The document discusses factors that affect an individual's perspective in communication. It states that individual perceptions are filters through which people see and understand the world. Perspective can be influenced by visual perception, language, past experiences, prejudices, feelings, and environment. Visual perception is the ability to see and interpret visual information. Language shapes perceptions and meanings can differ depending on interpretation. Past experiences, prejudices, feelings, and environment all impact an individual's perspective and how they communicate.

1. PERSPECTIVE IN COMMUNICATION
By…
Prof. Sonali R. Pawar
Assistant Professor, Pharmaceutical Chemistry Department,
JSPM’s Charak College of Pharmacy and Research, Wagholi , Pune
412207

2. CONTENTS
 INTRODUCTION
 VISUAL PERCEPTION
 LANGUAGE
 OTHER FACTOR AFFECTING OUR PRESPECTIVE
 Past experiences
 Prejudices
 Feelings
 Environment

3. INTRODUCTION
Weall see the world with our ownthinking which is known
as our individualperceptions.
Our individual perceptions are in actual the filters through
which we see, understand theworld.
 It is our view through which we handle a situation or a
topic. All persons has differentopinion/thinking.
Perspectives can be visual, due to different language due to
feelings or it depends upon the environment in which work.

4. Today, all the people in the world have their own
thinking which is known as individual perceptions.
Individual perception are in actual Filters through which
we see the world and understand the world.
It is our view through which we can handle any
situation.
Perspective can be visual due to different language ,
different Feelings or depend upon the Environment in
which we work.

5. VISUAL PERCEPTION
It is the ability to see and to interpret the visual
information.
Without accurate visual perception one would have in difficulty in
learning to read, follow directions, copyfrom white board, would
have problem in good eye hand co- ordination.
 It includes
1. Visual discrimination: Ability to noticedifferences like shape,
size, coloretc.
2. Form discrimination: Differences in objects when they are in
orientation.

6. Visual Perception
Visual
Perception
Visual
Memory
Visual
Discrimination
BACKGROUND
DIFFERENTIA
TION
 It is the ability to see and interpret the visual
information .
FORM
DISCRIMINATION

7. 3. Foreground-Background differentiation: Focus on a
selected target and ignore out non-relevantimages.
4. Visual memory: Ability to remembers letters andwords
and recognize them quickly when seenagain.

8. LANGUAGE
 Language notonly help in communication but it shape our
perception.
Various emotion or feeling and experience can be influ-enced by
the pattern of the language a person speaks.
The same words can have different meaning depending
how interpret them. For example- A women without her
man is nothing.
Now read this phrase by addingpunctuation.
A woman, without her man is nothing.

9. OTHER FACTORS AFFECTING OUR
PERSPECTIVE
 PAST EXPERIENCE
 PREJUDICE
 FEELINGS
 ENVIRONMENT

10. FACTORS AFFECTINGOUR PERSPECTIVE
FACTORS
AFFECTING
PERSPECTIVE
Past
Experiences
Feelings
Prejudices
Environment

11. 1. Past experiences:
 Our past experience greatly affects ourway of thinking.
 Itacts as a filter through which wesee a particular situation.
 Our past experience can be positiveor negative and affects our
perception.
 Past Experiences:-
 It act as a Filter which we see a particular situation .
 It helps in decision making .
 Positive experiences followed again and again but
negative experiences alters our communication.
 Sometimes our past experiences influence our future
communication.

12. 2. Prejudices:
 It is usually unfavorable feelings toward people or a person because of
their gender, values, age, religion, occupation, language or any personal
characteristics.
 It greatly limit the chances of communication being successful or
producing thedesired result.
 We should treat each person as a separate individual and must respect his
ideas.
 Prejudices:-
 It is usually unfavorable feeling toward people because of their gender,
values ,age , language ,religion or other personal characteristics.
 It involves positive and negative characteristics.
 The main problem occurs when prejudices start affecting how or whom we
communicate.
 It occurs when we take a single experience with one type of people.
 We must avoid prejudices during communication and should treat each
person as a separate individual and must respect his ideas.

13. 3. Feeling:
 Feelings is known as a state of consciousness such as that result
from emotions, sentiment ordesires.
 A perso0n’s current mood affects the way hejudges other.
 When we feel happy we communicate better but if we feel ill, we
will not communicateeffectively.
 Feelings:-
 It is a major factor which affect perspective.
 When we feel happy we communicate better ,but if we feel ill we
even don’t
want to listen others ideas .
 Feelings are also known as state of consciousness that result from
emotions and desire.

14. 4. Environment:
 All of us communicate differently in different
environment. This skill will help us in effective
communication.
 Wespeaks to ourcolleagues and friends in a different way.
 It will make the person more comfortable and to attain level of
formality which is important in a particular situation.
 Environment:-
 It has a great influence on communication e.g. when we
speak to our
friends and colleagues we talk in a different way.
 The skills help in effective communication and make the person
more
comfortable .
 It helps to attain level of formality which is important in
particular situation.