Research,Business Research and Business Research Process

1. Welcome to presentation program
Welcome to presentation program

2. Submitted By :
Md. Abdullah Al Jamil
Assistant professor
Department of Marketing
Comilla University

3. Submitted to :
ASHIK REZA
ID NO :11507005
Department of Marketing
Comilla University

4. Discussion topic :
Research.
Business Research .
Business Research process .

5. Re search
Again Looking for
something

6. What is Business Research ?
• Business
What is Business Research ?
Business research is the systematic and objective:
1) Identification
2) collection
3) Analysis
4)Dissemination
5)and use of information
For the purpose of improving decision making related to the :
Identification
solution of problems and opportunities in Business

7. Decision Maker vs Researcher

8. Business Research process
1
• Problem identification
2
• Development of an approach to the problem
3
• Research design Formulation
4 • Fieldwork and Data collection
5
• Data preparation and analysis
6 • Report preparation and presentation

9. Problem Identification :

10. Develop of an approach to the problem
 Formulating an objective on theoretical framework.
 Analytical Models.
 Research Question.
 Hypotheses.
 Identifying the information needed.