Eval q3
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The document discusses feedback received from the target audience of teenagers aged 13-25 for a new music product. Members of the target audience provided positive feedback on the narrative concept for a music video, finding it exciting. Questionnaires were also used to understand what the target audience likes and wants, revealing interest in the proposed products. Constant feedback during the production process helped shape the products to better appeal to the target audience.
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Question three
The document discusses the process of creating advertisements for a store called "Fresh" that sells seasonal snacks. The target audience is ages 15-19 and 40+, as determined by questionnaires completed by classmates, teachers, and followers on Twitter. Feedback indicated artistic genres and showing the actual products were preferred over actors/actresses. The name "Fresh" was favored over other options. Rough cuts were shared online and feedback was used to refine the ads, such as brightening shots and adding appropriate jingles. Collecting audience feedback throughout helped ensure the final ads would appeal to the target market.
Evaluation presentation
The document summarizes the results of a magazine evaluation questionnaire for a student's media studies project on creating a Dubstep music magazine. The summary shows that:
1) The magazine used conventions of real music magazines through its layout, imagery and content, which helped readers identify it as a music magazine.
2) The magazine represented the Dubstep social group through its articles, imagery and language aimed at a young demographic interested in Dubstep music.
3) Based on the questionnaire, the target audience for the magazine was correctly identified as 16-25 year olds interested in Dubstep, regardless of other factors.
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Question 3 Evaluation - A2 media
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the audience and shape the music video concept.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the self-image theme highly. This encouraged pursuing the planned theme.
3) Focus group feedback emphasized making the artist seem relatable rather than idealized, to better connect with the audience on the self-image theme.
4) Secondary research profiled typical demographics, interests and media consumption of the target Beyoncé fan audience, which aligned well with the planned music video themes.
Evaluation : Question 4
The document describes the target audience for a music magazine called PopStar. The target audience would be females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They learned that the target audience enjoys activities like sports, music and fashion. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads portraying "teenage fashion looks," and music listened to online or on devices.
Unit g321 evaluation part 3
The magazine targets girls ages 8-15 from lower socioeconomic classes. It focuses on pop music because that genre is popular with the target audience and part of their daily media consumption. TV advertisements will be used for marketing campaigns when the magazine launches, as the target audience frequently watches TV. The front cover uses the headline "Who's new on the scene?" without additional text to intrigue readers and encourage them to open the magazine to learn more. An inside feature story profiles a celebrity's rise to fame and offers advice to inspire and help the audience pursue their own dreams.
Questionnaire data final
The document provides results from a questionnaire given to the target audience for a new media product.
Question 1 found the target audience had no preferred gender. Question 2 found most were under 18 or 18-25 years old. Additional qualitative data found this age group experiences adolescence and entering adulthood.
Questions 3 and additional data found most were students or in part-time work. Question 4 found most watch music videos. Question 5 found most watch weekly but the goal is daily viewing. Question 6 found YouTube, Twitter, iTunes and SoundCloud were top sites to find music videos.
Question 7 found hip hop and R&B were most liked genres. Question 8 found multiple locations were preferred over single locations for music
Final decisions
The document discusses the rationale for choosing a pop genre magazine targeting teenage girls aged 15-19. Research in the form of a questionnaire showed that most magazine readers were in this age range and enjoyed pop music. As a teenage girl herself, the author believes she can relate to the target audience and include eye-catching content. The magazine will feature various pop artists, allowing for diverse topics in a bright, non-serious manner appropriate for its young readership. Market research of magazine covers informed the creation of realistic media products representing the genre.
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Question three
The document discusses the process of creating advertisements for a store called "Fresh" that sells seasonal snacks. The target audience is ages 15-19 and 40+, as determined by questionnaires completed by classmates, teachers, and followers on Twitter. Feedback indicated artistic genres and showing the actual products were preferred over actors/actresses. The name "Fresh" was favored over other options. Rough cuts were shared online and feedback was used to refine the ads, such as brightening shots and adding appropriate jingles. Collecting audience feedback throughout helped ensure the final ads would appeal to the target market.
Evaluation presentation
The document summarizes the results of a magazine evaluation questionnaire for a student's media studies project on creating a Dubstep music magazine. The summary shows that:
1) The magazine used conventions of real music magazines through its layout, imagery and content, which helped readers identify it as a music magazine.
2) The magazine represented the Dubstep social group through its articles, imagery and language aimed at a young demographic interested in Dubstep music.
3) Based on the questionnaire, the target audience for the magazine was correctly identified as 16-25 year olds interested in Dubstep, regardless of other factors.
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Question 3 Evaluation - A2 media
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the audience and shape the music video concept.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the self-image theme highly. This encouraged pursuing the planned theme.
3) Focus group feedback emphasized making the artist seem relatable rather than idealized, to better connect with the audience on the self-image theme.
4) Secondary research profiled typical demographics, interests and media consumption of the target Beyoncé fan audience, which aligned well with the planned music video themes.
Evaluation : Question 4
The document describes the target audience for a music magazine called PopStar. The target audience would be females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They learned that the target audience enjoys activities like sports, music and fashion. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads portraying "teenage fashion looks," and music listened to online or on devices.
Unit g321 evaluation part 3
The magazine targets girls ages 8-15 from lower socioeconomic classes. It focuses on pop music because that genre is popular with the target audience and part of their daily media consumption. TV advertisements will be used for marketing campaigns when the magazine launches, as the target audience frequently watches TV. The front cover uses the headline "Who's new on the scene?" without additional text to intrigue readers and encourage them to open the magazine to learn more. An inside feature story profiles a celebrity's rise to fame and offers advice to inspire and help the audience pursue their own dreams.
Questionnaire data final
The document provides results from a questionnaire given to the target audience for a new media product.
Question 1 found the target audience had no preferred gender. Question 2 found most were under 18 or 18-25 years old. Additional qualitative data found this age group experiences adolescence and entering adulthood.
Questions 3 and additional data found most were students or in part-time work. Question 4 found most watch music videos. Question 5 found most watch weekly but the goal is daily viewing. Question 6 found YouTube, Twitter, iTunes and SoundCloud were top sites to find music videos.
Question 7 found hip hop and R&B were most liked genres. Question 8 found multiple locations were preferred over single locations for music
Final decisions
The document discusses the rationale for choosing a pop genre magazine targeting teenage girls aged 15-19. Research in the form of a questionnaire showed that most magazine readers were in this age range and enjoyed pop music. As a teenage girl herself, the author believes she can relate to the target audience and include eye-catching content. The magazine will feature various pop artists, allowing for diverse topics in a bright, non-serious manner appropriate for its young readership. Market research of magazine covers informed the creation of realistic media products representing the genre.
Question 4
The target audience for the music magazine is teenage girls aged 13 to 25. Market research was conducted through an online survey to identify the target demographic and appropriate genre. The survey found that pop music was the most popular genre selected at 63.64%, so the magazine will focus on pop music. Additional research through a focus group on Facebook provided feedback confirming the target audience and helped evaluate design elements like the color scheme and name formatting.
Audience Research
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
Evaluation - Question 5
The document discusses how the author addressed their target audience for their magazine product. They researched popular music charts and artists within their genre of pop music to feature in stories. They also offered popular music festival tickets as prizes to attract readers. Finally, they used colors stereotypically associated with their music genre for the magazine design.
The author then conducted a questionnaire with 10 people to get audience feedback on the magazine layout, music genre, price, and content. They displayed the answers visually with pie charts and bar graphs. This helped the author see clearly where they were successful in addressing their audience and where improvements could be made.
Media Audience Research Analysis
- 66.7% of questionnaire respondents were 17 or younger, so the magazine should target this younger audience
- 66.7% of respondents had bought a music magazine before, so the results could provide accurate insights
- Most respondents buy music magazines either monthly or yearly, so the magazine should consider publishing on one of these schedules
- The most popular colors indicated could be used in the magazine's design and cover to appeal to readers
- Respondents described their style as "quite indie" so the cover model's clothing should suit this genre
Question 5
The document discusses how the author used market research and design principles to attract and address their target audience for a music magazine. A survey found that most people preferred Coldplay and would pay £1-2 for a magazine. This informed the artists and pricing featured. Feedback from a focus group confirmed the target of females and proper grammar. Using techniques like the rule of thirds and Gutenberg design principles with logical placement of elements helped make the magazine appealing and professional.
Reasoning behind the questions I asked
The document provides the reasoning behind the questions asked in a survey about a proposed music magazine. It explains that each question was intended to gather specific information to help design the magazine to appeal to the target audience. This includes determining content, features, pricing, and visual elements like colors, fonts, and the title that would resonate with readers of rock/alternative music magazines. The goal overall was to base design decisions on audience opinions to produce a successful publication tailored to their preferences.
As media studies the evaulation
- The document is a reflection on a media studies assignment where the student created an acoustic music magazine
- The student used common magazine conventions like double page interviews and relevant photos laid out like a real magazine
- The front cover features an eye-catching unique font and photo to attract readers
- The target audience is mainly teenagers interested in acoustic/indie music and culture who attend music festivals
- Bauer Media Group would be a good institution to distribute the magazine as they are missing a leading acoustic title and have worldwide reach
- The student learned skills using InDesign, Photoshop and how to properly take photos to optimize the magazine's look
Target audience a2 final
The document provides information about the target audience for a promotional music video. It analyzes the socio-economic, psychographic, and demographic characteristics of the target group. The key points are:
- The target audience is 18-25 year olds, most of whom will have limited incomes as students or working part-time.
- They align most closely with the "Aspires" psychographic profile, being highly focused on image, appearance, and fashion.
- The music video and artist will be styled to appeal to this group's interest in the latest trends.
- The majority of the target audience will be female, attracted to the male artist's appearance. Some males may also be
Questionnaire Analysis
The document summarizes the results of a survey about music magazine preferences conducted by a student to help design their own music magazine for an indie target audience. The survey found that:
- Respondents were mostly aged 16-25, fitting the target audience.
- Responses were split on buying music magazines, but most read them online.
- Black, white, grey, blue and red were the most expected magazine colors.
- Respondents preferred a mix of articles and photos in magazines.
- Exclusive interviews and new music info were the top reasons to buy magazines.
- Advertisements and competitions were not as important to the audience.
As media coursework evaluation presentaiton (email)
This document contains an evaluation of a student's media coursework project to create a teen pop magazine. The student targeted the magazine at teenage girls aged 13-17 and designed it to match conventions of real teen magazines. Key aspects summarized include targeting stories and images towards popular boy bands and singers, including free posters and competitions to attract readers, and learning about using social media and mobile apps to promote the magazine. The student felt they progressed in understanding their target audience and magazine conventions from their preliminary task to the final magazine product.
Target audience research
The document discusses audience research conducted for a magazine targeted towards 16-19 year old upper class females with indie/hipster interests. Surveys were created using SurveyMonkey to understand topics of interest, preferred publication frequency, pricing, cover content, and favorite artists. Based on the results, the magazine will be published monthly rather than fortnightly as indicated by the research, and will feature the artist Millie on the cover rather than incorporating music charts as originally planned. The research provided guidance but some decisions went against the findings.
Evaluation qu 3 ppt
The student learned that audience feedback is essential for improving work. Feedback from peers and the target audience on a music video helped identify specific shots that could be added. A comment about adding "OUT NOW" to a magazine ad helped finish it. Overall, feedback throughout the process ensured the work was on the right track for attracting the intended audience.
Surevey result analysis
The document discusses the results of a survey about magazine preferences. It suggests that the magazine should:
1) Have an eye-catching cover to appeal to casual readers.
2) Be published monthly with a lot of content to encourage readers to purchase each issue.
3) Appeal to both male and female readers with a mix of content.
4) Target younger readers aged 16-19 but use a mix of slang and proper English.
5) Be available in both print and online formats.
Questionnaire
The document discusses the results of a questionnaire conducted to determine the target audience for a new music magazine. It found that the audience was mostly 16-24 year olds, with a mixture of males and females. Based on the responses, the magazine will be targeted towards both genders with a black, white, and red color scheme. It will focus on new songs, artists, and include the topics and advertisements requested by respondents. The magazine will be priced at £3.99 and released monthly to match the audience's purchasing habits.
Survey Analysis
The document is an analysis of the results from a survey about designing a music magazine for a target audience of 16-year-olds. Key findings from the survey include that more men than women responded, indie was the most popular music genre, most people are willing to pay £3 for a magazine and buy magazines 1-2 times per month, and illegal music downloads are very popular. These insights will inform the design of the magazine to focus on indie music and include deals, offers and association with popular websites to appeal to the cost-conscious demographic.
As media evaluation
- The document discusses a student's final magazine project that targets young rock music fans.
- The magazine uses conventional techniques like mastheads and barcodes but aims to make the design unique.
- Images, informal language, and focus on rock music help represent and attract the target social group of teenagers and young adults.
- Distribution partners like IPC or Bauer would be suitable since they publish similar music magazines for this audience.
Audience feedback
Ryan Henson collected data from a sample group of 20 people aged 16-20 to evaluate the effectiveness of several media products he created to promote a hip-hop album. He asked questions about genre, representation of the artist, links between products, appeal, and overall effectiveness. Most respondents identified the products as hip-hop and felt the artist and links were well-represented. However, some noted the music video and advert could have included more website or social media details to better promote the album release. In conclusion, while the products generally achieved their goals, the digipak was deemed most effective based on audience feedback.
Feedback from my survey
The survey responses helped the author determine their target audience of 16-21 year olds and to include a variety of content like different artists to appeal to different interests. The main content on popular artists was deemed most important and given the majority of front cover space since it was the top reason people buy magazines. The second most popular reason of featuring a main artist also influenced enlarging a model photo on the cover. The magazine name "SUBVERT" was chosen as the most popular option in the survey.
Research presentation
The document discusses conventions for teen comedy movie trailers and marketing materials. It notes that teen comedy trailers typically introduce main characters, end on a cliffhanger, and only show parts of the movie to avoid giving away the full storyline. The target audience for teen comedies and their trailers is 16-18 year olds, as the films are usually set in high school or party settings relatable to teenagers.
Institutional research
The document discusses conventions of independent movies. It notes that independent movies are produced on a small scale but may collaborate with other companies for support. It also mentions that independent movie posters typically feature logos and credits at the bottom, as seen in examples like "Shaun of the Dead" and "Kill List". Releasing an independent movie like Eliza around Halloween would result in competition from other films.
Questionnaire
Thomas Hall is conducting a questionnaire to inform his movie research. He wants to understand what genres, styles, and stories appeal most to his target audience. The questions will help him determine what his movie should be about and how it should be filmed. Respondents are asked about their movie watching habits and preferences, including favorite genres, where they see movie ads, and how often they go to the cinema.
Pitch
The document summarizes a film pitch called "Graduation" about three nerdy high school friends - Adam, George, and Eddy - who are outcasts. As their high school graduation approaches, they decide to attend the graduation party despite being told they are not welcome. The pitch argues that the film would appeal to a wide audience as it uses conventions from popular teen comedies like American Pie, focusing on the friends attending a party and Eddy's attempt to make a move on a popular girl named Chloe. It suggests pitching the idea to Universal Studios due to their experience with successful teen films.
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Question 4
The target audience for the music magazine is teenage girls aged 13 to 25. Market research was conducted through an online survey to identify the target demographic and appropriate genre. The survey found that pop music was the most popular genre selected at 63.64%, so the magazine will focus on pop music. Additional research through a focus group on Facebook provided feedback confirming the target audience and helped evaluate design elements like the color scheme and name formatting.
Audience Research
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
Evaluation - Question 5
The document discusses how the author addressed their target audience for their magazine product. They researched popular music charts and artists within their genre of pop music to feature in stories. They also offered popular music festival tickets as prizes to attract readers. Finally, they used colors stereotypically associated with their music genre for the magazine design.
The author then conducted a questionnaire with 10 people to get audience feedback on the magazine layout, music genre, price, and content. They displayed the answers visually with pie charts and bar graphs. This helped the author see clearly where they were successful in addressing their audience and where improvements could be made.
Media Audience Research Analysis
- 66.7% of questionnaire respondents were 17 or younger, so the magazine should target this younger audience
- 66.7% of respondents had bought a music magazine before, so the results could provide accurate insights
- Most respondents buy music magazines either monthly or yearly, so the magazine should consider publishing on one of these schedules
- The most popular colors indicated could be used in the magazine's design and cover to appeal to readers
- Respondents described their style as "quite indie" so the cover model's clothing should suit this genre
Question 5
The document discusses how the author used market research and design principles to attract and address their target audience for a music magazine. A survey found that most people preferred Coldplay and would pay £1-2 for a magazine. This informed the artists and pricing featured. Feedback from a focus group confirmed the target of females and proper grammar. Using techniques like the rule of thirds and Gutenberg design principles with logical placement of elements helped make the magazine appealing and professional.
Reasoning behind the questions I asked
The document provides the reasoning behind the questions asked in a survey about a proposed music magazine. It explains that each question was intended to gather specific information to help design the magazine to appeal to the target audience. This includes determining content, features, pricing, and visual elements like colors, fonts, and the title that would resonate with readers of rock/alternative music magazines. The goal overall was to base design decisions on audience opinions to produce a successful publication tailored to their preferences.
As media studies the evaulation
- The document is a reflection on a media studies assignment where the student created an acoustic music magazine
- The student used common magazine conventions like double page interviews and relevant photos laid out like a real magazine
- The front cover features an eye-catching unique font and photo to attract readers
- The target audience is mainly teenagers interested in acoustic/indie music and culture who attend music festivals
- Bauer Media Group would be a good institution to distribute the magazine as they are missing a leading acoustic title and have worldwide reach
- The student learned skills using InDesign, Photoshop and how to properly take photos to optimize the magazine's look
Target audience a2 final
The document provides information about the target audience for a promotional music video. It analyzes the socio-economic, psychographic, and demographic characteristics of the target group. The key points are:
- The target audience is 18-25 year olds, most of whom will have limited incomes as students or working part-time.
- They align most closely with the "Aspires" psychographic profile, being highly focused on image, appearance, and fashion.
- The music video and artist will be styled to appeal to this group's interest in the latest trends.
- The majority of the target audience will be female, attracted to the male artist's appearance. Some males may also be
Questionnaire Analysis
The document summarizes the results of a survey about music magazine preferences conducted by a student to help design their own music magazine for an indie target audience. The survey found that:
- Respondents were mostly aged 16-25, fitting the target audience.
- Responses were split on buying music magazines, but most read them online.
- Black, white, grey, blue and red were the most expected magazine colors.
- Respondents preferred a mix of articles and photos in magazines.
- Exclusive interviews and new music info were the top reasons to buy magazines.
- Advertisements and competitions were not as important to the audience.
As media coursework evaluation presentaiton (email)
This document contains an evaluation of a student's media coursework project to create a teen pop magazine. The student targeted the magazine at teenage girls aged 13-17 and designed it to match conventions of real teen magazines. Key aspects summarized include targeting stories and images towards popular boy bands and singers, including free posters and competitions to attract readers, and learning about using social media and mobile apps to promote the magazine. The student felt they progressed in understanding their target audience and magazine conventions from their preliminary task to the final magazine product.
Target audience research
The document discusses audience research conducted for a magazine targeted towards 16-19 year old upper class females with indie/hipster interests. Surveys were created using SurveyMonkey to understand topics of interest, preferred publication frequency, pricing, cover content, and favorite artists. Based on the results, the magazine will be published monthly rather than fortnightly as indicated by the research, and will feature the artist Millie on the cover rather than incorporating music charts as originally planned. The research provided guidance but some decisions went against the findings.
Evaluation qu 3 ppt
The student learned that audience feedback is essential for improving work. Feedback from peers and the target audience on a music video helped identify specific shots that could be added. A comment about adding "OUT NOW" to a magazine ad helped finish it. Overall, feedback throughout the process ensured the work was on the right track for attracting the intended audience.
Surevey result analysis
The document discusses the results of a survey about magazine preferences. It suggests that the magazine should:
1) Have an eye-catching cover to appeal to casual readers.
2) Be published monthly with a lot of content to encourage readers to purchase each issue.
3) Appeal to both male and female readers with a mix of content.
4) Target younger readers aged 16-19 but use a mix of slang and proper English.
5) Be available in both print and online formats.
Questionnaire
The document discusses the results of a questionnaire conducted to determine the target audience for a new music magazine. It found that the audience was mostly 16-24 year olds, with a mixture of males and females. Based on the responses, the magazine will be targeted towards both genders with a black, white, and red color scheme. It will focus on new songs, artists, and include the topics and advertisements requested by respondents. The magazine will be priced at £3.99 and released monthly to match the audience's purchasing habits.
Survey Analysis
The document is an analysis of the results from a survey about designing a music magazine for a target audience of 16-year-olds. Key findings from the survey include that more men than women responded, indie was the most popular music genre, most people are willing to pay £3 for a magazine and buy magazines 1-2 times per month, and illegal music downloads are very popular. These insights will inform the design of the magazine to focus on indie music and include deals, offers and association with popular websites to appeal to the cost-conscious demographic.
As media evaluation
- The document discusses a student's final magazine project that targets young rock music fans.
- The magazine uses conventional techniques like mastheads and barcodes but aims to make the design unique.
- Images, informal language, and focus on rock music help represent and attract the target social group of teenagers and young adults.
- Distribution partners like IPC or Bauer would be suitable since they publish similar music magazines for this audience.
Audience feedback
Ryan Henson collected data from a sample group of 20 people aged 16-20 to evaluate the effectiveness of several media products he created to promote a hip-hop album. He asked questions about genre, representation of the artist, links between products, appeal, and overall effectiveness. Most respondents identified the products as hip-hop and felt the artist and links were well-represented. However, some noted the music video and advert could have included more website or social media details to better promote the album release. In conclusion, while the products generally achieved their goals, the digipak was deemed most effective based on audience feedback.
Feedback from my survey
The survey responses helped the author determine their target audience of 16-21 year olds and to include a variety of content like different artists to appeal to different interests. The main content on popular artists was deemed most important and given the majority of front cover space since it was the top reason people buy magazines. The second most popular reason of featuring a main artist also influenced enlarging a model photo on the cover. The magazine name "SUBVERT" was chosen as the most popular option in the survey.
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As media coursework evaluation presentaiton (email)
As media coursework evaluation presentaiton (email)
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Research presentation
The document discusses conventions for teen comedy movie trailers and marketing materials. It notes that teen comedy trailers typically introduce main characters, end on a cliffhanger, and only show parts of the movie to avoid giving away the full storyline. The target audience for teen comedies and their trailers is 16-18 year olds, as the films are usually set in high school or party settings relatable to teenagers.
Institutional research
The document discusses conventions of independent movies. It notes that independent movies are produced on a small scale but may collaborate with other companies for support. It also mentions that independent movie posters typically feature logos and credits at the bottom, as seen in examples like "Shaun of the Dead" and "Kill List". Releasing an independent movie like Eliza around Halloween would result in competition from other films.
Questionnaire
Thomas Hall is conducting a questionnaire to inform his movie research. He wants to understand what genres, styles, and stories appeal most to his target audience. The questions will help him determine what his movie should be about and how it should be filmed. Respondents are asked about their movie watching habits and preferences, including favorite genres, where they see movie ads, and how often they go to the cinema.
Pitch
The document summarizes a film pitch called "Graduation" about three nerdy high school friends - Adam, George, and Eddy - who are outcasts. As their high school graduation approaches, they decide to attend the graduation party despite being told they are not welcome. The pitch argues that the film would appeal to a wide audience as it uses conventions from popular teen comedies like American Pie, focusing on the friends attending a party and Eddy's attempt to make a move on a popular girl named Chloe. It suggests pitching the idea to Universal Studios due to their experience with successful teen films.
Evaluation
Rachel Hanson reflects on how her media product has progressed from her preliminary task. She notes several key improvements: her completed magazine uses more color, creative images, and follows magazine conventions better. Specifically, her front cover has clearer cover lines in distinct colors, her contents page is more organized and colorful, and her images show different locations and editing. Overall, her finished product looks more professional and follows magazine conventions for layout, fonts, and styles. She has learned skills like attracting audiences through design elements and showing creativity through adding more content.
Summary of audience feedback
The document summarizes audience feedback received on a trailer for a product. Various methods were used to collect feedback, including an online survey, social media posts, and a focus group. The feedback identified strengths like the upbeat music, characters, and humor. Weaknesses included needing more clarity on the storyline and showing more scenes. Overall the target audience responded positively to the trailer, and the feedback will help improve the product and inform future work.
Consumption habits of music videos
Music videos are primarily consumed in three ways - actively searching for them on platforms like YouTube, passively viewing them in public places like restaurants that play music videos, and passively having them play in people's homes on music channels or websites like YouTube. They are watched at home the most, followed by clubs and bars where they help set the mood. Music videos can be actively searched for a specific one or passively encountered while music is playing as background in various places.
A2
Teen comedy films started emerging in the 1950s as teenagers gained more independence and free time. Early films like "The Wild One" (1953) and "Rock Around the Clock" (1956) explored themes of rebellion and youth culture. Common conventions of teen comedies include portrayals of high school, proms, parties, relationships, and social groups. Notable teen comedy franchises from subsequent decades include "Grease" (1978), "The Breakfast Club" (1985), and "Mean Girls" (2004), which showcase the evolution of the genre over time in addressing teenage experiences.
Media technologies
Rachel Hanson used various technologies for her media project. She used Popplet and Glogster for research planning to make her work more visual with text and pictures. She used Adobe Photoshop for her film poster and magazine to edit pictures and add text. For her trailer, she used iMovie to edit scenes, add transitions, text, and music. To evaluate her products, she used Survey Monkey for a questionnaire and Wall Wisher for comments, and advertised them on Facebook and Twitter to get feedback from a large audience.
Secondary research
This document discusses research into cinema and horror movie audiences. It examines how cinema audiences can be categorized based on attributes like age, ethnicity, and social group. Horror movie audiences particularly enjoy the "thrill factor" of scary movies, though their target demographics have shifted over time from mainly young men to including more women. The document also explores how similar movies to an idea about religious possession can provide inspiration. It analyzes how audience influences and promotions through various advertising methods like trailers, magazines, newspapers, and websites help target potential viewers.
Research in to institutions
Universal Pictures is the oldest movie studio in the United States, owned by NBCUniversal which is a subsidiary of Comcast. It has produced many popular films across different genres that have been financial successes. Some examples of successful teen comedies produced by Universal Pictures include American Pie and Role Models. The document recommends Universal Pictures to produce a new teen comedy film due to their experience and resources in making profitable teen comedy films, as well as opportunities to advertise across parent company NBCUniversal and Comcast's various media platforms.
Evaluation
Rachel Hanson evaluated her media product and reflected on the process of creating it. She learned many new skills using technologies like MacBooks, cameras, and video editing software. Her finished magazine was more professional looking than her preliminary task, with better use of color, images, and conventions like clear labeling. She improved at following magazine formats and making the product appealing to its target audience of young music fans. Overall, Rachel gained valuable experience that will help her create more polished media products in the future.
Contoh
Contoh-contoh software open source yang dijelaskan dalam dokumen tersebut adalah Mozilla Firefox (browser web), Linux (sistem operasi), Ubuntu (sistem operasi berbasis Debian Linux), Google Chrome (sistem operasi berbasis web), GNOME (lingkungan desktop), BSD (sistem operasi turunan Unix), dan Thunderbird (aplikasi email).
Summary of audience research
The document discusses considerations for creating a trailer for a teen comedy film. It notes that the trailer should give a preview of the storyline and characters without revealing too much, show the characters in the film's settings, and include upbeat music to match the genre. Research on target audiences found that teenagers ages 15-19 would be most interested in seeing "a sample of the film without giving away the plot and show lots of comedy." Key elements of teen comedies are also outlined, such as stereotypical high school groups, parties and romantic pursuits.
Media audience theories
1) Graham Burton's grouping theory suggests that audiences are grouped based on their relationship to and tastes in certain media genres, such as fans of horror movies or rap music.
2) Uses and gratifications theory proposes that audiences use media to fulfill needs like diversion, personal relationships, personal identity, and surveillance.
3) Richard Dyer's utopian solutions theory posits that audiences are drawn to media that offers compensation for inadequacies in their own lives by portraying idealized versions of social interaction and problem-solving.
Media Evaluation Question 1
The document summarizes how the media products created for a music promotion use and develop conventions of real media products in the alternative rock genre. Specifically, the music video, magazine advertisement, and digipak incorporate the prominent use of black and white seen in other alternative rock media. Costumes, lighting, and locations in the video feature black and white. One scene in the video uses a point-of-view shot, which challenges conventions but fits the mood. The products also follow conventions like mixing narrative and band performance but feature unusual images like a doll to make them more original.
Superbad presentation
The document summarizes the 2007 comedy film Superbad. It introduces the plot about a group of unpopular high school friends trying to get alcohol for a party and lose their virginities. It lists the main cast members and directors. It provides some background details on the film's release date, box office performance, and financial success as one of the highest-grossing teen comedies worldwide.
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Similar to Eval q3
Audience research (1)
The document discusses research into the target audience for a bird feeding video product. It analyzes psychographic traits and finds explorers and reformers would be most interested due to their desire to try new things and share new ideas. It determines the primary audience age is 16-24 based on the creator's peers. Research shows Instagram has the best demographic match, with most users aged 13-29, making it the best platform. Visuals and music will be added to appeal to younger audiences accustomed to YouTube and film styles.
Task 4
The document summarizes the results of a 10 question questionnaire about social media use and charity donations. The majority of respondents were aged 16-20, slightly more were male than female. Most had previously donated to charities and were comfortable donating £1-5 per month. The most well-known charities were Cancer Research UK, RSPCA, and NSPCC. Respondents preferred advertising with positive messages over negative ones and using bold colors. Popular places to see charity ads included public transit locations. Most preferred a balance of images and text in ads. The most effective suggested ad types were posters and billboards.
Presentation1
The document discusses audience feedback collected from a survey about various media productions. It summarizes that the survey found the respondent's preferred genre was indie and they accessed music through streaming services. Feedback indicated the music video's narrative was the weakest aspect and the print productions successfully conveyed a brand identity but could have made the album cover image clearer. Going forward, the respondent would put more emphasis on the narrative and refine the print productions based on the feedback received.
Q4
The document discusses determining the target audience for a pop music magazine. It analyzes existing magazines' reader profiles which are mostly male, aged 15-24, college graduates, and with average household income of $212k. Existing reader profiles and audience feedback questions informed the creation of a reader profile portraying interests in digital products, social media, popular artists, and high street clothing brands. Demographic research showed choosing audience band C1 would allow budget for popular artists while still appealing to a sizeable market. The target age group was set at 16-19 based on insight into that age and existing media targeting them.
Question three
Hannah Wicks conducted market research through online surveys to evaluate her music video and print productions. She received feedback from friends and family. The surveys included quantitative and qualitative questions about demographics, music tastes, and impressions of her work. Hannah found that her print productions effectively communicated her indie genre but the music video could be improved with additional scenes. Most respondents were from her target age range of 15-25 and enjoyed her work. Hannah learned she successfully targeted the right audience but could improve by finding ways to better analyze respondent demographics in the future.
Presentation 3 eveluation
The document discusses how the author addressed and attracted their target audience for a music magazine. The target audience was 16-21 year olds of any gender or ethnicity, primarily students or working class. To attract this audience, the author considered demographics and psychographics based on audience questionnaires. Images of models similar in age and clothing style to the audience were included, as were stories and topics relevant to the audience's interests in music. The genre of indie music was represented through the models, their clothing, and use of a guitar prop to clearly signal the magazine's subject matter to the target readership.
Question three target audience final piece
The document discusses the target audience for music products related to the drum and bass genre. The primary target audience is identified as males and females aged 16-25 from socioeconomic classes BC1 and C2 who regularly attend clubs and festivals and listen to drum and bass music. Feedback was gathered from this audience through surveys on social media and interviews to better understand how to improve the products and ensure they appeal to the target demographic. Speaking to the audience directly provided the most useful feedback through qualitative answers.
Question three target audience finished 2nd
The document discusses gathering audience feedback for music products targeted at males and females aged 16-25. Feedback was collected through surveys on social media, interviews, and focus groups to understand how to improve products and ensure they appealed to the target demographic. Collecting qualitative feedback through face-to-face interviews proved most useful, as it allowed for elaboration and clarification. Audience feedback was vital to creating high quality, visually pleasing products that the target audience wanted.
Evaluation question 3
The document discusses collecting feedback from a target audience of younger people to inform the creation of a short film. Primary research methods included online surveys shared on social media to gauge film interests, and printed surveys administered in person to gather more depth through mini focus groups. Feedback during production helped improve scenes, the poster, and magazine review, with anonymous online surveys receiving more critical responses. Post-production feedback further helped promote the finished film. The research taught the filmmaker about their audience's preferences and the quality of the created works.
Evaluation question
1) The document summarizes the results of a survey conducted to get audience feedback on video advertisements for cleaning products.
2) The survey was completed by mostly females aged 26-30, with most respondents indicating that they do domestic cleaning and would be interested in buying the product after viewing the ads.
3) Open-ended questions asked what respondents found appealing about the ads, with answers mentioning the humor, accents, and layout/conventions.
Question 3
The document discusses gathering audience feedback for music products targeted at males and females aged 16-25. Various methods are described, including surveys on social media and SurveyMonkey, group interviews, and one-on-one interviews. Face-to-face interviews proved most useful by allowing for elaboration and clarification. Feedback indicated lighting and narrative were successful aspects of the music video, while the digipak cover needed more tracks added. Overall, audience feedback helped ensure the products met the target demographic's preferences for the drum and bass genre.
Question 3
The document discusses gathering audience feedback for music products targeted at males and females aged 16-25. Various methods are described, including surveys on social media and SurveyMonkey, group interviews, and one-on-one interviews. Face-to-face interviews proved most useful by allowing for elaboration and clarification. Feedback indicated lighting and narrative were successful aspects of the music video, while the digipak cover needed more tracks adding. Overall, audience feedback helped ensure the products met the target demographic's preferences for the drum and bass genre.
Evaluation question 3
The document discusses what the author has learned from audience feedback in creating their movie poster, magazine, and trailer. They conducted research into existing social realist film audiences to determine the target age group and interview subjects. Questionnaires with target demographics provided feedback on desired themes, trailer length, and importance of trailers influencing viewership. Peer feedback on initial drafts suggested making text on the poster and magazine cover easier to read with a lighter color. Feedback on the trailer recommended adding louder, more intense music to build tension. Overall, audience feedback helped the author cater their final products more to their target audience's wants and needs to increase success.
Evaluation: Question 4
The document discusses the target audience for a music magazine called PopStar. The target audience is females aged 12-17 from a working class background. To better understand this target demographic, the author interviewed a magazine reader who fits this profile. They found that the typical interests of the target audience include music, fashion, and sports. Additionally, the target audience consumes media through social media platforms like Twitter and Facebook, television with ads, and online/device music listening. The goal is to design a magazine that caters to the interests and media consumption habits of this teenage female demographic.
Aims and Considerations
The document outlines the research plan for a project on homelessness. It discusses examining 5-10 existing products to understand design techniques. Primary research will involve surveying 10-30 people aged 16-24 through online and paper questionnaires. The research aims to understand audience interests to create an effective product. Sensitive issues will be avoided in questions. Potential challenges like discomfort could be addressed by avoiding personal questions. The finished pieces may be displayed in public places like schools and transit stations to reach the target audience. Funding is an ongoing issue for the small charity due to their increasing client numbers each year.
Analysis of idea development after feedback
The student developed a mockup of their advertising idea and created a survey to gather feedback from classmates. The feedback indicated the target audience was too broad, so the student decided to focus on young adults. Respondents also criticized that it wasn't clear the ad was selling perfume, so the student plans to include more shots of the perfume bottle for clarity. The feedback has prompted the student to rethink how they will market the ad and better convey that it is for a beauty product.
Cdmp u8 common answer booklet 1801 (1) 2
This document contains an answer booklet for activities related to responding to a commission to create a media product. The activities include writing a rationale for ideas in response to the commission, pitching one selected idea, and proposing the idea in more detail.
The rationale targets young women aged 9-25 and outlines research conducted through a survey. Three ideas are presented: a podcast, celebrity-focused video, or short film. The celebrity-focused video is selected.
The pitch sells this idea by describing a video advertisement featuring celebrities discussing social media's unrealistic portrayals and its impacts on mental health.
The proposal provides more details on the content, technical considerations, contributors, locations, legal/ethical issues, and scheduling
Evaluation Question 2
The document discusses how the media product represents particular social groups. It summarizes that the product targeted and appealed to females aged 12-18 by focusing on pop music genre. Research on reader profiles of this group helped understand their music interests to tailor the magazine's content. As a 18-year-old female, the author was also able to represent the target audience's views and interests. Producing a monthly magazine required keeping content current to represent the target audience's stereotypes of being media-driven and reliant on internet/technology trends.
Audience research
Audience research involves gathering information about audience segments to understand their attitudes, interests, and behaviors regarding a topic. It is important to conduct audience research before finalizing a project to understand the target audience and design something that will appeal to them. There are many ways to categorize audiences, such as by demographics like age, gender, income level, and occupation. Gathering this information through surveys, interviews, and focus groups can provide insights into what the audience wants. Internet forums, social media, and online ratings are also effective research methods because many younger audiences spend time online.
Audience research
Audience research involves gathering information about audience segments to understand their attitudes, interests, and behaviors related to a topic. It is important to conduct audience research before finalizing a project to understand the target audience and design something that will appeal to them. There are many ways to categorize audiences, such as by demographics like age, gender, income level, and occupation. Gathering this audience information through surveys, interviews, focus groups, and online ratings can help choose the appropriate audience category and design effective advertising.
Similar to Eval q3 (20)
Eval q3
- 1. Evaluation Question 3 What have you learned from your audience feedback?
- 2. My target audience is teenagers aged 13+ and up, my audience is both males and females alike as the musical genre isn't specifically pointed towards one gender over another. They will enjoy a variety of different genres (musical, film, TV and so on) varying from darker genres (rock and horror) to the lighter genres (Rom-coms and pop.) They will have varying backgrounds but the majority will be in the middle-working class and will have some disposable income to purchase my products so this audience is financially viable. Their parents/ carers will have typical working class jobs – mechanics, nurses etc. so, again they will have some amount of disposable income from them.
- 3. My target audience will also enjoy things that aren't mainstream (hence why they enjoy the alternative-rock music genre in the first place) such as foreign films, TV shows and music and will be very open-minded in a variety of areas. They will enjoy a variety of different clothing labels but will especially enjoy the brand of “Converse” - shoes, bags and so on.
- 4. I think that this is a good target audience as it taps into a place in the market which has not be fully accessed yet in any large media products. I think that the audience is big enough for this to be profitable venture, I also think that because my target audience is mostly middle-working class that information on the band, songs etc. will be carried through my target audience through word-of-mouth, possibly increasing how known the band would become and how popular they would be. I also think that this is a good target audience as the middle-working class is one of the largest social classes and so the people within that social grouping who enjoy the alternative will be larger than in most other social classes – theoretically increasing how much profit my media products would make.
- 5. I think that in terms of a secondary target audience, it would probably appeal to young adults also, people aged around 18-25. These people will be those who are leaving home and gaining more independence in their lives – university, full-times jobs and so on, so they will be looking to “expand their horizons” as it were. This would included looking into a larger variety of music, film and people to mention a few, so this audience would also be a definite possibility.
- 6. From my planning I was sure to frequently check on my target audience and see if what I was doing would appeal to them, my narrative idea for my music video was read through by some members of my target audience (an equal amount of male and female to make it fair) and they thought it was a very good story and read through it intently – commenting that they got very excited about how it was going to end. This was both useful and reassuring to my planning process, because I then knew that I was on the right path with planning my product and that it was getting positive feedback, even in the planning stage. I also was checking constantly through my production process to make sure that what I had been doing was satisfactory in my target audience's eyes.
- 7. I did this by using the social networking website “Facebook” which allowed me to contact people who would be included in my target with ease and so that I could record their responses for future reference. These responses and feedback were very important as it allowed me to mould my media pieces more effectively as I was constantly transferring information and progress to my audience who would tell me what they like or don't like. I also created a set of questionnaires for my target audience to fill in so that I could record this also and keep it to see what I had to change, I also asked a few questions such as if they could see my products as a promotional package, and who they thought my products would appeal to. This extra feedback helped me to further develop my products even more and create a better promotional package.
- 8. Examples of my questionnaire
- 9. All of my feedback also helped me in creating products which would appeal to my target audience, as I was getting feedback on what I could “improve” I was also asking what I could do to make appeal to them (as my target audience) more. This was important as towards the end of my production process I asked in one of my questionnaires if they would find it appealing be interested in them, the general census was that, yes, they would be interested and would consider buy the products. I was also able to make my product more appealing to my target audience as I, myself am part of my target and so I know some of the inner-workings of my audience. This I was able to use from day one and helped me to work my products towards my audiences, this, along side my various forms of feedback, I was able to create products which I think would appeal to my target audience.
- 10. All of my feedback also helped me in creating products which would appeal to my target audience, as I was getting feedback on what I could “improve” I was also asking what I could do to make appeal to them (as my target audience) more. This was important as towards the end of my production process I asked in one of my questionnaires if they would find it appealing be interested in them, the general census was that, yes, they would be interested and would consider buy the products. I was also able to make my product more appealing to my target audience as I, myself am part of my target and so I know some of the inner-workings of my audience. This I was able to use from day one and helped me to work my products towards my audiences, this, along side my various forms of feedback, I was able to create products which I think would appeal to my target audience.