HASH is a Social Chat Network for your neighborhood. Meet and chat new like minded people in your locality without sharing your mobile number. It's truly the best way to discover and chat with new interesting people in your locality.

1. LOCAL SOCIAL NETWORK
Hash is a hyper local digital platform. Users can communicate and share interests
in real time with other users, individuals or merchants/events in their vicinity.

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#OneAppToRuleThemAll

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WHY HASH ?
To “Tear Down The Wall”
• A wall built by apps like Facebook , Twitter, Instagram, WhatsApp etc.
which restricts users to connect with people whose phone number or
email or identity is known to them. There is no freedom to discover
new people.
• HASH allows you to break this barrier and easily connect with the
person in your locality without sharing your number or email .
No way to
connect

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WHY HASH ?
Wouldn’t it be great to have one app to use for all our needs and
also for entertainment?
• HASH can rid any smart phone user of the need to have multiple
ordering apps. Simply use HASH App and break away from Hyper
Verticalization
• HASH aims at building a strong local community of services and
users which will bring about the end of curated databases.
#OrderFood #ReserveTable #RestaurantReview
#LocalGroceries #BookACab #ShareARide
#BuyMedicines #Jukebox #LocalOffers

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HASH GUY VS. OTHER GUY
#OneAppToRuleThemAll

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AT A MOBILE TECH SUMMIT
HashGuy looking for an IOS developer. OtherGuy also looking for IOS developer.

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HashGuy can see IOS developers around
him in real time on HASH App. He
communicates with them and meets them,
then and there!
OtherGuy gets handful of replies from all
over the world, and tries to co-ordinate
with them on DM.
AT A MOBILE TECH SUMMIT

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AT THE MALL
HashGuy later goes to eat in a mall, where
he sees a cute girl sitting nearby.
OtherGuy also goes to eat at the mall
where he sees a cute girl sitting nearby.

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HashGuy finds the girl on HASH App and
strikes a conversation with her.
There is no way for OtherGuy to
approach the girl, so he spends
time swiping right.
AT THE MALL (STORY CONTINUED)

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AT A MUSIC FESTIVAL
HashGuy can use Hash to ask admin or
other people for directions to the entry
for VIP passes. Ex: #SunburnAdmin
#SunburnPeople
HashGuy can upload his photos and
check other peope’s uploads around him
on the common # created by him on
HASH. Ex: #SunburnSelfies

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HashGuy uses Hash to chat with
Merchandise store, asks them to
keep a T-Shirt ready so he can come
and pick it up.
HashGuy interacts with people around
him under :
#ConcertChatroom, #YourFavSong etc.
AT A MUSIC FESTIVAL

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#OneAppToRuleThemAll

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HASH App Features

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WHAT DOES HASH DO ?
• Local Connect: HASH helps you connect with anyone in
your local area without having to share your phone
number or email.
• Group Connect: Connect to people in your area, chat
like minded people on topics of common interest or
simply share your thoughts with the world around you.
• Merchant Connect: Connect to the local services in
your area to get the latest offers and services around or
order your favorite service with a single touch.

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Rakesh got connected with his society member Suresh on HASH
App and got an vacant parking slot from him.
THE LOCAL CONNECT

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Rakesh got valuable startup tips from Mohit through
“Celebrity Connect” on Hash
THE LOCAL CONNECT

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Manchester United Fans Club, Andheri
Rakesh got connected with Manchester United fans in Andheri on HASH App and
they formed Andheri Manchester United fans Club
GROUP CONNECT

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Gupshup in Canteen group. Order from your class so that you don’t have to
wait. Criticize or appreciate menus
Whats on
Menu today??
Someone Please
Order an
Omelet!
GROUP CONNECT

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Connect with Local Merchants and Services in your locality
MERCHANT CONNECT

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HASH App Walkthrough
Look and feel of HASH App
You could also download HASH App at:

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FIRST SCREEN

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LOCAL FEED

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GROUP CHAT

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ONE ON ONE MESSAGES

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COOL NEW FEATURES
We have many aces up our sleeves - This is how we get even better!
• Option for the user to change his location and view conversations in
other areas (you could be “virtually” standing at Times Square, while
you are located in Goregaon)
• Categorization of the conversation into services and user generated
content.
• Build a system to identify the users interest based on the hashtag
conversation and show the user relevant services nearby.
• Create a local ad platform for the services to target the right audience
in their vicinity based on age, gender , profession and interest.
• Curate the social media content from different platforms based on
hashtags and display the top shared content on HASH.
• Ability to send a predefined message to any user- Presets

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So, what makes HASH App
different?

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OUR USP
Geo-Fencing OffersCategorized Chat Personal Chat

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EXCELLENT YET SIMPLE SAFETY FEATURES
HASH gives flexibility to remain anonymous. Personal details
or phone no. is not required. A user can report/block others
Users can contribute and interact under Hashtag chats
even if they have activated invisibility mode.
It is not possible to search and view profiles of users once they
are invisible or out of the local range.
HASH supports privacy of users with Invisiblility mode

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Market Sizing
and
Positioning

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MARKET SIZE
Market Size of HASH App is equivalent to that of Social, Dating
and Communications apps.
Currently there are 1.79 Billion people around the world using
Social Platforms and 145.6 million people in India.
COMMUNICATIONSOCIAL DATING

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WHY IS HASH UNIQUE?
• Visibility on map
• Public as well as personal chat
• Merchant integration
• Truly local through physical geo-fencing radius
THE ABOVE FEATURES ENSURE THAT HASH CAN SERVE
AS A SIMPLE YET EXTREMELY EFFECTIVE APP TO
HANDLE A VERY WIDE VARIETY OF USER NEEDS
SOCIALLY AND COMMERCIALLY.

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OUR POSITIONING
Social
Communication
Dating
Discovery

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Our Business Model

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CURRENT REVENUE MODEL
Social Apps Dating Apps
LOCAL ADVERTISING PLATFORM
Merchant
creates ads which are
visible in a locality to
his targeted
demographic
Visibility to
merchants on the
Map. A user can
directly chat with
a merchant
Merchant can
broadcast offers as
notifications to users
in a locality.
Pay per advertisement and
reach.
Subscription for visibility
and commission from
sales through HASH
Pay per broadcast
notification.

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FUTURE REVENUE MODEL
CHAT REVENUE STREAM
“FREEMIUM” PROFILES
User will have the ability to change
its location and start a
conversation outside the 6KM
radius
Paid App Features.
Collect all the chat conversation on
our platform and provide an in
depth analysis of the interest of
users around the world
Build our own analytics system on
our data.
… and a huge number of additional revenue streams!

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What have we achieved so far?

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HIGHLIGHTS
IOS and Android App launched on 7th December, 2015
Website : www.myhashapp.com
HASH’s Journey so far
HASH App was conceptualized in June, 2015. After working on the concept for 3.5
months we had our first beta launch in Oct,2015.
After the initial feedback from our interns, friends and testers, we made the
changes and launched our app on 7th December, 2015 on Android as well as IOS.
User Sign Ups
8100
Posts/Messages
75,000+
Unique Hashtags
2500+
Weekly Active
Users 1500+
… WITH NEARLY ZERO MARKETING COSTS SO FAR !

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MEDIA COVERAGE
1. Chosen for Facebook FbStart Program
2. Chosen as Tech Start-up of month by Exhibit Magazine.
3. Part of Nasscom 10000 Start-up batch.
4. Featured in Indianweb2 and Geekopedia.
Hash Is Promising App That Connects You To People Within
Your Hyper-Local Space – IndianWeb2
HASH lets us connect with people and services using hastags
- Geekopedia

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INTERNAL DASHBOARD
We have ~1000 downloads every week and around 1500 weekly active users
on HASH App
Screenshot: 10AM, 09-02-2016

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USER PROFILES
Currently, we have 84% male and 16% female users
We have HASH users in the age group from 15-40 with predominantly people
in the age group 18-24.
We will increase the ratio of female participation by 65-35 % by running more
women oriented campaigns and having more participation in group activities

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HEAT MAPS & GEO LOCATION OF USERS
HASH users are currently slowly spreading across all over the world and
maximum number of users concentrated in Mumbai, India
User Location Maps (World) Posts in a Day(Mumbai)

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OUR ALLIANCES
Paying Business:
Use HASH’s platform to advertise their service
and promote new offers.
Strategic Partners :
Provide HASH with exclusive coupons to be
given out to HASH’s contest winners.
AMAR SPORTS
HASH provides a local ad platform to businesses for promoting their
services and offers.

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MARKETING STRATEGY

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CURRENT MARKETING STRATEGY
Stage 1 (3 months) Stage 2 (6 months) Stage 3 (12 months)
1. College & Events
Promotion in Mumbai
2. Tie ups with merchants
3. Intern Program – reach
out to 250+ colleges, 150
new interns every week
4. Kick start Influencer
network – like
comedians, food and
lifestyle bloggers, etc.
5. Get articles published to
push downloads
1. Make HASH App viral
and get consumers
throughout India
2. Focus on other age
groups
3. Begin with Celebrity
Connect
4. Organizing meet-ups
and events
5. Media spends
1. Phase Wise launch in
other markets
2. Acquire smaller
platforms to strengthen
market reach
3. Importantly, have
already identified a
couple of very large
potential business tie ups
which would be a game
changer.
We are currently in Stage 1 and the marketing spend so far has been practically
zero

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Following is sample strategy for fresh funding of $300-500k.
FUTURE MARKETING STRATEGY
January February March April May June
Team Hiring
Intern Program –
reach out to 250+
colleges, 150 new
interns every week
Make HASH App viral
and get consumers
throughout India
Release version 2.0
Start Offline Tie Ups in
all other major cities
Offline Tie Ups Mumbai
(Pubs/Mall/Events)
More Offline Tie Ups
Mumbai
(Pubs/Mall/Events)
(100)
Focus on other age
groups
Start Offline Tie Ups
in other Cities (Pune)
Start Offline Tie Ups in
other Cities (Bangalore,
Delhi)
Media Spend
Intern Program – reach
out to 250+ colleges,
150 new interns every
week
Kick start Influencer
network – like
comedians, food and
lifestyle bloggers,
etc.
Begin with Celebrity
Connect
Media Spends
Media Spend
Organize Influencer
meetups
Get articles published to
push downloads
Incentive/Referral
Marketing Media Spends Build Ad Platform
Organize Influencer
meetups
Paying business-15 Paying business-50 Paying business-200 Paying business-500 Paying business-1000 Paying business-1500
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TEAM

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FOUNDERS
Alazhar Kapadia
(COO & Co-Founder)
Android and DB expert.
Has worked with
companies like Deloitte.
CapGemini.
Vishwesh Shetty
(CEO & Co-Founder)
6 years of experience as
Social Apps Developer.
Knows in out about Social
API’s.

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Ketan Thakur
Sales Lead
Experience of 3+ years as
Analyst with MBA in
Marketing.
CORE TEAM
Aadil Khan
Markerting Manager
Marketing & Product
Management at Sports
Interactive.
Gauri Oak
Management Consultant
Experience of 3+ years
Handled Operations and
Marketing for Instakash
and Hammer & Mop.

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EXTENDED TEAM
Mithilesh Bhalekar
(Junior Android
Developer)
Puneet Bali
(Marketing Lead - Pune)
6 year of experience in
Real Estate Marketing
and Sales
Interns
(Marketing Interns)
Virtual and Feet on street
interns from different
colleges.

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PROJECTED TEAM
10 people
20 people
Marketing-5
Developers-4
Sales-1
Marketing-10
Developers-6
Sales-4
Marketing-20
Developers-15
Sales-5
40 people
3 Months 6 Months 12 Months

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Website: http://www.myhashapp.com/
#THANKYOU