
NEW! updated use case examples
e-Customer Service - Marketing & Servicing your Education & Training Custome...Vanguard Visions
In this presentation Allison provides direction and suggestions about Marketing & Servicing your Education & Training Customers Online, whether your customers are external clients, internal ‘customers’ or learners who are clients of your training organisation. She will cover having a web presence, understanding the ‘give and get’ of the internet, listening to and communicating with your customers online as well as other key considerations for implementing eCustomer service
Learn more about the statistics around mobile apps and why it's valuable for small businesses to have one and use mobile marketing for their customers.
This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are:
- Over 90% of adults own smartphones and use them to search for local information and services.
- Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales.
- Mobile apps can increase employee productivity and access to information while away from the office.
- Businesses that ignore mobile are at risk of losing customers and business to competitors.
- The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible
What is your Digital Footprint?
How do you manage your online reputation?
What is your personal Brand?
How do you strategize to change your digital presence ?
Employee Advocacy: The Power of An Engaged Social Workforcepowersla
Laura Powers, Director of Global Social Media Marketing at Cisco, shares how Cisco empowered more than 9,000 employees to become social ambassadors and outlines the key ingredients needed to build a successful global advocacy program.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
The document promotes mobile apps for small businesses from Atlanta Web Solutions. It highlights that customers are increasingly using mobile devices, with over 20 billion apps downloaded and over 500 million Android and 300 million iPhone activations. A mobile app allows businesses to provide information, menus, locations, social media links, loyalty coupons, live updates and push notifications to customers on their phones. Atlanta Web Solutions offers to design, set up and host an app for $199 initially and $29 per month, including unlimited features.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Discover Your Searchability Factor by SEO KingIMSeoKing.com
The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Why Your Website is Still Relevant in a Social Media WorldChris Remington
The recent focus on Social Media has caused many marketers and business owners to take their attention from their website. With limited time and resources, their websites have fallen into neglect as they chase after new business on Twitter. Some even go as far as claiming that, because they have a Facebook page, they don't even need a website. This deck not only demonstrates why that is a huge mistake, but also how working strategically and effectively, your website can remain the bullseye of your marketing efforts and work in concert with your Social Media efforts to create a marketing tandem that is greater than each individually tool if used separately.
This document discusses social media marketing strategies for B2B technology companies. It begins by defining social business and how organizations can utilize social media tools and behaviors across departments. It then discusses the B2B buying cycle and how social media can be influential at various stages. The rest of the document provides tips on developing a social media strategy, with a focus on LinkedIn, content creation, Twitter, and metrics. Examples are given of how other B2B technology companies have successfully used social media.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Evidencing compliance of quality training and assessment (SNR 15) through e-l...Vanguard Visions
A vast majority of Australian RTOs are still struggling to demonstrate compliance of quality training and assessment (SNR 15) due to poor program design, trainers and assessors lacking the skills and expertise in conducting training and assessment, as well as ineffective validation and moderation processes (ASQA presentation at Skills Tasmania, Sept 2013). However, taking your training and assessment online often means you can better evidence your audit compliance requirements through the e-learning tools and processes which are used. Join this session to learn how using e-learning tools are enabling RTOs to effectively evidence their compliance of quality training and assessment.
Blogging brings you business - but how? - August 2014Vanguard Visions
Many businesses have their website in set and forget mode hoping this will be a useful digital shop front which will attract new business. Static websites may as well be invisible online, and they do not make the most of an expensive investment in terms of online customer service opportunities.
Blogging or having a ‘latest news’ section on a website means that your business can not only help your website flourish, it can bring their business’s personality alive to attract new business, and maintain existing business relationships.
This presentation demonstrates the power of blogging for your business to support your digital marketing strategies, as well as improve customer service strategies.
The document discusses the 70-20-10 model of organizational learning and development. The 70-20-10 model proposes that 70% of learning occurs through experiences on the job, 20% occurs through social learning and coaching/mentoring, and 10% occurs through formal training. The document outlines tools that support each component, including blogs/social media for 70%, collaboration tools for 20%, and learning management systems for 10%. Examples are given of organizations using social media and collaboration tools to implement the 70-20-10 approach.
Don't let your business become digital road kill - 250614Vanguard Visions
Those businesses which are highly engaged online are twice as likely to be growing their revenue, however only small percentage of Australian small businesses are fully making the most of the internet.
This presentation covers how digital disruption is impacting Australian businesses, and help you understand can do to ensure your business is a digital survivor.
You will be encouraged to set yourself actions to further investigate key digital business strategies which will help you utilise the economic and social benefits of a digital economy to ensure that your business does not end up as digital road kill.
Just because you have a website, and hopefully a social media presence, doesn’t mean that people can easily find your business online. There are millions and millions of websites on the internet so how can website stand out from all of the others to attract customers to it?
You need to be regularly updating your website, undertaking simple steps which will increase your search engine optimisation (SEO), and using other online marketing techniques to be driving people there, but this requires careful consideration and planning.
These slides will help you plan your digital marketing approach to ensure you are driving customers to your website and making the most of your online business opportunities.
Top tips for running your business safely online - 030614Vanguard Visions
You know you should be doing more business online and in ‘the Cloud’ but you’re worried about being cyber-scammed.
This presentation explains why now is a good time to be doing business online, along with the top 10 tips for safely running your business online through a few simple and effective cyber-safety steps.
Creating and managing a WordPress business website - March 2014Vanguard Visions
Having a business website is a key component of a business’s marketing strategy in a digital economy, however, knowing where to get started and how to manage it can be a very daunting task. For a lot of small businesses, outsourcing the creation and management of their website just isn’t a viable option. To overcome this, a number of businesses are using simple to operate website platforms like WordPress.
These slides go through why so many people are using WordPress as a business website, and how to get started creating and setting up your WordPress business website.
Mahara Hui 14 - What to consider when introducing educators to Mahara - 200214Vanguard Visions
Eportfolios offer an excellent way for learners to manage and demonstrate their learning, however, they are not always the natural first choice e-learning tool for a lot of educators. This means introducing eportfolio systems like Mahara can be quite alien to a lot of educators. It requires careful planning and support to ensure educators can confidently and successfully incorporate Mahara into their teaching and assessment program. This presentation explains what you should consider when introducing Mahara to educators.
More and more workplaces are looking for effective ways to train their staff which doesn’t require them to travel long distances or being away from the organisation for long periods of time. Implementing workplace online training (iWOT) is a natural fit to meet this need, but not all training organisations have the knowledge, skills and experiences to make it happen.
This presentation provides an overview of what is required to implement, support and facilitate workplace online training based on case studies and resources already being used to support this type of training.
Top tips for protecting your business online (updated) Feb 14Vanguard Visions
You know you should be using more online business services in ‘the Cloud’ but you’re worried about being cyber-scammed?
This presentation provides you with the top tips of protecting your online business operations through a few simple and effective cyber-safety steps.
E-portfolios: It’s more than filing stuff in a shoebox - 040214Vanguard Visions
An e-portfolio is a learner-driven collection of digital objects demonstrating experiences, achievements and evidence of learning. So is this just a fancy way of saying it is about collecting documentation and evidence….in a shoe-box? In this webinar session, Allison shares her considerable experience with e-portfolios, explaining the basics of what they are, how to capture evidence, media/technology options and the best way to structure them. Find out how to get started on either an e-portfolio for yourself...or perhaps how to set them up for your own students
Managing Cloud Business Solutions Worksheets v2 Nov 13Vanguard Visions
Worksheets to support the "Managing Cloud Business Solutions" Digital Enterprise Workshop - http://www.slideshare.net/vanguardvisions/managing-cloud-business-solutions-updated-nov-13
Managing Cloud Business Solutions for Salisbury/Modbury Digital Enterprise Pr...Vanguard Visions
Using web-based business solutions in the Cloud offers your business greater efficiency, the ability to expand without the up-front costs, while being able to work from anywhere.
But:
what Cloud business solutions will best suit your business?
what Cloud security considerations should you be thinking about?
This interactive workshop will help you with implementing Cloud business solutions in your business.
This workshop will provide you with the top tips of protecting your online business operations through a few simple and effective cyber-safety steps.
How can iWOT support thin training markets - Converge13 - 211113Vanguard Visions
This document discusses how individualized workplace training (iWOT) can support thin training markets. It defines iWOT as building capability for delivering e-training in the workplace. iWOT can support thin markets by going to learners without travel, reducing time away from work, and joining isolated learners. Now is a good time for iWOT due to improved internet infrastructure and guidelines for disadvantaged learners. Effective iWOT requires considering learner and organizational needs, tools like learning management systems, and moving from a teaching to facilitation role.
Vvc leading & managing people from anywhere - national telework week - 191113Vanguard Visions
Running a business in a digital economy provides opportunities to outsource parts of your business to virtual assistants, and/or it allows your existing staff to undertake some of their work from home as ‘tele-workers’.
This means your business can quickly access the skills and expertise it needs without having to provide the workspace or infrastructure to get the job done, and often at a lower cost.
But leading and managing people from anywhere requires new approaches and processes.
The “Leading and Managing People from Anywhere” free webinar shared the the tools, techniques and key considerations needed to attract, recruit and manage virtual employees or sub-contractors, while mitigating the risks associated with adopting these new HR strategies.
This webinar is being run as part of the 2013 National Telework Week.
In a world where knowing how to learn and monitor your own learning is more important than just knowing the facts, education and training is gravitating to more learning-centred approaches. Learning-centred environments support learners to not only have input into what is they need to learn, but they also help them determine how their work should be monitored and evaluated. In learning-centred practice, the monitoring of learner progress is no longer the sole responsibility of the teacher, but that of learner, their peers and their mentors through the use of online personal learning spaces or eportfolios (Brown, Chen & Gordon, 2012).
How can iWOT support thin training markets - EYEQ - 251013Vanguard Visions
More and more training is being offered in the workplace. Thin training markets, such as small businesses and regional/remote workplaces, means that it is not always a cost effective for training organisations (RTOs) to support this type of training.
As internet connectivity improves, the opportunity for RTOs to offer more workplace online training is becoming a reality. However, the skills required to implement, support and facilitate online training still needs to be development in small RTOs.
To support this, the “Implementing Workplace Online Training” (iWOT) program, based on case studies and resources utilised to support flexible training opportunities already in use, provides the professional development required.
http://bit.ly/iWOT2014
You know you should be using more online business services in ‘the Cloud’ but you’re worried about being cyber-scammed?
This workshop provides you with the top tips of protecting your online business operations through a few simple and effective cyber-safety steps.
2. Session Overview
• Welcome and introductions
• Why is good customer service important?
• Which eCustomer Service strategies?
• eCustomer Service Key Considerations
• What eCustomer Service will you investigate
further?
• Workshop Evaluation
4. Brand Recognition, Return Business
& Customer Loyalty
Think Apple or Harley-Davidson
Image: 'Chipmunk Checking Email' Image: 'Dark Knight'
http://www.flickr.com/photos/23806189@N00/226823992 http://www.flickr.com/photos/49766155@N07/5185076994
Found on flickrcc.net Found on flickrcc.net
7. Save time & $$
Offer a ‘one stop
shop’
Offer a ‘one stop
shop’
sa.gov.au/doitonline
Image: http://sa.gov.au/doitonline
8. Anytime, Anywhere
Predicated that
between 80-85% of
Australians will have
an internet-enabled
smart phone by mid-
2013
Australian Mobile Phone Lifestyle
Index Survey 2012
Source: aimia.com.au/home/news/member-news/aimia-releases-eighth-annual-australian-mobile-phone-lifestyle-index
Image: 'toddler apps'
http://www.flickr.com/photos/7941044@N06/5661879987
Found on flickrcc.net
9. Convenience
Apps
• What’s your favourite
business app?
• Would your business
lends itself to having an
app?
iTunes App Store
Android Apps Store
Image: “Order your coffee with an app” – Vanguard Visions Consulting - http://www.flickr.com/photos/77018488@N03/8143763298/
10. Real-time comparison
Customers are
'googling' product
information in store
Offer customers real-time
support or ‘discounts’
Digital Trends
digitaltrends.com
Image: “Swarm” from Digital Trends - http://www.digitaltrends.com/mobile/swarm-app-tracks-and-guides-shoppers/
12. Give to Get
What can you give away in order
to get your customer’s
attention?
• Scoopons?
• scoopon.com.au
• Free online service?
• Samples or tasters?
• Free quotes?
• Free first consultancy?
Image: http://www.scoopon.com.au/
13. The “Push”
Subscribe to Social
Media –
• Facebook Page
• Twitter
• Linkedin Group
• Google+
• Pinterest
50% of Web Sales to
Occur Via Social Digital Capability – Doing it Smarter
Media by 2015 Follow us on:
Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapability
Mashable, 1 November 2012
LinkedIn - bit.ly/DCLinkedIN
Image and quote : http://mashable.com/2012/11/01/facebook-sales/
14. The “Push”
Email Lists
• mailchimp.com
Register for eUpdates: bit.ly/digitalcapability
Image: https://www.purlem.com/blog/2012/07/case-study-purlem-com-announces-innovative-new-mailchimp-integration/
16. And the “Pull”
Search Engine Optimisation
• Key words
• Naming your websites
Images: from Vanguard Visions Consulting's website dashboard – http://vanguardvisionsconsulting.com.au
17. And the “Pull”
Adwords - adwords.google.com
• what are terms are customers using when
looking for products like yours?
Image: from the Dashboard of http://adwords.google.com
19. Listening to your customers
Customer service is an
emotional experience.
People want to share
their experiences –
both good and bad.
What are your customers saying
about your business?
United Breaks Guitars
Video: United Breaks Guitars: http://www.youtube.com/watch?v=5YGc4zOqozo
20. Listening to your customers
Social media -
Facebook
• “posts”
• “likes”
Image: Sydney Morning Herald – 14 August 2012 - http://www.smh.com.au/lifestyle/fashion/storm-over-targets-trampy-fashion-sense-20120813-244xz.html
21. Listening to your customers
Social media -
Twitter
• “trending”
• “#hashtags”
Image: Digital Capability Twitter - https://twitter.com/digitalcapabili
22. Listening to your customers
Google Alerts
google.com/alerts
Image: http://www.google.com/alerts/manage
23. Listening to your customers
Online feedback
(Google forms)
docs.google.com
Image: Screenshots
25. Automate
• Live Chat - “Can I help you?”
• ClickDesk:
• clickdesk.com
Image: Live Chatr - http://www.flickr.com/photos/77018488@N03/8168813548/in/photostream
26. Automate
Data entered into your
Calendar or Database
• Simplybook.me
• Eventbrite
• Simplybook.me
• Eventbrite.com.au
Images: Simplybook.me - http://eportfolioservices.simplybook.me/index/about Eventbrite: http://steve-hargadon-educator20-adelaide.eventbrite.com.au/
27. Automate
• SMS reminders
• Automatic email responses
• “I’m currently away …”
• “Thank you for
registering”
• “Reminder of events”
Image: SMS reminder - http://www.flickr.com/photos/77018488@N03/8168813548/in/photostream
32. eCustomer Service is one of many
customer service strategies
Image: 'A Sea of Glass - The Chihuly Exhibit at the Bellagio in Vegas'
http://www.flickr.com/photos/95572727@N00/3888356671
Found on flickrcc.net
33. Your customers’ ‘digital literacy’ and
online confidence
Image: 'My Ghost'
http://www.flickr.com/photos/45339031@N00/212999782
Found on flickrcc.net
34. Your eCustomer Service ease of use
or ‘usability’
Image: 'How a toddler deals with a crashed+app'
http://www.flickr.com/photos/38869431@N00/4902072639
Found on flickrcc.net
35. Upfront costs and ongoing
support/maintenance
Image: '101123-F-5751H-097'
http://www.flickr.com/photos/39513508@N06/5228827279
Found on flickrcc.net
38. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
Vanguard Visions Consulting’s
eCustomer Service offerings
More info and blog: vanguardvisionsconsulting.com.au
Register for eUpdates: bit.ly/digitalcapability
Follow on:
Facebook: facebook.com/vanguardvisions
Google+: bit.ly/GooglePlus-Vanguardvisions
LinkedIn: linkedin.com/company/vanguard-visions-consulting
Pinterest: pinterest.com/vanguardvisions
Twitter: twitter.com/vanguardvisions
vanguardvisionsconsulting.com.au
Editor's Notes
Where the customer sells the brand for you
Ask participants to share what eCustomer Service strategy they will be further investigating and why?
Ask participants to complete the online workshop evaluation