Social media uses various technologies for communication and social networking between two or more people. It allows for interaction online through websites and applications for purposes like sharing common interests, extending relationships, or for businesses to market and conduct sales. There are many social media tools that are predominantly used for sharing information, though each has a particular focus. Tools can be used by individuals for personal use or by businesses for marketing and public relations purposes, allowing the setting of public or private access to shared content.

1. Engaging With Customers
Using Social Media
Illawarra

2. What is Social Media
Social media is the use of a variety of media for the purpose
of social networking.
The term “media” is the tools we use and can include any
technologies used for communication and interaction
in conjunction with the web. Internet enabled mobile
phones, netbooks and laptops can be used as well as
traditional computers.
Social networking is the term used to describe two or more people interacting for a specific purpose.
Commonly this is the use of online websites and applications to make connections with other people.
There are many reasons for people to want to connect such as for a common interest such as hobbies,
sporting activities and simply to extend personal relationships. Businesses may use online tools for trading -
buying and selling - or for getting their services out to the public. Many social communities are formed for
the sharing of knowledge, their beliefs and new items.

3. What happens online every minute

4. Types of Tools and Applications
There are many different tools and applications that are used
for social media. Each has a particular focus but all are
predominantly information sharing tools. Many tools started
out as single applications but are increasingly being merged
into larger, all inclusive applications.
Social media tools can be used by individuals for personal
communication or fur business use in marketing or public
relations. Sites will give the contributor options for making
their information public for anyone to view or private for
individuals access only.

5. Types of Tools and Applications
There are variations
within this to
allow restricted
access specific
individuals and
groups of people.

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36. Illawarra Digital Enterprise Partners
For more information visit
www.illawarradigital.com.au