Unit i introduction to business research
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This document provides an overview of business research concepts. It discusses Amway's direct selling model and how Kellogg's overcame challenges in India by creating fortified products at lower prices. The document defines research as re-searching or investigating again systematically. It outlines different types of research including applied vs basic/fundamental research and quantitative vs qualitative research. Descriptive research and analytical research are described as well as objectives of research.
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Introduction to business research
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Introduction to Business Research
This document provides an introduction to business research. It discusses what research is, defining it as a process of studying and analyzing problems to find solutions. Business research specifically aims to investigate and solve problems encountered in the workplace. The document outlines different types of problems that can arise in management and marketing. It then discusses research methods, distinguishing between quantitative and qualitative approaches. Various research types are defined, including applied vs basic research, descriptive vs analytical, and qualitative methods like narrative research and case studies. The document also covers internal vs external data sources and ethics in business research.
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This document provides an overview of business research. It defines business research as the systematic process of generating objective information to aid decision making. Business research includes areas like marketing, operations, and motivational research. It must be objective and detached to facilitate managerial decisions. The two main types are basic research, which expands knowledge without solving specific problems, and applied research, which addresses real-life business problems. Factors considered in deciding whether to conduct research include time, data availability, resources, the nature of the decision, and the costs and benefits of the research. Major topics of business research are also outlined.
Business research method ch 1 zikmund_Research
The document discusses the role and importance of business research. It defines business research as the systematic and objective process of generating information to aid business decision making. There are two main types of business research: basic research aims to expand knowledge without directly solving problems, while applied research addresses specific real-world problems businesses face. The document outlines factors managers consider when deciding whether to conduct business research, such as time constraints, available data, the nature of the decision, and whether the benefits of research outweigh the costs. It also provides examples of areas of research importance to businesses.
Business research
The document provides an introduction to business research. It defines business research as the systematic and objective process of generating information to aid business decisions [1-2]. The scope of business research helps decision-makers investigate problems objectively across different functional areas like finance, operations and marketing using similar research methods [1-3]. Research is classified based on its purpose, intended use, time dimension, and techniques [1-4]. Basic research expands knowledge while applied research solves real problems [1-5, 1-6, 1-7]. Research techniques include quantitative and qualitative methods [1-9]. Business research supports the managerial decision process and evaluation [1-11, 1-12]. Determining when
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The document discusses the role and importance of business research. It defines business research as the systematic process of generating objective information to aid business decisions. Business research can be basic or applied. Basic research expands knowledge without addressing specific problems, while applied research addresses real-life business problems. The document also outlines factors to consider when determining whether to conduct business research such as time constraints, data availability, decision importance, and costs versus benefits.
Research,Business Research and Business Research Process
This presentation discusses business research and the business research process. Business research involves systematically identifying, collecting, analyzing, disseminating, and using information to improve decision making for identifying problems and opportunities in business. The business research process involves 6 steps - 1) identifying the problem, 2) developing an approach to the problem, 3) formulating a research design, 4) conducting fieldwork and data collection, 5) preparing and analyzing data, and 6) preparing and presenting a report. Developing an approach to the problem involves formulating objectives, theoretical frameworks, analytical models, research questions, and hypotheses to identify the needed information.
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The document provides an introduction to a course on business research methods. It outlines topics that will be covered in both the theoretical and statistical parts of the course, including quantitative and qualitative research, ethics, literature reviews, hypothesis testing, and using SPSS for data analysis. The course aims to teach students the knowledge and skills needed to effectively solve business problems and make informed management decisions through the use of good research methods.
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Introduction to business research
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The document provides an introduction to business research. It defines business research as the systematic and objective process of generating information to aid business decisions [1-2]. The scope of business research helps decision-makers investigate problems objectively across different functional areas like finance, operations and marketing using similar research methods [1-3]. Research is classified based on its purpose, intended use, time dimension, and techniques [1-4]. Basic research expands knowledge while applied research solves real problems [1-5, 1-6, 1-7]. Research techniques include quantitative and qualitative methods [1-9]. Business research supports the managerial decision process and evaluation [1-11, 1-12]. Determining when
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The document discusses the role and importance of business research. It defines business research as the systematic process of generating objective information to aid business decisions. Business research can be basic or applied. Basic research expands knowledge without addressing specific problems, while applied research addresses real-life business problems. The document also outlines factors to consider when determining whether to conduct business research such as time constraints, data availability, decision importance, and costs versus benefits.
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This presentation discusses business research and the business research process. Business research involves systematically identifying, collecting, analyzing, disseminating, and using information to improve decision making for identifying problems and opportunities in business. The business research process involves 6 steps - 1) identifying the problem, 2) developing an approach to the problem, 3) formulating a research design, 4) conducting fieldwork and data collection, 5) preparing and analyzing data, and 6) preparing and presenting a report. Developing an approach to the problem involves formulating objectives, theoretical frameworks, analytical models, research questions, and hypotheses to identify the needed information.
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The document discusses the managerial value of business research. It defines research and different types including basic and applied business research. Business research is important as it facilitates identifying issues, gathering relevant information, and analyzing data to help decision-making. Research reduces uncertainty and improves decision-making by providing information to identify problems, diagnose issues, select and implement solutions, and evaluate actions. The quality of decisions depends on the quality of research information.
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This document provides an overview of a business research methods course. It discusses topics that will be covered in the course like research terminology, designing research projects, ethics in research, types of research, and measurements in research. It outlines course objectives like acquainting students with research methodology and showing how to apply the knowledge to real-life situations. The document also lists expectations of students like acquiring and applying knowledge critically. Assessment methods are discussed including quizzes, projects, and exams. Examples of fields where business research is commonly used and real-life situations where it applies are also provided.
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The document discusses the manager-researcher relationship in business research projects. It defines research and explains why managers need better information through research. Some key points covered include the different styles of research, what constitutes good research, the roles and obligations of managers and researchers, and types of studies commonly used in research like reporting studies and practical studies.
1.lecture 1 introduction to business research method
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business research process, design and proposal
By
Dr. Muhammad Ramzan
mramzaninfo@gmail.com,
03004487844
Edited by Ahsan Khan Eco
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03008046243
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This document provides an overview of business research methods. It defines business research as obtaining and analyzing data to better manage a company. The objectives of business research are to gain insights, describe phenomena, and study relationships. The business research process involves identifying problems, reviewing literature, formulating hypotheses, collecting and analyzing data, and reporting findings. Both primary and secondary data collection methods are discussed.
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This document provides an introduction to business research methods. It defines business research as the systematic collection, analysis and interpretation of data to aid managerial decision-making. The document outlines the difference between basic and applied research and discusses how business research methods can help managers identify problems, diagnose issues, explore solutions, implement solutions, and evaluate decision effectiveness. It also introduces some commonly used software for data preparation and analysis, including Excel, Minitab and SPSS.
Business Research
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This document provides an overview of research, including definitions, types, and designs. It discusses why research is important and notes that research involves organized, methodical study to discover facts or develop plans of action. The document outlines different types of research (e.g. basic vs applied) and research methods, including quantitative and qualitative approaches. It also discusses key aspects of research such as being objective, systematic, and verifiable. Various purposes and benefits of business research are presented.
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This chapter outlines the scientific investigation process and key hallmarks of scientific research. It discusses the hypothetical-deductive method which involves observation, preliminary information gathering, theory formulation, hypothesis generation, further data collection, data analysis, and deduction. The key steps are observation of a problem, gathering preliminary information to better understand it, formulating a theoretical framework to integrate relevant factors, generating testable hypotheses, collecting more data to test the hypotheses, analyzing the data, and deducing conclusions. Rigor, testability, replicability, precision, objectivity, generalizability, and parsimony are important hallmarks of scientific research.
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1. introduction to business research
This document provides an introduction to business research. It defines research as the process of finding solutions to problems through study and analysis. Business research aims to systematically investigate and solve specific problems encountered in the workplace. There are two types of business research: applied research which aims to solve current problems, and basic or fundamental research which aims to build general knowledge. Research is important for managers to help solve issues related to areas like human resources, marketing and production. While internal researchers have advantages like knowledge of the organization, external consultants provide fresh perspectives but at a higher cost. Research must be conducted ethically to benefit the organization and protect participants.
CHAPTER #1 BUSINESS RESEARCH
This document discusses research in business organizations. It defines research as a process of finding solutions to problems through study and analysis. Business research aims to investigate and solve specific work-related problems using systematic steps. The document distinguishes between applied research, which solves current issues, and basic research, which generates general knowledge. It provides examples of each type and discusses advantages and disadvantages of using internal or external researchers. Finally, it stresses the importance of ethics in business research.
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Business Research Methods Unit 1
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Marketing research involves systematically gathering, recording, and analyzing data related to marketing problems and opportunities. It includes product, customer, sales, and promotion research to define problems, design research, collect and analyze data, and interpret results. Major marketing research organizations in India include ORG, NCAER, IMRB, and MARG. Marketing research is also used for financial analysis techniques like break even analysis and capital budgeting as well as human resource functions like training, recruitment, and performance evaluation.
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This document provides an overview of a business research methods course. It discusses topics that will be covered in the course like research terminology, designing research projects, ethics in research, types of research, and measurements in research. It outlines course objectives like acquainting students with research methodology and showing how to apply the knowledge to real-life situations. The document also lists expectations of students like acquiring and applying knowledge critically. Assessment methods are discussed including quizzes, projects, and exams. Examples of fields where business research is commonly used and real-life situations where it applies are also provided.
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The document discusses the manager-researcher relationship in business research projects. It defines research and explains why managers need better information through research. Some key points covered include the different styles of research, what constitutes good research, the roles and obligations of managers and researchers, and types of studies commonly used in research like reporting studies and practical studies.
1.lecture 1 introduction to business research method
This document provides an introduction to research methods. It defines research as a formal, systematic process using scientific methods to investigate problems and expand knowledge. Research can be basic, seeking new knowledge, or applied, aiming to solve practical problems. Managers should understand research to make effective decisions. The document outlines scientific research principles like purposiveness, rigor, testability and generalizability. It describes the hypothetical-deductive research method involving defining a problem, developing hypotheses, collecting and analyzing data. Both deductive and inductive reasoning are used.
PPT on business research project
This power point presentation outlines a research proposal on conducting a business research project. It discusses forming a hypothesis, methodology, and time frame. A group of 5 students - Abhshek, Akanchha, Raj Raymond, Shymal Majumdar, and Ravi Kumar - will research writing a proposal containing the problem statement, literature review, research methodology, data analysis, timeframe, budget, and hypothesis. The presentation defines what a research proposal and hypothesis are and covers types of hypotheses, testing hypotheses, and methodology including study design, population/sampling, sample size, and instrumentation.
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This document defines key concepts in research methodology. It explains that research involves a systematic process of generating objective information to aid decisions. There are two types of research: basic research expands knowledge while applied research addresses specific problems. A theory is a set of principles used to explain relationships between variables, while a hypothesis is a testable proposition. The stages of research include introduction, literature review, methodology, findings and analysis, and conclusion chapters. A problem statement clearly defines the research problem and who is affected.
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By
Dr. Muhammad Ramzan
mramzaninfo@gmail.com,
03004487844
Edited by Ahsan Khan Eco
ahsankhaneco@yahoo.com
03008046243
Business research method
This document provides an overview of business research methods. It defines business research as obtaining and analyzing data to better manage a company. The objectives of business research are to gain insights, describe phenomena, and study relationships. The business research process involves identifying problems, reviewing literature, formulating hypotheses, collecting and analyzing data, and reporting findings. Both primary and secondary data collection methods are discussed.
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The document discusses business research methods. It defines research as the process of finding solutions to problems through thorough study and analysis. Business research provides managers with information to make informed decisions. There are two main types of business research: applied research which solves current business problems, and basic research which builds theoretical knowledge without addressing specific problems. The research process involves observation, data collection, problem definition, hypotheses, design, analysis, reporting, and using findings for decisions.
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This document provides an introduction to business research methods. It defines business research as the systematic collection, analysis and interpretation of data to aid managerial decision-making. The document outlines the difference between basic and applied research and discusses how business research methods can help managers identify problems, diagnose issues, explore solutions, implement solutions, and evaluate decision effectiveness. It also introduces some commonly used software for data preparation and analysis, including Excel, Minitab and SPSS.
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This document provides an overview of research, including definitions, types, and designs. It discusses why research is important and notes that research involves organized, methodical study to discover facts or develop plans of action. The document outlines different types of research (e.g. basic vs applied) and research methods, including quantitative and qualitative approaches. It also discusses key aspects of research such as being objective, systematic, and verifiable. Various purposes and benefits of business research are presented.
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This chapter outlines the scientific investigation process and key hallmarks of scientific research. It discusses the hypothetical-deductive method which involves observation, preliminary information gathering, theory formulation, hypothesis generation, further data collection, data analysis, and deduction. The key steps are observation of a problem, gathering preliminary information to better understand it, formulating a theoretical framework to integrate relevant factors, generating testable hypotheses, collecting more data to test the hypotheses, analyzing the data, and deducing conclusions. Rigor, testability, replicability, precision, objectivity, generalizability, and parsimony are important hallmarks of scientific research.
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This document provides an overview of business research methodology. It defines research and its key features such as being systematic, objective, and aimed at discovering new information. The document outlines different types of research including exploratory research to gain insights, descriptive research to identify problem features, causal research to determine relationships, and conclusive research to test hypotheses. It also discusses research design approaches like cross-sectional and longitudinal studies. Finally, it covers the significance and applications of research in business contexts like marketing, finance, production and human resources.
1. introduction to business research
This document provides an introduction to business research. It defines research as the process of finding solutions to problems through study and analysis. Business research aims to systematically investigate and solve specific problems encountered in the workplace. There are two types of business research: applied research which aims to solve current problems, and basic or fundamental research which aims to build general knowledge. Research is important for managers to help solve issues related to areas like human resources, marketing and production. While internal researchers have advantages like knowledge of the organization, external consultants provide fresh perspectives but at a higher cost. Research must be conducted ethically to benefit the organization and protect participants.
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This document discusses research in business organizations. It defines research as a process of finding solutions to problems through study and analysis. Business research aims to investigate and solve specific work-related problems using systematic steps. The document distinguishes between applied research, which solves current issues, and basic research, which generates general knowledge. It provides examples of each type and discusses advantages and disadvantages of using internal or external researchers. Finally, it stresses the importance of ethics in business research.
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This document provides an overview of business research methods. It discusses the role and scope of business research, including how it aids decision making. It defines basic and applied research and gives examples. The document also outlines the research process, including defining problems, designing the research, sampling, data collection, analysis, and reporting. Additionally, it covers developing and verifying theories, and distinguishes between research projects and programs.
Business Research Methods Unit 1
UNIT – I: INTRODUCTION TO BUSINESS RESEARCH: Meaning, Scope and Significance,
Characteristics of Good Research, Types of Research, Research Process, Scientific method-
Blocks, Identifying Research Problem, Concepts, Constructs, Variables, Proposition, and
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This document discusses the business research process. It outlines the typical stages of research: problem discovery and definition, research design, sampling, data gathering, data processing and analysis, and conclusions and reporting. Exploratory, descriptive, and causal research are described. Exploratory research is initial research to clarify problems, descriptive research describes characteristics, and causal research identifies cause-and-effect relationships. The stages of research are interconnected and can overlap. Research design involves selecting appropriate exploratory techniques, basic research methods like surveys and experiments, and developing a sampling strategy.
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The document discusses various types of business research methods. It defines research as a systematic search for information through various means. The basic steps in research are identified as identifying the topic, preliminary search, locating materials, evaluating sources, taking notes, writing the paper, and citing sources properly. Exploratory research investigates possibilities for further research and is done with little prior knowledge. Causal research identifies relationships between variables. Theoretical research explores concepts without direct observation, while empirical research draws conclusions from evidence. Cross-sectional research uses different groups that share characteristics, and time series research analyzes trends over time periods.
Business Research Method
Business research involves systematically gathering and analyzing data to help make business decisions. It can include areas like financial research, marketing research, and operational research. The goals are to identify opportunities and problems, understand customer needs, and help the business compete effectively. Research can be basic, to expand theoretical knowledge, or applied, to solve practical problems and support decision-making. Common data sources include primary sources like surveys as well as secondary sources like reports.
Research methods
The document outlines the research process, beginning with problem definition and research design, then collecting secondary and primary data, analyzing findings, and presenting conclusions and recommendations to help management make effective decisions. It discusses key steps like sampling, data collection and analysis, and emphasizes conducting high quality, objective research through a systematic process to help companies monitor performance and remain competitive.
Business researh
Business research methods involve systematically collecting and analyzing data to increase understanding of business topics and issues. Research aims to expand existing knowledge through logical reasoning using both inductive and deductive approaches. It provides accurate, real-world data through controlled experiments and natural observations. Business research scope includes production, personnel, marketing, financial, materials, general, and banking management to aid decisions in areas like new product development, job design, consumer behavior, and economic conditions.
Research Theory Final.pptx
This document provides definitions and examples of various research terminology and methods. It discusses different types of research like primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, it provides the definition, advantages, disadvantages, and examples of ways to conduct that type of research. It also defines key terms used in research like objective, subjective, valid, and reliable. Finally, it provides an example of referencing sources in the Harvard referencing style.
Module 1.ppt
The document discusses various aspects of business research methods. It defines business research as the systematic and objective process of generating information to aid in making business decisions. Some key points include:
- Business research involves acquiring information and knowledge for professional or commercial purposes such as determining opportunities and goals for a business.
- It must be conducted in an objective manner and be detached from bias.
- There are different types of research including descriptive, analytical, applied, fundamental, quantitative, qualitative, conceptual, and empirical.
- The business research process involves formulating the problem, conducting a literature review, developing hypotheses, designing the study, collecting and analyzing data, testing hypotheses, and reporting conclusions.
Research and research methodology
This document discusses various aspects of research and research methodology. It defines research as a careful investigation to advance knowledge. The main objectives of research are to discover answers and find hidden truths. Research can be motivated by various factors like the desire for career benefits or intellectual enjoyment. The document outlines different types of research such as descriptive vs analytical and quantitative vs qualitative. It also discusses key research approaches like the inductive approach which moves from specific to general and the deductive approach which goes from general to specific. The qualitative approach relies on subjective assessments while quantitative is data-based. In conclusion, the document provides an overview of key concepts in research.
Lecture 1 & 2 ppt Research topics m.tech
The document provides an overview of research methodology and biostatistics. It outlines the course objectives to develop a research orientation in students and acquaint them with research fundamentals. The outcomes are for students to gain knowledge of research design and learn how to formulate research problems and solve new issues using research processes. The document then defines research and discusses research types including exploratory, descriptive, causal and analytical research. It explains the meaning, objectives, and motivation for research.
3.2 introduction to research
Research in general refers to….
A search for knowledge.
A scientific and systematic search for relevant information on a specific topic.
Research is an art of scientific investigation.
Research is a careful investigation or inquiry especially through search for new facts in any branch of knowledge.
Module 1.ppt
1. The document discusses the invention of the ice cream cone in 1904 by Charles E. Menches and an anonymous lady friend.
2. When Menches brought ice cream and flowers to his lady friend on a date, she used one flower layer to make a vase and rolled the other into a cone shape to hold the ice cream, inventing the ice cream cone.
3. The document then provides background on scientific research methods, including the importance of defining problems, formulating hypotheses, collecting and evaluating data, and testing solutions.
Research process - 2013 - for IS5232 module
1. The document provides an overview of the research process from developing a research proposal to writing the final research report. It discusses key steps and components including identifying a problem, conducting a literature review, developing hypotheses, choosing a methodology, analyzing and interpreting data, and communicating findings.
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This document provides an overview of the research process. It discusses identifying a research problem and formulating a research question. It also covers developing hypotheses, designing a methodology, collecting and analyzing data, and interpreting results. The document notes that research involves a structured, systematic inquiry using accepted scientific methods. It aims to solve problems and create new, generally applicable knowledge. Key aspects of the research process discussed include deductive and inductive reasoning, quantitative and qualitative approaches, and different types of research such as fundamental, applied, and action-based research.
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Unit i introduction to business research
- 1. Unit I – Introduction to Business Research
- 2. “The secret of success is to know something nobody else knows”. - Aristotle Onassis
- 4. • Amway is the leading company using the direct selling concept. • It has 48 pick up centers where customers can see, touch, feel the products before buying them. • They also have Local Ordering Centers where products are delivered instead of being picked up. • To cater to their price-sensitive customers, Amway has developed Indian specific brands and introduced products in multiple pack sizes.
- 6. Challenges of Kellogg’s • The Indian people were not used to eating processed food, • Price sensitive • Low priced traditional breakfast available to them.
- 7. How Kellogg overcame the challenges? • By advertising and investing in key brands - products like iron shakti and calcium shakti were created for iron and calcium fortification • Kellogg’s products have adapted their products to meet the local needs • Lowered prices by localization which reduces import cost
- 8. What is Research? • Re-search • To Search Again • Scientific Investigation • Systematic Investigation
- 10. “A careful investigation or inquiry specially through search for new facts in any branch of knowledge”. The Advanced Learner’s Dictionary of Current English
- 11. “Defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis”. - Clifford Woody
- 12. Business Research • Business research is the application of the scientific method in searching for the truth about business phenomena. • These activities include – Defining business opportunities and problems, – Generating and evaluating alternative courses of action, – Monitoring employee and organizational performance.
- 13. Objectives of Research / Purpose of Research • To gain familiarity • To portray accurately the characteristics of a particular individual • To determine the frequency • To test a hypothesis of a causal relationship
- 14. Research Type Research type is a method to discover information
- 15. Research Types Applied Research Basic Research Descriptive Vs. Analytical Applied Vs. Fundamental Quantitative Vs. Qualitative Conceptual Vs. Empirical Some Other Types Of Research One-time Research Or Longitudinal Research Field-setting / Laboratory / Simulation Research Historical Research
- 16. Applied Research • A form of systematic inquiry involving the practical application of science. • It employs empirical methodologies
- 17. Basic Research Basic research also called Pure Research or Fundamental Research
- 18. Types of Basic Research • 1. Descriptive Research • 2. Analytical Research • 3. Applied Research • 4. Fundamental Research • 5. Quantitative Research • 6. Qualitative Research • 7. Conceptual Research • 8. Empirical Research
- 19. Descriptive Research (Ex post facto research) • Used to obtain information relating to the current status of the event. • It describes "What Exists" • It does not answer questions about how/when/why the characteristics occurred
- 20. Analytical Research Use facts or information already available
- 21. Applied Research