Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
This is a sampling of a daylong seminar that provides a comprehensive overview of social media (and a brief look at social business) for business executives. Featuring numerous case studies and multiple methods for determining ROI, the seminar provides excellent background for making strategic social media decisions. The information was current as of April 2012.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
This is a sampling of a daylong seminar that provides a comprehensive overview of social media (and a brief look at social business) for business executives. Featuring numerous case studies and multiple methods for determining ROI, the seminar provides excellent background for making strategic social media decisions. The information was current as of April 2012.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
SharePoint Lists: Used, Abused and UnderappreciatedWes Preston
Lists are used as the core of many things SharePoint but they are rarely used as well as they can be. Learn the top tips and tricks for getting the most of your lists: How to build them smarter, how to display them more clearly, and how to use them in your environment for effectively. Also see how these practices evolve from 2007 to 2010.
http://profitableinvestingtips.com/stock-investing/designing-an-investment-portfolio
Designing an Investment Portfolio
Designing an investment portfolio may be the most important thing you do in investing. There are tips and insights to make you money but over the long haul profitable investing hinges on hedging investment risk as well as picking winners. Here are a few insights into designing an investment portfolio.
Matching Portfolio Risk to the Investor
We have often noted that as an investor ages he or she will commonly want to move to dividend stocks instead of riskier investment. Business Insider gives an example of analyzing the portfolio of a retiree for risk.
What’s one trademark of a poorly designed investment portfolio? The answer is a portfolio whose risk character is incompatible with the risk character of its owner.
Frequently, these risk incompatibilities are camouflaged by a hot stock market. But when the market reverses and begins to fall like it has lately, the problems of investment portfolios with unsuitable risk levels becomes apparent.
Factors to consider are cost, diversification, risk, tax efficiency and long term performance. You may be invested in a fund that pays good returns but those returns are largely eaten up by fees and commissions. If you were invested heavily in big oil you lost heavily when the price of oil fell. Diversification across various market sectors is good. Tax free or tax advantaged investments are good if you are still in your earning years but less important as you retire. Risk and long term performance are closely related. As the author says when the market is hot all stocks look good but when it falls only strong companies hold their value. If you would like to sleep well at night load up on long term strong performers.
Unexpected Outcomes
Sometimes strategies for designing an investment portfolio do not work out as expected. The New York Times writes about investment strategies mean to lessen volatility and how they may not have worked as expected.
Gregg S. Fisher discusses the diversification effect, including an explanation of correlation and the rationale behind combining assets with low cross-correlations in a portfolio.
http://www.profitableinvestingtips.com/stock-investing/diversify-your-investment-portfolio
Diversify Your Investment Portfolio
Diversification is a means of reducing risk and increasing opportunity in investing. The chances of having a stock in your portfolio rise significantly in price goes up when you have five well-chosen stocks instead of one. The chances of losing all of your investment capital also go down when you diversify your investment portfolio among several stocks in several market sectors. Likewise, if a part of your investments is in property, a part is in stocks, a part is in bonds, and a part is in offshore investments you can reduce risk and increase the opportunity for profits. When suggesting offshore investment opportunities we wrote about Three Good Offshore Investment Ideas, for example.
Diversify Your Investment Portfolio to Gain Variety and Opportunity
When you diversify your investment portfolio you invest in a variety of assets. Because the value of each investment does not go up or down in perfect harmony, diversification averages out risk, as well as gain. To the extent that one is looking to a big gainer, having more stocks, real estate, or other assets may serve to increase the odds of success. In their book A Random Walk Down Wall Street the authors note that the best return in stocks is often a basket of about forty small cap stocks. These stocks are priced low because of the risk inherent in small companies. However, if you diversify your investment portfolio with a large number of these stocks, you increase the chances of finding a huge winner which will negate the effects on the portfolio of a handful of losers.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
4. SOCIAL INFLUENCE MARKETING CAMPAIGNS
Social media is shifting the digital presentation
and designers are now pushed to show the
consumer experience and the process in their
communication of products.
7. ”According to Forrester Research,
75% of the online population is now engaged in online social
behaviors, and with social strategies getting more integrated and
accountable, marketers are going to depend on their customers,
more than ever, to do the marketing for them.”
- Digital Outlook Reports, 2009
8. ”We can also expect new social advertising formats
and new social research approaches to emerge that leverage
the complex relationships that occur within a social graph.
As social behaviors go mainstream, Social Influence Marketing™
is going to be the glue that binds every digital strategy together.”
- Digital Outlook Reports, 2009
9. Social Strategy & Advertising:
”A good starter for major brands when creating a social strategy is to formulate a
plan. Figure out how you are going to create awareness of your brand. Are you going
to create an advertising campaign driving participants to your Facebook fan page as
opposed to a website or micro site? Are you going to buy a promoted tweet on Twitter?
Are there going to be web banners promoting your product or service? Or perhaps
a brand wants to create a banner campaign solely promoting their Facebook page.
Either way, a plan is in order. One must decide what the objectives are, what they are
trying to promote, and how to first engage users.”
Justin Archer, VP, Group Creative Director, 2011
11. • Guerrilla
• Ambient
• Interactive Kiosk
Some of the trends we’re seeing: • Challenges / Contests
• Interactive billboards
• Entertainment check-in services
• Flash mobs / videos
• Augmented reality / sound
• Branded entertainment
• Games / Advergaming
• In store media
12. • Blogs
• Tutorials
• Interactive polls/submissions
• Online newsletter
• Email blasts
• Banner
Some of the trends we’re seeing: • Online pop-up
• Micro sites
• Viral videos / stories
• Social media -Facebook, Twitter, LinkedIn,
• Facebook apps
• Social gaming
• Foursquare
• Cloud computer-universal access to media
13. • Targeted or personalized commercials
• Connected TV’s
• DVR
Some of the trends we’re seeing: • Mobile phone apps
• Text messages
• QR Codes / Snap tags
• Geo Fencing / location based services
• 3D projections
• Multimedia building projections
14. CLIENT
ambient print ad w/ microsite
QR code or
SnapTag
HEADLINE
TAG
15. Figaro Social Media Conference in London - April 2010
by Freddie Laker, Director of Digital Strategy
slideshare.net/TMTYL
16. SOCIAL MEDIA 2012
What Changed
REALTIME INFORMATION What happiness now? Twitter, Feeds etc.
Distributed content Sharable brand experiences
resistance no more Social media no longer seen as a fad
better measurements Powerful monitoring of social spaces
& analytics
slideshare.net/TMTYL
17. SOCIAL MEDIA 2012
MORE LESS
New social tools & services Privacy
Content Single destination websites
Collaboration Desired Exclusivity
Machine Intelligence Real Relationships
Social Connectivity Direct Only Marketing
slideshare.net/TMTYL
18. THE TRADITIONAL PORTFOLIO
The traditional portfolio completed in the format of
using Blurb, Lulu or My Publisher, now needs to indicate
a clear understanding of what the process is supported
by how the consumer is engaging with the product:
25. AIA - Ashley Marie Evans - V8 Case Study
ash-marie.com
26. Case Study Presentations can be prepared in:
• Keynote / PowerPoint,
• iMovie / MovieMaker,
• InDesign,
• Flash,
• After Effects / Vegas,
• Picasa,
• Or any other method to arrive at the same outcome.
36. ”In the analog era marketing was about getting people
to think things so they might do things. Digital media is
interactive, so now it’s the other way round. Marketing
is now about getting people to do things.”
- Simon Silvester - Y&R on tns DigitalLife Report 2011
46. Print and Interactive Format for Portfolio: SUMMARY
•The portfolio structure has expanded to support emerging
media and concepts in your portfolios. It also reflects how
agencies are presenting their integrated campaigns currently.
•You will also be required to create a digital format of your work
indicating the problem followed by a solution to your campaign;
this can be created in PowerPoint, iMovie, InDesign, AfterEffects, etc.
47. How To Structure The Interactive Portfolio:
Simple Approach:
•There are numerous ways to describe and format your digital
presentation. It may be as simple as still frames and type; you may
even decide to add music.
•It may have simple titles for various categories that may be part
of the campaign and then expand to more descriptive copy.
48. Expanded Approach:
• More descriptive with more copy to support the strategy statement
Brief + Problem + Solution+ Results
(Assumed Results will be likely; results apply only when available)
Choices of structure can vary:
‣ Mission + Case Video
‣ Insight + Idea + Outcome
‣ Strategy + Concept + Results
‣ Strategy + Execution + Results
‣ Strategy + Concept + Insight + Idea + Outcome
‣ Objective + Concept + Idea + Results
‣ Background + Challenge + Concept + Idea + Results + Cost
49. 2010 Agency a-List
Ad Age's Agency A-List shows agencies have adopted a variety
of models to successfully serve clients in a new marketing age.
50. Agency a-List TOP 10
#1 Wieden & Kennedy (Agency of the Year)
#2 McGarryBowen
#3 Mullen
#4 Resource Interactive
#5 Droga5
#6 360i
#7 Edelman
#8 CP&B
#9 LatinWorks
#10 Team Detroit
52. Agency International a-List
#1 Del Campo Nazca Saatchi & Saatchi
(International Agency of the Year)
#2 Colenso BBDO (Runner-up)
#3 TBWA Hunt Lascaris
#4 Mother, London
CHINA Agency OF THE YEAR DDB Group China
MULTICULTURAL Agency OF THE YEAR Conill
53. Fini!
Faculty:
Kimberly Lyles-Folkman
klylesfolkman@aii.edu
presentation by Ezgi Yersu
