Ibm xDx omnichannel commerce experience

•

2 likes•1,883 views

The document discusses enabling an omni-channel shopping experience through marrying WebSphere Commerce (WCS) and WebSphere Portal (WP) using the Web Experience Factory (WEF). WEF's Feature Pack 2 will enhance multi-channel capabilities and developer productivity tools to improve developing and maintaining solutions across devices. It will provide wizards for multi-channel list and detail to maximize coverage and usage across digital technologies. The marriage of WCS and WP blessed by WEF aims to reach customers on their device of choice with rich engaging experiences while controlling development costs and responding quickly to changing markets.

Technology Business

IBM Exceptional Digital Experience
“Enabling Omni channel Shopping Experience ”

Joseph George, ICS, IBM Singapore
© 2009 IBM Corporation

IBM xDx

Agenda
Omni Channel?
 Why it is important
Commerce
 Options Available
Portal Platform and Tools for OC
 WEF – Multi Channel Feature
Pack

© 2009 IBM Corporation

IBM xDx – “the old, the new and the now”

WEF – Walk thro 2
Ajax Partial Refresh
User Preference

© 2009 IBM Corporation

IBM xDx – Business Impact

“Any” Challenge

© 2009 IBM Corporation

IBM xDx – Business Impact

Business Impact of the “Any” Challenge
How do I...
Reach as many customers on the device of their choice with rich
engaging experiences

Control cost of development while still utilizing as many channels as
possible
Create, Reuse, Manage and Deliver content across a wide variety of
access points
Minimize Response time to changing markets and customer needs
with the right experience for the right user
© 2009 IBM Corporation

IBM xDx – Business Impact

WCS - Mobile Support

© 2009 IBM Corporation

IBM xDx – Business Impact

WP – RWD Support

© 2009 IBM Corporation

IBM xDx – Business Solution

Marrying WCS + WP
Some of the options

REST API :
http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconce
pts%2Fcwvrestapi.htm
WS
http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconce
pts%2Fcwvrestapi.htm
© 2009 IBM Corporation

IBM xDx – Business Solution

Marrying WCS + WP with WEF Blessings
Web Experience Factory - Feature Pack 2 in Q3 2013
Enhanced multi-channel capabilities:
– Maximizing coverage and usage
across digital technologies

Desktop

Mobile Browser

WebSphere Portal

Hybrid using
Worklight
(Web + Native)

Developer productivity tools:
– Improving our tooling with new
capabilities and enhancements
focused on making it easier to
develop and maintain solutions

Web
Experience
Factory
Portlet

© 2009 IBM Corporation

IBM xDx – Business Solution

Marrying WCS + WP with WEF Blessings

© 2009 IBM Corporation

IBM xDx – Business Solution

Marrying WCS + WP with WEF Blessings
Multi-channel List & Detail wizard

© 2009 IBM Corporation

IBM Exceptional Digital Experience
“Enabling Omni channel Shopping Experience ”

Marriage of WCS + WP Blessed by WEF

12

© 2009 IBM Corporation

IBM xDx – Business Solution

More Info
Article :
Exceptional Digital Shopping Experience (xDSx) - Enabling Omni-Channel shopping Experience with WebSphere
Commerce and WebSphere Portal
http://www-10.lotus.com/ldd/portalwiki.nsf/dx/Exceptional_Digital_Shopping_Experience_lprxDSerpr__Enabling_Omni-Channel_shopping_Experience_with_WebSphere_Commerce_and_WebSphere_Portal
Caveats when working with the WebSphere Commerce REST API
Review the available REST services to ensure the functionality you are implementing is available.
For example, promotion codes are not supported by default when using REST services in the CartHandler pre-checkout
and checkout flows.
REST services are primarily designed to work with the Madisons starter store. REST services are not supported in starter
stores that support the B2B direct business model, for example the Elite starter store.

REST API handlers rely on WebSphere Commerce search to function correctly.
For example, the ProductViewHandler and CategoryViewHandler use search-based catalog navigation.
You must enable WebSphere Commerce search, or customize REST services to suit your business requirements when
working with these handlers

.

© 2009 IBM Corporation

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Ibm xDx omnichannel commerce experience

5. IBM xDx – Business Impact Business Impact of the “Any” Challenge How do I... Reach as many customers on the device of their choice with rich engaging experiences Control cost of development while still utilizing as many channels as possible Create, Reuse, Manage and Deliver content across a wide variety of access points Minimize Response time to changing markets and customer needs with the right experience for the right user © 2009 IBM Corporation

8. IBM xDx – Business Solution Marrying WCS + WP Some of the options REST API : http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconce pts%2Fcwvrestapi.htm WS http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconce pts%2Fcwvrestapi.htm © 2009 IBM Corporation

9. IBM xDx – Business Solution Marrying WCS + WP with WEF Blessings Web Experience Factory - Feature Pack 2 in Q3 2013 Enhanced multi-channel capabilities: – Maximizing coverage and usage across digital technologies Desktop Mobile Browser WebSphere Portal Hybrid using Worklight (Web + Native) Developer productivity tools: – Improving our tooling with new capabilities and enhancements focused on making it easier to develop and maintain solutions Web Experience Factory Portlet © 2009 IBM Corporation

13. IBM xDx – Business Solution More Info Article : Exceptional Digital Shopping Experience (xDSx) - Enabling Omni-Channel shopping Experience with WebSphere Commerce and WebSphere Portal http://www-10.lotus.com/ldd/portalwiki.nsf/dx/Exceptional_Digital_Shopping_Experience_lprxDSerpr__Enabling_Omni-Channel_shopping_Experience_with_WebSphere_Commerce_and_WebSphere_Portal Caveats when working with the WebSphere Commerce REST API Review the available REST services to ensure the functionality you are implementing is available. For example, promotion codes are not supported by default when using REST services in the CartHandler pre-checkout and checkout flows. REST services are primarily designed to work with the Madisons starter store. REST services are not supported in starter stores that support the B2B direct business model, for example the Elite starter store. REST API handlers rely on WebSphere Commerce search to function correctly. For example, the ProductViewHandler and CategoryViewHandler use search-based catalog navigation. You must enable WebSphere Commerce search, or customize REST services to suit your business requirements when working with these handlers . © 2009 IBM Corporation

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