The document provides details about corrections and improvements made to various elements of a magazine pitch, including the witness statement, front cover, double page spread, and advertisement page. Color, layout, and text visibility were improved. Feedback from a survey indicated the pitch was well-received but could be improved by adding more details and speaking more slowly. Risks involving photography, locations, and software are assessed, along with plans for a photo shoot, equipment and staff costs, profit projections, intellectual property protection, and how issues would be handled.

1. LO5 By Ashley B

2. WITNESS STATEMENT
Starting with my witness statement it is clear that I did include most of the
content that needed to be added. However, one thing that I could have included
was information on The theories such as Katz, Hartley's and Maslow's towards
the target audience. By doing this could have more accurately explain who my
magazine is targeted towards and how it relates to the genre. Furthermore, it is
also mentioned that I should done a clear sweep through all the slides to ensure
clear spelling and this would help the viewers to understand my pitch more

3. CORRECTIONS TO FRONT COVER
When adapting sand making
my magazine front cover better
I decided to add more colour
on the page making the text
more visible and easier to see.
I also added a drop shadow
and this helps with the front
cover as it makes the main
image stand out more
prominently and creates depth
in the image.

4. CORRECTIONS TO DOUBLE PAGE
SPREAD
On the double page
spread however I added
once again more
brighter but clearer
colours helping the text
and information on the
page such as the
interview to stand out a
lot easier and making it
a lot easier to read
overall.

5. CORRECTIONS TO
ADVERTISEMENT PAGE
As for the advertisement
page I decided to make the
background of the image,
which is of the ocean, much
brighter so that the image
is more visible and the text
ins therefore more easily
read if some one was to
flick through the pages of
the magazine this page
would stand out quite
easily.

6. SURVEY MONKEY ANALYSIS
After reviewing my results from my
pitch it is clear to say that overall
it went quite good with 100% of
people that answered the “what
did you think of my pitch?” with a
9 out of 10. Although most of the
feedback was quite good I did
however receive some feedback
that will help to improve my pitch
for the future and overall improve
my magazine front cover, DPS and
advertisement page so that it
appeals to the audience a lot
more. One of the improvements
was to make the colors on the
pages more clearer so that it
makes it easier for the viewer to

7. DO YOU THINK THAT MY FRONT
COVERS WERE RELEVANT TO MY
MAGAZINE GENRE?
After reviewing the results I can
clearly specify that the results are
clear that I can improve my
magazine in different ways.
Although there weren't many ways
to improve my magazine front cover
it seemed as if almost everyone that
answered the questionnaire agreed
with my choice of colour scheme
and layout but improve I could add
some more content and maybe a bit
more colour in order to attract the
readers attention.

8. WHAT COULD I DO TO IMPROVE MY
PITCH?
It appears that in order to improve
my pitch I should consider basic
instructions such as go through the
slides a bit slower allowing the
audience to read the slide clearly and
therefore understand the magazine a
bit more. It is almost mentioned that
I should include a bit more detail on
some slides and this would allow the
audience to understand my magazine
on a deep level and understand
where I am coming from.

9. WHAT WOULD YOU ADD OR CHANGE
ABOUT MY FRONT COVER O DOUBLE
PAGE SPREADS IN ORDER TO MAKE
THEM BETTER?
In order to make both the front
cover and the double page spread
better I should consider making
the colours more lighter as they
are currently too dark and quite
hard to see according to a review.
Furthermore, I will also need to
consider adding small details
such as a web address or page
number at the bottom of the
page. This would help the readers
to easily identify where they are
on the page and how to get more
access to the newest content.

10. DO YOU AGREE WITH MY CHOICE
OF FRONT COVER AND DOUBLE
PAGE SPREAD?
Most of the reviews do agree with my
choices and this helps motivate me as
I know that I have created a
professional and interesting magazine
front cover and double page spread
that attract the attention from the
right audience that relates to the
genre the best. This would also mean
that I would need to maybe improve
some areas in order to make it even
more appealing to the audience and to
the genre.

11. WHAT DID YOU THINK OF MY
PITCH?
Overall it turns out that
everyone that answered to
questionnaire voted that my
pitch was a 9 out of 10. This is
great news for me as it
connotes that I managed to
portray most of the information
to do with my magazine quite
easily so that the audience was
able to understand the genre
and who the magazine related
to.

12. PRODUCTION PLAN
Monday Tuesday Wednesda
y
Thursday Friday Saturday Sunday
The date of
publication will
be decided on
this day as well
as everyone will
work together
in order to
create a
schedule of the
work that
needs to be
done.
The
magazines
editing team
will be able to
decide what
contents will
be going into
the magazine
and they will
also decide
what ever the
biggest artist
or biggest
story/gossip
is will be the
main image
on the front
cover.
At this point the
“external” and
“internal”
writers will
decide what
content and
graphics that
will go into the
magazine. This
is a vital part of
the magazine
productions as
they must look
professional
and relevant.
At this point
the “external”
and “internal”
writers will
decide what
content and
graphics that
will go into
the
magazine.
This is a vital
part of the
magazine
productions
as they must
look
professional
and relevant.
Then the
“editor” will
observe and
go through
the
magazine to
ensure that
there is no
grammar
mistakes
and that all
of the
magazines
pages are
correct and
in working
order.
N/A N/A
Complete
(Monday)
Complete
(Tuesday)
Complete
(Wednesday-
Thursday)
Complete
(Wednesday-
Thursday)
Complete
(Friday)
N/A N/A

13. PRODUCTION PLANMonday Tuesday Wednesday Thursday Friday Saturday Sunday
At this stage the
layout staff will
use different
programs such
as “InDesign” or
“PageMaker” in
order to type
out and set the
layout of all the
pages of the
magazine. Then
the decided
adverts from
different
companies get
placed into the
magazine to
which the
magazine
makes a large
portion of its
profits.
At this stage
the layout staff
will use
different
programs such
as “InDesign” or
“PageMaker” in
order to type
out and set the
layout of all the
pages of the
magazine. Then
the decided
adverts from
different
companies get
placed into the
magazine to
which the
magazine
makes a large
portion of its
profits.
Then the “editorial
team” will print
out a hard copy of
the magazine in
order to read
through it and see
if there are any
issues that need to
be taken care of. It
is also important
that every member
of staff is satisfied
that there are no
errors within the
magazine, and if
there are they will
be corrected on a
DTP file done by
editorial team.
This makes it a
vital stage as it
ensures that the
content, layout
and final product
meets the
satisfactory needs
before it heads out
to the general
public.
Then the “editorial
team” will print out a
hard copy of the
magazine in order to
read through it and see
if there are any issues
that need to be taken
care of. It is also
important that every
member of staff is
satisfied that there are
no errors within the
magazine, and if there
are they will be
corrected on a DTP file
done by editorial team.
This makes it a vital
stage as it ensures that
the content, layout and
final product meets the
satisfactory needs
before it heads out to
the general public.
The entire magazine
gets sent to the printer
‘who's job is to print
out the magazines
copies’ and they are
pre- pressed and the
magazine is checked to
ensure that all the
fonts, text and images
have gone through
correctly and to a
perfect condition. Also
a few copies get sent
back to the
publications editors
who do a quick check
to ensure that
everything looks in
working order. If
everything is in order
then they give the go
ahead to print out the
thousands of copies
that will meet the
demand of the
magazine.
N/A N/A

14. PRODUCTION PLAN
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The entire magazine gets
sent to the printer ‘who's
job is to print out the
magazines copies’ and
they are pre- pressed and
the magazine is checked
to ensure that all the
fonts, text and images
have gone through
correctly and to a perfect
condition. Also a few
copies get sent back to
the publications editors
who do a quick check to
ensure that everything
looks in working order. If
everything is in order
then they give the go
ahead to print out the
thousands of copies that
will meet the demand of
the magazine.
In this final
section the
printing
company will
have finished
printing and will
pack away the
magazines and
send them to the
warehouse. At
the warehouse
they will get
distributed and
sold to the public
and this is the
point where the
public will get
access to the
magazines and
be able to absorb
the information
to do with their
favorite artists.
In this final
section the
printing
company will
have finished
printing and will
pack away the
magazines and
send them to the
warehouse. At
the warehouse
they will get
distributed and
sold to the public
and this is the
point where the
public will get
access to the
magazines and
be able to absorb
the information
to do with their
favorite artists.
N/A N/A N/A N/A
Complete (Friday-
Monday)
Complete
(Tuesday-
Wednesday)
Complete
(Tuesday-
Wednesday)
N/A N/A N/A N/A

15. CALENDAR EVENTS
I will be releasing my finished chosen magazine on the January
3rd 2018. The reason for this is due to the fact that January is
one of the months where the least amount of media items and
content is being released and because of this it would allow me
to sell the magazine more easily as there would be new content
that the audiences would like to see. Also with it being released
on January 3rd this would allow me to advertise the exclusive
magazine content nationally.

16. SUBSCRIPTION SERVICE
For both of my magazines (Flat Bass and TV) I have decided that
the best way to inform the audience about the latest content
and new upcoming tours for the artists would be to include a
subscription service. By doing this I would be able to obtain a
increased amount of potential readers that can absorb the
content and still want to come back for more content. On the
website, where the subscription service will be located, there
will be options such as buying a print based media product of
the magazine so the consumers can read and have a copy of the
magazine delivered to their home.

17. RISK ASSESSMENT
Photography risks
In order to ensure that I am able to take images off the subject that I want to
take pictures of I will need to have their consent. Knowing this I made sure
that I sent the subject a email asking them to kindly accept my request so
that I could take and use the photos as my main images in my magazine.
Area risks
Before I even take the images that I need of the subject I would need to
ensure that the area that I take the images is safe for both me and the
subject ad this way it will make the process of taking and picking the images
for the magazine a lot easier.
Software risks
After taking the images I will then move onto the editing stage and I would
need to make sure that the size of the image on the front will fit nicely and
professionally but also the images have to be realistic in order to relate tot
eh content that would be on the inside of the magazine.

18. PHOTO SHOOT PLAN 1

19. PHOTO SHOOT PLAN 2

20. EQUIPMENT COST
Equipment Cost
Office space £375,000.00
MAC computer x60 £62,940.00
Printers x4 £955.20 with inc VAT
Cameras x8 £4,312.00
Lighting equipment £369.00
Paper x7 £118.93
Stationary (pens) x10 £28.60
Desks x60 £19,080.00
Chairs x60 £10,008.00
Adobe creative cloud all apps + Adobe stock x60 £21,599.40
Total £494,411.13

21. STAFF COSTS
Staff Salary
Publisher x2 £45,000
Editors x8 £30,000
Journalists (internal and external)x6 £30,000
Writers (internal and external)x6 £28,000
Photographers x4 £28,000
Marketing x4 £30,000
Advertising (social media) x4 £30,000
Finances x4 £35,000
Human resources x3 £40,000
Designers (graphics)x3 £35,000
In order to ensure that my magazines are high quality and include great
content I have decided to raise the salary by a couple thousand to ensure that
the work in getting done and I will ensure that the candidates will be worth the
money I am willing to pay for them. As you can see I have got a lot of different
occupations for each job and this is to make sure that everything is done to a
great quality and it also helps to reduce stress for the workers as not one of
them has to do all the work.

22. PROFIT AND LOSS BREAKDOWN
Price of one magazine – £4.59
Amount publishing each month – 30,000
Printing costs – £4,378.58
Salaries - £331,000
Equipment - £494,411.13
30,000 x 4.59 = £137,700 how much earned from sales
£137,700 – 4,378.58 = £133,321.42 PROFIT (one month
issue)
£133,321.42 x 12 = £1,599,857.04
£1,599,857.04 – £331,000 = £1,268,857.04
£1,268,857.04 - £494,411.13 = £774,445.91
£774,445.91 - PROFIT in the first year

23. ROYALTIES
After researching I have found out that the NLA is a licensing company
which is able to sell copying licenses and these can be sold to
newspapers, magazines and other media products. Royalties is when a
magazine or newspaper decides to include some content which is
directly form another magazine or newspaper and if they do this it
then means that they have to pay for the original magazine.
Because of this the NLA ensures that each publisher gets their
royalties. I intent to obtain this policy in my magazine in order to
ensure that my magazine is also safe from copyright so that my
content can be safe from other magazines and newspapers.

24. ISSUES
A watermark also helps with the magazines copyright issue and this is due
to how specific and complex the icon is. This icon can be seen as the
magazine will have this icon and it will have a plethora of colours that can
only be detected by a reflected light.
An example of a watermarked image
can be seen to the left. I would use this
idea in my magazine and as you can
see the image is created in a specific
way such as the colours and shape can
be traced back to the original image or
video of which this image took place. In
order to use this image you would need
legal permission from the author to use
the image.

25. ISSUES
Also there is IP which stands for intellectual property and what this means is that you
content and images are protected in order to stop people from stealing or using the
images:
The names of products and brands
The inventions of the author
The design of the product and content
Things that are written, made or produced by the author.
Copyright issues are all IP protection purposes that must take place in order to stop
people from stealing or using an authors content without their permission.
I will use this in my magazine so that my images and content wont be copied and
used in other peoples work.
https://www.gov.uk/intellectual-property-an-overview

26. IPSO
Initial assessment
Once the complaint has been
received it is up to the IPSO
staff to categorize whether or
not it falls in to a possible
breach of the editors code or a
remit. If a large number of
complaints come through then
IPSO will take it into
consideration. Referral to the
publication
If the complaint does
breach the editors
code you will be
passed to an editor
directly and the
problem will be
resolved immediately
or try to be resolved
within 28 days.
Investigation
if your complaint is not resolved
through the publication’s internal
procedures during the referral period,
with your agreement, we will begin
investigating your complaint. We will
write to the editor of the newspaper
or magazine to request its response
to your complaint and may also ask
you to provide further information.
Adjustification by the complaints
committee
If the complaint still remains unresolved
then the complaints committee will
decide whether there has been a breach
in he editors code. The Complaints
Committee will take into account only
information which has been seen by
both sides to the complaint, and will
publish its decision setting out whether
the Editors’ Code has been breached,
and why, on our website.
Outcomes
If it is determined that the
editors has been breached
then it can require the
publication of its upheld
adjudication. But however if
the arrangements for
uploading standards and
compliance were a fault,
IPSO may also inform the
publisher in writing that
further remedial action.Anonymity
If you have concerns about
publication of a decision, you will
be given an opportunity to raise
them before the Complaints
Committee is asked to consider
the complaint. Review The
complaints committee requests are
not included in published
decisions but stats from the
standpoint that they generally
should be published in full.
Confidentiality
Complainants and others should have
absolute confidence that their privacy will be
respected. In order for IPSO to be able to
investigate complaints effectively, it is
essential that neither party publishes
information which has been provided as part
of the investigation, including
correspondence, without the consent of the
other. Material provided must only be used for
the purpose of the complaint and this does
not prevent either party from disclosing
information about the complaint to third
Simultaneous correspondence
IPSO is committed to resolving
complaints, where possible and
appropriate, on terms which are
agreeable to both sides. They expect
both parties to a complaint to engage
with the process in good faith, and to
cooperate with our procedures. once
they have begun an investigation into
a complaint, the existence of
simultaneous correspondence
between the parties directly inhibits
their ability to investigate and
mediate in an effective and
transparent way.
Multiple complaints
If they receive a large amount of
complaints linked to the same point
they will all be summarized into one
complaint but If a lead complaint is
resolved by IPSO, a resolution statement
will be published.
Individuals with disabilities
IPSO will make reasonable
adjustments depending on
your needs that you require.
Also they will ensure that the
complaints party is transparent
meaning that all the
complaints are presented to
the committee for
consideration of writing. But if
the requirements cannot be
met fully than they will explain
Unacceptable behaviour by
complaints
The IPSO staff is always cautious
due to the fact that some
complainants might contact IPSO
in distressing circumstances and
may need significant support and
assistance.
IPSO will be used in my
magazine as it will allow
the work to stay safe but
also it ensures that the
content has met the
right needs and does not
cause any problems with
the public.

27. EDITORS CODE OF PRACTICE
Accuracy
The Press must not publish inaccurate, misleading or distorted information or images, including headlines not supported by the
text. Also significant inaccuracy, misleading statement or distortion must be corrected immediately, promptly and with
prominence, and where appropriate an apology must be published. In cases involving IPSO, prominence should be as required by
the regulator. There is a fair opportunity to reply to significant inaccuracies that should be given, when reasonably called for. The
Press, while able to editorialise and campaign, must distinguish clearly between comment and fact. But a publication must report
fairly and accurately the outcome of an action for a party, unless an agreed settlement states otherwise, or an agreed statement is
published.
Privacy
Everyone is entitled to respect his or her private family life, home, health and correspondence, including digital communications.
Also the editors will be expected to justify intrusions
Harassment
They must not persist in telephoning, pursuing or photographing people when asked not to; and they should not remain on
property when asked to leave and must not follow them. If requested, they must identify themselves and who they represent and
why. The Editors must ensure these actions are observed by those working for them and take care not to use non-compliant
material from other sources.
Intrusion into grief or shock
When a there are cases involving personal grief or shock, enquiries and approaches must be made with sympathy and publication
handled sensitively.
Reporting suicide
When reporting suicide, to prevent simulative acts care should be taken to avoid excessive detail of the method used, while taking
into account the media's right to report legal proceedings.
Children
All pupils should be free to complete their time at school and they must not be photographed at school without permission of the
school. Children under 16 must not be interviewed or photographed on problems involving their own or another child’s welfare
unless with a responsible adult consent. Children under 16 must not be paid for material involving their welfare or parents or
guardians for material about their children.
Children in sex cases
The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex.
In any press report of a case involving a sexual offence against a child –
The Editors code of practice will be
used in my magazine as it will help
as a guide with accuracy and
privacy so that the magazine can
be productive in avoiding the
possible problems such as
harassment and invasion of

28. COPYRIGHT
Copyright is a very important issue that could result in protecting the authors work
so that it cannot be copied and used under another authors name. This copyright
includes all the content in the magazine from images to the facts that have been
researched.
This is relevant to “TV“ as I will release huge amounts of information every month
and this copyright term helps to keep the content safe from being copied or stolen
and used under the name of a different author. An example of this would be a
famous artists such as Jay Z, Rihanna or my subject James Smith and their interview
which has very specific information and content that no one else would be able to
obtain in order to include in their own magazine.
Copy right will be very useful when used in my magazine as it will allow for the
images to not be copied and used under the name of another artist.

29. WATERMARK

30. CONCLUSION
Overall in Lo5 I have managed to cover a load of things that is
associated with my strengths and weaknesses with my pitch. These
strengths and weaknesses are from feedback that I have gathered
from my survey monkey results. This was useful as it meant that I was
able to use the feedback in order to improve and benefit my future
presentations. Moreover, I believe that both magazines related to my
audience but I think that my TV one relates more to my genre than
the Flat Bass one. The feedback that I gathered can also relate to my
front cover and magazine pages which is great for when developing
and creating a magazine.