Unit 13 LO4 & LO5

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and pitching a print based media
product.
Evidence
Name: Jake Naunton
Candidate number: 3097
Centre number: 64135
St. Andrew’s Catholic School
64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Environment of Pitch
In order for my pitch to be successful it requires me to the
environment of my pitch in order. For my pitch I needed to
ensure that I had the items displayed around this slide. Firstly
the most useful tool in being able to present a successful
pitch was the clicker. This is because it enabled me to be
versatile when presenting my ideas to the audience; it meant
that I had the ability to move freely around and express my
ideas, thus engaging with the audience and making my pitch
successful. Secondly the fact that I had a DLSR camera has
meant that I had the ability to record evidence of my pitch in
high quality. Next the smart board has allowed me to display
the pitch in a way which is engaging and professional.

Material used
In order to create my pitch I firstly used PowerPoint due to its easy accessibility and
hundreds of different interactive elements. The screenshot at the bottom of the slide
demonstrates the different elements that make the creation of a presentation
seamless and easy, features which Prezi simply doesn’t have. Therefore the entire
purpose of using two different application software's for creation process of the
presentation is because Microsoft PowerPoint in stronger in terms of the design
elements. However Prezi is stronger in terms of the way in which you can make the
previously uploaded PowerPoint appear professional and attractive.

Feedback
Now that I have completed my pitch I have the ability to look over the two different
forms of feedback which I received. The first form of feedback was the witness
statement which was completed by my teacher’s; the fact that I received two statements
has meant that I have the ability to gather a better understanding as to the quality of my
presentation and the content which is lacking or missing. The statements highlighted
how the potential problems which would cause an issue in terms of ensuring that my
magazine becomes a market contender. Notably the witness statements provided
includes areas which I can improve; this includes the form of PowerPoint and via the
graphical creation which I made. On the witness statement below it demonstrates the
areas which I could improve both my DPS and Front cover in order to make sure that it is
as of as high quality as possible.

Survey monkey analysis
Following my successful Unit 13 Magazine pitch I now need to ensure that I respond
effectively to the feedback which I have received. Since I created seven questions for
my survey monkey I was able to find that there are a few corrections which can be
made to ensure that my magazine product is as strong as it can be. The first question
which I included in my work read What did you like about the way I presented my
ideas? The purpose of this question was to firstly identify what the general response
to my pitch was and if I created a strong impression as to why my magazine would be
successful and have the ability to compete with top market contenders. The responses
which I received were unanimously positive meaning that my pitch was successful; out
of the 12 people that answered my survey monkey they were all positive commending
the way in which I ‘naturally’ presented my pitch. One response read “No script made
it extremely professional because audience was engaged.” highlighting that the way in
which I presented my ideas was encapsulating from the audiences point of view. The
fact that due to a last minute fault I did not have a script actually meant that my script
came across as far more professional than my competition as I was evidently prepared
as I knew the information and was able to project this as a natural and useful manner.
I made sure that I was prepared to present even if there was to be any faults, in this
case the issue of not having my script in-front of me.

The next question I believe to be one of the most important is summarises overall if my
magazine would be capable of being a market contender. The question reads, ‘Do my
magazines fit the genre of Hip/Hop/ Rap’ this is an important question as it ensures that I
have made a product which the audience would go out and purchase if they were looking
for a magazine in the Hip-Hop/ Rap genre. The screenshot at the bottom of the slide
identifies how I received unanimous ‘Yes’ responses evoking that my product does meet the
market which it would be entering as 12 people agreed that my magazines tied in perfectly
with my chosen genre. The next question which asked the audience “What was your
favorite element of my magazine front cover?” The purpose of this question was to find
out which elements were the best and what I should be looking to improve upon in terms
of the weakness of the front cover. Evidently I received a positive response as the almost
every option provided was selected more than once; this means that the front covers which
I produced are strong in almost all of the areas.

The next question asks the audience
members ‘what would you change
about the way I delivered my pitch’
the purpose of this question was to
identify how to improve my pitch in
terms of the way I delivered it audibly
and visibly to the audience. This is
useful as it means that for any future
presentation I am aware what I need
to do to ensure that I can make my
presentation even more accessible
and enjoyable. Evidently the content
displays some of the comments which
were received from the questionnaire
respondents. Notably they were all
positive outlining how this part of my
pitch was highly successful.

The final two questions served the purpose of
ensuring that I wasn’t missing any elements from my
pitch; or asking for any editorial changes towards my
‘Session’ DPS. The first question captured to the right
reads ‘What would you change about my designs?’
this question was intending to provoke the
suggestion of positive feedback. This was desired as
it means that I have the ability to rectify certain
mistakes which could be found throughout the
magazine. This also means that I know what I needs
to be added to the various different magazine pages
in order to improve them and make sure that they
definitely fit in with the theme of Hip-Hop/ Rap. The
final question which was included on my survey
monkey reads, ‘Was I missing any components from
the double page spreads or my front covers?’ This
question was simply included a yes/ no option to
quickly make sure that I wasn’t missing any of the
fundamental elements to make a successful product.

Pitch improvements
Having received my feedback from my witness statement I have the ability to address
some of the issues which were listed in terms of the designs of my front covers and
DPSs. This means that I have the ability to make changes to the work created in order
to make the magazine appear more professional. The first screenshot demonstrated at
the bottom of the slide is a comment taken from the witness statement that my teach
created for me, the purpose of this is to demonstrate the areas which I need to
improve. Notably with my strapline my teach suggested that it should not change with
every issue to fit the cover lines, instead it should be specific to the magazine and
should be used in every issue. The second screenshot presented below illustrates the
change of strapline; the purpose of this is to ensure that my magazine is able to create
numerous forms of brand recognition. This is vital as it means that potential
consumers and existing ones have the ability to remember the brand is a vast network
of way such as the house style, strapline, masthead and fonts.

Pitch improvements
Next another Photoshop improvement which
was suggested to me was the fact that on my
chosen magazine I needed to have the main
image of the artist covering the masthead.
Previously I had only positioned the main
image over the masthead on Verve my backup
choice of magazine as supposed to the chosen
magazine of Session. However since this is the
first magazine that the company of Session will
create it is important that that I create a bold
statement by merging the models head with
over the top of the masthead. The purpose of
this is to create a underlining statement as to
the quality of the magazine which potential
consumers could be purchasing. The first
screenshot presents the magazine cover before
I had implemented the change. The second
screenshot is the way in which I decided to
enlarge the image and place it over the
masthead. The incorporates Richard Dyer’s star
appeal as it demonstrates how Session wants
to obtain the attention of the user by drawing
them in via the main image who will be a star.

Pitch improvements
The next improvement which I was advised to
make are spacing out my cover lines in order
to make them more readable for a potential
consumer. Notably it is very important that
the user has the ability to be able to read the
cover lines as they are often one of the main
selling points of a magazine. This is because it
informs the consumer about what sort of
content can be found inside the product
which they intend to purchase. The first
screenshot presents the initial design of the
front cover, prior to the feedback received
form my teachers and peers. Whilst the
second screenshot on the left indicates the
way in which I have chosen to space out the
cover lines in order to make them more
attractive.

Risk Assessment (software)
When creating elements on Photoshop there is a danger of causing diffraction or
damage to the image that is being created. The first way of avoiding damage to any
images is to ensure that when they are being resized that I hold down shift to avoid
image pixilation. Another way in which I avoided any damage to my design work was
by creating countless backups. This meant that I could try new combinations of effects
and filters to find the best results without having to worry about corrupting a
document or accidently deleting it, as this did happen and saved hours. Next another
way in which I avoided any inconsistencies with my design work was by using the eye
dropper tool this meant I have the ability to ensure that the same colours are used
throughout to retain consistency and professionalism. If I didn’t use this tool I often
recall the colour reference codes in order to be able to manually type in the code and
access the same colours.

Risk Assessment (permissions)
The purpose of this risk assessment is to ensure that the
relevant permissions are obtained thus meaning that there
are no legal issues when capturing images that will be used
throughout the magazine. The form presented above
identifies how the permission of the model has been
obtained to avoid any legal issues.

Production plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Initial plans are
drawn, the writing
team begin to
determine what sort
of content that they
wish to include in
their magazine.
Interviewees are
now determined by
this point, contact is
made with them to
ensure that they can
be photographed
and interviewed in
time for the next
issue release.
The colour
scheme and
house style is
now beginning
to be thought of.
Interview artists and
ensure that the
camera technology is
configured so that high
quality images can be
capture.
Finish setting
up the scene
for artists to
have their
pictures
taken.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the day
Complete by:
Next Monday
Complete by: 6th Complete by:
End of the
day
Complete
by: N/A
Complete by:
N/A
Week beginning: May 2nd 2016
Week beginning: May 9th 2016
Featured artists will
arrive, spend the day
ensuring the relevant
images are captured.
Onto of this make
sure that that the
interviews are
finalised.
Type up any left over
interviews ready to
be transferred on
the main pages.
Begin editing
the main image
of the cover
Check the business
email for enquiries
relating to
advertisements for the
magazine.
Ensured that
the included
advertisemen
t companies
have been
contacted
with fees
paid for.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the day
Complete by:
Thursday 12th
Complete by:
End of the day
Complete by:
End of the
Complete
by: N/A
Complete by:
N/A

Production plan
Retrieve the emailed
graphical attachments
for the
advertisements and
collate them into an
organised folder.
Being editing the
rest of the image for
the magazine.
Publicise the
magazine via
social media and
email
notification to
subscribers.
Collate the majority of
stories from all the
external writers which
have been employed
for this be
implemented into the
final magazine
Finalise both
front cover,
advertisemen
ts and
interviews.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the week
Complete by:
End of the day
Complete by: End of
the day
Complete by:
End of the
day
Complete
by: N/A
Complete by:
N/A
Week beginning: May 16th 2016
Week beginning: May 23rd 2016
Continue to promote
the magazine via
social media and
newsletter.
Check and finalise
the colour scheme
along with all of the
graphical elements
that will be included
in the magazine.
Spend the
simply adding
everything to
the magazine
ensuring that
each day is fully
complete.
Complete the final
edition of the
magazine and review
any faults found over
night.
The editor
and producer
review the
magazine
and
executively
finalise it.
Sent of be
printing.
Begins the
distribution
process.
Complete by: End of
the day
Complete by: End of
the day
Complete by:
End of the day
Complete by:
End of the day
Complete by:
End of the
Complete
by: N/A
Complete by:
N/A

Production plan insight
The purpose of the production plan is to organize the weeks that lead up to the release of the
magazine. This is an important stage as it means that there will be no components missing from the
magazine on it’s release. The production plan covers all bases meaning that there are no issues with
product on it’s release. This provides the producers of the magazine with the peace of mind that their
product is complete and of high quality since it has the ability to be one of the top market contenders
in the genre.

Equipment a cost
When a consumer purchases a copy of their favorite magazine, or maybe they are adventuring into a
new genre they will typically not cast any thoughts towards the costs that are involved in producing a
single copy of that product. The first and ultimately necessary component in order to be able to create
a successful magazine is via the office space. Multinational businesses such as Apple spend millions of
dollars each year in order to fund numerous stores and office spaces across the globe. When
researching I identified I looked into the local office spaces available in my local area, Epsom. I first
looked at a location in the centre of Epsom, City Skylines under their features tab it was made clear
these office spaces are very equip and fit for purpose, thus justifying the costs which I ventured on to
discover. The features included, Wi-Fi access; fully furnished working spaces; 24 hour access; kitchen
facilities; storage and showers. The price to rent an office space which is suitable for the number of
employees which I have under my institution is, £350 per person in this case employee, per month. So
since I would be employing 40 business attributes this would come to £14,000, resulting in a total cost
of £168,000 per year, simply for a place for the employees to work. The next cost which has to be
covered when setting up a magazine business is the cost of the systems which workers will be using.
Due to the versatility and widely optimized system I have chosen to purchase Macintosh systems for all
employees. Since many of the workers will have to collaboratively work especially writers and
designers the widescreen from the 27” inch iMACs will be a perfect match. To purchase 40 of these it
will lead to a cost of £1,749.00 per unit, totalling to £69,960 for all systems to equip all workers. Next
we have to take into account the cost of the software that will need to be installed onto the systems in
order for the employees to complete their tasks. Firstly fundamental software such as Microsoft Word
and PowerPoint will not be necessary as Apple has formulated their own iterations of this software.
Source: http://www.cityskyline.co.uk/epsom/
https://propertylink.estatesgazette.com/property-details/6035627-ashley-avenue-epsom-kt18-5ad
http://www.apple.com/uk/shop/buy-mac/imac?cid=oas-emeia-domains-apple.co.uk

Equipment a cost (continued)
So evidently this leaves the creative forms of software via Adobe programs;
notably the main form of software which I will require will be the likes of
Photoshop for the production of my magazine front cover and the editing of all
images used within the pages included in the magazine itself. Moreover I will
require the likes of Fireworks to be able to create my own graphical elements
from scratch; on-top of this the next program which I will require as a base line
will be Adobe In-Design. This is a program which is highly optimised towards
organising and graphically displaying the magazine in the most visual desirable
way possible. Research has revealed how the cheapest way to gain access to
these programs is to purchase an Adobe Cloud package, this is because whilst
the cost is extremely high it grants access to 20+ programs. The screenshot
below identifies how this bundle will cost a sum of £45.73 per month per
system; notably if I total this up to cover all of the employees it will cost
£1,829.20 per month which annually rounds to £21,9590.40. Whilst this appears
to be an astronomical fee, this is essentially the fundamentals of the business as
we are based are relying on the subscription that Adobe provides. The next
piece of equipment that will be pivotal in producing a successful magazine with
high quality will be DSLR cameras. This will cost £649.00 per unit as we will be
purchasing two for our early established business, on-top the of this I will be
purchasing the lens demonstrated in the screenshot below. The rest of the
smaller less important items will be included in the summary table on the next
slide which identifies all of the costs that have been expended.
Source: https://creative.adobe.com/plans
http://www.jessops.com/online.store/categories/products/nikon/d7100-digital-slr-body-88944/show.html
http://www.jessops.com/online.store/categories/products/nikon/af-s-35mm-f-1-8g-dx-76070/show.html

Equipment a cost summary table
Item Cost
Office space (per month) £14,000
40x27” inch IMACS £69,960
All 20 Adobe creative programs £1,829.20 per month
DSLR Camera x2 £649.00
Lighting Equipment x2 £161.98
Corner Desks x40 £1,559.70
Chairs x40 £1,649.70

Staff and cost
Staff position Salary
Publisher £55,000
Editor £55,000
Journalist £18,000
Writers £25,000
Photographers £15,000
Marketing £22,000
Finance £35,000
Design £28,000
Human Resources £16,000
Due to my magazine being a
start-up business which is in it’s
primitive stages I have
determined tot try to cut costs
in terms of salaries by
employing predominantly
apprenticed workers. Notably
these salaries range from
£15,000 to around £20,000 as
they are still being trained and
are not yet skilled enough to
receive a high degree of
income. In terms of the way
that I decided to employ
Different levels of skilled individuals, the reason being was due to the nature of those jobs. Notably I spent
a considerable amount on the two superior roles in magazine production; this being the publisher and the
editor for my magazine. The reason I did this was to ensure that they can be strong managerial leaders in
order to keep the new apprenticed individuals in line and on track with their tasks. Also the jobs such as
design and journalism does not require a great degree of high and these are highly diverse jobs which
many people are capable of doing this is why I priced the salary in this manner.
Source: http://www.payscale.com/research/UK/Job=Graphic_Designer/Salary
http://www.forbes.com/sites/booked/2011/08/18/the-lives-and-salaries-of-magazine-and-book-editors-4/#7c7d62967806

Calendar Events
In terms of the date of the release of my magazine there is generally no issues in
terms of events that are undergoing which could cause any issues with the release of
my first ever issue. The only potential problem that good be found is that leading up to
the release on June 1st employees may be required to work during the weekend to
ensure that the final release of the magazine is seamless and problem free leading up
to the point of printing and distribution. My magazine is being released on June 1st the
week day falling upon a Wednesday which arguably isn’t the best day for the magazine
to be released as the fast majority of my readership will be at school and will be
working. However this means that by the time potential readers go to buy the issue
later that week it will be there waiting for them on the shop floor.
In terms of the month of release this is the optimum time to release the magazine as it
is being released just as the school holidays are about to begin meaning that people
are out of the school and parents and young people are more likely to take time off
work due to the nice weather to allow them go shopping to purchase a copy of their
magazine.

Legal and Ethical issues
When creating magazine content publishers have to ensure that the content that they are creating is suitable and
appropriate to be viewed by a vast range of audiences. Many ethical issues surround the magazine industry
especially with gossip and magazines surrounding people, most notably celebrities. Consumers can be offended in a
vast web of reasons; some examples include, unthought-of language, explicit images (such a images on the beach;) a
clothing dress code which could affect certain culture or phrases or terminology which could be deemed offensive to
a certain culture. The terms ‘Ethics’ revolves around justice, kindness and honesty; it’s all about differentiating the
difference between right and wrong and ensuring to apply a system of moral codes to your decision making. When
creating magazine content it is important to ensure that what is included in the product will not offend anyone’s race
or culture; offensive language is frequently used in rap and Hip-Hop magazines like Vibe and XXL. However the use of
strong terms when describing black rappers as ‘n**gas’ has always got the potential of offended a wider range of an
audience. This can lead to complaints from various organisations and can easily lead to lawsuits and parties suing
others.
In terms of publishing a magazine there are a number of legal restraints and laws that publishing companies must
abide. This is most important when the content involves drama and actions concerning people along with different
cultures and ethnicities. Whilst magazine creators are free to craft whatever content they desire, they must still
ensure that they are sticking to laws from the likes of the EFF (Electronic Frontier Foundation); PCC (Press Complaints
Commission) and the ASA (Advertising standards Agency.
In relation to my magazine I have to ensure that all content included in the magazine is acceptable for all audiences,
in order to gain reputation as a genre favorite whilst still ensuring I stay within the boundaries of the legal and ethical
requirements. In order to do this I will ensure that the cover lines used on my front covers will be strictly about an
artists’ music and not about their personality or background. This reduces the chances of somebody becoming
offended with the language content included. However, admit ably it is difficult to not offend anybody when there is
such a large amount of content covered in each issue, especially since each culture has specific terms which they find
particularly offensive

To begin understanding Copyright we must first identify what Copyright means; it’s the exclusive right to
make copies, license, and otherwise exploit a literary, musical, or artistic work, whether printed, audio or
video; This gives the author rights to the works until death and for 70 years following their death. The
Copyright law was first thought of in 1709 by the Statute of Anne; by 1911 The Copyright Act was passed.
The main aim of this was to reduce and hopefully eliminate plagiarism of an individuals work. When the
law was altered in 1988 it effectively means that writers and photographers have their own rights for
their content; this is particularly notable in modern day magazines such as Q and Mixmag you will be able
to find rights assigned to the photographer under the image. This is due to copyright reasons, however
this may not have been visible before the act was passed.
Copyright is prominent throughout all magazines, it is most notably identified on pages with
advertisements; external advertisers will typically include their Copyright tag at the bottom of their
advertisement to highlight how the content is owned by them. The small screenshot presented at the
bottom of the slide highlights how whilst not all magazines will have a distinctive copyright tag, most will
ensure to include a form of identification. Typically this will include the masthead title, data or issues
title. Throughout the magazine industry various unique ways of including the copyright tag have been
established; for examples some magazines will include the copyright tag next to their logo or masthead
to make it clear to consumers and external businesses that they should not be able to use their content.
Whilst other establishments will include a ‘R’ tag on their content to highlight that they are the real
company and not a fake or spin off organisation.
Source:
http://www.dictionary.com/browse/copyright
https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
Copyright

IP
When content creators make their own work they must find ways to protect it in order to ensure
they retain credibility and ownership. One way that allows content creators to protect their work
is through Intellectual Property (IP) this is the idea that products of human intelligence and
creation such as profitable goods; this is largely governed by federal law. Typically people will only
protect their works when they would potentially be at an economic benefit from the content that
they have created; this protects to works of their from external smaller businesses that try to
steal to take these works for their own benefit. In order to own Intellectual Property you have to
have either created it, bought it from its original owner or have a brand with a trade mark. When
protecting your property there are two ways of ensuring you keep the property that you have
created as your own right. Firstly through copyright which has the capability of protecting books,
films and music. Or a creator can also choose to obtain a Design Right, this is a way of protecting
shapes and objects which they have created. One of the best ways of protecting your works is
through a patent; in order to acquire a patent it can take up to 34 months with The U.S. Patent
and Trademark Office as of July 2011 there were 715,461 active standing patents. However the
main issue with a patent is the fact that is has a cost of up to £7000.

Conclusion
To conclude, the purpose of LO5 is to receive feedback about the quality of the Photoshop work
which has been created. Along with this we received feedback on the quality of the pitch that we
delivered in order to able improve any future pitches that we partake in. This entire LO is
centered around making altercations and fixes to the magazine front covers and DPS’s that we
created. This is useful as we are able to identify how the magazine would fit into the genre which
it is intended for, in my case that is Hip-Hop/ Rap. The feedback that I received enabled me to
realize that my product which I had created did indeed fit the intended theme. However the
feedback which I received did suggest a few minor colour and model adjustments which have
been rectified in order to make my magazine as successful as possible.

Unit 13 LO4 & LO5

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Unit 13 LO4 & LO5