This document provides tips for using LinkedIn effectively in a job search or for networking. It describes LinkedIn as the "local chamber of commerce" where professionals can build connections. It emphasizes building a complete profile with a professional photo and customized headline, as well as engaging with others through recommendations, endorsements, groups, and growing a quality network. The document also notes that many employers use LinkedIn in the hiring process and that having a robust LinkedIn presence can help users get ahead of the competition.

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3. “I like to say that Twitter is like a bar,
Facebook is your living room, and LinkedIn
is the local chamber of commerce.”
- BSStoltz

4. LinkedIn is the fastest
growing social networks for
professionals.

5. LinkedIn can be one of the most
valuable weapons in your job-
search or networking arsenal.

6. • Your Facebook “Living Room”, so avoid:
500 pictures of your girls getting ready
for the club
Aliases and Nicknames
LinkedIn is NOT…
• The Twitter “Bar”
 Don’t tweet your every thought

7. A First Impression
in 5 Points

8. Professional Representation
Profile photos should be
official headshots or “good”
photos of you in business
casual attire
Leave the sunglasses, red
cups, and cute poses in the
“living room” (i.e.
Facebook)

9. • No Aliases
 QueenBee OhSoBeautiful is not your name. Use your First & Last names.
• Customize your headline to grab attention
 Try using “Student” or “Associates of Arts Candidate” at St. Lawrence
College. Or make it interesting!
Professional Representation

10. Why Do You Need It?
Executives from every Fortune 500
company are members of LinkedIn!

11. What You Need to Know
41% of the
class of 2012
used social
media in their
job search
41%
59%
Social Media Traditional

12. What You Need to Know
Less than 21% of job seekers include a social media
link on their resumes.
This is your opportunity to get ahead of 79% of the
competition!

13. 1:5 Employers Use Social
3 in every 5
companies that
use social media
for recruitment
purposes say
they use LinkedIn
- Job Searching with Social Media for Dummies

14. Get Ahead
• Accounts that are
100% complete
are 40 times more
likely to get found
in a LinkedIn
recruiter search
• Finishing your profile takes some time, but it
is mandatory for success

15. LinkedIn Checklist
1. A Profile Photo
2. A Current Position
3. Past Positions (2-3)
4. Profile Summary
5. Education
6. Special Skills
7. A Professional
Reference

16. “Focus on developing a
quality network that can
actually help you achieve
your goals.”
- Patrice-Anne Rutledge, author of Using LinkedIn

17. Carefully Build Your Network
• What’s your purpose?
Swiftly grow your network size?
Build a strong referral network?
Develop a BIG network, but sacrifice
relationships?

18. Grow Your Network
• Use your connections to get introduced to
hiring managers and employees at your target
company
• Engage with other LinkedIn users with similar
interests in Group discussions
• Job Search shows any connections you have
working at the company that posted the job

19. Step Your Game Up
• 95% of Human Resource Managers use
LinkedIn during their recruitment process
- Society for Human Resource Management
• People with more than 20 connections are
34 times more likely to be approached
with a job opportunity than users with less
than five connections

20. Link Your Profile to
Build a Network
• Include your LinkedIn
URL on your …
Blog
Website
Industry Resume
Email Signature
Business Cards
Social Networks

21. Skill Endorsements
• Do you have any areas of expertise?
• Add up to 50 skills to your profile
• Users can now endorse your skills by giving you a +1

22. LinkedIn Recommendations
• Who should you ask?
Former managers, intern
supervisors
Colleagues and professors
Co-workers and fellow
members of student
organizations / fraternity /
sorority

23. • LinkedIn App for
mobile
• Custom Profile Link
Only 21% of job
seekers include a
social media link on
their resume
• You can join up to
50 Groups
University Alumni
Professional
Organizations
Industry
Interest
LinkedIn Freebies

24. LinkedIn Freebies
• LinkedIn Resume
Converter
Easily turn your
LinkedIn profile
into a paper
resume
• FREE ebook via
WindMill
Networking
30 Minutes to
Maximizing
LinkedIn by Neal
Schaffer