The document provides tips for creating viral web videos. It recommends keeping videos short (3-5 minutes), fun, spontaneous, and without overt selling. Popular video formats include AVI, WMV, MPEG, MOV and SWF. Videos should use keywords in titles, descriptions and tags. Descriptions should include a website URL and offer to capture leads. Videos should be submitted to sites like YouTube, Google Video and Facebook. Social media should be used to promote videos and track results.