The magazine targets girls ages 8-15 from lower socioeconomic classes. It focuses on pop music because that genre is popular with the target audience and part of their daily media consumption. TV advertisements will be used for marketing campaigns when the magazine launches, as the target audience frequently watches TV. The front cover uses the headline "Who's new on the scene?" without additional text to intrigue readers and encourage them to open the magazine to learn more. An inside feature story profiles a celebrity's rise to fame and offers advice to inspire and help the audience pursue their own dreams.