This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
Facebook advertising
Advice
- How to build a successful Facebook campaign
Buying
- Give estimations for the expected amount of clicks/views
- Billing Facebook
- Setting up premium ad campaigns
Campaign management
- Analyzing
- Monitoring
- Optimizing: Intelligent targeting, target on friends of “likes”
Fan pages
Design and development
Applications and gadget implementations
F Connect (connecting websites to Facebook)
Building and moderate communities
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Facebook advertising
Advice
- How to build a successful Facebook campaign
Buying
- Give estimations for the expected amount of clicks/views
- Billing Facebook
- Setting up premium ad campaigns
Campaign management
- Analyzing
- Monitoring
- Optimizing: Intelligent targeting, target on friends of “likes”
Fan pages
Design and development
Applications and gadget implementations
F Connect (connecting websites to Facebook)
Building and moderate communities
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
This is a brief excerpt from a daylong comprehensive multimedia seminar on social media for business. Sections covered in the daylong event include:
Section #1: Fundamentals
An overview of the growth of Social Media in Malaysia, Asia and around the world, plus an in-depth examination of how a major German chemical company uses social media internally and externally.
Section #2: “Facebook Nation”
Facebook, with more than 900 million users, is the undisputed heavyweight of the social media world. This section discusses the new Timeline changes, and how they can be used for business.
Section #3: Everybody else
Everyone else include Google+, Twitter, YouTube and the up-and-coming Chinese microblog Weibo. The section covers the capabilities of each social tool, with special emphasis on business applications.
Section #4: Blogging, Pinterest, etc.
Blogging can establish your business as a thought-leader and support lead generation. Pinterest is the fastest-growing social media, and is perfect for visually oriented business such as fashion, tools, travel, jewelry, design, hobbies, etc.
Section #5: Social business tools
The primary social business tools can be used for community branding, career branding and personal branding. This section looks at the various platforms for each type of branding, plus examines various ways to measure your online brand.
Section #6: Management & measurement
The heart of a brand is community engagement, including building brand ambassadors. This section looks at the dos and don’ts of community engagement, as well as the options for building communities. Monitoring is required to learn what customers are saying behind your back, while measurement looks at the various returns on your investments in social tools.
Section #7: Planning, strategy & budgeting
Many social tools are free, but social media management is not. This section discusses how to create a comprehensive social media strategy, and take a look at costs for various types of social media efforts.
Section #8: Advice & tips
Social media success starts with senior management buy-in and support and continues through employee training and education. Other tips addressed in this section include establishing a social media policy.
Section #9: Social Business & the road ahead
Social media optimizes your brand, but Social Business optimizes your business. Learn more about this emerging area, and how it can make your human resources, strategic planning and R&D more effective.
Section #10: More case studies
A look at social media success stories from Cisco, Best Buy, Sprint, Fiskars, Sephora, Jimmy Choo and other well-known brands.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
ATTACK Toolkit Webinar on Big Tobacco's Emerging MarketingAlex T.
This slideshow is from the ATTACK Toolkit Webinar on Big Tobacco's Emerging Marketing on 1-12-12. It is designed for tobacco control advocates and enthusiasts working with youth and young adults. Julia Purpera, the person behind www.TobaccoCommons.com, shared about her efforts to keep track of emerging marketing trends.
Gestiona el riesgo de las grandes amenazasNextel S.A.
Gestiona el riesgo de las grandes amenazas
Ya puedes ver las ponencias completas de la #jornadanextelxvi sobre la #Gestión del #Riesgo #riskmanagement http://www.nextel.es/jornadanextelxvi
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
This is a brief excerpt from a daylong comprehensive multimedia seminar on social media for business. Sections covered in the daylong event include:
Section #1: Fundamentals
An overview of the growth of Social Media in Malaysia, Asia and around the world, plus an in-depth examination of how a major German chemical company uses social media internally and externally.
Section #2: “Facebook Nation”
Facebook, with more than 900 million users, is the undisputed heavyweight of the social media world. This section discusses the new Timeline changes, and how they can be used for business.
Section #3: Everybody else
Everyone else include Google+, Twitter, YouTube and the up-and-coming Chinese microblog Weibo. The section covers the capabilities of each social tool, with special emphasis on business applications.
Section #4: Blogging, Pinterest, etc.
Blogging can establish your business as a thought-leader and support lead generation. Pinterest is the fastest-growing social media, and is perfect for visually oriented business such as fashion, tools, travel, jewelry, design, hobbies, etc.
Section #5: Social business tools
The primary social business tools can be used for community branding, career branding and personal branding. This section looks at the various platforms for each type of branding, plus examines various ways to measure your online brand.
Section #6: Management & measurement
The heart of a brand is community engagement, including building brand ambassadors. This section looks at the dos and don’ts of community engagement, as well as the options for building communities. Monitoring is required to learn what customers are saying behind your back, while measurement looks at the various returns on your investments in social tools.
Section #7: Planning, strategy & budgeting
Many social tools are free, but social media management is not. This section discusses how to create a comprehensive social media strategy, and take a look at costs for various types of social media efforts.
Section #8: Advice & tips
Social media success starts with senior management buy-in and support and continues through employee training and education. Other tips addressed in this section include establishing a social media policy.
Section #9: Social Business & the road ahead
Social media optimizes your brand, but Social Business optimizes your business. Learn more about this emerging area, and how it can make your human resources, strategic planning and R&D more effective.
Section #10: More case studies
A look at social media success stories from Cisco, Best Buy, Sprint, Fiskars, Sephora, Jimmy Choo and other well-known brands.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
ATTACK Toolkit Webinar on Big Tobacco's Emerging MarketingAlex T.
This slideshow is from the ATTACK Toolkit Webinar on Big Tobacco's Emerging Marketing on 1-12-12. It is designed for tobacco control advocates and enthusiasts working with youth and young adults. Julia Purpera, the person behind www.TobaccoCommons.com, shared about her efforts to keep track of emerging marketing trends.
Gestiona el riesgo de las grandes amenazasNextel S.A.
Gestiona el riesgo de las grandes amenazas
Ya puedes ver las ponencias completas de la #jornadanextelxvi sobre la #Gestión del #Riesgo #riskmanagement http://www.nextel.es/jornadanextelxvi
Embitel’s VLSI team has rich experience in design and validation of complex digital designs, FPGA design services, ASIC design service, chip design and verification, IP Development and SoCs across UK, Germany, France, Sweden, Finland and Netherlands.
OBD II (On-Board Diagnostics) stack, designed and developed by our expert automotive developers, can be readily integrated with your diagnostic application for emissions control and monitoring of major engine components.
Check out the OBD solutions and services offered by Embitel Technologies, Bangalore, India
Many people complain about BDD. By taking a closer look in those complaints we realize that they start to reject BDD not because of its ideas, but because they try to solve all of their problems by installing a tool - and not really applying all of the concepts behind it. So, let's put everyone on the same page when the subject is BDD.
Presentación de Juan carlos Peña, de Blue Coat, durante la XV Jornada de Seguridad TI de Nextel S.A. en la Alhóndiga de Bilbao el jueves 27 de junio de 2013.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
There's a new world outhere, our online lives are blending in on our real lives. This presentation tries to give an answer on how to market your products/brand in these circumstances.
www.edison.be
www.twitter.com/pierrezi
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Similar to Online Retailing Using Facebook Webinar (20)
Magento is an open
source eCommerce platform that provides basic and essential features for
free. Magento comes with robust features, flexibility, and endless opportunities for customization of
templates based on your eCommerce solution architecture. It is easy to build and manage online
stores. Magento can be hosted on cloud or on premises.
Magento Commerce powers a significant share of the digital commerce websites on a global scale. Magento ecommerce stores are characterized by rich features, engaging interfaces and hassle-free third-party integrations that deliver revolutionary shopping experiences to users.
https://www.embitel.com/ecommerce-services/magento-development-services/
In an IoT foundation, the IoT gateway is an important part. In the event that there is countless IoT devices sending information to the cloud, it is liked to incorporate IoT gateway devices to smooth out this network.
IoT gateways are pivotal parts of an IoT arrangement, as they empower availability between the IoT sensor network and the cloud. Since they are situated between the outer web and the nearby intranet, they structure a vital intersection of network.
This bunch of IoT gateway devices gets information from the IoT sensor hubs. If a particular entryway gadget goes down, it moves applications and gadget associations with the adjoining door which upholds the network and information move from that point.
https://www.embitel.com/iot-gateway-device-development-services
Learn more about changes in customer experience and new ways to approach digital experience by Embitel's Digital Experience Head, Mr. Manish Narayan. Know about how Embitel is pioneering ahead in digital experience.
Providing exceptional customer experience and bringing innovations in digital experience is Embitel's principal goal always. Check out this exclusive interview of Embitel's Digital Experience Head, Mr. Manish Narayan talk about Embitel's upcoming goals and changes in customer experience and digital experience.
Cloud-Native Trends: PaaS services and virtualized applications will see a leap. Businesses will benefit from improved connectivity, greater
accessibility, workflow replication, and empowerment of certain workloads across different clouds with Omni cloud.
https://www.embitel.com/cloud-platform-development-support-services
What is cloud application development ? Cloud application development is an advancing process of any software which can be implemented in cloud environment.
https://www.embitel.com/cloud-platform-development-support-services
NXP is a well-known global manufacturer of embedded microcontrollers and processors. NXP processors power breakthrough designs and have a long history of expediting embedded system development for industrial, automotive and consumer applications. Here is a glimpse of our exemplary automotive cockpit development success stories in which we partnered with NXP Semiconductors.
https://www.embitel.com/digital-instrument-cluster
The sports goods industry is reviving itself post-pandemic. Learn about the innovations that
companies have implemented and sustained in these tough times. Know more about how to accomplish circular economy and sustainable production and distribution of sportswear to the market. Contact our team at Embitel to leverage the best of technologies like Adobe and Magento to achieve a seamless product for their customers.
https://www.embitel.com/blog/ecommerce-blog/how-innovation-and-collaboration-can-accelerate-sustainability-in-sportswear
Telematics is a disruptive automotive technology that utilizes IT and communication protocols to send, receive and store information pertaining to remote vehicles.
Telematics can be effectively used in various industries such as agriculture & forestry, construction, manufacturing, freight & delivery, retail, finance/insurance, mining, etc.
https://www.embitel.com/iot-insights/what-is-telematics
With 11+ years of domain expertise in Automotive and in-depth know-how of Functional Safety implementation practices, we help you to deliver ISO 26262 compliant products for your customers.
Handbook: Functional Safety (FuSa) Consulting Services
https://www.embitel.com/product-engineering-2/iso-26262-functional-safety
Embitel offers a library of reusable and ready-to-deploy protocol stacks including CANFD, J1939, DoIP, UDS, LIN, WWH-OBD and host of other ECU communication and vehicle diagnostics software solution.
https://www.embitel.com/library-of-vehicle-diagnostics-and-communication-software-stacks
Our turn-key BSP/ Platform Software Solutions have facilitated smooth board-bring up for our global customers. Explore the use cases and applications of our Board Support Package, the hardware-specific low-level drivers and robust hardware abstraction libraries.
https://www.embitel.com/board-support-package-bsp-development-services
Leverage our competency in Cloud Technology, mobile app development, UI/UX design to build an impeccable Digital Experience for your business. Check out our services and expertise in AEM, WP Engine, Drupal and more.
Partner with us for unlocking the potential of Machine Learning algorithms for your business challenges. Our solutions drive business automation through improved and accurate decision-making.
https://www.embitel.com/wp-content/uploads/2019/pdf/AI_and_ML_handbook.pdf
Support for Unit Testing, Integration Testing and Functional (HIL, MIL, SIL) Testing. Get in touch with our ECU Testing team for unit testing, functional testing, HIL testing, MIL testing & SIL testing.
https://www.embitel.com/wp-content/uploads/2019/11/Functional-Testing-new.pdf
Support for Unit Testing, Integration Testing and Functional (HIL, MIL, SIL) Testing. Our Software & Hardware Testing teams have in-depth Automotive Domain expertise.
https://www.embitel.com/automotive-ecu-testing-and-verification-services
AUTOSAR RTE and BSW Configuration & Integration: Integration of AUTOSAR BSW stack (basic software) & RTE (Real-Time Environment) with the Application Layer. Creation of Test Environment (Test Applications, BSW stubs and Simple Scheduler), for testing each MCAL component.
https://www.embitel.com/product-engineering-2/automotive/autosar
SEooC concept is an inclusive approach to make ISO 26262 compliance possible for all the stakeholders. Read the blog to understand the concept, the SEooC development process with the help of a real-world example.
https://www.embitel.com/blog/embedded-blog/what-is-safety-element-out-of-context-seooc-in-automotive-functional-safety
TCU vs TGU: Know about the difference between Telematics Control Unit & Telematics Gateway Unit. A Telematics Control Unit (TCU) or Telematics Gateway Unit(TGU) is designed to fetch vehicle data. This data is stored and processed in a Cloud Telematics Server.
https://www.embitel.com/product-engineering-2/automotive/telematics-platform
Motor Control System: Motors and Motor Controller Solutions have served Automotive Industry since time immemorial! While BLDC Motors have replaced the Brushed DC Motors, PMSM Motors have come across as a better alternative to AC Induction motor.
https://www.embitel.com/product-engineering-services-for-motor-control-system
Handbook: Software and Hardware Services for Product Development of Android Infotainment. Let's partner for Custom-designed, Production-Grade, Android Based Infotainment System with Touch & Gesture Controls.
Let's partner for Custom-designed, Production-Grade, Android Based Infotainment System with Touch & Gesture Controls
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
Online Retailing Using Facebook Webinar
1. Online Retailing using facebook
7th webinar of the retail ecommerce series
an embitel initiative
20th Jan 2011
Better eCommerce 2010 Embitel
2. Speaker
Founder
dmc digital media center GmbH,
Germany
www.dmc.de
Chairman
Embitel, India
www.embitel.com
Daniel Rebhorn
dr@dmc.de
• Studied Computer Science at University of Stuttgart
• Entrepreneur since 1992
• Investor and business angel for 5+ IT companies
• Working in retail e-Commerce for last 15 years
• Responsible for development of e-retail sites like Neckermann, Kodak
Better eCommerce 2010 Embitel
3. Top10 brand fan pages worldwide
No 1: No 2: No 3: No 4: No 5:
approx. approx. approx. approx. approx.
27 mill. 21 mill. 18 mill. 17 mill. 14 mill.
fans fans fans fans fans
No 6: No 7: No 8: No 9: No 10:
approx. approx. approx. approx. approx.
13 mill. 12 mill. 12 mill. 10 mill. 9 mill.
fans fans fans fans fans
Better eCommerce 2010 Embitel
5. facebook stats
• 600+ Million users worldwide
• 50+ mio. users change their status every day
• Users spending approx. 30-120 minutes per day
• !!! BREAK !!!
• http://www.socialbakers.com
• http://www.checkfacebook.com/
• http://www.facebook.com/press/info.php?statistics
• http://www.allfacebook.com/
Better eCommerce 2010 Embitel
6. E-Commerce
Offering and selling of
products and services
Social Commerce
Leverage social media
to increase sales
Social Media
Online platforms to support communication
and interaction of users
Better eCommerce 2010 Embitel
7. Agenda
• The 6 dimensions of social commerce
• Meet where you shop & shop where you meet
• Facebook and its integration methodologies
• Case Studies
• Outlook into "Facebook as a marketplace?" & Suggestions
Better eCommerce 2010 Embitel
8. The 6 dimensions of social
commerce
Better eCommerce 2010 Embitel
9. The 6 dimensions of social commerce
Ratings & reviews
Social ads & apps Forums & communities
Social media optimizations Social shopping
Recommendations & referrals
Better eCommerce 2010 Embitel
10. The 6 dimensions of social commerce 1/2
1. Ratings & reviews 4. Social media optimization
• customer ratings & reviews • News feeds
• ratings & reviews of experts • Deal feeds
• sponsored reviews • Media sharing
• customer testimonials • Social media events
• Link Building
2. Recommendations & referrals
• Social bookmarking 5. Social ads & apps
• Referral & reward programs • Social ads
• Social recommendations • Social apps
• Social widgets
3. Forums & communities
• Discussion forums
• Q&A forums
• Retail blogs
• Own customer communities
Better eCommerce 2010 Embitel
11. The 6 dimensions of social commerce 2/2
6. Social Shopping
• Social media stores
• Portable social graphs
– Facebook Connect
– Social Plug-in
– Google„s Friend Connect
– Fluid„s Fluid Social Facebook commerce = Social shopping
• Group shopping
• Co-browsing
• Group gifting
• Social shopping portals
Better eCommerce 2010 Embitel
12. Meet where you shop &
shop where you meet
Better eCommerce 2010 Embitel
16. Shop where you meet
Area of user activity
Better eCommerce 2010 Embitel
17. Facebook and its integration
methodologies
Better eCommerce 2010 Embitel
18. Two ways of facebook integration
Company allows user to connect with friends or other users
where the user is shopping
Facebook connect / Open graph protocol
Company allows user to shop,
where they meet friends and other users
Facebook application technology (app technology)
Better eCommerce 2010 Embitel
19. Two ways of facebook integration
Community building
facebook OpenGraph implementation
Integration facebook plugins
Content creation
Implementation of integrated facebook tools
Content management
Integrated user management
Community concept
Recommendations
Processes and Tools
Ratings
Information sharing
….
facebook app implementation
Implementation facebook community apps
Implementation facebook shops
Product portfolio
Community specific features
…
Better eCommerce 2010 Embitel
21. facebook mobile / places
facebook mobile and facebook places
• facebook applications are available for many mobile platforms (android, iphone, etc.)
• Many Web-Interface are already optimized for browser-based surfing
• Using „facebook places“, user can:
– automatically submit its location
– search for friends nearby
• Location based services and location based marketing can by implemented by combining
„facebook mobile“ and „facebook places“
Better eCommerce 2010 Embitel
22. facebook mobile / places
facebook deals - a multichannel case
• Adds features to „facebook places“
• User can check-in into registered locations via „facebook
places“, such as
• Restaurants
• Clubs
• Shops
• Registered locations / places can offer certain deals. The
following deals are available:
• Individual deals: User gets a certain discount
• Friend deal: User and a friend getting a certain
discount
• Loyalty deal: Returning client gets a certain discount
• Charity deal: For each user, a certain donation is
performed
• Today only available in US
• Samples:
GAP gives 10.000 free jeans to users checking into
GAP brick-and-mortar stores
H&M gives discount of 20%
Starbucks and McDonald´s donating 1 USD for each
user checking into one of their locations
Better eCommerce 2010 Embitel
23. facebook mobile / places
facebook deals - examples
Cheryl Cole
• Cheryl Cole has approx. 2.900.000 fans on facebook
(http://www.facebook.com/CherylCole)
• The campaign named „Poster check-in competition“.
Each user who checked-in next to a billboard, marketing
the new album, had the chance to win 2 tickets for
concert.
• The campaign ran in UK with some 13.000 participants.
Nike
• Nike has approx. 2.900.000 fans on facebook
• The campaign supported the launch of a new product
(Varsity Destroyer Jacket). The market the product,
Nike started a partnership with US-based
fast-food chain „KOi Fusion“
• facebook user who checked-in at certain „KOi Fusion“
locations, ordering a „Destroyer Burrito”, received a
free jacket.
• Also Twitter was used to give hints on participating
„KOi Fusion“ outlets.
• Videos are available:
(http://www.youtube.com/watch?v=mnPh_kvNdHM&featur
e=player_embedded)
Better eCommerce 2010 Embitel
24. facebook credits
• facebook wants to establish „facebook credits“ as a universal
currency.
• Whenever a transaction is done, facebook keeps 30% of
revenues.
• Currently, it is mainly used to pay virtual goods in facebook
games.
• Also used to make donations.
(http://www.facebook.com/su2c?v=app_107538342639412)
• „facebook credits“ can be purchased using
• credit cards
• mobile phones
• PayPal
• earned with facebook apps
• But: „facebook credits“ can be used to pay in brick-and-mortar
stores of Target, Wal-Mart in US and Tesco in UK. At BestBuy
users can buy „facebook credits“
• Via the payment provider „MOL“, facebook credits can be used
in over 500.000 stores, mainly in Asia and Australia.
Better eCommerce 2010 Embitel
26. 1-800-Flowers
Sells directly on facebook
• 1-800-Flowers has approx. 50.000 fans on
facebook
(www.facebook.com/1800flowers)
• Users can shop
– on the fanpage
– on wall
– within news-feed
• Fully integrated shop, including checkout process
and payment
• After checkout, user can share his purchase
information with friends
• facebook app can also be integrated in external
websites
• Extensive use of reviews, ratings and comments
Better eCommerce 2010 Embitel
27. Delta airlines
Ticket sales on facebook
• Delta airlines hat approx 100.000 fans on
facebook (http://www.facebook.com/delta?
v=app_119581404755652 )
• User can
– inform themselves on flight schedules,
ticket prices, offerings
– Buy flight tickets including payment
• After checkout, user can share his purchase
information with friends
• facebook app can also be integrated in external
websites
Better eCommerce 2010 Embitel
28. Wal-Mart – Crowd Saver
Group buying
• Wal-Mart has approx. 2.300.000 fans on
facebook (www.facebook.com/walmart)
• Wal-Mart regulary starts temporary sales
campaigns , by offering big discounts on products
• Only if the offer product is „liked“ by a certain
number of facebook users (e.g. 3000) , the
products are offered for the low price.
• Group buying seems to be a highly effective
method to promote products within the community
Better eCommerce 2010 Embitel
29. Skoda – I like!
Group buying for cars
• The campaign is based on “The more you like,
the less you pay!”
• The more facebook users click „I like“ on
http://www.fabia-ilike.be/home.php , the lower the
price of the car
• For each „I like“, the price is reduced by 1,00 €.
• Each campaign is limited to 48 hours.
• Good example to show, how „I like“ can also be
used.
Better eCommerce 2010 Embitel
30. Retail connected to facebook
QR-Codes and facebook
• QR (Quick Response) – codes are similar to
barcodes, which can easily be recognized by
software (e.g. on smartphones).
• If user scans QR-code, the company / product will
automatically be „liked“ by the user.
• QR-Like-codes for facebook pages can be
generated by services, e.g. likify.net .
• Such QR codes can be placed in magazines,
newspapers, products, billboards, shop windows,
signs, etc.
(even on TV!)
technologies like QR codes combined with
geo coding will bring social shopping into
retail
(let„s call it street commerce ;-)
Better eCommerce 2010 Embitel
32. Definition of marketplace
Direct traffic Paid marketing Search engines
Area of user activity
Better eCommerce 2010 Embitel
33. Definition of marketplaces
• Aggregator of product offerings
• Increases product portfolio by adding portfolio of partner
• Leverage existing traffic (visitors) to increase revenue
• Use opportunity of up-selling
• Might or might not own the “client”
• Might or might not have order responsibility
• Examples:
– amazon.com
– shopping.com
– india times shopping
Better eCommerce 2010 Embitel
34. facebook as a marketplace
• facebook today has a lot of traffic
• facebook is already aggregating information
• facebook already leverages traffic for different purposes
• facebook “owns” the user
What stops facebook from being a marketplace ?
Better eCommerce 2010 Embitel
36. Conclusion
• Would be the approach: “Shop were you meet”
• It is not there, today !
• But if it’s there, it might change the world of e-commerce
• Why?
– Users are there
– Infrastructure is there
– Supporting features are there: ads, payment, places
Better eCommerce 2010 Embitel
38. Suggested approach
• Start a fan page on facebook, and:
– have (at least little) resources to maintain
– integrate on your own webpage
– entertain and inform your fans
• Start activities in some of other 5 dimensions
– e.g. Try social ads within your target client group
– or start “ratings & reviews”
• Launch simple product offerings
– supported by viral marketing campaigns
Better eCommerce 2010 Embitel
39. Summary
There are simple and easy ways to start – why not now?
Social shopping is only one dimensions.
Definitely you’ll have to look at all six.
Keep the 2 directions in mind:
Meet where you shop & shop where you meet!
The audience in India is already there: 18 Mio.
Think about your opportunities!
Better eCommerce 2010 Embitel
40. Our Company
• E-Commerce service company • 300+ employees in
since 1995 Stuttgart (HQ) and Berlin, Germany
• e-commerce projects in • 100+ employees in Bangalore
30+ countries (incl. Europe, US, • Offering Online Commerce services
Australia, India, Japan) in India and overseas
• Responsible for … – consulting
– 100+ Webshops – design
– 1.000.000.000+ USD – technology
E-Commerce Order Volume/year – hosting
– 5.000.000+ – shop management
E-Commerce Transactions/year – online marketing (SEO, SEM, SMM)
Better eCommerce 2010 Embitel
41. List of our webinars
• Webinar 1:
E-Retailing - A perfect storm in India
• Webinar 2:
Essence of Retail e-Commerce and its optimization
• Webinar 3:
SEO - More Visibility, More Traffic & More Sales for free?
• Webinar 4:
Social Media Marketing
• Webinar 5:
Customer Acquisition & Retention
• Webinar 6:
Mobile Commerce for Retailers
Better eCommerce 2010 Embitel
42. Thank you for your interest!
Any questions?
Daniel Rebhorn
dr@dmc.de
www.xing.com/profile/Daniel_Rebhorn
www.linkedin.com/in/danielrebhorn
embitel Technologies (India) Pvt Ltd.
www.embitel.com
www.smarte-commerce.com
www.linkedin.com/companies/embitel
www.facebook.com/embitel
Better eCommerce 2010 Embitel