Many businesses have their website in set and forget mode hoping this will be a useful digital shop front which will attract new business. Static websites may as well be invisible online, and they do not make the most of an expensive investment in terms of online customer service opportunities.
Blogging or having a ‘latest news’ section on a website means that your business can not only help your website flourish, it can bring their business’s personality alive to attract new business, and maintain existing business relationships.
This presentation demonstrates the power of blogging for your business to support your digital marketing strategies, as well as improve customer service strategies.
Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.
Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.
Digital marketing agency PM advice: Lead early & oftenKarl Sakas
Want to get better results in your digital marketing projects and retainers? Follow this advise from digital marketing veteran and agency business expert Karl Sakas at Agency Firebox. You'll make your work less frantic while delivering work that makes you proud... and profitable.
Email and Web Marketing on Steriods v2Doug Devitre
This workshop discusses what to put into an email, how specific forms of content create links to include, and how to distribute your expertise using a variety of methods online.
Texas Association of REALTORS® Low-Cost, High-Impact TechnologiesDoug Devitre
Affordable, flexible, and easy-to-implement technologies. Slash your budget and make more impact. Enhance client perception by offering higher-quality service.
e-Customer Service - Marketing & Servicing your Education & Training Custome...Vanguard Visions
In this presentation Allison provides direction and suggestions about Marketing & Servicing your Education & Training Customers Online, whether your customers are external clients, internal ‘customers’ or learners who are clients of your training organisation. She will cover having a web presence, understanding the ‘give and get’ of the internet, listening to and communicating with your customers online as well as other key considerations for implementing eCustomer service
December 2020 Microsoft 365 Need to Know WebinarRobert Crane
Recording of monthly Need to Know webinar for December 2020 that focused on providing a deep dive into PowerBI. The session also includes Microsoft Cloud news and updates along with an open Q and A session around Microsoft 365.
The blandness is its formulaic style’: insights to help understand the impact...Marieke Guy
The blandness is its formulaic style’: insights to help understand the impact of AI on assessments
ChangeMakers AI Lunch & Learn sessions
Wednesday 1st November, 1-2pm
Leveraging User-Generated Content Inside Community ForumsAlan Belniak
Both long-form and short-form content have their places, and serve us well. Often times, people clamor to see what the subject matter experts have to say. What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy? In this session, we'll explore some element that make up a good community, how to spur conversations inside that community, foster engagement, and then re-imagine, re-use, and re-cycle that content into something new. (via @abelniak)
Presentation of the crowdsourcing business model to the Professional Women International association. It describes the pros and cons, how to scale with Machine Learning, and the emergence of reputation systems.
How to Blog Like a Pro in a Mobile and Social WorldLina Arseneault
15 things for you to consider before you publish your next blog.
This SlideShare is the companion to the blog "How to Blog Like a Pro in a Mobile and Social World" https://cafelina.me/2017/10/26/blog-like-a-pro/ . Together they offer guidance on how to structure your approach to blogging.
So you think you can blog… Yet when you produce content, it fails to deliver any kind of meaningful results. Your blogging efforts are floundering. You’re staring at a blank screen not knowing where or how to start. Wasn’t this supposed to be easy?
This presentation will cover various best practices to help your blog work better for you. This deck will cover tips on design, user experience, content marketing, search engine optimization and social media marketing.
Digital marketing agency PM advice: Lead early & oftenKarl Sakas
Want to get better results in your digital marketing projects and retainers? Follow this advise from digital marketing veteran and agency business expert Karl Sakas at Agency Firebox. You'll make your work less frantic while delivering work that makes you proud... and profitable.
Email and Web Marketing on Steriods v2Doug Devitre
This workshop discusses what to put into an email, how specific forms of content create links to include, and how to distribute your expertise using a variety of methods online.
Texas Association of REALTORS® Low-Cost, High-Impact TechnologiesDoug Devitre
Affordable, flexible, and easy-to-implement technologies. Slash your budget and make more impact. Enhance client perception by offering higher-quality service.
e-Customer Service - Marketing & Servicing your Education & Training Custome...Vanguard Visions
In this presentation Allison provides direction and suggestions about Marketing & Servicing your Education & Training Customers Online, whether your customers are external clients, internal ‘customers’ or learners who are clients of your training organisation. She will cover having a web presence, understanding the ‘give and get’ of the internet, listening to and communicating with your customers online as well as other key considerations for implementing eCustomer service
December 2020 Microsoft 365 Need to Know WebinarRobert Crane
Recording of monthly Need to Know webinar for December 2020 that focused on providing a deep dive into PowerBI. The session also includes Microsoft Cloud news and updates along with an open Q and A session around Microsoft 365.
The blandness is its formulaic style’: insights to help understand the impact...Marieke Guy
The blandness is its formulaic style’: insights to help understand the impact of AI on assessments
ChangeMakers AI Lunch & Learn sessions
Wednesday 1st November, 1-2pm
Leveraging User-Generated Content Inside Community ForumsAlan Belniak
Both long-form and short-form content have their places, and serve us well. Often times, people clamor to see what the subject matter experts have to say. What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy? In this session, we'll explore some element that make up a good community, how to spur conversations inside that community, foster engagement, and then re-imagine, re-use, and re-cycle that content into something new. (via @abelniak)
Presentation of the crowdsourcing business model to the Professional Women International association. It describes the pros and cons, how to scale with Machine Learning, and the emergence of reputation systems.
How to Blog Like a Pro in a Mobile and Social WorldLina Arseneault
15 things for you to consider before you publish your next blog.
This SlideShare is the companion to the blog "How to Blog Like a Pro in a Mobile and Social World" https://cafelina.me/2017/10/26/blog-like-a-pro/ . Together they offer guidance on how to structure your approach to blogging.
So you think you can blog… Yet when you produce content, it fails to deliver any kind of meaningful results. Your blogging efforts are floundering. You’re staring at a blank screen not knowing where or how to start. Wasn’t this supposed to be easy?
This presentation will cover various best practices to help your blog work better for you. This deck will cover tips on design, user experience, content marketing, search engine optimization and social media marketing.
Pinterest for business placer winter 2013Coryon.com
Learn how to use Pinterest for your business. This powerpoint covers the basics of how to use Pinterest thru advanced tips and tricks including how to run a Pinterest contest.
Presented at the Placer School for Adults by Coryon Redd on March 14, 2013.
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”.
Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.
What can I do with my eportfolio after formal education and training?Vanguard Visions
Research shows (Leeson, 2011) that learners are much more likely to engage in the use of an eportfolio to support their formal education and training if they know that they will be able to use their eportfolio for beyond their course. Thinking about how learners will be able to use and access their eportfolio beyond their studies is very important, but it also a difficult issue to solve for many institutions.
This hands-on workshop looked at why learners should be using their eportfolio beyond formal study and what they can do with their eportfolio. It also looked at how they can get their eportfolio out of a formal institution’s system and where they can house it. The workshop was a combination of ideas from the workshop facilitator’s experience, as well as draw on the questions and experiences of the participants in the workshop which will lead to new ideas, solutions and questions.
Choosing the right learning management system (LMS) / virtual learning enviro...Vanguard Visions
The learning management system (LMS) or virtual learning environment (VLE)) has become the default core component of any blended and online learning. While LMSs/VLEs typically share the common purpose of managing and administering learning and assessment activities, their individual features and functions of each platforms can vary widely. With hundreds of different LMSs/VLEs to choose from, selecting the right one requires a clear understanding of what key features and functionalities which are needed by all key stakeholders using the LMS/VLE. This session will outline the processes needed to ensure that you choose the right LMS/VLE. This will be done through a comparison of popular LMSs/VLEs, such as Moodle and Blackboard, together with corporate and integrated LMS/VLE options
Digital technologies and environments such as mobile devices, social media and ‘the Cloud’ are not only changing the way people are interacting with your business but they can also transform the way you run your business. These digital tools can help you work smarter and help you grow your business at the same time.
But which digital tools do what, and how can you easily adopt them without having to be a computer nerd?
Allison Miller, e-Business mentor and consultant, shares the digital tools that she uses to run her home-based business smarter for the Northern Women's Business Network in Adelaide, South Australia
Increase student motivation (and reduce cheating) using Moodle and Mahara Vanguard Visions
Offering education and training online means that people who live outside your geographical area, who are time poor or who cannot get to regular classes, can get a chance to study. Online learning, however, can result in some students feeling isolated. It can also increase the risk of cheating, as it can be harder to get to know your online students in the same way than those you teach face-to-face.
A recent study identified that the best way to reduce cheating is to increase your students’ motivation and interest in their learning (Lang 2013 via Morris, 2014).
Increasing the intrinsic or ‘what’s in it for me (WIIFM)’ value of online learning provides a win-win situation for the online student, through more interaction with other people and a better learning experience as a result. This presentation will share how Mahara can increase the intrinsic motivation in your students and therefore reduce the chances of your students cheating.
Increase student motivation (and reduce cheating) using MaharaVanguard Visions
Offering education and training online means that people who live outside your geographical area, who are time poor or who cannot get to regular classes, can get a chance to study. Online learning, however, can result in some students feeling isolated. It can also increase the risk of cheating, as it can be harder to get to know your online students in the same way than those you teach face-to-face.
A recent study identified that the best way to reduce cheating is to increase your students’ motivation and interest in their learning (Lang 2013 via Morris, 2014). Increasing the intrinsic or ‘what’s in it for me (WIIFM)’ value of online learning provides a win-win situation for the online student, through more interaction with other people and a better learning experience as a result.
This presentation will share how Mahara can increase the intrinsic motivation in your students and therefore reduce the chances of your students cheating.
Top tips and techniques for getting started (or expanding) your flexible trai...Vanguard Visions
Learners are looking for flexible training options that allow them to learn anytime, any where and from any device. Designing and implementing flexible or blended learning programs can be challenging as they require trainers rethink their current training program.
These slides showcase some best practice examples of flexible learning design techniques which will allow you to get started (or benchmark) your existing flexible training program. You will walk away with some useful resources and some solid actions to kick start your flexible training program design process (or which will help you breath some life into your existing implementation).
Managing and measuring your social media activities using Hootsuite - October...Vanguard Visions
Social media sites such as Facebook, LinkedIn and Twitter offer businesses an effective way of promoting their business online through building relationships with their target market and providing good customer service for their existing customers. However, people interact with these social media sites for different purposes, so a well-constructed and executed digital marketing strategy is important to ensure that the right message is posted at the right time. But who has the time to be in all of these spaces all of the time?
Use these slides to learn how you can maximise your time while managing and measuring your social media activities using Hootsuite.
Evidencing compliance of quality training and assessment (SNR 15) through e-l...Vanguard Visions
A vast majority of Australian RTOs are still struggling to demonstrate compliance of quality training and assessment (SNR 15) due to poor program design, trainers and assessors lacking the skills and expertise in conducting training and assessment, as well as ineffective validation and moderation processes (ASQA presentation at Skills Tasmania, Sept 2013). However, taking your training and assessment online often means you can better evidence your audit compliance requirements through the e-learning tools and processes which are used. Join this session to learn how using e-learning tools are enabling RTOs to effectively evidence their compliance of quality training and assessment.
Don't let your business become digital road kill - 250614Vanguard Visions
Those businesses which are highly engaged online are twice as likely to be growing their revenue, however only small percentage of Australian small businesses are fully making the most of the internet.
This presentation covers how digital disruption is impacting Australian businesses, and help you understand can do to ensure your business is a digital survivor.
You will be encouraged to set yourself actions to further investigate key digital business strategies which will help you utilise the economic and social benefits of a digital economy to ensure that your business does not end up as digital road kill.
Just because you have a website, and hopefully a social media presence, doesn’t mean that people can easily find your business online. There are millions and millions of websites on the internet so how can website stand out from all of the others to attract customers to it?
You need to be regularly updating your website, undertaking simple steps which will increase your search engine optimisation (SEO), and using other online marketing techniques to be driving people there, but this requires careful consideration and planning.
These slides will help you plan your digital marketing approach to ensure you are driving customers to your website and making the most of your online business opportunities.
Top tips for running your business safely online - 030614Vanguard Visions
You know you should be doing more business online and in ‘the Cloud’ but you’re worried about being cyber-scammed.
This presentation explains why now is a good time to be doing business online, along with the top 10 tips for safely running your business online through a few simple and effective cyber-safety steps.
Creating and managing a WordPress business website - March 2014Vanguard Visions
Having a business website is a key component of a business’s marketing strategy in a digital economy, however, knowing where to get started and how to manage it can be a very daunting task. For a lot of small businesses, outsourcing the creation and management of their website just isn’t a viable option. To overcome this, a number of businesses are using simple to operate website platforms like WordPress.
These slides go through why so many people are using WordPress as a business website, and how to get started creating and setting up your WordPress business website.
Mahara Hui 14 - What to consider when introducing educators to Mahara - 200214Vanguard Visions
Eportfolios offer an excellent way for learners to manage and demonstrate their learning, however, they are not always the natural first choice e-learning tool for a lot of educators. This means introducing eportfolio systems like Mahara can be quite alien to a lot of educators. It requires careful planning and support to ensure educators can confidently and successfully incorporate Mahara into their teaching and assessment program. This presentation explains what you should consider when introducing Mahara to educators.
More and more workplaces are looking for effective ways to train their staff which doesn’t require them to travel long distances or being away from the organisation for long periods of time. Implementing workplace online training (iWOT) is a natural fit to meet this need, but not all training organisations have the knowledge, skills and experiences to make it happen.
This presentation provides an overview of what is required to implement, support and facilitate workplace online training based on case studies and resources already being used to support this type of training.
Top tips for protecting your business online (updated) Feb 14Vanguard Visions
You know you should be using more online business services in ‘the Cloud’ but you’re worried about being cyber-scammed?
This presentation provides you with the top tips of protecting your online business operations through a few simple and effective cyber-safety steps.
E-portfolios: It’s more than filing stuff in a shoebox - 040214Vanguard Visions
An e-portfolio is a learner-driven collection of digital objects demonstrating experiences, achievements and evidence of learning. So is this just a fancy way of saying it is about collecting documentation and evidence….in a shoe-box? In this webinar session, Allison shares her considerable experience with e-portfolios, explaining the basics of what they are, how to capture evidence, media/technology options and the best way to structure them. Find out how to get started on either an e-portfolio for yourself...or perhaps how to set them up for your own students
Managing Cloud Business Solutions Worksheets v2 Nov 13Vanguard Visions
Worksheets to support the "Managing Cloud Business Solutions" Digital Enterprise Workshop - http://www.slideshare.net/vanguardvisions/managing-cloud-business-solutions-updated-nov-13
Managing Cloud Business Solutions for Salisbury/Modbury Digital Enterprise Pr...Vanguard Visions
Using web-based business solutions in the Cloud offers your business greater efficiency, the ability to expand without the up-front costs, while being able to work from anywhere.
But:
what Cloud business solutions will best suit your business?
what Cloud security considerations should you be thinking about?
This interactive workshop will help you with implementing Cloud business solutions in your business.
This workshop will provide you with the top tips of protecting your online business operations through a few simple and effective cyber-safety steps.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. Session Overview
• What is blogging?
• What should you be blogging about?
• The blogging process
• Writing a blog post
• Key considerations
• What will you investigate further?
• Workshop evaluation
5. Blogging not flogging
• Sharing not selling
• Customer-centred not company-centred
• Value add
• Building relationships – improving
customer service
• Driven by organisational goals
• Give to get
CC-BY Image by Gideon Burton – Blogging Street Cred - https://www.flickr.com/photos/wakingtiger/3156791845/
6. Image: Digital Divide - http://en.wikipedia.org/wiki/Digital_divide
Internet is changing
everything
• 92% of Australian business have
internet access
• Australian Bureau of Statistics (2013)
• 79% of Australian homes have the
internet
• Good e-practice guidelines for disadvantaged
learners in VET (2013)
• 90% of Australians have an internet-enabled
smartphone
• AIMIA Mobile Phone Survey (2013)
11. Which blogging themes / topics?
CC-BY Image: by Geralt - Exchange Of Ideas Silhouettes Man Woman Face - http://pixabay.com/en/exchange-of-ideas-silhouettes-man-81822/
12. Blogging themes / topics
Issues,
Reminders,
How to’s
Feedback,
Good news
stories
CC-BY Image: by Geralt - Exchange Of Ideas Debate Discussion Entertainment http://pixabay.com/en/exchange-of-ideas-debate-discussion-222788/
Competitions,
Polls / Surveys
13. Join industry
online groups
Tips for getting
topic ideas
Subscribe to
training
announcements
Join
workforce
development
online groups
Survey staff,
learners, clients
Social media
trends
Read other
RTOs’ blogs
16. Understand your target market
CC-BY Image: Clipart – Target with arrow by anonymous - http://openclipart.org/detail/13234/target-with-arrow-by-anonymous
17. Your blogging goal
CC-BY Image: by Public Domain Pictures - Goal Soccer Sport Aim Ball Grass Objective Cup - http://pixabay.com/en/goal-soccer-sport-aim-ball-grass-20121/
18. What content?
Image: Content Spray Paint Logo - http://upload.wikimedia.org/wikipedia/commons/d/d8/Content_-_spraypaint_logo.jpg
CC-D23 BY Expo Image:
2011 – Marvel Panel - http://farm7.staticflickr.com/6070/6081398164_0aec977321_o.jpg
19. Types of content? Where from? How?
CC-BY Image: US Army 53138 United States Army Africa - official website and social media center.jpg - http://commons.wikimedia.org/wiki/File:US_Army_53138_United_States_Army_Africa_-
_official_website_and_social_media_center.jpg
20. Using the right keywords
“Great content first, keyword research second!” – Jason Chesters
4 Key Steps the Pros Use to Get Traffic from Search Engines by Jason Chesters
http://www.jeffbullas.com/2014/06/03/4-key-steps-the-pros-use-to-get-traffic-from-search-engines/#fkiHor3Pqr3PxFlt.99
CC-BY Image: by Cambodia4kids Beth - Tags: Keywords to describe digital objects - https://www.flickr.com/photos/cambodia4kidsorg/260004685/
21. Which keywords?
4 Key Steps the Pros Use to Get Traffic from Search Engines by Jason Chesters
http://www.jeffbullas.com/2014/06/03/4-key-steps-the-pros-use-to-get-traffic-from-search-engines/#fkiHor3Pqr3PxFlt.99
CC-BY Image: by Cambodia4kids Beth - Tags: Keywords to describe digital objects - https://www.flickr.com/photos/cambodia4kidsorg/260004685/
22. Email
lists
Driving
people to
your blog
Social
media
Online
forums
Search
Engine
Marketing
(SEM)
Traditional
advertising
Other online
advertising
23. Measure and monitor
CC-BY Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/
24. Use those stats - Data Analytics
• Google Analytics
• Blog Analytics
• Facebook Analytics
• Bit.ly
• Conversions /
referrals
25. Measuring your ROI
CC-BY Image:
DIRECT ROI INDIRECT ROI
Immediate sales/contracts Sales/contracts which come at a later time
Increased hits on your website Referrals for business from unknown sources
Reduced time spent on customer service or
information provision
Increased enquiries about your business
26. Rinse and repeat
CC-BY Image: PDCA Cycle - http://commons.wikimedia.org/wiki/File:PDCA_Cycle.svg
28. Compelling blog headline
CC-BY Image: Casera Black Beans by Caribbean Shibe - http://caribbeanshibe.com/product/casera-black-beans/
7 Headline types:
1.Get what you want
2. Crystal ball and history
3. Problems or fears
4. Fact, fiction, truth or ties
5.How to, tricks of the trade
6. Best or Worst
7.Ways to fail
Top 6 types come from “Authority Blogger” via Jeff Bulla’s 8 Key steps to blogging mastery ebook:
http://www.jeffbullas.com/
29. Keep with the first paragraph
Ways to keep them:
1.Pose a question
2. Use a quote
3. Use a powerful story
4.Enticing (or scary) facts / stats
5. Provide context / background
/ mental image
6. Analogies
Jeff Bulla’s 8 Key steps to blogging mastery ebook:
http://www.jeffbullas.com/
CC-BY Image: by Nemo - Paragraph Return Carriage Arrow Next Line Text - http://pixabay.com/en/paragraph-return-carriage-arrow-27368/
30. Chunk and change
Support filtering:
1.Sub-headings
2. Small paragraphs
3. Short sentences
4. Lists / Indent
5.Images, Infographics, Video,
Podcasts, Slides etc
6. Bold, underscore, italics
7.Hyperlink – your website,
flyers, eBooks
Jeff Bulla’s 8 Key steps to blogging mastery ebook:
http://www.jeffbullas.com/
CC-BY Image: SJ3868 : Blacon Community Mosaic at Blacon Old Station site - segment 5 - http://www.geograph.org.uk/photo/2119591
31. Call to action
Speak to us,
share with us,
click here,
CC-BY Image: Megaphone Shout Action Call Scream Loud Speak by Mickyroo - http://pixabay.com/en/megaphone-shout-action-call-scream-50092/
36. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
linkedin.com/in/theother66
Register for eUpdates: bit.ly/digitalcapability
vanguardvisions.com.au
Connect on:
Twitter - twitter.com/vanguardvisions
Facebook - facebook.com/vanguardvisions
Editor's Notes
Introduce yourself –
Elearning ebusiness eportfolio consultancy
Work with prominent business development programs/leaders like the City of Salisbury and City of Marion, as well as universities, VET providers and schools
E-business Workshops / Webinars for national organisations such as ACPET, Wendy Perry & Associates
Delivering this workshop as a small business owner who has been writing business blogs since 2008 and using them as part of VVC’s digital marketing campaign.
Encourage questions / discussion
Discuss with the group:
Put your hand up if you read blogs?
What type of blogs?
Put your hand up if you write / have written a blog?
What did you write about, and why?
So what is blogging, and why is it important for a business, and what’s driving it?
Blogging is regularly posting unique and useful content to attract visitors to your website, who may then contact you about your services or buy your services.
Blogs offer real time communication to a world wide audience through commenting function, as well as polls/surveys and other calls to action
Visitors can be attracted through organic web searchers, or encouraged to visit the site through prompts via social media and email campaigns.
Visitors are encouraged to keep up to date and stay in touch with the blog’s content via RSS or Subscription options or by subscribing to an email list.
Blogging is:
Sharing information, content, facts which is useful to the reader not just selling and re-stating information which already existing on your website
The information in a blog needs to have some value to the reader and not just be about your business and how wonderful it is
Part of your overall digital marketing plan
Blogging should be linked to your organisational goals and marketing strategy.
Blogging enables your business to develop ‘Street Cred’ within its industry by sharing their knowledge – giving some of what you know to get the attention of your audience.
People are turning to the internet to find information. They are using social media, blogs and search engines including YouTube to stay up to date.
Traditional newspapers and magazines are becoming a thing of the past, so in order to get in front of new audiences when need to be active online.
Because there is so much information online, when need to be unique about what and how we share information online so that we stand out among a lot of white noise.
Australia is currently one of the leaders in internet access – Image shows The global digital divide in 2006: Computers per 100 people – Source: Wikipedia - http://en.wikipedia.org/wiki/Digital_divide
Point out key features
Point out key features
Point out key features
Let’s do a brainstorm about possible blogging themes / topics?
Take a few minutes to write down some generic themes / topics which your business
could be blogging about – which are reader-centre and value-add
Think about your clients’ pains – how can you solve them?
Think about your products and services – why would people benefit from them?
Addressing customer issues
Topics which link to reminders about things
How to’s
Sharing why things are changing
Asking for feedback / input (good for continuous improvement)
Encourage testimonials -
Good new stories – students who get a job, grant, promotion, course entry and how training helped that
Competitions
Polls / Surveys
Others?
Use a range of strategies to generate new ideas for blog posts
Write down 1-2 nouns which best describes some of the topics and themes which you have listed
Go to Hubspot’s blog topic generator – what topics did it come up with?
Like any communication process there is a process that you should follow in order for it to be successful
Write down 3-4 things which best describes your ideal target market. Use demographic information to describe your target market, such as: age range, location, job position and/or income bracket.
How you manage your whole business should be driven by who is your target market.
Having a clear picture about who is most likely to buy your business’s goods/services
Market the right information at the right time, and in the right place.
Having a clearly defined target market will also help you determine what is important to them and help you decide upon what you should be posting on your blog.
Draw on your own experience or think about who you think is going to pay for your goods/services if you haven’t started your business yet.
Write down what the purpose of having a blog.
Drive more traffic to website
Increase email list
Increase enquiries / sales
Provide better customer service
Others
You have 3 secs to keep people’s attention on your blog so unique and useful content is king because:
It will be attractive to people
Help make your website a search engine magnet or help improve your site’s SEO (Search Engine Optimisation)
Let’s brainstorm what type of content will you use on your blog to make it interesting:
text, images, video, audio, weblinks, ebooks, fact sheets, polls, checklists, infographics, question and answer forums etc. etc.
Where will the content come from?
Will you create it yourself, build from existing content? or
Will you pay someone to develop the content for you?
Not sure –
look at 1-2 of your competitors’ blog
think about how your target market interacts online. How are they using and interacting with information online eg do they prefer more visuals or interactivity?
do some market research, ie: ask them, send out a survey to your existing customers, or ask people that you know within your target market demographic or observe how your target market are interacting online through your social media network.
Answering these questions will help you develop a picture of the types of content you should be using on your blog.
Keywords – what are they?
What are people searching for when they are looking for your type of business?
What words best describe your business?
What are your competitors doing – but your key words into a web engine – what’s most popular – what are they doing to make it popular ie look at their blog posts, page titles, content etc
Source: 4 Key Steps the Pros Use to Get Traffic from Search Engines by Jason Chesters
http://www.jeffbullas.com/2014/06/03/4-key-steps-the-pros-use-to-get-traffic-from-search-engines/#fkiHor3Pqr3PxFlt.99
Website Keywords – which ones?
Write your content for your blog:
Briefly describe what this article is about
Put the words into Google – see what Google long tail keywords suggests
use Google planner (part of Google Adwords) to see past data and search volumes.
Optimise the page / blog post using the keywords in
Page title
First Paragraph
Headings
SEO Title and description
Body text
Alt tags
Interlinking pages etc
Build quality backlinks – email campaigns, social media, guest blogging, articles etc (next slide)
Source: 4 Key Steps the Pros Use to Get Traffic from Search Engines by Jason Chesters
http://www.jeffbullas.com/2014/06/03/4-key-steps-the-pros-use-to-get-traffic-from-search-engines/#fkiHor3Pqr3PxFlt.99
Driving people to your blog:
Promote through email list and social media, and linking to in discussion forums
Search engine marketing (SEM) where you pay search engines to promote an ad
Place an online ad about your blog website on third party websites
Traditional advertising – write articles for newspapers, magazines, newsletters etc
Commenting and leaving the link to your website-blog on other people’s/business’s blogs of a similar nature, or doing likewise in online groups of a relevant topic, helps to establish you as an expert in your field and this can entice people to want to find out more information about your/your business by viewing your site.
ROI – Return on Investment or Realization of Influence
How do you know if your efforts are getting you anywhere?
Measure against the goals you set for the blog
Use:
Google Analytics
Website Analytics
Facebook Analytics
Bit.ly
Conversion to sales / referrals /
Benchmarking and evaluating
You will need to collect data to help you measure your ROI criteria. This can come from:
Data analytics from your website-blog platform and/or Google Analytics
Asking customers / people who contact you how they heard about your business
Reviewing Sales/Revenue/Registrations data or Customer contact data
Anecdotal information from speaking with your customers
Using your organisational and blog goals – determine what’s working and what’s not, and continue to keep doing what is working.
Benchmark and evaluate
Ask for feedback by users and your staff.
Writing online is both an art and a science … let’s look at the formula
Compelling blog headline
Something people need
Something which provokes interest
7 Headline types (top 6 by “Authority Blogger” from Jeff Bulla’s 8 Key steps to blogging mastery ebook):
Get what you want – healthier, wealthier, happier – ie The secret to …
Crystal ball and history – predictions of the future and analysis of the past
Problems or fears – Don’t be the last one in the unemployment line
Fact, fiction, truth or ties – Little known ways to ….
How to, tricks of the trade –
Best or Worst
Ways to fail (but offer the solutions)
Ways to keep them:
Pose a question
Use a quote
Use a powerful story
Enticing (or scary) facts / stats
Provide context / background / mental image
Analogies
People have become very good at filtering information so making it easy for people to determine if the information is right for them will help keep their attention longer
Have a clear call to action to wrap up the blog post:
Provoke / encourage comments
Ask questions or ask for suggestions
Get them to engage with you
Use hyperlinks, special/limited offers
Here are a few things to consider when blogging for your RTO:
Who is going to do the blogging?
Who is going to determine topics, write, edit, respond, market
Have a blogging policy:
Moderating of comments guides on the site
Privacy policy
Mechanisms which quickly deal with issues
Just because no-one comments doesn’t mean it’s not working – lurking is ok
Stay up to date about good blogging practice
read Jeff Bulla’s blog
Adelaide Business Bloggers facebook page
Others?
What will you investigate further and why?
Ask participants to complete the online workshop evaluation