The document outlines a pre-production plan for a new smartphone called the Apple Nouveau. It includes researching competitors like Samsung and LG, creating marketing materials on a production schedule over 6 weeks, and pitching the new product. Research on the iPhone and Apple's history is also provided. The approach is to reinvent the iPhone for a higher-class audience, using Adobe software to mock up the device and create print ads and a 2-minute TV ad for the pitch. Current successful Apple ad examples are shown.