SlideShare a Scribd company logo
Easy Web Video


   Ted Prodromou
   NetBizExpert, Inc
   www.netbizexpert.com
What makes a video viral?

  The video must be fun and spontaneous
  Be authentic – don’t act
  Don’t sell!
  Keep it short – 3 to 5 minutes maximum
  Add upbeat music – don’t use copyrighted
  music




                  NetBizExpert.com
Video formats

 The AVI Format - .avi
 The Windows Media Format - wmv
 The MPEG Format - .mpg or .mpeg
 The QuickTime Format - .mov
 The RealVideo Format - .rm or .ram
 The Shockwave (Flash) Format - .swf



                  NetBizExpert.com
YouTube Video Specifications

 QuickTime .MOV
 Windows .AVI
 MPEG .MPG files
 Recommended: 1280 x 720 (16x9 HD) and
 640 x 480 (4:3 SD)
 Up to 2 GB in size
 Up to 10 minutes in length


                NetBizExpert.com
Use keyword phrases

 In your video Title
 In your video Description
 In your video Tags
 In your video file name




                   NetBizExpert.com
Video Description

 Begin your Description with your website/blog
 URL
  Create an offer and send people to a specific
  page that is related to your video – offer a free
  report, an ebook, an audio or a video
  Don’t send them directly to your homepage
  Create an opt in form on that page to capture
  leads before they download the giveaway



                      NetBizExpert.com
Submit to popular video sites

 YouTube.com
 Google video
 Yahoo video
 Daily Motion
 Viddler
 Facebook
 MySpace


                NetBizExpert.com
Use Social Media

 Tweet a link to your video
 Update your Facebook status with a link to
 your video
 Update your LinkedIn status with a link to
 your video
 Update FriendFeed with a link to your status
 Post the video on your blog


                   NetBizExpert.com
Track your results

 Use Google Analytics on your website/blog to see
 which sites are generating the most traffic
 Review the stats and comments on each video site
 Set up Google Alerts with your name and keyword
 phrases
 Search Twitter for your keyword phrases
 Monitor your social networking pages for comments




                     NetBizExpert.com

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Easy Web Video

  • 1. Easy Web Video Ted Prodromou NetBizExpert, Inc www.netbizexpert.com
  • 2. What makes a video viral? The video must be fun and spontaneous Be authentic – don’t act Don’t sell! Keep it short – 3 to 5 minutes maximum Add upbeat music – don’t use copyrighted music NetBizExpert.com
  • 3. Video formats The AVI Format - .avi The Windows Media Format - wmv The MPEG Format - .mpg or .mpeg The QuickTime Format - .mov The RealVideo Format - .rm or .ram The Shockwave (Flash) Format - .swf NetBizExpert.com
  • 4. YouTube Video Specifications QuickTime .MOV Windows .AVI MPEG .MPG files Recommended: 1280 x 720 (16x9 HD) and 640 x 480 (4:3 SD) Up to 2 GB in size Up to 10 minutes in length NetBizExpert.com
  • 5. Use keyword phrases In your video Title In your video Description In your video Tags In your video file name NetBizExpert.com
  • 6. Video Description Begin your Description with your website/blog URL Create an offer and send people to a specific page that is related to your video – offer a free report, an ebook, an audio or a video Don’t send them directly to your homepage Create an opt in form on that page to capture leads before they download the giveaway NetBizExpert.com
  • 7. Submit to popular video sites YouTube.com Google video Yahoo video Daily Motion Viddler Facebook MySpace NetBizExpert.com
  • 8. Use Social Media Tweet a link to your video Update your Facebook status with a link to your video Update your LinkedIn status with a link to your video Update FriendFeed with a link to your status Post the video on your blog NetBizExpert.com
  • 9. Track your results Use Google Analytics on your website/blog to see which sites are generating the most traffic Review the stats and comments on each video site Set up Google Alerts with your name and keyword phrases Search Twitter for your keyword phrases Monitor your social networking pages for comments NetBizExpert.com