This document discusses how to write an effective cover letter. It explains that a cover letter allows you to introduce yourself to a potential employer, target the specific job and company, highlight your strengths, and explain how you will add value. The document recommends including your contact information, the employer's contact information, how you heard about the job, skills relevant to the position, why you would be a good fit, a call to action, and closing. It also notes that a cover letter is important when applying for a posted position but may not always be necessary, as recruiters spend little time reviewing each resume.

1. How To Write A Cover Letter
www.lensconsultingfirm.com
Michelle Weathersby, CEO

2. Questions
• Why is it important to have a cover
letter?
• What is the purpose of a cover
letter?
• What information should be in a
cover letter?
www.lensconsultingfirm.com
michelle.weathersby@lensconsultingfirm.com

3. Why is it important to have a cover
letter?
Your first opportunity to Introduce Yourself
www.lensconsultingfirm.com
michelle.weathersby@lensconsultingfirm.com

4. What is the purpose of a cover letter?
• Target the job
• Target the employer
• What are your intentions
• Answer requested information
• Highlight your strengths
• Next steps
www.lensconsultingfirm.com
michelle.weathersby@lensconsultingfirm.com

5. What
information
should be in a
cover letter?
• Correct Formatting:
• Your contact information
• The employer contact
information
• Where you obtained the open
job information (friend, social
media, etc…)
• Specialized skillset relating to
the job posting
• How you can be an asset for the
company
• Action plan
• Appreciation for reviewing your
information (both the letter &
resume)
• Your contact information again
• Closure
www.lensconsultingfirm.com
michelle.weathersby@lensconsultingfirm.com

6. Your Contact
Information
Beginning
Your Name
Street Address
City, ST ZIP Code
Telephone
Email address
The In Between
State a strong quote or sentence to pull the
reader in before going into your stats
Ending
If you have questions or would like to
schedule an interview, please contact me by
phone at Telephone or by email at Email
address.

7. Breaking it
down
Your Name
Street Address
City, ST ZIP Code
Telephone
Email address
Date
Recipient Name
Title
Company name
Street Address
City, ST ZIP Code
Dear Recipient Name:
My philosophy is that the early bird gets the worm and as a Sales Account Executive
…..I am writing in response to your advertisement in location of advertisement for a
job title. After reading your job description, I am confident that my skills and my
passion for technology are a perfect match for this position.
I would bring to your company a broad range of skills, including:
•List skill
•List skill
•List skill
•List skill
•List skill
I would welcome the opportunity to further discuss this position with you. If you have
questions or would like to schedule an interview, please contact me by phone at
Telephone or by email at Email address. I have enclosed my resume for your review,
and I look forward to hearing from you.
Sincerely,
Your Name
Enclosure
www.lensconsultingfirm.com
michelle.weathersby@lensconsultingfirm.com

8. When should a cover
letter be submitted?
• Requirement for review of
resume
• Not applying for the posted
position

9. Why not a
cover letter?
Recruiters take up to 10 seconds to review a
resume
Social Media plays a big part – According to
Society for Human Resource Manage states
84% of recruiters look at your profiles
Don’t let your focus be on a document that
may not be read

10. Questions
• Michelle Weathersby
• www.lensconsultingfirm.com
• Michelle.Weathersby@lensconsultingfirm.com
www.lensconsultingfirm.com
michelle.weathersby@lensconsultingfirm.com