This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are: - Over 90% of adults own smartphones and use them to search for local information and services. - Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales. - Mobile apps can increase employee productivity and access to information while away from the office. - Businesses that ignore mobile are at risk of losing customers and business to competitors. - The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible

1. Mobile Engagement Strategy for
your Small Business
Your business needs an app, this is why.

2. Mobile Industry
• Of the world’s 4 billion mobile phones in use, 1.08
billion are smartphones
• 91% of all adults have a smartphone
Apple sold
9 million
iPhone 5S & 5C’s
during the first
weekend of
availability

3. Android & iPhone Stats
• Over 500,000,000
Android phones
have been
activated
• Over 300,000,000
iPhones have
been activated
• Android owns 52% of the U.S.
smartphone market
• iPhone owns 39.9% of the U.S.
smartphone market
Android
iPhone
Other
52%39%
8.1
%

4. Why Mobile?
• 94% of smartphone users look for local information
on their phone, and 90% take action as a result

5. Why Mobile?
• 67% say that they’re more likely to buy a product or service
from a mobile-friendly site.
• 48% said that if a site didn’t work well on their smartphones, it
made them feel like the company didn’t care about their
business.
• 48% feel frustrated and
annoyed when they get
to a site that’s not
mobile-friendly.
• 36% said they felt like
they’ve wasted their time
by visiting those sites.

6. Mobile Searches on Valentine’s
Day
• Google released data in February 2013 showing that:
– In the U.S., 62% of total searches for popular national chain restaurants on
Valentine’s Day occurred on high end mobile devices or tablets.

7. Why Mobile Apps?
• Approximately 46%
of social media users
access their social
media accounts
through mobile
devices.
• 80% of smartphone
users visit social
networks. 55% visit
at least once a day.

8. Mobile Business App Industry is Headed for $50
Billion
• A New Report from Strategy Analytics
shows 200 million mobile workers will be
using mobile business apps in 2013.
• Predicts that the revenue associated with
these mobile business apps will increase
from $25 billion in 2012 to almost $50
billion by the end of 2017.
• Article on Mashable http://mashable.com/2013/01/15/mobile-
business-apps-worth/

9. Consumers and Mobile
• "The consumer mobile experience has
taught mobile workers to expect, even
demand, access to information and
applications from anywhere using
mobile devices," said Mark Levitt,
director of business cloud strategies at
Strategy Analytics.

10. Workers and Mobile
• "Mobile workers have moved beyond
just mobile email and messaging to
include other collaboration apps such
as conferencing, productivity apps such
as content authoring, and business
process apps such as CRM and even
ERP.” - Strategy Analytics

11. Businesses and Mobile
• "The business imperative for workers to
be productive while on the way to, from
and at customer and other remote work
sites is driving the rapid mobilization of
business apps.” - Strategy Analytics

12. Advantage of Being Flexible
• Mobile technology is one of the biggest
advantages open to small businesses
looking to gain an edge over large
enterprises, and mobile apps are at the
forefront of this trend.
• Small businesses, with their ability to
be flexible, are poised to be the big
winners, here.

13. Advantages of Mobile
• Employees can quickly share information and
make decisions no matter where they are.
• Business partners, suppliers, and distributors
can connect to your company through custom
apps that are surprisingly easy to build.
• Customized mobile app solutions can help
your business explore new opportunities while
the big boys are still trying to schedule
meetings to discuss what a mobile app is.

14. Embrace the Technology
• The growth of mobile is great for small
businesses but they need to embrace
the technology and expand further.
• They need to develop QR codes,
mobile websites, and mobile apps for
their customers.

15. 5 Reasons Smalls Businesses Can't Ignore Mobile
1. Connect with Customers Anywhere
• Having a native mobile app or mobile
website allows a small business to
connect with customers at any time.
• Whenever customers want to interact with
your business, they can
• Fewer barriers there are to interaction, the
higher your sales will go

16. 5 Reasons Cont.
2. Drive Customers to the Store and
Keep Them There
• 70% of people contact a business after a
search on their mobile device
• If your business’s mobile site appears
among search results, and is easy to
browse, chances are good that you’ll be
getting more store traffic and leads from it.
• If not, you may be somewhat invisible to
customers that are out and about.

17. 5 Reasons Cont.
3. Increase Productivity
• Apps that allow your employees to
navigate, communicate, check
inventory, and manage workflow can all
make your business run more smoothly
and efficiently
• Mobile apps can offer a quick way to
enter data, take purchases, and
accomplish other simple tasks.

18. 5 Reasons Cont.
4. Avoid Lost Business and Get
Recommendations
• Bad mobile experiences are expensive to
small businesses.
• 57% of users won’t recommend a
business if they don’t like the business’s
mobile site.
• 66% won’t return to the site if it gives
them trouble.
• 40% will ultimately head on to a
competitor site.

19. 5 Reasons Cont.
5. Grow Your Business
• Mobile search queries have grown by a
factor of five in the last two years.
• Small businesses that go mobile ahead of
others can expect to enjoy a share of new
business that is larger than their ordinary
market share.
• Mobile represents a huge new arena of
opportunity.

20. Example of Growth
• SeamlessWeb, a company that allows
users to order takeout food delivery
from local restaurants, saw a 25%
increase to all transactions after they
released their mobile app.
• http://allthingsd.com/20120228/order-takeout-seamlessly-on-
ipad/

21. Online Population Increase

22. Mobile is TAKING OVER
Mobile is projected
to overtake fixed
computer access to
the internet.
http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy-pinterest-
up-4000-amazon-up-30-android-top-smartphone-more/

23. Android and Apple Dominating
• In March 2012 62.9% of new phone
acquisitions were Smartphones
• Google had a share of 58%, while
iPhones made up just over 26% of new
smartphones

24. Android and Apple Dominating

25. E-Commerce
• Online shopping has been impacting
brick-and-mortar sales, too, thanks to
what comScore dubs showrooming.
– Process of using offline retail stores to
look at products up close, then buying
online.

26. Showrooming

27. Why Mobile Apps?
• FACT: Your customers prefer apps over mobile
websites.
• Sources: AdAge.com | Digital, comScore Mobile Metrix,
2013

28. But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace,
and mobilize your existing website.
• Complete mobile marketing solution.

29. Why Our EnterpriseHead?
• We make mobilizing your business simple & pain free
• We help bring in new business and repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use

30. Information
• App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…

31. Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of
social media users
access their accounts
through mobile devices

32. Loyalty Coupons
• GPS coupons
– When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
– Used to replace stamp cards.
– Increase customer loyalty!
28% of customers reported that
they are “Extremely Likely” to
increase their visits to a business
if they have a loyalty reward card
for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty
Monitor Study)

33. Live Updating
• Take full control over your apps content!
• App can update
– Display special events
– Specials of the week/day
– Loyalty coupons
– Image gallery
– Everything inside
– the app!

34. Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers.
– Included completely FREE.
– Compare to SMS
–texting plans
on average cost $200/month

35. This is what your app can do.
• Geo-Fencing – Your app can automatically send your customers a notification when they reach a
predefined geographic area. (A coffee shop could trigger a notification when a customer walks into
another coffee shop.)
• GPS Directions – Your customers can use your app to get directions to your business from anywhere
in the world.
• Event Listing Function – Keep your customers posted with all of your businesses’ events, and have
them check in to the event using social media.
• Email Photo Function – Your customers will be able to take and send photos directly to your business.
• Fan Wall Function – Your customers will be able to leave feedback right through your app.
• Push Notifications Function – Send offers, coupons and messages to your customers whenever you’d
like.
• GPS Coupons Function – Create mobile coupons that your customers can unlock by “checking in”
when they’re at your business.
• Mortgage Calculator – Your app can include a mortgage calculator feature.
• Blog Integration – Include your blog posts by integrating your RSS feed to allow your customers to
quickly and easily read your blog posts
• Facebook, Twitter and LinkedIn Integration – Integrate your social media pages to interact with your
customers.
• Constant Contact, Get Response, I Contact, Mail Chimp Integration – Easily import contacts gathered
from your mobile app into your favorite email marketing campaign service.
• Open Table Integration – Integrate your app with OpenTable and your customers can make
reservations while they’re on the move.
• SoundCloud Integration – Add audio files and music using soundcloud.
• Shopify, Magento, Volusion and Big Commerce Integration – Integrate your store items into a mobile
shopping cart feature and let your customers shop your through through your app.
• WuFoo Integration – Your customers can use your app to easily create appointments, place orders and
give you feedback through your customized contact forms that you create using WuFoo.
• YouTube Integration – Easily display videos from your YouTube channel in your app.

36. A grand majority of our clients are small and mid-sized businesses which fall into our $1,495 base fee. However, we do offer a lower $995 setup fee for smaller,
highly focused clients that require less time to learn and build out, we also quote higher than $1,495 for clients that require more functionalities and research.
This setup fee includes the development of a fully customized iPhone and Android app published on both Google Play and the Apple App Stores. We will also share
best practices for your industry to make sure you're getting the most out of your strategy.
• Monthly hosting and Mananagement Plans Start at: $49/month
• UNLIMTED Push Notifications
• UNLIMITED App Downloads
• Unlimited design
• Software that will let your mobile users know that you have an app whenever they visit your website.
• Unlimited live phone and email support.
• Full, unrestricted back-end access to your app.
• A no questions asked cancellation policy.
Simple Pricing

37. Get Started Today
• Contact Us Anytime:
• Call: (562) 645-6056
• Email Us at: Sales@EnterpriseHead.com
• Visit our website : EnterpriseHead.com